Green ‘Stop-N-Shops’

  • Melissa Rosen and her husband Greg Horos opened Locali's - LA's first "ecovenience" mart. (Photo by Devine Browne)

Not that long ago, if you wanted to buy eco-friendly at the grocery store, your options might have been limited to the granola and beans in the bulk bins. Then stores started carrying organic produce. Later vegetarian fast food appeared. Devin Browne reports now eco-friendly is hitting convenience stores:

Transcript

Not that long ago, if you wanted to buy eco-friendly at the grocery store, your options might have been limited to the granola and beans in the bulk bins. Then stores started carrying organic produce. Later vegetarian fast food appeared. Devin Browne reports now eco-friendly is hitting convenience stores:

They’re called ecovenience stores and they’re showing up all over the country. The point is that they sell convenience store food, only greener.

(sound of a store)

“This is our organic hot pretzel, we have organic hot pretzels. It’s organic flour.”

That’s Melissa Rosen; she co-owns a new ecovenience store in Los Angeles, called Locali. Which is actually spelled L-O-C-A-L-I.

And they’ve got hot pretzels, but organic. Hot dogs, but grass-fed. The store even looks like a convenience store: It’s in a strip mall, it’s near a freeway. They’ve got cold drinks in the fridge and impulse buys like candy near the cash register. The customers are in a hurry, but a happy hurry. They rave about the chips

“It is a flavor explosion in your mouth, it is beyond savory.”

and the slushies.

“Slushies! There you go, the slushies are amazing.”

But then you get closer and you see that the cold drinks are not soda or beer: They’re Kombucha, the fermented tea. The candy is vegan gummy bears and organic lollipops. And the slushie, their signature item, is sweetened with agave.

There are a few 7-11 staples that are missing from the shelves, like cigarettes and lotto tickets. The owners say there are no green versions of those.

Some of Locali’s products are really pragmatic and not that exciting like energy efficient light bulbs and ecological laundry drops. Others are kind of sensational, silly, really.

“For example the vegan condoms. What is that, what is Glyde? I didn’t know my condoms weren’t vegan.”

So, vegan condoms, vegan caviar. Snow cones sweetened with brown rice syrup. They have this really big variety of products that have never been greened before.

And so the question becomes: will new green products like these, however silly, really mean new green consumers? Matt Kahn is an Environmental Economist at UCLA. HE thinks maybe so.

“So the goal might be to create buzz. That if you only sell green light bulbs and a tofu turkey burger, people might say oh yeah, that’s the green place. But if you do some truly wacky stuff, generating this green buzz, might tip, that even a Dick Cheney might come with his grandson hearing that it’s this wacky.”

Which is more or less the point – Locali wants to recruit new green consumers. Consumers who right now live in neighborhoods that don’t really have supermarkets and so they buy most of their food at liquor and convenience stores.

Of course, one of the problems will probably be price. A 16 oz slushie at Locali is $5.49, while a 22 oz slurpee at 7-11 is just $1.40. But Kahn, the economist, thinks because Locali is smaller and more flexible than say a Whole Foods, it might actually have a better shot at making it in new neighborhoods.

“And so a smaller business might have to pay only a couple hundred thousand dollars rather then multi million dollars to build a big boxed store. And that lower fixed cost of entering a market makes it more likely that smaller green stores might experiment more.”

And apparently, the ecovenience experiment is something that a lot of people want to try. In the first six days of business, the owners received phone calls from people in Seattle and DC and cities all over Southern California. And they all asked the same thing: how soon can we open a locali in our local neighborhood.

For The Environment Report, I’m Devin Browne.

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Books With a Green Ending

  • The reporter's husband reading "I Can Save The Earth" to their daughter. (Photo by Charity Nebbe)

Book publishers have always had
a close relationship with trees, mostly
dead ones. Now many publishers are trying
to make nice with the planet by introducing
green books on environmental themes and
often on recycled paper. Charity Nebbe finds this trend has reached the
children’s section of your local bookstore:

Transcript

Book publishers have always had
a close relationship with trees, mostly
dead ones. Now many publishers are trying
to make nice with the planet by introducing
green books on environmental themes and
often on recycled paper. Charity Nebbe
finds this trend has reached the
children’s section of your local bookstore:

(sound of reading)

That’s my husband reading to our three year old daughter. They’re reading “I Can Save
the Earth: One Little Monster Learns to Reduce, Reuse and Recycle.” It’s a new book
from a new division of Simon and Schuster called “Little Green Books.” Simon and
Schuster is not the only publisher trying to take advantage of the modern green
movement.

Melanie Rhodes is a children’s book buyer for Borders.

“I would say, for Fall 08 rolling into 09, I would say this is the one new trend. We’re
seeing Green product, recycled with soy based ink, or a lot of detail on the product saying
it’s planet friendly.”

Rhodes decides what will be on the shelves at Borders for babies and toddlers.

Ruta Drummond buys for the older kids – picture books for 3-7 year olds. The green
books she’s getting are on environmental themes, rather than on recycled paper.

“I’m starting to see titles: “That Litter Bug Doug”, “Michael Recycle”, “We Are
Extremely Very Good Recyclers”.

She’s also seen a few publishers try to claim the green mantle without really earning it.

“There was a publisher with a classic white book, and they said, ‘oh, well, we have a
green version. And they made the cover green. It was a green version.”

Literally green – the content was unchanged, the paper the same. Of course publishers are
in the business to sell books, so they’ll do what they have to do.

Parents who buy the books have another goal in mind. Presumably they want to raise
environmentally aware and responsible children. Can a book help them do that?

Elizabeth Goodenough teaches a course on Children’s literature for the Residential
College at the University of Michigan. She’s not a fan of books specifically designed to
teach kids a lesson.

“We all know that when someone is trying to teach us something, it’s a tough message.
We resist it and it usually backfires, and children don’t get the message that we’re trying
to convey.”

In spite of that, Goodenough does believe that books can influence children as they
develop their worldview – but the most important element of any book is its story. If
nature and the environment play an important role in a great story the kids will get the
message.

Which brings us back to bedtime at my house with “I Can Save the Earth”. The book
may be preachy, and it is, but it managed to capture my daughter’s imagination. This is
her favorite part.

(sound of reading)

The result? I’ve found toilet paper strewn all over the bathroom three times in the past
two days. The book has certainly had an environmental impact in my house and tonight
we’re gonna read something else.

For The Environment Report, I’m Charity Nebbe.

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Getting Consumers to Want Greener Cars

  • The Editor of Car and Driver Magazine suggests that customers will demand gas guzzlers as long as gas is cheap. (Photo courtesy of the US Department of State)

Some members of Congress called
for GM, Chrysler, and Ford to make more
fuel efficient and less polluting cars
and trucks during the debate over federal
loans for the Big Three. Lester Graham
reports one industry observer thinks that’s
not helpful:

Transcript

Some members of Congress called
for GM, Chrysler, and Ford to make more
fuel efficient and less polluting cars
and trucks during the debate over federal
loans for the Big Three. Lester Graham
reports one industry observer thinks that’s
not helpful:

Csaba Csere is the Editor of Car and Driver magazine. He says those forcing the
Detroit automakers to build greener cars is not the solution. He says customers will
demand gas guzzlers – as long as gas is cheap.

Csere suggests if the government really wants to change the kinds of cars Detroit
builds, it’ll have to give car buyers a reason to buy more fuel efficient cars.

“If we really wanted to have an energy policy in this country, the solution is not to
force the carmakers to build more efficient vehicles, it’s to force the consumers to
buy them. And a gas tax is a way to achieve that.”

He’s not advocating that policy. And a whole lot of people don’t like the idea – at all.
Members of Congress would rather pressure the troubled automobile manufacturers,
than to tell the voters at home, ‘hey we’re voting to raise taxes on gasoline because
it’s good for the environment.’

For The Environment Report, this is Lester Graham.

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Eco-Films Debut on Festival Circuit

  • Environmentally-themed movies are hitting the festival circuit hard (Source: Sailko at Wikimedia Commons)

If you think Al Gore’s movie, ‘An
Inconvenient Truth,’ is one of the only
environmental films out there, think again.
There are so many movies about the environment
that entire festivals have been created to
showcase them. Jennifer Guerra has more:

Transcript

If you think Al Gore’s movie, ‘An
Inconvenient Truth,’ is one of the only
environmental films out there, think again.
There are so many movies about the environment
that entire festivals have been created to
showcase them. Jennifer Guerra
has more:

Science films have come a long way from this.

(sound of old science film)

Now, they’ve got flashy trailers, famous narrators and edgy music. There are hundreds of
these environmentally-themed movies and they’re hitting the festival circuit hard. Korea,
Italy, Israel, DC, Colorado, Michigan.

Susan Woods got to choose which movies to include in Michigan’s first ever Green on
the Big Screen film festival.

“It was quite daunting in the beginning, to tell you the truth, when I started looking
up all these films. I thought oh my goodness, how can I select them. There’s too
many to select.”

She eventually settled on about 30 films, including King Corn. Curt Ellis produced the
documentary, which is all about – yup, you guess it – corn and our dependence on it for
almost everything we eat.

(sound from movie)

“When you’re telling a story about the natural world, you really have to be able to
transport people to the place you’re talking about.”

And Ellis thinks the best way to do that – short of lecturing people in a cornfield in the
middle of Iowa – is to show them a film.

“The reason we make documentaries – Lord knows it’s not for the profit – the
reason we make film is because we believe film can make a difference.”

“My opinion of media effects in terms of film actually producing social action is
pretty limited.”

That’s Daniel Herbert. He teaches film at the University of Michigan. You could say he’s
got a healthy amount of skepticism when it comes to films’ impact on environmental
change.

“Unless you have policies in your city government without recycling, what does it
matter if you’ve watched An Inconvenient Truth? If Al Gore’s telling you to buy
$30 light bulbs and you make 9 bucks at Starbucks, what’s it matter?”

Plus he says you run the risk of having audiences think that just because they watched the
film they’ve somehow participated in solving the problem.

That said, if he had to choose between showing an environmental film at a festival, a
commercial movie theater or on TV? Herbert says he’d pick the festival. Sure, there’s
probably a greater audience to be had with television, and it’s a little more convenient to
just Netflix the film and watch it from home, but you lose something that way.

Susan Woods – she’s from the Michigan film festival – she says a festival can provide a
whole different experience.

“The difference is that these people are sitting home in a dark room as opposed to
being with a group of people who have the same mind set. And I think that’s the big
difference.”

And, she says, at a festival, if you feel inspired by one of the films, you can go up to a
director afterward and ask questions, or talk with a climate change expert about solutions
or sign up with a local environmental group.

Something you definitely wouldn’t be able to do sitting at home alone in the dark with
your TV.

For The Environment Report, I’m Jennifer Guerra.

Related Links

Growing Grass for Ethanol

  • Eric Rund raises corn and soy on his Illinois farm but is experimenting with 'Miscanthus x giganteus', a hybrid grass that could become a major feedstock for cellulosic ethanol - if the market ever matures. (Photo by Shawn Allee)

The US is in the middle of an
ethanol revolution, or at least it’s
supposed to be. Scientists want to
develop ethanol that doesn’t use corn
– so food prices won’t go up. They’ve
found a tall grass called miscanthus that
can produce loads of ethanol – but they
haven’t perfected it yet. Shawn Allee reports some are trying to grow
miscanthus before the ethanol revolution
arrives:

Transcript

The US is in the middle of an
ethanol revolution, or at least it’s
supposed to be. Scientists want to
develop ethanol that doesn’t use corn
– so food prices won’t go up. They’ve
found a tall grass called miscanthus that
can produce loads of ethanol – but they
haven’t perfected it yet. Shawn Allee reports some are trying to grow
miscanthus before the ethanol revolution
arrives:

You won’t find much miscanthus near Decatur, Illinois.

Nope. Corn is crop number one.

But all this corn-growing has a downside.

Agronomist Stephen John offers to show it to me.

Shawn Allee: “Where are we?”

Stephan John: “Well, we’re near the upper end of Lake Decatur, looking across at
the city’s dredge. Right now that dredge that is sucking up sediment from the lake
bottom.”

John says corn can leave ground bare, and rain washes dirt and fertilizer pollution into
this lake.

“Some of that nitrogen gets into streams and ditches into Lake Decatur, which had
to develop a facility to protect drinking water.”

John wants farmers to protect soil from erosion and use less fertilizer.

One option is to grow grasses that hold soil and use less nitrogen. One candidate is that
miscanthus grass the ethanol industry’s interested in.

Problem is, no one buys miscanthus yet.

“So, the trick is how do you make it economically viable to get those grasses onto the
land, how do you make that attractive?”

John says people are working on that problem.

Farmer Eric Rund stands near a patch of miscanthus grass. He’s a pretty tall guy, but the
grass is even taller.

Shawn Allee: “I’m putting my hand through here.”

Eric Rund: “It’s like a jungle in there, it’s like bamboo growth or something.”

Rund says corn farmers get kinda freaked out by miscanthus. It doesn’t grow from seed,
and unlike corn, it takes years to produce.

He says farmers need to experiment with it.

“And if we do that now, when ethanol production comes along, we will then have a
reliable source of biomass for the ethanol plant.”

Rund says some farmers would grow miscanthus just to protect water and soil. But to
make it mainstream, it’s gotta be profitable.

“That’s the key. No farmer’s going to plant much of it unless there’s a market for it
and there’s no market for it unless there’s a steady supply of it, so the two are going
to have to grow together.”

But what if that takes a while for the ethanol industry to come knocking? Who would use
Rund’s miscanthus?

I meet a guy who’s working on a solution.

Gary Letterly: “What would you like to do, where would you like to start?”

Shawn Allee: “I want to see your furnace.”

I’m with Gary Letterly. He works with the University of Illinois.

He says in corn country, some people heat their homes with corn pellets.
That gave him an idea on how to heat his office.

“And what you see here, it was a corn furnace, and we thought it would be just
great if we could use that furnace and burn grass pellets.

Right next to the modified furnace, there’s a plastic hopper full of miscanthus pellets.

They look like rabbit or hamster food, and they smell like grass.

“Look at high energy costs. This was very competitive with natural gas, and the very
nice thing is being able to keep this value very close to home. The grass was
produced within fifteen miles, the furnaces were produced within five miles, and the
grass was processed into a pellet within 30 miles.”

Letterly says miscanthus offers enough local economic and environmental benefits that
people should look into it now.

It already has potential to be a kind of super-star plant, with or without help from an
ethanol industry may never come.

For The Environment Report, I’m Shawn Allee.

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Interview: Wind Power on the Water

  • Some people find wind turbines unsightly, and would prefer them off-shore (Photo courtesy of the EPA)

There’s a lot of wind along coastal
areas… perfect for wind turbines. But a lot
of people don’t like the idea of windmills
ruining the view. So, why not put them out
in the water, just out of view from the beach?
Projects have been planned or proposed or just
rumored off the coast of places such as southern
Georgia, Delaware, Cape Cod, and Michigan out
in Lake Michigan. There are already some off-
shore wind turbines operating in Europe. Thijs
Westerbeek is the sustainable
development expert with Radio Netherlands. He
says off the coast turbines are more popular
than wind mills on the land:

Transcript

There’s a lot of wind along coastal
areas… perfect for wind turbines. But a lot
of people don’t like the idea of windmills
ruining the view. So, why not put them out
in the water, just out of view from the beach?
Projects have been planned or proposed or just
rumored off the coast of places such as southern
Georgia, Delaware, Cape Cod, and Michigan out
in Lake Michigan. There are already some off-
shore wind turbines operating in Europe. Thijs
Westerbeek is the sustainable
development expert with Radio Netherlands. He
says off the coast turbines are more popular
than wind mills on the land:

Thijs Westerbeek: “Actually, the public reaction is excellent, because the whole
‘nimby effect’ doesn’t occur. The thing where you like wind energy, as a
principle. You like this big mill turning around and producing clean electricity.
But you just don’t want it in your backyard. You don’t want the noise, you don’t
want the flickering effect of the sun shining through, you don’t want birds to fly
into this, and you certainly don’t want to see it. Now, if the wind turbines are off-
shore, and far enough off-shore, that problem just doesn’t exist.”

Lester Graham: “One of the concerns is that the windmills will be an eyesore.
Can you see them from shore, and does it disrupt the seascape for either folks
on the beach or boaters?”

Westerbeek: “Well, that just depends. The two small-ish windparks, they are in
front of the coast of the Netherlands, are pretty far-off. You can just see the tips
of the blades. So that isn’t really much of a disturbance. The two gigantic
windparks, off the coast of Denmark, are actually a tourist attraction. People go
to see them.”

Graham: “What kind of problems are they for marine animals and sea birds
when they’re off-shore?”

Westerbeek: “This has been tested by scientists in Denmark. And they counted
1.2 million birds passing through, and not one was hit. The birds just see the
turbines. That’s just not a problem.”

Graham: “What kind of problem do they pose for ship navigation?”

Westerbeek: “Until now, and I’ve checked this with the Maron Research Institute
– that’s the maritime research institute here in the Netherlands – there haven’t
been any accidents yet. And that’s mainly because windparks are typically built
on sandbanks where there can’t be any traffic. However, if they would be built in
sea-going routes, and a ship would bang into it, you have a possible disaster on
hand, because the turbine will collapse – hopefully not onto the ship – but if it
does fall onto the ship, that could be possibly disastrous. So the suggestion of
this scientist at Maron that I called was ‘don’t build any windmills in, for instance,
the North Sea, which is just too busy’.”

Graham: “How do they get the power from the windmills off-shore to shore? You
have to have some kind of cable, I assume.”

Westerbeek: “And that’s a problem. Because the further windparks are off-
shore, the more expensive it’s going to be to get that power on-shore. And with
rising prices for copper, that really is a problem. The cable could ultimately be
more expensive than the park itself. Off-shore windparks are definitely much,
much more expensive than on-shore windparks. That is a fact. But they are a
political solution. People who don’t want on-shore parks for the reasons I named
– unsightly things, noisy things – that is just solved, that problem, if you have an
off-shore park. So, yes, they are costly, and maybe too costly, but it’s a political
choice to have them built.”

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Eco-Clothes on a Sliding Scale

  • founder of CROW clothing, 'Mamabird' damali ayo (Photo by Pete Spring Photography)

There’s a new eco-friendly clothing
company on the scene that’s shaking things
up. Jessi Ziegler reports one
designer lets you pick the price you want
to pay for her clothes:

Transcript

There’s a new eco-friendly clothing
company on the scene that’s shaking things
up. Jessi Ziegler reports one
designer lets you pick the price you want
to pay for her clothes:

damali ayo is a designer. When she thought of eco-friendly clothes, two
things came to mind.

Ugly and Expensive.

So with her line CROW, she set out to fix both.

She designed some really fresh pieces. But that’s not the innovative part.
The thing is – she sells them on a sliding scale.

You pick the price you want to pay.

You might be thinking – there’s no way that will ever work – right?

Everyone will just pay the cheapest price they can, and the whole thing will
go under.

damali says that’s not the case.

“People will pay the highest price pretty often. And that’s exciting. And the
consumer trend is such that people want their money to go to something
that’s good, that actually benefits people.”

But CROW’s experiment is just starting out. So it’ll be a little while to see if
the idea really works.

For The Environment Report, this is Jessi Ziegler.

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Study: Going Green Without Going Broke

  • A study finds that companies can be environmentally friendly and still make a profit(Source: Man-ucommons at Wikimedia Commons)

Critics of environmental regulations
often say the restrictions are bad for a
company’s bottom line. But Rebecca Williams
reports a new study finds companies can find
ways to offset the costs:

Transcript

Critics of environmental regulations
often say the restrictions are bad for a
company’s bottom line. But Rebecca Williams
reports a new study finds companies can find
ways to offset the costs:

Researchers looked at more than 2,000 manufacturing plants in seven countries.

Nicole Darnell is an assistant professor at George Mason University and the
study’s author.

She says it’s true that the tougher the regulation, the more it tended to lower a
company’s profits. But she says some companies were able to break even.

“Those companies that are proactive and seek to do right by the environment
can offset or eliminate the cost of regulation and potentially get ahead of the
curve.”

Darnell says that’s still a pretty rare case. But she says some of the most
successful cases are companies that reduce energy and water use in their
manufacturing processes.

For The Environment Report, I’m Rebecca Williams.

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Green Insurance for Your Home

  • Homeowners can now purchase green insurance (Source: Immanuel Giel at Wikimedia Commons)

Some homeowners are paying a little
extra for a green insurance policy. Mark
Brush has more:

Transcript

Some homeowners are paying a little
extra for a green insurance policy. Mark
Brush has more:

Fireman’s Fund Insurance says it’s the first company to let you buy this extra coverage.

If your home is destroyed, they’ll pay to build you a new one using standards certified by
the U.S. Green Building Council.

That means things like using wood that is certified
sustainable, energy efficient appliances, and recycling the materials from your old house.

Don Soss is with Fireman’s Fund. He says the decision to offer the green insurance
policy was driven by the market.

“We’re very interested in offering products and services around sustainability. And there
was customer interest for it, so this was really in response to customer demand.”

Soss says their insurance policy will also cover homeowners for partial losses.

For The Environment Report, I’m Mark Brush.

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U.S. Gets an ‘Eco-Checkup’

  • Wetlands, such as these in Michigan, have decreased, according to a report on the country's ecosystems (Photo by David Kenyon of the Michigan Department of Natural Resources)

A new report about the state of the nation’s ecosystems was recently released. And the results are so-so. Jennifer Guerra has the details:

Transcript

A new report about the state of the nation’s ecosystems was recently released. And the results are so-so. Jennifer Guerra has the details:

Think of the report as the environmental equivalent of an annual physical exam.

Here are the results: the number of wetlands in the country is down and virtually every stream contains contaminants. On the plus side, it looks like soil erosion has decreased. And farmers are able to produce more food on less land.

Robin O’Malley plans to take those results to federal lawmakers. O’Malley is with the Heinz Center. It’s the non-partisan think tank responsible for the report.

“In the same way the chairmen of the federal reserve comes up and reports to congress about how our nation’s economy is doing, we think we need to do that kind of thing at a national scale for the environment.”

In addition to the report, the Heinz Center also included a little roadmap of sorts to help the lawmakers along.

For The Environment Report, I’m Jennifer Guerra.

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