Eco-Clothes on a Sliding Scale

  • founder of CROW clothing, 'Mamabird' damali ayo (Photo by Pete Spring Photography)

There’s a new eco-friendly clothing
company on the scene that’s shaking things
up. Jessi Ziegler reports one
designer lets you pick the price you want
to pay for her clothes:

Transcript

There’s a new eco-friendly clothing
company on the scene that’s shaking things
up. Jessi Ziegler reports one
designer lets you pick the price you want
to pay for her clothes:

damali ayo is a designer. When she thought of eco-friendly clothes, two
things came to mind.

Ugly and Expensive.

So with her line CROW, she set out to fix both.

She designed some really fresh pieces. But that’s not the innovative part.
The thing is – she sells them on a sliding scale.

You pick the price you want to pay.

You might be thinking – there’s no way that will ever work – right?

Everyone will just pay the cheapest price they can, and the whole thing will
go under.

damali says that’s not the case.

“People will pay the highest price pretty often. And that’s exciting. And the
consumer trend is such that people want their money to go to something
that’s good, that actually benefits people.”

But CROW’s experiment is just starting out. So it’ll be a little while to see if
the idea really works.

For The Environment Report, this is Jessi Ziegler.

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