Book Machine to Curb Paper Waste?

  • The Espresso Book Machine prints paperback books in about three to five minutes. (Photo by Suzanne Chapman)

Books are changing. Just like the music industry, books are going digital.
There are already those digital books you can read on a little handheld
device. Now there’s a machine that will print the book you want from a
digital file while you wait. Rebecca Williams reports the machine’s creators
say it could transform the publishing industry by making it a lot less
wasteful:

Transcript

Books are changing. Just like the music industry, books are going digital.
There are already those digital books you can read on a little handheld
device. Now there’s a machine that will print the book you want from a
digital file while you wait. Rebecca Williams reports the machine’s creators
say it could transform the publishing industry by making it a lot less
wasteful:

The makers of the Espresso Book Machine say it’s like an ATM for books. It
prints paperback books in about three to five minutes.

It’s a big metal and glass contraption with lots of little robotic parts on the
inside. Maria Bonn at the University of Michigan Library is showing me how
hers works. With a click of a mouse, she’s chosen a book file, and the thing
kicks into action.

(sound of a printer)

“This is standard laser printing on both sides of the paper… (TAP TAP TAP)
That tap, tap you hear is pages being lined up and put all into place.”

Everything happens so fast. I mean, I blink and it’s already printed the color
cover. Then the pages get rolled over this pot of orange glue, stuck to the
cover, and the whole thing gets trimmed down.

“You have to catch the book (SND of book dropping out) oops, which I
failed to do, and there’s your book!”

And just like that, I have my very own copy of “Stories of Ye Olden Time”
from 1895.

“It’s pretty indistinguishable from a paperbound book in a book store.”

And that’s exactly the idea.

Dane Neller heads up On Demand Books. It’s the company that makes the
machine and the software system behind it.

“Our overall vision is a radically decentralized marketplace where these
machines will be installed – could be coffee shops, libraries, bookstores,
cruise ships.”

There aren’t a lot of these things around yet. Just about 15 libraries and
bookstores have the machine. But there are about a million book titles
ready to go. And– if the book’s under copyright, the system automatically
sends off royalties to the right people. Dane Neller says these machines
could make the publishing industry more efficient.

“Most of the book industry is wasteful in that publishers built into their
model an oversupply of books because they factor it into their sales price.
Especially on the trade side, the bestsellers and books the general public
buys – typically that represents a 33 to 40% return factor.”

That means about 4 out of 10 books don’t get sold at bookstores. So they
get shipped back to publishers. Then they might get shipped out again to
somewhere like Costco, or Sam’s Club, or recycled – but they’re often
thrown away or burned.

Dane Neller says the book machine can stop all that extra printing and
shipping and waste – because you only print what you sell.

But he says bookstores will always need lots of copies of the big bestsellers
on hand.

“It will not replace centralized production because there will always be a
need to produce large quantities of single titles, the Danielle Steeles, the
large romance novels, that’s still much more efficiently done centrally. But
everything else can be done decentrally.”

So, when I walk into a bookstore in the future, there might be big stacks of
bestsellers, and then a few book machines – but not a lot of other books to
look at.

I don’t know about you, but sometimes I don’t know what I want when I
walk in. I like to see what catches my eye.

Cynthia Ransley manages the Shaman Drum Bookshop. She says maybe the
book machines will help her industry make more money and be more
efficient.

But she says she can’t imagine not having a physical store where you can
spend hours just looking around.

“I think the book as an object is still a tangible part of people’s lives and
that’s where bookstores like ours really, you know, we have tons of
beautiful books and the way cover art has been improving and it becomes a
piece of art in and of itself.”

And that might never change. But what if you really need a book and it’s
out of print? Sometime in the near future you could go to a bookstore, do
a search, and just print it out.

For The Environment Report, I’m Rebecca Williams.

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Books With a Green Ending

  • The reporter's husband reading "I Can Save The Earth" to their daughter. (Photo by Charity Nebbe)

Book publishers have always had
a close relationship with trees, mostly
dead ones. Now many publishers are trying
to make nice with the planet by introducing
green books on environmental themes and
often on recycled paper. Charity Nebbe finds this trend has reached the
children’s section of your local bookstore:

Transcript

Book publishers have always had
a close relationship with trees, mostly
dead ones. Now many publishers are trying
to make nice with the planet by introducing
green books on environmental themes and
often on recycled paper. Charity Nebbe
finds this trend has reached the
children’s section of your local bookstore:

(sound of reading)

That’s my husband reading to our three year old daughter. They’re reading “I Can Save
the Earth: One Little Monster Learns to Reduce, Reuse and Recycle.” It’s a new book
from a new division of Simon and Schuster called “Little Green Books.” Simon and
Schuster is not the only publisher trying to take advantage of the modern green
movement.

Melanie Rhodes is a children’s book buyer for Borders.

“I would say, for Fall 08 rolling into 09, I would say this is the one new trend. We’re
seeing Green product, recycled with soy based ink, or a lot of detail on the product saying
it’s planet friendly.”

Rhodes decides what will be on the shelves at Borders for babies and toddlers.

Ruta Drummond buys for the older kids – picture books for 3-7 year olds. The green
books she’s getting are on environmental themes, rather than on recycled paper.

“I’m starting to see titles: “That Litter Bug Doug”, “Michael Recycle”, “We Are
Extremely Very Good Recyclers”.

She’s also seen a few publishers try to claim the green mantle without really earning it.

“There was a publisher with a classic white book, and they said, ‘oh, well, we have a
green version. And they made the cover green. It was a green version.”

Literally green – the content was unchanged, the paper the same. Of course publishers are
in the business to sell books, so they’ll do what they have to do.

Parents who buy the books have another goal in mind. Presumably they want to raise
environmentally aware and responsible children. Can a book help them do that?

Elizabeth Goodenough teaches a course on Children’s literature for the Residential
College at the University of Michigan. She’s not a fan of books specifically designed to
teach kids a lesson.

“We all know that when someone is trying to teach us something, it’s a tough message.
We resist it and it usually backfires, and children don’t get the message that we’re trying
to convey.”

In spite of that, Goodenough does believe that books can influence children as they
develop their worldview – but the most important element of any book is its story. If
nature and the environment play an important role in a great story the kids will get the
message.

Which brings us back to bedtime at my house with “I Can Save the Earth”. The book
may be preachy, and it is, but it managed to capture my daughter’s imagination. This is
her favorite part.

(sound of reading)

The result? I’ve found toilet paper strewn all over the bathroom three times in the past
two days. The book has certainly had an environmental impact in my house and tonight
we’re gonna read something else.

For The Environment Report, I’m Charity Nebbe.

Related Links

Hemingway’s Paradise Lost

  • Students do 'the Hemingway thing' (Photo by Jennifer Guerra)

A good book has the ability to transport
you to different times and places. You can travel
to far off exotic countries or cities nearby. You
can also visit places that aren’t so easy to get
to – mostly because they don’t really exist anymore.
Places like Hemingway’s wild north woods. Jennifer
Guerra reports:

Transcript

A good book has the ability to transport
you to different times and places. You can travel
to far off exotic countries or cities nearby. You
can also visit places that aren’t so easy to get
to – mostly because they don’t really exist anymore.
Places like Hemingway’s wild north woods. Jennifer
Guerra reports:

Say what you want about Ernest Hemingway’s writing, the man loved his North Woods.
Up until his early twenties, he spent almost every summer up north at his family’s cottage
in Michigan.

And it’s there where most of The Nick Adams Stories take place.

“They were walking on the brown forest floor now and it was springy and cool under
their feet. There was no underbrush and the trunks of the trees rose sixty feet high
before there were any branches. It was cool in the shade of the trees and high up in
them Nick could hear the breeze that was rising.”

This is Nick Adams country in the early 1900s. The Last Good Country, Hemingway
called it. Filled with cathedral-like forests and streams swimming with big fat trout.

Now, it’s said that some of The Nick Adams Stories are based on Hemingway’s own
experiences in the north woods. Especially the parts in the book about hunting and
fishing.

“That was one of his favorite things to do.”

Valerie Hemingway was with the author when he wrote The Nick Adams Stories. Before
she married into the family, she was Hemingway’s secretary and occasional fishing
buddy. She says Hemingway used to go on and on about the good old days back in
northern Michigan.

“He taught me how to shoot a gun, told me about the river fishing – and these were
things that were initially associated with Michigan. And I think Michigan
represented the freedom in his life.”

But if Hemingway went up north today, he probably wouldn’t recognize the place.

“I think we’ve done our share of damaging it. And I’m sure there are areas where we
can still find something that he found, but it would be few and far between.”

Mary Crockett just finished The Nick Adams Stories. She read it as part of a state-wide
reading project put on by the local chapter of the National Endowment for the
Humanities. The reason The Nick Adams Stories was chosen for the great state read was
because of its obvious ties to Michigan and the north woods.

But Adam and Eva Colas
just read the book in a high school writing class. They’ve lived in Michigan their entire
lives, and they can’t relate to Hemingway’s North Woods at all.

“It doesn’t feel really representative of Michigan to me, cause it’s not the Michigan I know.”

“Cause even if you go to
Lake Michigan now for camping, there are specific pits for bonfires and specific cabins and all
these designated areas that make sure you don’t get lost or hurt, and you don’t have
to do anything for yourself.”

Their teachers thought that might happen, so they came up with the next best thing. An
outdoor classroom where the students can talk about the stories while doing what Adam
and Eva Colas call ‘the Hemingway thing’.

“The nature, hiking, canoeing. We can’t do the hunting/fishing thing, but just sort
of experiencing nature as nature.”

“Michigan as it was back in the day when this takes
place.”

See, that’s the beauty of a good book. Virginia Murphy teaches a class on Environmental
Literature at the University of Michigan. She says just because the students can’t
experience Hemingway’s world as it was back in the day, doesn’t mean they can’t learn
from his words.

“It allows them to see an environment that they’re not necessarily exposed to on a
daily basis. Most of us live in cities, drive our cars, work in buildings. And so it offers us a
perspective that we don’t have.”

So even if you never got to experience the north woods with all the big open spaces and
virgin forests and clear blue streams, well, there’s always the public library.

For The Environment Report, I’m Jennifer Guerra.

Related Links

Mapping the Path Less Traveled

Sidewalks don’t go a lot of the places we’d like to walk. So people do what people have always done: cut through empty lots… or woods… or across railways. A lot of these pathways, worn down by use, never seem to make it onto maps. The GLRC’s Jennifer Guerra reports one group thinks they ought to be mapped… and their stories told:

Transcript

Sidewalks don’t go a lot of the places we’d like to walk. So people do
what people have always done: cut through empty lots… or woods… or
across railways. A lot of these pathways, worn down by use, never
seems to make it onto maps. The GLRC’s Jennifer Guerra reports one
group thinks they ought to be mapped… and their stories told:


When Hilary Ramsden moved to Detroit from England, she thought the
best way to explore the city was to bike it.


“And I was run off road by cars, and people shouted and screamed at me.
So I decided to cycle on sidewalk but then I noticed sidewalks came to
end, and started singing little paths.”


Ramsden points to a little ribbon of dirt that run thru a neighbor’s yard
or cut through a vacant lot…


“And I noticed there was a whole network of these paths through the
city. So I started exploring them!”


Soon Ramsden’s co-worker, Erika Block, starts tagging along on the
walks, and since none of the trials they want to take are listed on any
maps, the two just start wandering:


“And then we started thinking about mapping and what’s really
represented on traditional maps and what’s missing.”


Block thinks of maps as a kind of storytelling. So if the short cuts and
gravel paths that people take aren’t listed on a map, then the stories of the
people who use them aren’t being told. So Block and Ramsden – who
run a theatre company in the city – decided to turn their walks into a performance
art piece of sorts. It’s called The Walking Project.


Once a week they pick out a section of Detroit and walk it. To track their
route, they use a handheld Global Positioning System device. They also
bring along digital cameras to snap pictures and record conversations
they have with people. Eventually, the photos, recordings and GPS tracks will
all be uploaded to a computer and transformed into a sort of 3-D digital map.


“And so a representation of place is going to be more than just lines and
dots and symbols on a map, it hopefully will become the video, and audio, and drawings
and conversations that people bring to it.”


And that’s really what these walks are about for Hilary Ramsden…
meeting people.


“…oh look at path here…this is a great shortcut. Is there a story here?
Tons of stories here, but no one walking here to ask at the moment. I’d
be interested in talking to someone.”


About twenty minutes into the walk, we cut across a gravelly path that
runs through a small field. There, we run into a homeless man. The
minute Block and Ramsden say hello, the man starts talking. About
himself, about the path and about the field we’re standing in…


(Sound of talking)


Block and Ramsden snap pictures and record everything he’s saying.
Their hope is to one day have it all linked to a virtual map that places this
man and his image on this particular Detroit dirt path, and because Block
recorded their conversation, his story will become a part of the map, too:


“People will ultimately be able to drag and drop images to build their own maps
of these places that tell different stories. And I think people are fascinated by
other people’s stories, and I think that ultimately the more we know of other
people’s stories the less afraid we become and the more comfortable it becomes.”


Block admits that the technology for creating such a map is at least two
years off. But in the meantime, she and Ramsdon will continue to walk
around and record the stories of those who choose to travel off the beaten
path. In hopes that maybe one day they’ll have a map to call their own.


For the GLRC, I’m Jennifer Guerra.

Related Links

Great Lakes Story – An Enviromentalist Remembers

People who study and cleanup the Great Lakes spend a lot of time talking about their work. But they don’t always talk about why they do the work they do…Or about their personal connections and memories of the Great Lakes. But for environmentalist, Elaine Marsh, the memories of the Lakes flow constantly through her life:

Great Lakes Stories – Two Teens

There are hundreds of environmentalists, scientists and government bureaucrats who spend their time working to improve or protect the environment of the Great Lakes. Why do they do it? What is their personal connection to the Great Lakes … Today two teenagers talk about why they’ve become interested in environmental issues. The first is Nicki Marsh, the second is Susan Schulte: