Getting Consumers to Want Greener Cars

  • The Editor of Car and Driver Magazine suggests that customers will demand gas guzzlers as long as gas is cheap. (Photo courtesy of the US Department of State)

Some members of Congress called
for GM, Chrysler, and Ford to make more
fuel efficient and less polluting cars
and trucks during the debate over federal
loans for the Big Three. Lester Graham
reports one industry observer thinks that’s
not helpful:

Transcript

Some members of Congress called
for GM, Chrysler, and Ford to make more
fuel efficient and less polluting cars
and trucks during the debate over federal
loans for the Big Three. Lester Graham
reports one industry observer thinks that’s
not helpful:

Csaba Csere is the Editor of Car and Driver magazine. He says those forcing the
Detroit automakers to build greener cars is not the solution. He says customers will
demand gas guzzlers – as long as gas is cheap.

Csere suggests if the government really wants to change the kinds of cars Detroit
builds, it’ll have to give car buyers a reason to buy more fuel efficient cars.

“If we really wanted to have an energy policy in this country, the solution is not to
force the carmakers to build more efficient vehicles, it’s to force the consumers to
buy them. And a gas tax is a way to achieve that.”

He’s not advocating that policy. And a whole lot of people don’t like the idea – at all.
Members of Congress would rather pressure the troubled automobile manufacturers,
than to tell the voters at home, ‘hey we’re voting to raise taxes on gasoline because
it’s good for the environment.’

For The Environment Report, this is Lester Graham.

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