Eco-Clothes on a Sliding Scale

  • founder of CROW clothing, 'Mamabird' damali ayo (Photo by Pete Spring Photography)

There’s a new eco-friendly clothing
company on the scene that’s shaking things
up. Jessi Ziegler reports one
designer lets you pick the price you want
to pay for her clothes:

Transcript

There’s a new eco-friendly clothing
company on the scene that’s shaking things
up. Jessi Ziegler reports one
designer lets you pick the price you want
to pay for her clothes:

damali ayo is a designer. When she thought of eco-friendly clothes, two
things came to mind.

Ugly and Expensive.

So with her line CROW, she set out to fix both.

She designed some really fresh pieces. But that’s not the innovative part.
The thing is – she sells them on a sliding scale.

You pick the price you want to pay.

You might be thinking – there’s no way that will ever work – right?

Everyone will just pay the cheapest price they can, and the whole thing will
go under.

damali says that’s not the case.

“People will pay the highest price pretty often. And that’s exciting. And the
consumer trend is such that people want their money to go to something
that’s good, that actually benefits people.”

But CROW’s experiment is just starting out. So it’ll be a little while to see if
the idea really works.

For The Environment Report, this is Jessi Ziegler.

Related Links

The Cleaner Dry-Cleaner

  • Jim Gilligan, president of Snedicor’s Cleaners, made the big switch to liquid silicone (Photo by Kyle Norris)

There’s a push in the dry cleaning
industry to become more environmentally
friendly. But this change can be a big risk
for business owners. Kyle Norris talks to
one dry cleaner who has made the change.
And he says he’s not looked back yet:

Transcript

There’s a push in the dry cleaning
industry to become more environmentally
friendly. But this change can be a big risk
for business owners. Kyle Norris talks to
one dry cleaner who has made the change.
And he says he’s not looked back yet:

Jim Gilligan is president of Snedicor’s Cleaners.

And for years, his business has used a chemical called perchloroethylene to
clean clothes. Actually, let’s just call it ‘perc’ which is what everyone calls
it. But Gilligan says he did not like perc, for lots of reasons. For one thing,
he had to store the chemical in these big tanks.

“It was hard to deal with, it was heavily regulated, there was potential for
spills and other types of disasters.”

Perc is a toxic air contaminant. There’s evidence it can cause cancer, as well
as liver and kidney damage. Contact with perc can cause lots of problems
like nausea, dizziness, skin irritation, loss of consciousness, and even death.
If perc leaks into the soil or ground water it can be a disaster. Partly because
perc is hard to extract from water.

Perc was the industry standard for years. And today about 70% of American
dry cleaners still use it. But there’s a growing movement to stop using it and
embrace greener techniques.

Gilligan had heard about some of these newer, eco-crunchier techniques. But
he’d also heard that they did not work as well as perc.

Then he visited another dry cleaning plant. Its owner had switched from
using perc to using liquid silicone. Which is basically liquefied sand.

“That gave me a confidence, right. That was, because we’d been hearing
from the industry as whole that it didn’t clean as well. And of course it’s
great moving into a green technology but if your customers wind up
dissatisfied and you go out of business, that would sort of defeat the
purpose.”

Gilligan says he was impressed with how well liquid silicone cleaned
garments. So he made the big switch. He got rid of his perc machines. And
he bought a new machine that used liquid silicone. To the tune of $80,000
bucks.

And as he gathered his employees to show them the new machine, he did
something kind of kooky.

“I actually took a little cup and I drank it.”

The liquid silicone. The stuff that cleans the clothes. Dude drank it! Says it
tasted like salty vegetable oil.

“Everyone was shocked to see that, but I just wanted to show them that how
confident I was that this was a safe technology.”

And since that shot of liquid silicone, Gilligan hasn’t had any issues. His
customers tell him they’re happy with the results. And financially he’s done
really well this year.

But not all dry cleaners are ready or willing to take this kind of risk. Dry
cleaning is a tough business to make a profit in. So plenty of cleaners want
to stick with what they know works—which for a lot of them, is using perc.

In fact, there’s a tension in the industry these days. Between the old
schoolers—cleaners who use perc. And the new schoolers—people trying
out newer, greener methods.

Chris Allsbrooks is with the Drycleaning and Laundry Institute.

“And right now our mix is changing because there’s
more people coming into the industry as some of the people with the older
views are leaving the industry.”

And the laws are changing, too. California has said that perc can no longer
be used by that state’s dry cleaners by the year 2023. And New Jersey is
considering following in California’s footsteps.

For Jim Gilligan, the switch was the just right thing to do: as a business
owner and as someone who cares about the environment. He says now, he
breathes easier. And so do his employees. And his customers say a green dry
cleaner works for them.

For The Environment Report, I’m Kyle Norris.

Related Links

Organic Clothes a Bullseye for Target?

  • An outfit from American designer Rogan Gregory, which is made of 100% certified organic cotton. The collection arrives in Target stores on May 18th (Photo courtesy of Target)

If you want to buy organic clothes, chances
are you’ll have to order them over the Internet.
But that’s about to change. Lester Graham reports a
big retailer will soon be selling eco-friendly clothes:

Transcript

If you want to buy organic clothes, chances
are you’ll have to order them over the Internet.
But that’s about to change. Lester Graham reports a
big retailer will soon be selling eco-friendly clothes:

The big-box retail store, Target, will soon be carrying a line of environmentally-
friendly clothes for women.

Tim Craig is Editor in Chief for the magazine “Retailing
Today.” He thinks if Target starts carrying eco-friendly clothes, other retailers will take
notice.

“Without a doubt there will be some me-too-ism. And they watch each other very
carefully. Certainly, Kohls and Target go back-and-forth as to who has the leadership position and I
wouldn’t put it past them to have some one-upsmanship, if you will, in the area of
offering sustainable, organic product.”

Craig says it’s unclear whether there’s a demand for those kinds of clothes. But for
women who want eco-friendly clothing, being able to see, touch, and try on clothes
before buying them might persuade them to skip ordering on the internet and instead shop at
the store.

For The Environment Report, this is Lester Graham.

Related Links