Behind Big Oil’s Green Motivations

  • The Maryland Science Center is running a pilot project, renting out a handful of bright green battery powered cars to Baltimore residents and tourists. The cars use a battery that employs a special polymer film developed by Exxon Chemical. (Photo courtesy of the Maryland Science Center)

Some well known oil companies
are very publicly getting behind
alternative energy initiatives.
But are these serious efforts
or just a case of green-washing?
Tamara Keith tries
to get some answers:

Transcript

Some well known oil companies
are very publicly getting behind
alternative energy initiatives.
But are these serious efforts
or just a case of green-washing?
Tamara Keith tries
to get some answers:

The first thing oil giants like Exxon Mobil, BP and Chevron would
like us to know is that they’re not oil companies. They are energy
companies. So, they say, investing in biofuels, solar panels and
geothermal power really isn’t out of character… even if those things
only make up a fraction of their total business.

And I guess that’s how you end up with an electric car that says
“powered by Exxon Mobil” on its bumper.

Reiner: “So, you want to go take a look?”

Keith: “Yeah, sure.”

Vann Reiner is the CEO of the Maryland Science Center.
The center is running a pilot project, renting out a handful of
bright green battery powered cars to Baltimore residents and tourists.

Reiner: “Here’s the gas cap.”

Keith: “It’s an outlet.”
Reiner: “It’s an outlet, that’s right. And you see it’s 110 volt
15 amp – so household current.”

The cars use a battery that employs a special polymer film developed
by Exxon Chemical.

“So, you turn the key the way you normally would.”

(sound of car)

Exxon Mobil said it couldn’t make anyone available to be
interviewed for this story.

Reiner: “Nice job on acceleration.”

Keith: “Thank you.”

So I asked the science center’s Reiner what I wanted to ask
the folks at Exxon Mobil. Why in the world is an oil company
promoting an electric car? Isn’t that like working to put themselves
out of business?

“I see it as a technology company who has made a lot of money
in oil, no getting around that. But what else can you do? And
this is a way to insure their future, in my opinion. But I’m just
delighted that they chose us.”

Exxon Mobil also recently announced a 600-million dollar investment
in algae as a future biofuel – and the company is making sure we all
know about it with with newspaper and television ads.

“And they absorb CO2. So they help solve the greenhouse problem as well.
We’re making a big commitment to finding out just how much algae can help
to meet the fuel demands of the world.”

Still, Exxon Mobil is planning for oil, gas and coal to continue dominating
the world’s energy supply for at least the next 30 years.

Alex Yelland is with Chevron, and he says that’s what his company is projecting, too.

“Renewables is currently around 10 percent of the energy mix, and, in the
coming decades, that’s not expected to change a huge amount but from its
current state it’s relative state, it will grow significantly.”

Over the next 2 years, Yelland says Chevron plans to spend 2-point-7
billion dollars on renewable energy and energy efficiency. But Yelland
insists that kind of investment in energy sources other than oil isn’t
counterintuitive.

“For us, it’s about building a sound business for the future and
understanding where global demand is going and how we can meet that.”

“I think it definitely is smart PR.”

Edward Wu is with Cora Capital Advisors in New York. His firm specializes
in alternative energy investing. He says these companies are worth hundreds
of billions of dollars and, by comparison, their green investments are fairly small.

“They’re not going to replace oil, but I think they’re hoping that
they’ll be somewhat economically viable and at the same time definitely
serve a PR purpose right now.”

But Wu says the sprinkling of investments isn’t just about having something
to talk about in their ads.

“They want to have some biofuels in the mix. They want to have some battery
companies in the mix. They’re essentially dipping their toe in the water to
essentially hedge their bets.”

Because no one will want to be an oil company if, or perhaps we should say when,
oil stops dominating the energy landscape.

For The Environment Report, I’m Tamara Keith.

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Bio-Gas Shorted on Rates

A growing number of farms around the country are using technology to turn organic
waste into energy. But the operator of one such system says it will be difficult to expand
unless the process becomes more profitable. Michael Leland has more:

Transcript

A growing number of farms around the country are using technology to turn organic
waste into energy. But the operator of one such system says it will be difficult to expand
unless the process becomes more profitable. Michael Leland has more:


A a 20-foot-tall tank turns manure into gas that’s used to make electricity. Richard
Pieper with Clear Horizons says this Wisconsin farm can power 200 homes.


He says he’d like to expand, but it doesn’t make economic sense. It costs 20 cents to
produce each kilowatt of power, but the local utility only pays 5 cents. Solar generators are getting 22 cents a kilowatt:


“The rates have to be the rates that others at a minimum are getting for their technology.
Give us those rates, and depending on where that is, depends on how fast we can move
forward.”


Solar generators get more per kilowatt because they’re part of a program that’s funded by
customers who agree to pay more for green energy. Biogas is not part of that program.


For the Environment Report, I’m Michael Leland.

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Searching for E-Waste Solutions

  • Many people do not know what to do with old computers and equipment, so they end up in the trash.

If you bought a new computer over the holidays, there are plenty of places to drop off your household’s old computer. But to prevent more of the old monitors, laptops and other items from winding up in landfills, some Midwest states are looking to make sure computer makers get involved in recycling their products. One of the few manufacturers that already helps re-use old computer parts is Texas-based Dell, Incorporated. The Great Lakes Radio Consortium’s Chuck Quirmbach went to a Dell-sponsored recycling center and has this
report:

Transcript

If you bought a new computer over the holidays, there are plenty of
places to drop off your household’s old computer, but to prevent more
of the old monitors, laptops and other items from winding up in
landfills, some Midwest states are looking to make sure computer
makers get involved in recycling their products. One of the few
manufacturers that already helps re-use old computer parts is
Texas-based Dell, Incorporated. The Great Lakes Radio Consortium’s
Chuck Quirmbach went to a Dell-sponsored recycling center and has this
report:


About a year ago, Dell helped set up and publicize a computer
recycling plant at a Goodwill Industries facility in Dell’s home city
of Austin.


(Sound of clunking)


Goodwill employees and volunteers sort through the hundreds of
boxes of computers and computer parts that are dropped off – at no
charge to the consumer – at the site. Newer computers are set aside
for repairs, and hard drive memories are erased. Older computers go
to a bench where workers like Paul take apart (or demanufacture)
them.


“I’m taking apart all the useable parts. Motherboard, power sources,
cards, ports, metal goes into bins, plastic goes into bins for
recycling and what not.”


(Sound of ambience switch)


Goodwill sells the reusable parts at its retail store elsewhere in the
building. Used LCD monitors, for example, go for as low as twenty
dollars.


Manager Christine Banks says some of the equipment is under
a 30-day Goodwill warranty. Other parts can be exchanged if the
customer isn’t satisfied. Banks says Goodwill is happy this computer-
recycling program makes a profit.


“Our operation does. However, there are 7 or 8 other Goodwills
throughout the country that do this that barely break even. We’re just
fortunate we have higher tech donations, a pool of employees with
more technology, it’s very tricky.”


Some states charge high disposal costs for unwanted computer parts,
which can contain potentially harmful chemicals. Those high costs can
make it difficult for a recycling program to get off the ground, but
environmental groups say the fast-growing pile of circuit boards,
monitors, and plastic parts can leach poisons like lead, mercury, and
cadmium into the environment.


They say small-scale projects like the one in Austin have to be part of a
broader effort to keep electronic waste out of the nation’s landfills. That
effort could include government mandates forcing manufacturers to
safely dispose of old products.


Robin Schneider is with the Austin office of the National Computer
Takeback Campaign.


“So, to really deal with the environmental problems of millions of
pounds of toxins, we’re gonna need something bigger than this. This is a
piece of it…and gonna need lot of pieces of it.”


Schneider says she’s encouraged that some Midwest states are
looking into manufacturer takeback programs. She acknowledges that
recycling may drive up the cost of new computers, but she also says
manufacturers may start redesigning computers so that it’s more
profitable for the companies to take them back.


For the GLRC, I’m Chuck Quirmbach.

Related Links

The High Costs of Empty Parking Lots (Part Ii)

  • A new book says that much of the space covered by parking lots is only designed for use for the holiday rush, and is unused for the rest of the year. (Photo by Lars Sundström)

A growing number of city planners say we’re building more parking than we really need. They say the fact that nearly all parking is free, makes the situation worse. Their ideas are turning nearly fifty years of urban planning on its head. The Great Lakes Radio Consortium’s Shawn Allee has this second report in a two-part series:

Transcript

A growing number of city planners say we’re building more parking than we really need. They say the fact that nearly all parking is free, makes the situation worse. Their ideas are turning nearly fifty years of urban planning on its head. The Great Lakes Radio Consortium’s Shawn Allee has this report:


If you had to pay for a parking space, would you think twice before making a frivolous trip, say, to a convenience store for a candy bar?


City planning researcher Donald Shoup bets you would stay home if you had to pay, or maybe you’d walk instead. That’s a point he makes in his recent book, The High Cost of Free Parking. In it, he tries to show that free parking entices us to waste gas. He says paved lots also compete for better uses of land, like parks or housing. Shoup says the problem’s very real – but to see it, you need to step out of your automobile.


“Any view of suburbia from the air will show you a lot of parking lots and a lot of these parking lots will have empty parking spaces.”


I decided to take a look at what’s Shoup’s talking about in Lincolnwood Illinois, a Chicago suburb. I cheated by skipping the air fare, though. Some new Internet sites can provide satellite photos of your area. I joined two of Lincolnwood’s city planners, Tim Clarke and John Lebeque, in their office to get a birds-eye view of their home turf.


Clarke: “The plus is closer.”


Allee: “Right, and go ahead and see if you can find… There it is. Lincolnwood.”


Clarke: “Wow.”


Lebeque: “Whoa.”


Allee: “So find a retail strip.”


Turns out, Donald Shoup was right. Within a minute, we find a popular grocery store, with a huge parking lot. Tim Clarke recognizes it.


“It’s probably one-third filled. I’m not sure when this aerial was taken. I’ve never seen the parking lot full.”


So why should a busy store’s parking lot be two-thirds empty most of the time? Shoup says it’s the cities’ fault. Cities make the rules. They say how many spaces each new business, house, and apartment building must provide.


By his estimation, city government does a poor job at guessing how much parking we really need. Shoup says governments force businesses to provide enough spaces to meet peak demand, such as the day after Thanksgiving, the busiest shopping day of the year.


“Everyone understands the advice, don’t build your church for Easter Sunday, but we build our parking for the week before Christmas.”


In other words, cities tell stores to build parking for the year’s busiest two weeks, even if most of the spaces are empty the rest of the time. He says, without city pressure, a lot of businesses would create smaller lots or they’d sell off parking space they don’t need.


Tim Clarke, the Lincolnwood planner, says suburbs do err on the side of too much parking, but they’re often planning for future growth. He gives an example of a small Lincolnwood dental practice that had 7 examination rooms, but only used three of them. The dentist wanted to build fewer parking spaces than the village required, because it was small and family-run.


“But one could imagine that that family at some time in life would sell that business and someone would come in and want to use all 6 or 7 examining rooms at one time.”


So city planners have to look at the long term use of a building.


Many of Lincolnwood’s largest retailers actually build more than they need to. Bob Johnson runs a Lowe’s Home Improvement store built in late 2003. He says stores like his don’t gamble with having too few spaces.


“I think customers are going to shop, again, where they feel most comfortable and what’s convenient for them. The key word there being convenience. If they’re inconvenienced, they might drive another couple blocks down the road.”


Shoup says that’s a calculation that businesses have to make. He says market forces can help decide how many spaces should be built, but government should not force retailers to have too many spaces. Nor should it force them to offer only free parking.


In fact, Professor Shoup says cities, especially suburban cities, could use land more efficiently if businesses controlled demand for parking like they control everything else: by setting the right price.


“I’m just saying that cities should not force anyone to provide more parking than drivers are willing to pay for.”


Killing our appetite for cheap, abundant parking could be difficult, but Shoup says pressure’s building for change. He says, as suburbs grow, space gets tight. And that raises prices for all land uses.


“I think most people now are focused on the high cost of housing. I think we’ve got our priorities wrong if housing is expensive and the parking is free.”


In his battle against too much parking, Shoup says the most effective weapon might be a little comparison shopping. Free parking might not seem so cheap once it’s compared to the cost of other needs.


For the GLRC, I’m Shawn Allee.

Related Links

Urban Vegetable Farm Takes Root in Brownfield

  • Just outside the Greensgrow compound (photo by Brad Linder)

A farm is a strange thing to see in the middle of a gritty, urban area.
But the Great Lakes Radio Consortium’s Brad Linder recently visited a small
farm on what used to be a polluted site in an industrial neighborhood:

Transcript

A farm is a strange thing to see in the middle of an gritty, urban area.
But the Great Lakes Radio Consortium’s Brad Linder recently visited a
small farm on what used to be a polluted site in an industrial
neighborhood:


One of the first things you notice about this one-acre plot in
Philadelphia is how out of place the farm looks. About a block away is a
busy interstate highway that jams up with rush hour traffic twice a day.


The farm itself is surrounded by rowhouses, a steel galvanizing plant, and
an auto detail shop.


Chino Rosatto runs the auto shop. About 8 years ago, he first met his new
neighbors – a small group of farmers.


”It was weird at first, you don’t see no farm in the city.”


But Rosatto says he got used to the farm started by Mary Seton Corboy
pretty quickly.


“It was an empty lot. Nothing there. Just fenced up, and that was it. She
came up, did something with it.”


Before it was an empty lot, this city block was a steel plant. In 1988
the building was demolished, and the EPA declared the site hazardous.


It was cleaned up, but Rosatto says it was nothing but concrete slabs
until Mary Seton Corboy and her small group of volunteers came and started
the farm they call Greensgrow.


Corboy moved to Philadelphia from the suburbs nearly a decade ago. With a
background as a chef, she’d always been concerned about how hard it was to
find fresh produce. So she decided to grow it herself.


“The question that just kept coming up over and over again was, is there
any reason why you have to be in a rural area to grow food, given the fact
that the market for the food, the largest market for the food, is in the
urban area?”


Corboy says usually food travels an average of 1500 miles from its source
to wind up on most Americans plates. And she says when it comes to flavor
– nothing is more important than how fresh the food is.


“If you eat strawberries that are commercially available,
you have no taste recognition of something that people 40 years ago would
say is a strawberry, because of the refrigeration, because of the way they
are picked underripe, because of the things they are sprayed with to give
them a longer shelf life.”


Corboy says her first choice for a farm wouldn’t have been an abandoned
industrial site. But the rent was cheaper than it would be at almost any
other spot in the city.


And even though the EPA and scientists from Penn State University
confirmed that there were no toxic chemicals left, Corboy doesn’t plant
anything edible in the ground.


She grows some plants in greenhouses. Others are planted in raised soil
beds. And she grows lettuce in PVC pipes that deliver nutrients to the
plants without any soil at all.


Corboy still regularly sends plant samples out for testing. The results?


“At one point Penn State sent us back a report, we talked to
them on the phone about it, and they said your stuff is actually cleaner
than stuff that we’ve seen grown on farms. Go figure that. We feel very, very comfortable
with the produce that we grow. Because, you know, I’ve been living on it
myself for 8 years.”


And restaurant owners say they’re happy to buy some of the freshest
produce available.


Judy Wicks is owner the White Dog Cafe, a Philadelphia
restaurant that specializes in locally grown foods and meat from animals
raised in humane conditions. She’s been a loyal Greensgrow customer for 8
years.


“As soon as we heard about Greensgrow, we were really excited
about the idea of supporting an urban farm on a brownfield – what a
dream! To you know, take an unsightly, unused block, and turn it into a
farm. It’s just a really exciting concept.”


Wicks says she’s never had a concern about the quality of the food,
because of the care taken to prevent it from touching the soil.


In addition to its restaurant business, Greensgrow sells fruit and
vegetables to Philadelphia residents at a farmer’s market twice a week.
The farm also operates one of the only nurseries in the city, which begins
selling plants this spring.


Mary Seton Corboy says running the farm has taught her a lot about food,
the environment, and waste. She says she doesn’t look at empty lots the
same way anymore. She’s learned to squeeze fruits, vegetables and flowers
out of every space of this city block. And she sees value in the things
other people throw out.


On a recent night Corboy was driving home with her farm manager Beth Kean,
and they spotted a pile of trash beside a building.


“But what they had dumped were all these pallets. And Beth
was with me in the car, and we both turned and looked at them and went,
Look at those pallets! Let’s come back and get them, they’re in great
shape!”


Urban farming is tough. Corboy originally had lofty goals for her farm.
Greensgrow was going to be a pilot project, something she’d expand to
include 10 farms throughout Philadelphia.


8 years later, Greensgrow is still anchored on its original one-acre site.
But by keeping her costs low and selling to loyal customers, Corboy sold
200-thousand dollars worth of produce last year. That was enough to make
2004 the farm’s first profitable year.


For the GLRC, I’m Brad Linder.

Related Links

Companies Push for Forest Certification

  • Magazine publishers and other companies are thinking ahead and getting their paper from forests that have been certified. But what does this really mean? (Photo by Stanley Elliott)

Officials in the Midwest want to prove they’re not damaging their state forests. States that sell timber to paper companies are spending thousands of dollars to earn a certificate that says they’re managing the forests in a sustainable way. Paper producers are demanding that state foresters earn certification because officials want to stave off protests from consumers. The Great Lakes Radio Consortium’s Celeste Headlee reports:

Transcript

Officials in the Midwest want to prove they’re not damaging their state forests. States that sell timber to paper companies are spending thousand of dollars to earn a certificate that says they’re managing the forests in a sustainable way. Paper producers are demanding that state foresters earn certification because officials want to stave off protests from consumers. The Great Lakes Radio Consortium’s Celeste Headlee reports:


It’s lunchtime and employees on break from Compuware in downtown Detroit are browisng through the magazine racks at Borders. Melody Kranz says she reads three different magazines every month. She says she is an avid recycler and an impassioned environmentalist, but never considered what kind of paper was going into her magazines.


“I don’t know why I haven’t thought about it, I just haven’t. I will now. Because I’m a gardening nut, I love to garden. So yeah, I just never really thought about it.”


But executive David Refkin is betting that Franz and others like her would think twice before picking up Time Magazine if they thought a forest was demolished to make the paper. Refkin is the Director of Sustainable Development for Time Incorporated. He says he’s noticed a strong surge in environmental awareness over the past two or three years.


“We don’t want people looking at a magazine and feeling guilty that a stream has been damaged and the fish are dying in there, or that habitats aren’t being protected because people are practicing bad forestry practices.”


Refkin says his company wants to take action now, before consumer groups decide to boycott its magazines over ecological issues. Time uses more coated paper for its publications than any other company in the U.S. The company is asking that 80 percent of all paper products Time buys be certified by 2006.


To the average consumer, that may not seem like big news. But for paper producers and foresters, it’s earth shattering. Larry Pedersen is with the Michigan Department of Natural Resources. Pedersen says getting certified means years of work for state employees. The government has to prove to investigators that its management standards take into account issues such as biodiversity, water quality, soil erosion and wildlife habitat. Pedersen says the state is also required to provide records for each tree from the moments it’s planted or inventoried to the time it’s cut down and then made into planks or paper. But he says it’s worth the effort.


“A number of wood and paper-using companies brought it to our attention that they needed to have certified products because their consumers were demanding those. And with us having four-million acres of state forestlands, we saw the writing on the wall that we needed to jump on this.”


State forests in the region generate a lot of revenue. Wisconsin’s forests earn two and a half million dollars from timber sales and Ohio pulls in almost three million. Michigan’s forests bring in 30 million dollars annually. Earlier this year, Michigan’s Governor Jennifer Granholm announced that all state forests will be certified by January 1st of 2006. And the Great Lakes State is not alone… New York, Wisconsin, and Maine are also pursuing certification and Ohio and other states are considering it.


Andrew Shalit, with the environmental activist group Ecopledge, says he’s glad Time Warner is encouraging paper companies and state governments to get certified. But he says that doesn’t necessarily mean the paper is produced in an environmentally friendly way.


“It’s great to say that they’re going to get all of their paper from certified forests. The question is, who is certifying? And in the case of Time Warner, a lot of the forests are certified by a group called SFI, the Sustainable Forestry Initiative, and their standards are so weak as to be almost meaningless.”


There’s a heated debate over just what certification means. There are currently two groups that certify forests in the U.S. The Sustainable Forestry Initiative, or SFI, was originally founded by the timber industry but is now an independent body. The Forest Stewardship council, or FSC, came out of the environmental movement… or more specifically, out of the effort to protect South American rainforests. Shalit says he doesn’t think SFI certification is as rigorous or as comprehensive as FSC.


“It really is a problem for the consumer because you see something in the store and it has a little green label on it with a picture of a tree and it says sustainably certified, and you think you’re buying something good. It’s hard for the individual consumer to keep up with that.”


Shalit says several states, like Michigan, have solved the dilemma of rival certification programs by getting dual certification. he says although the system has flaws, it will improve if consumers demand more stringent forestry regulations.


Executives at Time Warner hope they can avoid boycotts and pickets by taking action preemptively. The company is leading the push for forest certification in the U.S., and environmentalists say the federal government may have to bow to pressure eventually and get the national forests certified as well.


For the Great Lakes Radio Consortium, I’m Celeste Headlee.

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