christmas - The Environment Report

Reducing Gift Wrap Waste

According to the Environmental Protection Agency, the average American uses two pounds of wrapping paper a year. (Photo source: 5ko at Wikimedia Commons)

There may be nothing prettier than
beautifully wrapped gifts under the
Christmas tree. But some environmentalists
say the cost of that beauty is too
high – and they want people to stop
wasting so much paper on gift-wrapping.
Julie Grant has more:

Transcript

Americans produce 6 million extra tons of waste between Thanksgiving and New Year’s.

All that trash is enough to make Bob Lilienfeld cringe. He runs what’s called The Use Less Stuff Report. Lilienfeld says, one way people can reduce all the holiday waste is to stop wrapping presents.

“When you think about, wrapping paper is one of the most disposable items we have. It doesn’t provide any real functional value. And it’s used for basically a minute. And then it’s torn off and thrown away. So, from the environmental perspective, it really doesn’t make a lot of sense.”

Based on the last available data by the Environmental Protection Agency, the average American uses two pounds of wrapping paper a year. Lilienfeld says about half of that is used during the holiday season.

“If you cut that in half, down to a pound, that would save, what are there, about 300-million people in the country? We’re talking 300 million pounds. That’s a lot of paper.”

But it’s so pretty. And some people say that paper does serve a good purpose. Besides being pretty, it also helps to hide the gift.

Lizzie Post is the great, great-granddaughter of Emily Post – famous for her etiquette advice. Post says a wrapped gift is part of holiday decorum.

“You don’t want to just plunk down a box, straight from the store, and say, ‘here you go.’ That sort of has a lackluster feel to it.”

And it’s a tradition. Gift wrapping has been around for a long time – maybe as far back as 105 A.D. and the invention of paper. They started selling mass produced wrapping paper in the U.S. somewhere around1920.

Post says it looks nice, it shows care, and it’s fun.

“I think we’ve gotten used to the idea of unwrapping something or unfolding it and having that element of surprise there. And I think we wouldn’t want to lose that. That’s a nice tradition that we’ve all gotten used to.”

But Post says there are lots of creative ways to wrap gifts that aren’t wasteful. She suggests using cloth, reusing wrapping paper, or buying gift wrap made from recycled paper.

And after talking with a few shoppers, you can see how tough it would be to get people to stop wrapping gifts altogether. Here’s what a few had to say.

Shopper 1: “It would be hard for me to imagine that we would get to a point that we would say, ‘gee it’s pretty wasteful, so we won’t wrap any presents this year.’ I doubt that that would cross our minds.”

Shopper 2: “Why are they telling me to ruin a Christmas tradition? I mean, as if I didn’t already feel guilty enough about the mass consumerism that is Christmas. Now I’m being told not to wrap gifts. No, I’m certain they’re right about the mass of waste it’s going to create.”

The environmentalists who want us to use less paper don’t want to ruin the holidays. Bob Lilienfeld just wants people to look around for new ways to make gifts surprising – without piling up the trash.

“Go down to your basement, open your closets, go up to your attic and look at the paper that you already have on hand. And odds are you already have enough wrapping paper to make it through.”

At least for this year. At his house, Lilienfeld says he’s buying concert tickets for his teenagers, so they don’t need wrapping. And he’s hiding the gifts for his 3-year old – a scavenger hunt can be so much fun!

For The Environment Report, I’m Julie Grant.

O Christmas Tree

Lauren and her potted tree. It will stay outdoors until Christmas Eve, when it will be brought in for 14 hours. (Photo by Jennifer Guerra)
Here, in Lauren's house, you see an indoor plant in the foreground and the live bulb tree in the background. When they bring the bulb tree in, it’s going to replace the house plant on the windowsill. (Photo by Jennifer Guerra)

It’s the holidays… which for some
of us means time to deck the halls
with boughs of holly and, oh yeah,
pick out a Christmas tree. We sent
reporter Jennifer Guerra to find out which tree is greener –
real or artificial:

Transcript

Lauren Northrop and her husband Tom are big fans of Christmas.

“We love celebrating it, I love decorating, but we always have this dilemma: what do we do about a tree?”

They didn’t want a plastic tree because it’s, well, plastic. And they didn’t like the idea of bringing a live tree into their house, only to have it die and then drag it out to the curb to be recycled.

So they skipped the Christmas tree thing altogether for the last four years. But then, their son Will was born in January.

“We decided that we have to have a tree because it’s, like, his first Christmas, and we want to have those family videos of him having his Christmas morning by the Christmas tree and opening his gifts, and just the whole experience because that was important to us growing up and we always had that.”

They bought a live, baby Christmas tree with its roots still intact. That way, when Christmas is done and the ground thaws, they can plant it in their backyard.

“I was planning to keep the tree inside until December 25th so that we could decorate it and put lights on it. When we went to buy it they said if you do that, it probably won’t survive. So keep it outside so the temperature is more consistent, bring it inside only for a short period of time. (Like how short?) As in December 24th. Will goes to bed, Tom and I are gonna be up decorating that tree and bringing it inside for about 14 hours.”

That’s probably way too much hassle for 14 hours of Christmas cheer. So a lot of people go for real, cut trees. Pat Fera would love to have a real cut Christmas tree in her house.

“But I’m very afraid of them. I had a friend of mine, this was back in the 60s, and she and her mother had gone to midnight mass and her father was home and he was sleeping on the couch and what woke him up was the sound of the tree just going wooosh.”

Apparently the TV shorted, it ignited the tree, tree caught on fire and the dad just made it out of the house. Fera says the ceiling was charred black and the whole place was smoke-damaged.

“Well yeah, if you’re not careful that’s certainly, yeah, a real tree is a hell of a fire hazard!”

That’s Bob Schildgen. He writes an environmental advice column for the Sierra Club called Hey, Mr. Green. So I called him up and asked him…

Guerra: “Hey, Mr. Green. Which is more environmentally friendly? Why don’t we tackle one at a time: let’s go with plastic trees. What do you think about those”

Schildgen: “Well, I don’t think they’re environmentally friendly for a number of reasons. One is that they’re made out of materials that use petro chemicals and metals and so forth. They get eventually tossed in the landfill, they have a life of about 9 years and then they’re tossed. They can’t be recycled.”

And since most plastic Christmas trees are made in places like China, they have to be shipped a very long way to end up in your family room.

So plastic is out.

Schildgen does like the idea of live bulb trees, but their survival rate once you plant them in the ground isn’t that great. So he says – aside from the fire hazard mentioned – real cut trees are a much greener option than plastic. With a real tree you’re using a renewable resource; the trees are raised on tree farms, so you’re not contributing to any deforestation. And they’re completely recyclable.

“I think another feature that I like about them is that, and this is not exactly an obvious environmental issue, but I think it’s very good for children to see something fresh, green, real, alive, and then watch it cycle as the needles fall off and it goes into its natural demise. I think that’s good for people.”

Schildgen says some farmers use pesticides on their tree, so if you’re concerned about that, you should look for local organic trees.

For The Environment Report, I’m Jennifer Guerra.

Recycling Your Christmas Tree

(Photo courtesy of the Architect of the Capitol)

Most cities discourage you
from throwing your Christmas tree
away. Rebecca Williams takes a look
at what you can do with your tree:

Transcript

Most cities discourage you
from throwing your Christmas tree
away. Rebecca Williams takes a look
at what you can do with your tree:

In a lot of cities you can drop your tree off, or a city truck will come and
pick it up. Then they’ll run it through a big chipper and make mulch. Cities
use the mulch for parks or zoos. And sometimes you can buy some of that
mulch for your own yard.

Bryan Weinert is a solid waste coordinator in Ann Arbor, Michigan. He
says you’ve got to make sure you take all the ornaments and tinsel off the
tree before you put it at the curb.

“You know that compromises the quality of our finished product and in
some cases can actually damage our grinding equipment.”

Other places use the trees to create fish habitat. And this year, when the
Vatican is done with its 108 foot tall Christmas tree, it’ll use it to make
wooden toys.

For The Environment Report, I’m Rebecca Williams.

Getting Crafty for the Holidays

Student Kate Doyle makes a sweatshirt as a holiday gift (Photo by Jennifer Guerra)

The economy is on the fritz,
unemployment is way up – so this holiday
season: cheap is the new black. And who
better to give tips on how to stretch
a dollar than students. Some crafty
college kids share their more unique
ideas for homemade gifts:

Transcript

“Hi, I’m Dani Davis.”

“Meghann Rotary.”

“I’m Kate Doyle and I’m crafting currently as we speak. I’m cutting up some old
sweatshirts and I’m creating them into Christmas gifts. The bottoms and the sleeves of
old sweatshirts you get this really nice stretchy material and you can make a woven detail
to put on the front of a new sweatshirt and give it to somebody. Ideally, you’re using the
person who’s receiving the gifts their favorite colors. And what not. This is actually a test
drive to make sure it looks good because I saw this pattern in the stores actually but it
was like $135 dollars. So these two sweatshirts were given to me. But if I were to buy
these at Salvation Army or something, I would say the project would cost 5-8 dollars.”

“For Christmas this year I think my big crafty endeavor for my boyfriend. My friend lent
me a taxidermy ram head which is currently on my wall in my bedroom. And my
boyfriend thought it was really cool and even at the Salvation Army they’re like $150 or
something and they’re missing chunks of hair. So I was like, oh, out of fluff and fabric,
probably like old curtains or something, I could make him a taxidermy in quotations deer
head. You guys can’t tell him!”

“A few years ago I decided – well, I was broke first of all, so I didn’t know what I was
going to do for a gift. So I decided I was going to make marshmallows and package them
really nicely.”

“Basically it’s just gelatin, corn syrup, confectioners’ sugar, granulated sugar – lot of
sugar – and water. And they only take about 20 minutes to make. So I’ll buy a bunch of
dark chocolate and white chocolate and melt that down and then dip the marshmallows in
that and then dip the chocolate in nuts and peppermint. And then put them in little boxes
and sometimes I’ll cover the boxes in nice papers or wrapping paper. So it’s pretty cheap.
Yeah. And if you’ve never had a homemade marshmallow you’re missing out.”

“I’d like to get some of your marshmallows this Christmas.”

Debating Holiday Consumerism

Santa in a window display. Some families wrestle with the question of how much to give each holiday season. (Photo by Mark Brush)

A lot of people don’t want to get caught up
in the consumerism of the holidays. But often
family and friends expect to get gifts from loved
ones. Julie Grant spent time with one family where gift-giving is a real struggle:

Transcript

A lot of people don’t want to get caught up
in the consumerism of the holidays. But often
family and friends to get gifts from loved ones.
Julie Grant spent time with one family where gift-
giving is a real struggle:

Susan Testa is stuck in the middle between her sister and her husband. They see the
Christmas holidays very differently. Susan and her husband Matt try to teach their two
little girls to live in balance with the natural environment. That means at Christmastime,
Susan says her husband wants to put the brakes on buying gifts:

“I think if it was up to Matt, we would have nothing because it’s just too much
consumerism, too much waste, too much this, too much that. I want to balance that
with, well, let’s not go overboard. Let’s bring some green concepts, which we’re both
very interested in, into the tradition. However, let’s not be scrooges about the whole
thing either.”

But on Christmas Eve, Matt doesn’t have visions of sugar plums dancing in his head.
He’s got visions of wastefulness. He can’t stand to watch the wrapping paper pile up as
the relatives rip open gifts:

Matt: “It doesn’t sit well with me, this frenzy of ripping things open, where no one can
even be appreciated or it’s hard to link the gift to the giver because of the frenzy going
on.”

(Sound of child in background)

Susan: “Well, what do you want to do, say okay, everyone stop. Let’s take a moment to
realize the true meaning of Christmas. And just put your gifts down and open them slowly… what do you think needs to be done?”

Matt: “Less about the things, more about the act of getting together, of sharing and all that.”

Matt says at the very least, instead of mindless toys and gadgets, the family ought to
give smart gifts: educational gifts, savings bonds – or giving the holiday gift money to
charity:

“Oh, he’s such a killjoy. You know, he’s missing the whole point of it.”

That’s Susan’s sister, Pam Nervo.

On Christmas Eve, Susan and Matt take their family over to Pam’s upper middle class
suburban home for a gift-giving session. Unlike Uncle Matt, the nieces love watching all
the wrapping paper pile up on Christmas Eve, and they don’t want educational gifts, and
Aunt Pam doesn’t plan on buying them for Sue and Matt’s girls either:

“I’m not gonna be the aunt that gives the educational toys. Not gonna happen Matt, not
going to happen.”

Pam and Sue are sisters, but their families have different philosophies. While Susan is
concerned about celebrating the love of the season and the earth we live on, Pam thinks
Susan and Matt should worry less about the consumerism of Christmas and spend more
time celebrating the birth of Jesus:

“I think when you don’t have the religious aspect to it, you are stuck with the
commercialism of it. That’s what happens. When you don’t have religion as part of your
life, that’s all this is, it’s a show.”

Julie: “Unless what you see as sort of, I mean, I’m just playing devil’s advocate for Matt a
little bit… unless what you see as your moral center is kind of…”

Pam: “Are you saying, I don’t know. Do you really want
your moral center to be based on the ecology system here. Is that what we’re saying?
That this is your moral center? That’s kind of crazy. I can’t imagine that being your
belief system.”

As we said, Susan is stuck between very different philosophies between her husband
Matt and her sister Pam.

But the holiday with the extended family is just that one day. The important thing for
Matt and Sue is that they teach their children the holiday season is more than just the
holiday shopping season. They turn to their 5-year-old daughter Geanna, smiling, Matt
asks her about her favorite part of Christmas:

Matt: “What’s your favorite part of Christmas?”

Geanna: “Um, getting presents.”

Matt: “Really?”

Geanna: “It’s just fun opening up presents.”

Well, nice try Matt. So, for this year Susan says she’ll be buying gifts she thinks the kids
in her life will enjoy. Environmental or educational qualities are secondary.

For the Environment Report, I’m Julie Grant.

Holiday Story – Homemade Gifts Gone Wrong

The holiday season brings with it the stress of finding the
perfect gift. For most it means crowded parking lots, long lines and
hours at a mall, but Environment Report commentator Julia King
decided to avoid some of the mass production and commercialization
of Christmas this year. Instead, she got back to “Holiday Spirit”
by trying her hand at something a bit closer to home:

Transcript

The holiday season brings with it the stress of finding the perfect gift. For most
it means crowded
parking lots, long lines and hours at a mall, but Environment Report commentator
Julia King
decided to avoid some of the mass production and commercialization of Christmas this
year.
Instead, she got back to “Holiday Spirit” by trying her hand at something a bit
closer to home:

Now, I don’t like to brag, but can I just say that I MADE my holiday gifts this
year? Let me tell you
the story of my apple butter.

In the fall, when other people were walking through crunchy leaves and carving
pumpkins and
going on hayrides, I was riding my environmentally friendly bike to the local
farmer’s market
where I bought many pounds of chemical-free Indiana apples and put them in my
backpack and
then rode home with hard, yellow delicious apples digging into my spine and under my
shoulder
blades. I had to do this many times because my family kept eating the apples. Like
snacks, instead
of future gifts. So, I had to make a lot of bike rides with a lot of apples sticking
into my back.

Oh well, holiday spirit.

But I finally stockpile all the apples and the cider – oh yeah, the cider: I had to
drive to the
farmers’ market twice in the rain to get fresh, un-pasteurized cider. Okay, so then
I have
everything I need and I boil the cider until it reduces by half – which takes a
couple of hours, then
I peel the apples (which doesn’t take as long but gives me a cramp in my right hand
and makes me
wonder if I’m developing arthritis because I could be, you know; I’m not getting any
younger).
Then I dump the apples into the reduced cider and boil and then simmer and then stir
and then
boil and then simmer and then add secret, exotic spices (okay, cinnamon), and then
boil and stir
and simmer for about thirty-nine days, during which time I can’t leave the house
because the
stove is on, and fire safety requires that I stay. Finally, when all the moisture is
gone, it’s time to
put the apple butter into jars and “process” it, which is the worst part because if
you do it wrong
you could kill people. And that’s always especially sad at the holidays.

So, you have to wash and boil the jars, but NOT the lids with the rubber — because
if you do, you
could kill people. You have to keep everything warm, and then you have to pour the
apple butter
into the clean jars while it’s still boiling and then wipe the rim with a clean
towel so that it seals
right and you don’t kill people.

Then you have to boil it in the closed jars for about fifteen minutes and then when
it comes out it’s
supposed to make a sound as it cools and that should mean it’s safe.

And when it’s all done, you look around the kitchen and see dirty pots and pans and
globs of
brown stuff all over your stove and yards of apple peels and there, in the midst of
this chaos, sit
three little four-ounce jars of apple butter.

And then you go to the store the next day and see that it only costs a dollar-fifty!
And you curse
capitalism. And now on top of making your friends and family play Russian roulette
with
botulism, they have to sit through the story of how you made their apple butter.

Oh well, holiday spirit.

Julia King lives and writes in Goshen, Indiana. She
comes to us by way of the Environment Report.

The High Costs of Empty Parking Lots (Part Ii)

A new book says that much of the space covered by parking lots is only designed for use for the holiday rush, and is unused for the rest of the year. (Photo by Lars Sundström)

A growing number of city planners say we’re building more parking than we really need. They say the fact that nearly all parking is free, makes the situation worse. Their ideas are turning nearly fifty years of urban planning on its head. The Great Lakes Radio Consortium’s Shawn Allee has this second report in a two-part series:

Transcript

If you had to pay for a parking space, would you think twice before making a frivolous trip, say, to a convenience store for a candy bar?

City planning researcher Donald Shoup bets you would stay home if you had to pay, or maybe you’d walk instead. That’s a point he makes in his recent book, The High Cost of Free Parking. In it, he tries to show that free parking entices us to waste gas. He says paved lots also compete for better uses of land, like parks or housing. Shoup says the problem’s very real – but to see it, you need to step out of your automobile.

“Any view of suburbia from the air will show you a lot of parking lots and a lot of these parking lots will have empty parking spaces.”

I decided to take a look at what’s Shoup’s talking about in Lincolnwood Illinois, a Chicago suburb. I cheated by skipping the air fare, though. Some new Internet sites can provide satellite photos of your area. I joined two of Lincolnwood’s city planners, Tim Clarke and John Lebeque, in their office to get a birds-eye view of their home turf.

Clarke: “The plus is closer.”

Allee: “Right, and go ahead and see if you can find… There it is. Lincolnwood.”

Clarke: “Wow.”

Lebeque: “Whoa.”

Allee: “So find a retail strip.”

Turns out, Donald Shoup was right. Within a minute, we find a popular grocery store, with a huge parking lot. Tim Clarke recognizes it.

“It’s probably one-third filled. I’m not sure when this aerial was taken. I’ve never seen the parking lot full.”

So why should a busy store’s parking lot be two-thirds empty most of the time? Shoup says it’s the cities’ fault. Cities make the rules. They say how many spaces each new business, house, and apartment building must provide.

By his estimation, city government does a poor job at guessing how much parking we really need. Shoup says governments force businesses to provide enough spaces to meet peak demand, such as the day after Thanksgiving, the busiest shopping day of the year.

“Everyone understands the advice, don’t build your church for Easter Sunday, but we build our parking for the week before Christmas.”

In other words, cities tell stores to build parking for the year’s busiest two weeks, even if most of the spaces are empty the rest of the time. He says, without city pressure, a lot of businesses would create smaller lots or they’d sell off parking space they don’t need.

Tim Clarke, the Lincolnwood planner, says suburbs do err on the side of too much parking, but they’re often planning for future growth. He gives an example of a small Lincolnwood dental practice that had 7 examination rooms, but only used three of them. The dentist wanted to build fewer parking spaces than the village required, because it was small and family-run.

“But one could imagine that that family at some time in life would sell that business and someone would come in and want to use all 6 or 7 examining rooms at one time.”

So city planners have to look at the long term use of a building.

Many of Lincolnwood’s largest retailers actually build more than they need to. Bob Johnson runs a Lowe’s Home Improvement store built in late 2003. He says stores like his don’t gamble with having too few spaces.

“I think customers are going to shop, again, where they feel most comfortable and what’s convenient for them. The key word there being convenience. If they’re inconvenienced, they might drive another couple blocks down the road.”

Shoup says that’s a calculation that businesses have to make. He says market forces can help decide how many spaces should be built, but government should not force retailers to have too many spaces. Nor should it force them to offer only free parking.

In fact, Professor Shoup says cities, especially suburban cities, could use land more efficiently if businesses controlled demand for parking like they control everything else: by setting the right price.

“I’m just saying that cities should not force anyone to provide more parking than drivers are willing to pay for.”

Killing our appetite for cheap, abundant parking could be difficult, but Shoup says pressure’s building for change. He says, as suburbs grow, space gets tight. And that raises prices for all land uses.

“I think most people now are focused on the high cost of housing. I think we’ve got our priorities wrong if housing is expensive and the parking is free.”

In his battle against too much parking, Shoup says the most effective weapon might be a little comparison shopping. Free parking might not seem so cheap once it’s compared to the cost of other needs.

For the GLRC, I’m Shawn Allee.

Pollution Credits as Stocking Stuffers

Here’s a last-minute gift idea for a green-thinking loved one. A New York-based environmental group will retire a pollution credit in someone’s honor. The Great Lakes Radio Consortium’s David Sommerstein explains:

Transcript

Here’s a last-minute gift idea for a green-thinking loved one. A New York-
based environmental group will retire a pollution credit in someone’s honor.
The Great Lakes Radio Consortium’s David Sommerstein explains:

The Environmental Protection Agency issues pollution credits to power
plants. Each one allows them to emit one ton of sulfur dioxide from their
smokestack.

Several years ago, one power company donated 10,000 of the credits to the
Adirondack Council. The group’s a non-profit working to reduce acid rain.
Instead of trading them on the open market, where they can fetch up to 800
dollars apiece, the Council decided to retire the credits. Spokesman John
Sheehan says for 50 bucks, the group will send someone a gift certificate.

“That certificate will show that that person has removed essentially one ton
of sulfur dioxide from the atmosphere permanently and that that pollution
will never go up a smokestack anywhere in the country, and it will help
clean up the Adirondacks and the rest of the United States at the same time.”

Sheehan says the Adirondack Council has about 3,000 credits left. His staff
will be around until Thursday to help people give the gift of cleaner air this
Christmas.

For the Great Lakes Radio Consortium, I’m David Sommerstein.

Tree Farmer Makes Season Merrier

Duke Wagatha drives down from northern Michigan each year to sell his Christmas trees. While in Ann Arbor, he and his crew live in this 1951 Vagabond trailer. (Photo by Mark Brush)

It’s that time of year again – parking lots across the country are filled with Christmas trees. Just about one out of every three people who celebrate Christmas buys a live tree. The Great Lakes Radio Consortium’s Mark Brush spent some time with one tree grower in the height of tree-selling season:

Transcript

(Sound of generator, saws, people chatting)

It’s a crisp afternoon at this Christmas tree lot. That generator you hear is powering the electric saws. The guys trim up the base of the tree so it’ll fit on a tree stand. Their hands are all blackened with sap and dirt from wrestling hundreds of trees off of the flat bed truck. They take the bundled trees, open them up, and stick them onto stands. They’ve created a makeshift forest in the middle of this strip mall parking lot. Customers wander through the forest searching for the perfect tree.

(sound of talking)

Duke Wagatha runs this tree lot in southeastern Michigan. He appears with his trees each year from his farm up north.

“We get here the weekend before Thanksgiving. Takes us probably about a week, or five days to set up. With the idea of opening the day after Thanksgiving. We like to let folks get one holiday out of the way and then we start on the next…”

He calls his business “Flat-Snoots Trees.” You couldn’t tell from looking at his face now, but he calls it “Flat-Snoots” to make light of a broken nose he suffered in high school.

Duke’s coveralls are all tarnished with pine needles and sap. And when he moves, you hear ringing from the bells on his hat. He moves between the trees in his parking lot forest telling his customers jokes and filling their heads with visions of Scotch Pine, Fraser Firs, and Blue Spruce.

Margaret Jahnke has been buying trees from Duke for more than six years.

“He just makes it really personable – and there was one year, it was really kind of warm and he had his Hawaiian shirt on and his straw hat, and he was out here partyin’ away! And I’m like, ‘Whoa!’ It’s fun to come… you know just to run in… you know to talk to him. And they’re really helpful!”

While they’re away from home, Duke and his crew live in a 1950’s vintage trailer. The trailer’s paint is faded, but Duke spruces it up for the holidays with wreaths and pine boughs. And when you step inside, the old lamps and rustic furniture make it seem as if you’ve stepped back in time.

(Sound of trailer door opening)

“Whooo! It feels better in here doesn’t it? I needed a good excuse to get in here.”

The trailer also doubles as his office. Customers pay for their trees in here, and on occasion, they’ll have a complimentary nip of what Duke calls his “bad Schnapps.” Duke is from Mesick, a small rural town in northern Michigan. Christmas tree farming is big business in Michigan. The state is second only to Oregon in the number of acres that are in Christmas tree production.

Duke calls himself a small-time grower. He’s a carpenter by trade, but his work tends to dry up in the long winter months.

“It’s not enough to make a living for me and my family year-round, but it’s a good extra source of income… and, uh… winters are tough up there, so if you make a little bit of extra money – winters are tough and expensive. Living in the country, you know, like anybody, you got propane bills and all that, and it’s a little colder up there, so to make a little bit of money going into winter is pretty nice.”

A lot of work went into growing the trees that are now on his lot. Each summer, workers plod through the rows and rows of trees, swinging razor sharp machetes. They trim each tree to give them that classic, symmetrical, Christmas tree shape. And after about ten years, the trees are ready for harvest. They’re cut, they’re run through a baling machine, and they’re loaded onto trucks and shipped down to the lots.

(sound of customers on lot)

Even though there’s a jovial atmosphere on the lot, there’s also a sense of urgency. After all, Duke only has a few weeks to sell trees that in many cases have taken more than ten years to grow. And while selling the trees is an important part of Duke’s income, he gets something else out of it. He enjoys making connections with the people who wander through his tree lot.

“Sometimes you get grumpy folks coming in, and it’s usually just because they’re overwhelmed with shopping… it’s cold out… they didn’t wear their long underwear or whatever… but we can usually get them turned around, you know, we have a little fun with them… like I say if we have to bring them to the trailer and have a shot of bad Schnapps with ’em, hey, that’s just fine too.”

It’s closing time at the tree lot. The workers are headed for a warmer space. Right now, Duke’s trailer is filled with his extended family and friends…

(sound of door opening)

“Come on in! This is Duke’s family… it’s warm in here, huh?”

Duke will continue to sell his trees right up until Christmas Eve. Then, he’ll drive home to spend a few days with his family before he comes back to tear the lot down.

“It’s kind of like the circus coming to town. You build up your tree lot, you almost build like, well, I wouldn’t say a village, but a little spot where there was nothing, just, you know, an asphalt parking lot. And when we leave, there’s nothing left – we sweep ‘er up and go – so it’s almost like a mirage… were those guys really here?”

(sound of laughter)

And so, they spring to their trucks and drive out of sight, knowing they’ve helped make the season merry night after night.

For the Great Lakes Radio Consortium, I’m Mark Brush.

A Lighter, Brighter Christmas?

Author Bob Lilienfeld suggests that we find ways to express our love for each other in less material ways. (Photo by Denise Docherty)

The message from advertisers this holiday season seems to be: buy more because you and your family deserve it. Retailers are hopeful we’ll all spend just a little bit more to make the holidays shiny and bright. The Great Lakes Radio Consortium’s Lester Graham went to the shopping mall with a guy who thinks we ought to scale back our spending during the
holidays:

Transcript

The message from advertisers this holiday season seems to be, buy more because you and your family deserve it. Retailers are hopeful we’ll all spend just a little bit more to make the holidays shiny and bright. The Great Lakes Radio Consortium’s Lester Graham went to the shopping mall with a guy who thinks we ought to scale back our spending during the holidays:

Bob Lilienfeld is one of the co-authors of a book called Use Less Stuff. As you might guess, he’s an advocate of using fewer resources, including buying less stuff during the holidays. We asked him to meet us at a big shopping mall to talk about why he thinks buying less means more.

Lilienfeld: “I want you to go back to when you were a kid. Think about the two or three things in your life, the things that you did that made you really happy. I guarantee none of those have to do with physical, material gifts. They have to do with time you spent with your family or things you did with your friend. But, it wasn’t the time you said ‘Oh, it was the year I got that train,’ or ‘the year I got those cuff links,’ or ‘when I got those earrings.’ That’s the principle difference. We’re trying so hard to be good and to let people know that we love them, but the things that we love about other people and that they love about us have nothing to do with material goods.”

Graham: “There’s a certain expection during the holidays, though, that we will get something nice for the people we love and here at this mall as we’re looking around, there are lots of enticements to fulfill that expectation.”

Lilienfeld: “That’s true, but we’ve been led to believe that more is better, and to a great extent more gifts is not better than fewer gifts. Quality and quantity are very different kinds of thoughts and we’ve been led to believe economically that quantity is more important. But, in reality it’s the qualitative aspects of life that we long remember and really are the ones we treasure.”

Graham: “Now from the news media, I get the impression that if I don’t do my part during the holidays in shopping, that it’s really going to hurt a lot of Americans, the American economy. $220-billion during the holiday season. It’s 25-percent of retailers’ business. So, if I don’t buy or if I scale back my buying, won’t I be hurting the economy?”

Lilienfeld: “It’s always been 25-percent of retailers’ business, even if you go back 30 or 40 years, and that’s probably not going to change. It comes down to your thinking through what’s good for you, what’s good for your family, what’s good for your friends and not worrying so much about what’s good for the economy and what’s good for big companies.”

Retailers are expecting sales to be better this year than last year. So, that simpler lifestyle that Lilienfeld is talking about is not widespread enough to have any real impact on the overall shopping season. But apparently the economy isn’t strong everywhere.

We talked to some shoppers about their holiday shopping plans and the idea of simplifying things. Many of them told us that the economy was forcing them to cut back on gift buying…

Shopper 1: “Well, because of my limited budget, I have to buy, like – I have a list – and I have to buy one at a time, so, being pretty poor is being pretty simple. I’m kind of already living that way.”

Shopper 2: “I don’t need to celebrate Christmas by buying people gifts. And I can give people gifts all year long. And I — Christmas is kind of sham-y to me.”

Shopper 3: “This year, yeah, my family is like, ‘Don’t get me anything.’ I’m going to do something, but hopefully it will be smaller and less expensive and all that.”

Shopper 4: “Well, I don’t feel compelled to buy something because an economist says it’s my part as an American. And I think people are going to get smarter and smarter about how they spend their money and the almighty dollar.”

With the constant messages on television, radio, the Internet and newspapers to spend, there’s a lot of persusive power by advertisers to buy now and think about the cost later.

Since Bob Lilienfeld is such an advocate of a simpler lifestyle, it makes you wonder about his own shopping habits.

Graham: “Do you ever find yourself in the shopping mall, buying stuff for the folks you have on your Christmas list or your holiday list?”

Lilienfeld: “All the time. But, what I try to do is two things. One is think about the fact that more isn’t necessarily better. But the other thing I really try and do is look for gifts that are what I call ‘experiential’ as opposed to material. Tickets. Things where people can go to plays or operas or ball games so that they have an experience. Same thing with travel. I mean, if I could give my father a gift or if I could help him afford to go somewhere, like to see me and the kids, that gift is probably worth a lot more to both of us than if I just gave him a couple of bottles of wine.”

And Lilienfeld says you don’t waste as much wrapping paper when you wrap up tickets.

For the Great Lakes Radio Consortium, this is Lester Graham.

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