A Mad Dash for Trash

  • Penn State is luring people to its annual "Trash to Treasure" event with gimmicks such as going for the "most people disguised as Groucho Marx" record. (Photo courtesy of Penn State University)

Each spring when college students leave their dorms, they leave behind tons of unwanted furniture, rugs, and other stuff that just didn’t make the cut for the trip back home. At one time, it all would’ve ended up in a landfill. In recent years, some universities have been sorting out the usable items and holding huge yard sales. The GLRC’s Jennifer Szweda Jordan took her pocketbook and her microphone to one of those big sales:

Transcript

Each spring when college students leave their dorms, they leave behind tons of unwanted
furniture, rugs, and other stuff that just didn’t make the cut for the trip back home. At one time,
it all would’ve ended up in a landfill. In recent years, some universities have been sorting out the
usable items and holding huge yard sales. The GLRC’s Jennifer Szweda Jordan took her
pocketbook and her microphone to one of those big sales:


“Welcome to the fifth annual Trash to Treasure sale. Let the excitement begin.”


At 7:30 a.m., the gates to Beaver football stadium at Penn State are hoisted and thousands of
people run through six metal corrals. It’s a mad dash for CD players, stuffed animals, and other
remnants of college. Sixty-six tons… of stuff. What’s with kids leaving behind all this, and that
$215 chichi bronze silk purse – with tag intact?


“No one wants to take it home. I mean to fit all that stuff in a car – it’s awful. It’s really hard to
do. So I mean if you can’t fit it you might as well leave it and leave it for somebody else.”


Erin Horning is a college student herself. She’s here for the fourth year in a row.


“I was a freshman in college this past year so I came here to get all my college stuff from the
students that already left like irons, and oh, furniture….”


Penn State’s Environmental Strategies Team started the Trash to Treasure sale to keep leftover
lumber and coffee mugs out of the waste stream. Other major colleges around the country are
following suit, including Notre Dame and West Virginia University. Penn State spokesman Paul
D. Ruskin says it also saves the school 43-hundred dollars in hauling costs.

“We had a problem. We had 60 to 70 tons of usable material left behind. And the solution which
we found was to have this massive sale and to have the items donated to this sale. And to have
United Way take over and manage the sale.”


The charity brings in 300 volunteers who sort sale items over a few weeks. Bethany Heim
volunteered for 19 shifts. She and her husband are also first in line for the sale, having arriving
around midnight.


(sound of people in stadium)


“I came for a vacuum. It started as a joke when I started volunteering here three weeks ago.
And now I found THE vacuum.”

Heim says that besides keeping trash out of landfills, the sale benefits the community in other
ways.


“They have stuff put away for Katrina victims. I’m sure some of it will make its way to the flood
victims in New England. And just that it’s not on the sides of the streets – ’cause driving
through town when you see all the furniture from the college kids on the sides of the streets.”


Penn State tries to bring more customers in every year. The school’s Paul D. Ruskin admits that
the county market for box fans has already been saturated. So now it’s trying to generate
enthusiasm with gimmicks. Like this year’s attempt to break the record for the most people
wearing Groucho Marx masks. The effort fell 138 people shy. Still, the United Way netted 45,000 dollars. And as for Bethany Heim…


“I got my vacuum!”


And with happy customers like that, universities are starting to realize that selling all the college
student leftovers is good P.R. as well as just good sense.


For the GLRC, I’m Jennifer Szweda Jordan.

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A MAD DASH FOR TRASH (Short Version)

When college students head home for the summer, the unmatched dishware and stuffed animals that filled dorms often become trash, but a number of schools are turning stadiums into sale grounds and hawking the remnants of college life. The GLRC’s Jennifer Szweda Jordan has more:

Transcript

When college students head home for the summer, the unmatched dishware and stuffed animals
that filled dorms often become trash, but a number of schools are turning stadiums into sale
grounds and hawking the remnants of college life. The GLRC’s Jennifer Szweda Jordan has
more:


When college lets out, dumpsters get overwhelmed with tons of students’ belongings, but not at
a few major universities. Five years ago, Penn State started getting students to donate their
goods. The school invited the local United Way to sort area rugs and shoes, to run a sale and
to reap the profits. Notre Dame and West Virginia University followed suit.


Paul D. Ruskin is a Penn State spokesman.


“It is a solution that has no downside. It keeps things out of the landfill. It keeps down Penn
State operating costs. It makes nice items available to families at a good price. And it helps a
charitable organization.”


It’s also a big draw. More than five-thousand people attended Penn State’s event this year.
Other universities are reporting similar turnouts.


For the GLRC, I’m Jennifer Szweda Jordan.

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A Lighter, Brighter Christmas?

  • Author Bob Lilienfeld suggests that we find ways to express our love for each other in less material ways. (Photo by Denise Docherty)

The message from advertisers this holiday season seems to be: buy more because you and your family deserve it. Retailers are hopeful we’ll all spend just a little bit more to make the holidays shiny and bright. The Great Lakes Radio Consortium’s Lester Graham went to the shopping mall with a guy who thinks we ought to scale back our spending during the
holidays:

Transcript

The message from advertisers this holiday season seems to be, buy more because you and your family deserve it. Retailers are hopeful we’ll all spend just a little bit more to make the holidays shiny and bright. The Great Lakes Radio Consortium’s Lester Graham went to the shopping mall with a guy who thinks we ought to scale back our spending during the holidays:


Bob Lilienfeld is one of the co-authors of a book called Use Less Stuff. As you might guess, he’s an advocate of using fewer resources, including buying less stuff during the holidays. We asked him to meet us at a big shopping mall to talk about why he thinks buying less means more.


Lilienfeld: “I want you to go back to when you were a kid. Think about the two or three things in your life, the things that you did that made you really happy. I guarantee none of those have to do with physical, material gifts. They have to do with time you spent with your family or things you did with your friend. But, it wasn’t the time you said ‘Oh, it was the year I got that train,’ or ‘the year I got those cuff links,’ or ‘when I got those earrings.’ That’s the principle difference. We’re trying so hard to be good and to let people know that we love them, but the things that we love about other people and that they love about us have nothing to do with material goods.”


Graham: “There’s a certain expection during the holidays, though, that we will get something nice for the people we love and here at this mall as we’re looking around, there are lots of enticements to fulfill that expectation.”


Lilienfeld: “That’s true, but we’ve been led to believe that more is better, and to a great extent more gifts is not better than fewer gifts. Quality and quantity are very different kinds of thoughts and we’ve been led to believe economically that quantity is more important. But, in reality it’s the qualitative aspects of life that we long remember and really are the ones we treasure.”


Graham: “Now from the news media, I get the impression that if I don’t do my part during the holidays in shopping, that it’s really going to hurt a lot of Americans, the American economy. $220-billion during the holiday season. It’s 25-percent of retailers’ business. So, if I don’t buy or if I scale back my buying, won’t I be hurting the economy?”


Lilienfeld: “It’s always been 25-percent of retailers’ business, even if you go back 30 or 40 years, and that’s probably not going to change. It comes down to your thinking through what’s good for you, what’s good for your family, what’s good for your friends and not worrying so much about what’s good for the economy and what’s good for big companies.”


Retailers are expecting sales to be better this year than last year. So, that simpler lifestyle that Lilienfeld is talking about is not widespread enough to have any real impact on the overall shopping season. But apparently the economy isn’t strong everywhere.


We talked to some shoppers about their holiday shopping plans and the idea of simplifying things. Many of them told us that the economy was forcing them to cut back on gift buying…


Shopper 1: “Well, because of my limited budget, I have to buy, like – I have a list – and I have to buy one at a time, so, being pretty poor is being pretty simple. I’m kind of already living that way.”


Shopper 2: “I don’t need to celebrate Christmas by buying people gifts. And I can give people gifts all year long. And I — Christmas is kind of sham-y to me.”


Shopper 3: “This year, yeah, my family is like, ‘Don’t get me anything.’ I’m going to do something, but hopefully it will be smaller and less expensive and all that.”


Shopper 4: “Well, I don’t feel compelled to buy something because an economist says it’s my part as an American. And I think people are going to get smarter and smarter about how they spend their money and the almighty dollar.”


With the constant messages on television, radio, the Internet and newspapers to spend, there’s a lot of persusive power by advertisers to buy now and think about the cost later.


Since Bob Lilienfeld is such an advocate of a simpler lifestyle, it makes you wonder about his own shopping habits.


Graham: “Do you ever find yourself in the shopping mall, buying stuff for the folks you have on your Christmas list or your holiday list?”


Lilienfeld: “All the time. But, what I try to do is two things. One is think about the fact that more isn’t necessarily better. But the other thing I really try and do is look for gifts that are what I call ‘experiential’ as opposed to material. Tickets. Things where people can go to plays or operas or ball games so that they have an experience. Same thing with travel. I mean, if I could give my father a gift or if I could help him afford to go somewhere, like to see me and the kids, that gift is probably worth a lot more to both of us than if I just gave him a couple of bottles of wine.”


And Lilienfeld says you don’t waste as much wrapping paper when you wrap up tickets.


For the Great Lakes Radio Consortium, this is Lester Graham.

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