Tag: paper

Peace Out, Plastic Bags

  • Whole foods Store Manager Sherry Wiseman, says her Cleveland store hasn’t had plastic bags since February and her customers have hardly noticed. (Photo by Lisa Ann Pinkerton)

It’s one of the eternal questions, ‘paper or
plastic?’ They’re both recyclable, but only paper
bags come from a renewable resource. And since only
1% of all the plastic bags on earth are actually
recycled, Lisa Ann Pinkerton reports some cities and
even one national company are wondering why we need
plastic bags at all:

Transcript

It’s one of the eternal questions, ‘paper or
plastic?’ They’re both recyclable, but only paper
bags come from a renewable resource. And since only
1% of all the plastic bags on earth are actually
recycled, Lisa Ann Pinkerton reports some cities and
even one national company are wondering why we need
plastic bags at all:

(garbage truck sounds)

Americans send around 100 billion plastic bags to landfills every
year, where they’re supposed to be compacted by bulldozers.

(sound of plastic bag in the wind)

That is, unless they catch the wind and transform into mini
parachutes.

Carmine Camillo is a spokesman for the national company Waste Management.

“The tree lines and fence lines can be littered with bags, until we get
a chance to get out there and clean them up.”

This happens so much around the world, it’s picked up the nickname ‘tree condoms’. Besides that,
they clog storm drains, and
eventually end up in waterways and oceans, where fish
mistake them for jellyfish.

The solution, it would seem, is to recycle them.

But shopper Mary Jo Wickliffe says that’s too much of a hassle.

“You unload your groceries and you go home and throw them away. That’s what I do with them.”

Since Wickliffe shops at the organic market Whole Foods she
says she’s been doing less of that. Because the
chain recently bagged the plastic.

Cleveland Store Manager Chery Wiseman says to stop offering plastic bags is a decision that goes against busines school 101.

“It costs us more money to buy our paper recyclable bags, but we
feel that’s worth it to keep the plastics out.”

Whole Foods’ paper bags are made from 100% recycled content and
shopper Bruce Kane says it’s about time plastic went out of
style.

“I notice that China has fines for stores that use plastics. I think it’s a
positive trend and I’m glad to see it coming to Whole Foods and coming to the
United States.”

The trendsetter in this country is San Francisco. It’s the only city to successfully ban plastic bags.

New York City, Annapolis, Maryland, New Haven,
Connecticut, Santa Monica, and Portland, are looking to shun plastic too. But the bruising the city of Oakland took might make them think twice.

A plastics industry group, called the Coalition to Support Plastic
Bag Recycling sued Oakland over its ban and won. It
claimed the city didn’t do its homework on alternatives such as compost-
able plastic bags or a recycling program.

Sharon Kanise is a spokeswoman for the plastics industry at the
American Chemistry Council.

“We certainly hope that the city of Oakland will work with the state of
California on recycling, because it
doesn’t belong in the roadways, it belongs in the recycling bin.”

Plastic bags are made from petroleum and natural gas, but
Kanise says their manufacture and transport uses 70% less
energy and produces half the carbon dioxide that making paper
bags does.

But for some, choosing between paper and plastic isn’t enough. A few people are starting to shop with reusable cloth bags. Some
stores sell them for about a dollar and Wal-Mart recently gave
away 1 million free to its customers.

But the concept of bringing
their own bags to the store is still foreign to some Wal-Mart
shoppers.

Customer 1: “It really doesn’t matter to me, but I’m going to need a
bigger bag than this.”

Customer 2: “It’s easier just to throw these out and come back to
the store with nothing in our hands.“

Customer 3: “Well, it’s just becoming popular, so I’ll start to.”

Whether it’s paper, plastic, or cloth, each can be environmentally-friendly, if
consumers go to the extra effort. But if people keep throwing them away, local governments might attempt to
reduce plastic bag use. A move the plastics industry will certainly
contest.

For The Environment Report, I’m Lisa Ann Pinkerton.

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The Quicker, Oily Picker-Upper

  • MIT's oil-absorbing mesh towel (Photo courtesy of MIT)

Researchers say they’ve created a special
material that could be used to clean up oil spills
someday. Rebecca Williams has more:

Transcript

Researchers say they’ve created a special
material that could be used to clean up oil spills
someday. Rebecca Williams has more:

The researchers say it’s sort of a magic paper towel. It looks and feels like
paper. But it’s actually a membrane made out of really tiny wires woven
together.

It repels water completely but soaks up oil.

Francesco Stellacci is a professor at the Massachusetts Institute of Technology.
He says the thin membrane can soak up to 20 times its weight in oil.

“We put it on top of a solution that contains both oil and water and the oil gets
absorbed quite readily.”

Stellacci says the material has the potential to help clean up oil spills. But he
says real world conditions are more complicated, so they’ll still need to run
tests outside the lab.

For The Environment Report, I’m Rebecca Williams.

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Book Publishers Getting Greener

  • Logging truck. (Photo courtesy of US Fish and Wildlife Service)

The next time you curl up with your favorite book,
you might think about where the paper in the book comes from.
Mark Brush reports on a new trend for the pulp industry that
isn’t fiction:

Transcript

The next time you curl up with your favorite book,
you might think about where the paper in the book comes from.
Mark Brush reports on a new trend for the pulp industry that
isn’t fiction:

It’s estimated that only a small amount of paper in the average book is made up of
recycled content. Experts say a lot of the paper comes from sensitive forests in Canada,
the southeastern US, and Indonesia.

But a new report says publishers are beginning to use more recycled paper.

Tyson Miller is the Director of the Green Press Initiative – one of the groups that commissioned the report. He says some major book publishing companies are doing their part:

“Random House’s policy says that they’ll move from a 3% recycled fiber use rate to a
30% recycled fiber use rate by 2010. That alone will save about a half a million trees a
year.”

Some companies don’t want to use more recycled paper because it’s more expensive. But
Miller says their research has shown that people who buy books are willing to pay a little
extra to save a few trees.

For the Environment Report, I’m Mark Brush.

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Business Trash Audits

  • Plant manager of Anheuser-Busch points out the plastic labels of the beer bottles now being recycled. (Photo by Karen Kasler)

Chain restaurants and retailers often test
their latest services and products in Columbus, Ohio
before launching them nationwide. It’s one of the
nation’s big test markets. But ‘going green’ is not
a trend that’s going well. Karen Kasler reports
recycling rates are well below the national average.
But businesses in this key market are beginning to
show more interest:

Transcript

Chain restaurants and retailers often test
their latest services and products in Columbus, Ohio
before launching them nationwide. It’s one of the
nation’s big test markets. But ‘going green’ is not
a trend that’s going well. Karen Kasler reports
recycling rates are well below the national average.
But businesses in this key market are beginning to
show more interest:


Columbus often bills itself as the nation’s test market. It’s demographics are seen as a reflection
of the nation as a whole. But this national test market is not at the front of the curve when it
comes recycling and other ‘green practices.’ For example, many companies around the country
have going green in the last few years, but businesses in Columbus are just starting to test the
waters.


John Remy works for SWACO, the Solid Waste Authority of Central Ohio It operates the area’s
landfill. Remy has only recently noticed a sudden jump in the number of calls he’s getting every
day:


“The boss wants the business to go green, and so the employees are left to, how do I go
green? And so they call us and want to know, how do I go green? And how do I do it five
minutes before I called you?”


SWACO advises businesses to audit their waste — to dig into trash cans and dumpsters and see
how much paper, plastic, glass, cardboard, food and other material is there and can be
recycled. Some big corporations were already working on that. Columbus’ Anheuser-Busch
brewery is one of big brewer’s 12 plants nationwide. Plant manager Kevin Lee says “green beer”
is not just a St. Patrick’s Day thing here. He says it’s a way of doing business, from the way the
bottles are labeled:



“The backing off of these labels that are applied onto the Bud Light bottle, we recycle the
backing, and there was approximately 66,000 miles of backing a year that is plastic
backing that’s recycled.”


To the cans that fall off the filling lines and end up in hoppers:


“And we send those cans back to a recycling area where the cans are crushed, they’re
sent for aluminum recycling purposes…”


Lee says the idea is to save money and cut down on trash:


“Everything that is consumed off the line, whether it’s the waste beer or the
waste cans or the waste bottles or cardboard, we want to take those materials, treat them
or recycle them, so that we reduce our demand on the environment certainly, reduce our
costs, and that allows us to be the most responsible manufacturer we can be.”


Multi-million dollar automated operations can afford to smoothly snap new green technology
into their production lines, but it’s a little more hands-on in smaller companies and in non-profit
organizations.


Catholic priest David Gwinner did things the old-fashioned way at St. Paul’s parish just north of
Columbus. He stands by one of two eight-cubic-yard recycling bins outside the church offices.
And he says he started by sorting the trash on his own:


“Many days I would take the recycling, separate it and take it in my car.
Yes, in my Oldsmobile sitting over there and my dog, Margaret. And it started to be two,
three trips a day.”


After a few months of dumpster diving, Gwinner decided to organize the St. Paul’s staff in a
recycling effort. In the last year, Gwinner says everyone has gotten in on it – workers in the
administrative offices, guests in the meeting rooms, and the thousand kids in the school. Now,
the trash dumpsters are emptied three times a week instead of every day, which Gwinner says
has saved the parish 2,400 dollars over the last year. But Gwinner says it’s about more
than money. He’s preaching that this is a “partnership with creation,” and now his mission is to
get that message out to his 12,000 parishioners, many of whom own businesses:


“And if they had one or two or three pounds a day, times 12,000, times 365 days a year.
That tells the story of how huge… it’s a million tons a year that SWACO is receiving that’s
going into the ground. And they believe that a great percent of that is recyclable.”


A study a few years ago concluded 60 percent of commercial and residential trash is
recyclable, with paper and plastics the most common things thrown away. But even as
businesses are trying to take their bottom lines to zero when it comes to waste, their employees
may not be taking that attitude home. 88 percent of people in this test market town don’t
recycle. That number is nearly four times the stat from a recent Harris poll which shows the
national non-recycling average is 23 percent.


For the Environment Report, I’m Karen Kasler.

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The HIDDEN COSTS OF &Quot;JUNK" MAIL

  • Mixed paper (including "junk" mail) gets trucked to recycling facilities like this one for recycling. First, it's unloaded in big piles, then pulled up a conveyor belt for sorting. (Photo courtesy of the City of Ann Arbor)

If it seems like your mailbox is stuffed with more shiny credit card offers and catalogs than ever before, you’re right. The U.S. Postal Service says the volume of advertising mail outpaced first class mail for the first time last year. The GLRC’s Rebecca Williams reports… city waste managers and environmental groups are concerned that all that mail is going to add up to a lot more waste:

Transcript

If it seems like your mailbox is stuffed with more shiny credit card offers
and catalogs than ever before, you’re right. The U.S. Postal Service says
the volume of advertising mail outpaced first class mail for the first time
last year. The GLRC’s Rebecca Williams reports… city waste managers and
environmental groups are concerned that all that mail is going to add up to
a lot more waste:


(Sound of squeaky mailbox opening)


Maybe it’s just me, but it seems like no one sends me letters anymore.
Which means my mailbox is all coupons and catalogs and pizza ads. That’s
not all bad, but honestly, most of it goes right to the shredder.


(Sound of shredder)


According to the Environmental Protection Agency, that’s a pretty common
reaction. The EPA points to one study showing that 44 percent of advertising mail
is thrown away without being opened or read.


And there’s a lot coming in. Last year, marketers and non-profit groups sent
about 101 billion pieces of mail. That’s billion with a “B.”


You might call this junk mail, but people in the business have a more
affectionate name for it: direct mail.


Pat Kachura is with the Direct Marketing Association. She says direct mail
yields a very high return on investment.


“Marketers yield about a 7 dollar return on investment for every dollar
spent on catalog marketing, and about 15, almost 16 dollars return for every
dollar spent on non-catalog direct mail marketing.”


The Association’s annual report says those hefty returns are based on an
average of just 2.7 percent of people responding to the ads they get in the
mail. Last year, that meant more than 600 billion dollars in sales.


So, it’s profitable for marketers to fill up your mailbox.


But critics say there are hidden costs that marketers aren’t paying. Some
of those costs also arrive in your mailbox in the form of a bill from your
city for solid waste disposal or recycling.


(Sound of paper pouring into bunker from conveyor belt)


If your city accepts mixed paper for recycling, your junk mail comes to a
facility like this one where it’s sorted and packaged into giant bales
weighing one ton each.


Bryan Weinert is the solid waste coordinator for the city of Ann Arbor,
Michigan.


“We end up getting about $70 a ton back in the value of the junk mail that’s
recycled. But remember it’s costing the city roughly $125 a ton or so to
pick it up.”


Weinert says his city is lucky because it has double the nation’s average
recycling rate. He says communities that don’t have a recycling program
bear even higher costs to dispose of mixed paper.


In this case, the bales of paper get made into Kellogg’s cereal boxes.


Tom Watson is with the National Waste Prevention Coalition. He says it’s
good when there’s a local market for recycled junk mail, but much of it
actually gets sent overseas.


“The unwanted mail, the mixed paper, generally has a very low value, that is often
shipped to China and it comes back to us in the kind of mottled packaging found on
the products that we buy from China. So, it comes full circle but it’s not
very efficient, all the costs of the transportation and recycling.”


Watson says it’d be much more efficient to cut back on all that mail in the
first place.


The Direct Marketing Association does offer an opt-out service. The group
says their members aren’t allowed to send any new mailings to people who
sign up. The fastest way to sign up is online, but you have to pay a $5
charge.


Tom Watson with the National Waste Prevention Coalition says that charge
might put people off. He says he’d like to see a national Do Not Mail list.
One that isn’t controlled by the industry.


“It’s very common in other countries, you can’t send mail to someone unless
they say in advance, yes I want to receive that mail from you.”


You might expect that the folks at the Direct Marketing Association aren’t
fans of the Do Not Mail list idea, but they’re not the only ones.


“What is our position on that? (laughs) I wouldn’t like that to occur.”


George Hurst is the brand manager of direct mail for the Postal Service.
It’s his job to get direct mailers to send more mail. That’s because it’s
the second largest source of revenue for the Postal Service, in the tens of
billions of dollars.


Hurst says new laws aren’t needed. Instead, he says marketers just need to
know their audiences.


“The ones that don’t do it too well, and just blanket the earth with a message,
God bless ’em, we love the postage. But you gotta know that if you’re
talking to someone who is say, 100 miles away, about coming to your
dry cleaners, you’re probably missing the mark.”


But critics say consumers deserve to have more say over the mail they bring
into their homes. They say marketers make so much money from the mail they
send… that for that small chance you might be interested in a coupon book or
sale notice, you shouldn’t have to pay the cost to throw it away or recycle
it.


For the GLRC, I’m Rebecca Williams.

Related Links

Forest Service Takes Heat on Timber Land Sales

  • The pine marten is a member of the weasel family that makes its home in yellow birch trees. (Photo courtesy of the Wisconsin Department of Natural Resources)

Environmentalists and the U-S Forest Service often fight over the best way to balance between cutting timber for lumber and paper, and preserving wildlife habitat. Lately, the battle is over whether government just looks at each tract of land where it sells timber or whether it looks at the cumulative impacts of logging on National Forests. The GLRC’s Chuck Quirmbach reports:

Transcript

Environmentalists and the U.S. Forest Service often fight over the best
way to balance between cutting timber for lumber and paper, and
preserving wildlife habitat. Lately, the battle is over whether
government just looks at each tract of land where it sells timber or
whether it looks at the cumulative impacts of logging on National
Forests. The GLRC’s Chuck Quirmbach reports:


When some people look at a stand of trees they see lumber for a house or
wood for paper.


“Let’s go to the yellow birch.”


But when Ricardo Jomarron spots a stand of yellow
birch trees, he sees a valuable home for the pine marten – a member of
the weasel family. The marten is endangered in some states.


“The great thing about yellow birch is that it has a propensity to become
hollow while staying alive. So you have this wonderful den for pine
marten and other species to rear their young that isn’t going to blow over
in a windstorm.”


Jomarron is standing in the Chequamegon-Nicolet National Forest in
northern Wisconsin that’s near the border with Michigan. Last year,
Jomarron’s group, the Habitat Education Center won a federal court case
that has blocked timber sales on about 20-thousand acres in the million
and a half acre Chequamegon- Nicolet.


A judge ruled the Forest Service had violated the National
Environmental Policy Act by not considering the cumulative impact of
logging on other forest species. Logging not in just one place, but many
can have a larger impact on some wildlife that the judge said the Forest
Service didn’t consider.


But it’s not just the act of cutting down the trees that worries the
environmentalists. It’s the loss of shade that some plants need to survive
and new logging roads crossing streams where erosion damages trout
habitat.


The Chicago-based Environmental Law and Policy Center is representing the
Habitat Education Center. Attorney Howard Learner says the case is not
about banning logging in the national forests. He says it is about
restoring a system that he argues has gotten out of whack.


“In part because the Forest Service was looking at one timber sale and what the
impacts of that were, and then they’d look at another one and what the impacts of that were, and
they didn’t look at the overall impact – and what was the forest rather
than the trees.”


The Forest Service eventually decided not to appeal the judge’s rulings to
stop the disputed sales in this one forest. It’s taking another look at the
cumulative impact of the proposed deals, but the Forest Service says it
didn’t approve the timber sales without getting advice from state and
tribal experts on water and wildlife.


Chequemegon-Nicolet forest supervisor Anne Archie says her agency
has done a good job. She says if you really want to study the total effect
of forest management, look back a century when loggers cut everything
in sight.


“70 to 100 years ago there was no national forest. It was shrub land and
burnt over grassland. Now the National Forest is there that provides a
habitat for the species. So cumulatively in 70 to 100 years, we’ve been
growing the habitat for the species that Habitat Education Center…we’ll
we’re all concerned for those species.”


But Habitat Education Center and other environmental groups say the
Forest Service still isn’t doing a thorough job of determining the impact
that logging might have. The environmentalists and conservation groups
say the agency’s follow-up study on the Chequemegon-Nicolet is like
Swiss cheese with many more holes than substance. Depending what
happens at the end of the current comment period, the groups could ask
the judge to keep the lid on the timber sales.


Logging companies that cut and mill the trees from the forest are not
happy about the legal battles.


James Flannery runs the Great Lakes Timber Company. He says if you
want to look at the cumulative impact to the forest, you should look at
the cumulative impact to the economy of the area.


“Part of the money generated from forest sales comes back to
communities. If we have no forest sales and there’s thousands of acres of
forests land that we harvest I’m more worried about the income of these
communities, which will be zero.”


But the environmental groups argue the broad expanse of the forests
need to be protected from multiple timber sales that cumulatively could
cause wider ecological damage. They say ignoring the health of the
forest ignores another important industry of the area: the tourism that
brings a lot of money to the north woods.


For the GLRC, I’m Chuck Quirmbach.

Related Links

Cities Offer Prizes to Top Recyclers

Some communities are trying contests and other financial incentives to get people to properly sort their recyclable garbage. The Great Lakes Radio Consortium’s Chuck Quirmbach reports:

Transcript

Some communities are trying contests and other financial incentives to
get people to properly sort their recyclable garbage. The Great Lakes
Radio Consortium’s Chuck Quirmbach reports:


Local governments can make money selling the paper, aluminum and
some other items people set aside for recycling, but improper sorting can
clog the waste stream and add to costs. So, some communities are
randomly handing out cash or other rewards to citizens who do recycling
right.


Kate Krebs is with the National Recycling Coalition. She favors
incentive programs that get people to be less complacent about sorting
their trash.


“It isn’t top of mind anymore…it isn’t as easy as consumers want it to be
or they just have such busy lives that they haven’t really imbedded the habit
in their lifestyle.”


Krebs says the best incentive programs choose their winners fairly and
then spread the word to other people – creating some peer pressure. She
says recycling incentives are similar to other businesses where people do
things like offer coupons to keep people interested in a product or a
service.


For the GLRC, I’m Chuck Quirmbach.

Related Links

Forest Land on the Market

More than a million acres are up for sale in Michigan’s Upper Peninsula. Two large paper companies are selling vast tracts of land. The Great Lakes Radio Consortium’s Celeste Headlee reports, it’s a trend that’s occurring throughout the country. And residents are worried that the land will be split up and developed:

Transcript

More than a million acres are up for sale in Michigan’s Upper Peninsula. Two large paper companies are selling vast tracts of land. The Great Lakes Radio Consortium’s Celeste Headlee reports, it’s a trend that’s occurring throughout the region. And residents are worried that will be split up and developed:


Escanaba Timber and International Paper have put more than one-point-one million acres of forestland in the Upper Peninsula on the market.


Paul DeLong is the chief forester for the state of Wisconsin. He says many timber companies across the nation are finding it’s more profitable to sell their land as real estate than maintain it for lumber. DeLong says environmentalists, state governments and timber companies are increasingly joining forces to preserve large tracts of forestland.


“So we’re seeing this convergence of interest from across the political spectrum, recognizing that maintaining larger blocks of forestland as working forests can be a real win-win from an ecological and economic and social standpoint.”


The Michigan Nature Conservancy plans to work closely with Governor Jennifer Granholm to create a conservation easement on the property when it’s sold.


For the GLRC, I’m Celeste Headlee.

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A Safer Stain-Resistant Chemical?

Chemists at the University of North Carolina have developed a new material for making stain resistant coatings that they say will not contaminate the environment. The Great Lakes Radio Consortium’s Fred Kight has the story:

Transcript

Chemists at the University of North Carolina have developed a new material for making stain resistant coatings that they say will not contaminate the environment. The Great Lakes Radio Consortium’s Fred Kight has the story:


The problem with many stain resistant coatings on clothing and paper goods is that they gradually breakdown into C8, a compound that an Environmental Protection Agency advisory board terms a “likely carcinogen.”


Chemistry professor Joseph DeSimone and his colleagues at the University of North Carolina at Chapel Hill have come up with something they’re calling “C4 plus.” The new material uses a type of fluorocarbon which is less likely to degrade.


Paul Anastas is director of the Green Chemistry Institute and he says C4 plus is just what the doctor ordered.


“What Joe DeSimone is doing is designing our next generation of substances so that they are not going to be harmful to human health and the environment.”


Anastas says manufacturers could switch to the “greener” ingredient very soon.


For the GLRC, I’m Fred Kight.

Companies Push for Forest Certification

  • Magazine publishers and other companies are thinking ahead and getting their paper from forests that have been certified. But what does this really mean? (Photo by Stanley Elliott)

Officials in the Midwest want to prove they’re not damaging their state forests. States that sell timber to paper companies are spending thousands of dollars to earn a certificate that says they’re managing the forests in a sustainable way. Paper producers are demanding that state foresters earn certification because officials want to stave off protests from consumers. The Great Lakes Radio Consortium’s Celeste Headlee reports:

Transcript

Officials in the Midwest want to prove they’re not damaging their state forests. States that sell timber to paper companies are spending thousand of dollars to earn a certificate that says they’re managing the forests in a sustainable way. Paper producers are demanding that state foresters earn certification because officials want to stave off protests from consumers. The Great Lakes Radio Consortium’s Celeste Headlee reports:


It’s lunchtime and employees on break from Compuware in downtown Detroit are browisng through the magazine racks at Borders. Melody Kranz says she reads three different magazines every month. She says she is an avid recycler and an impassioned environmentalist, but never considered what kind of paper was going into her magazines.


“I don’t know why I haven’t thought about it, I just haven’t. I will now. Because I’m a gardening nut, I love to garden. So yeah, I just never really thought about it.”


But executive David Refkin is betting that Franz and others like her would think twice before picking up Time Magazine if they thought a forest was demolished to make the paper. Refkin is the Director of Sustainable Development for Time Incorporated. He says he’s noticed a strong surge in environmental awareness over the past two or three years.


“We don’t want people looking at a magazine and feeling guilty that a stream has been damaged and the fish are dying in there, or that habitats aren’t being protected because people are practicing bad forestry practices.”


Refkin says his company wants to take action now, before consumer groups decide to boycott its magazines over ecological issues. Time uses more coated paper for its publications than any other company in the U.S. The company is asking that 80 percent of all paper products Time buys be certified by 2006.


To the average consumer, that may not seem like big news. But for paper producers and foresters, it’s earth shattering. Larry Pedersen is with the Michigan Department of Natural Resources. Pedersen says getting certified means years of work for state employees. The government has to prove to investigators that its management standards take into account issues such as biodiversity, water quality, soil erosion and wildlife habitat. Pedersen says the state is also required to provide records for each tree from the moments it’s planted or inventoried to the time it’s cut down and then made into planks or paper. But he says it’s worth the effort.


“A number of wood and paper-using companies brought it to our attention that they needed to have certified products because their consumers were demanding those. And with us having four-million acres of state forestlands, we saw the writing on the wall that we needed to jump on this.”


State forests in the region generate a lot of revenue. Wisconsin’s forests earn two and a half million dollars from timber sales and Ohio pulls in almost three million. Michigan’s forests bring in 30 million dollars annually. Earlier this year, Michigan’s Governor Jennifer Granholm announced that all state forests will be certified by January 1st of 2006. And the Great Lakes State is not alone… New York, Wisconsin, and Maine are also pursuing certification and Ohio and other states are considering it.


Andrew Shalit, with the environmental activist group Ecopledge, says he’s glad Time Warner is encouraging paper companies and state governments to get certified. But he says that doesn’t necessarily mean the paper is produced in an environmentally friendly way.


“It’s great to say that they’re going to get all of their paper from certified forests. The question is, who is certifying? And in the case of Time Warner, a lot of the forests are certified by a group called SFI, the Sustainable Forestry Initiative, and their standards are so weak as to be almost meaningless.”


There’s a heated debate over just what certification means. There are currently two groups that certify forests in the U.S. The Sustainable Forestry Initiative, or SFI, was originally founded by the timber industry but is now an independent body. The Forest Stewardship council, or FSC, came out of the environmental movement… or more specifically, out of the effort to protect South American rainforests. Shalit says he doesn’t think SFI certification is as rigorous or as comprehensive as FSC.


“It really is a problem for the consumer because you see something in the store and it has a little green label on it with a picture of a tree and it says sustainably certified, and you think you’re buying something good. It’s hard for the individual consumer to keep up with that.”


Shalit says several states, like Michigan, have solved the dilemma of rival certification programs by getting dual certification. he says although the system has flaws, it will improve if consumers demand more stringent forestry regulations.


Executives at Time Warner hope they can avoid boycotts and pickets by taking action preemptively. The company is leading the push for forest certification in the U.S., and environmentalists say the federal government may have to bow to pressure eventually and get the national forests certified as well.


For the Great Lakes Radio Consortium, I’m Celeste Headlee.

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