Plant manager of Anheuser-Busch points out the plastic labels of the beer bottles now being recycled. (Photo by Karen Kasler)
Chain restaurants and retailers often test
their latest services and products in Columbus, Ohio
before launching them nationwide. It’s one of the
nation’s big test markets. But ‘going green’ is not
a trend that’s going well. Karen Kasler reports
recycling rates are well below the national average.
But businesses in this key market are beginning to
show more interest:
Transcript
Chain restaurants and retailers often test
their latest services and products in Columbus, Ohio
before launching them nationwide. It’s one of the
nation’s big test markets. But ‘going green’ is not
a trend that’s going well. Karen Kasler reports
recycling rates are well below the national average.
But businesses in this key market are beginning to
show more interest:
Columbus often bills itself as the nation’s test market. It’s demographics are seen as a reflection
of the nation as a whole. But this national test market is not at the front of the curve when it
comes recycling and other ‘green practices.’ For example, many companies around the country
have going green in the last few years, but businesses in Columbus are just starting to test the
waters.
John Remy works for SWACO, the Solid Waste Authority of Central Ohio It operates the area’s
landfill. Remy has only recently noticed a sudden jump in the number of calls he’s getting every
day:
“The boss wants the business to go green, and so the employees are left to, how do I go
green? And so they call us and want to know, how do I go green? And how do I do it five
minutes before I called you?”
SWACO advises businesses to audit their waste — to dig into trash cans and dumpsters and see
how much paper, plastic, glass, cardboard, food and other material is there and can be
recycled. Some big corporations were already working on that. Columbus’ Anheuser-Busch
brewery is one of big brewer’s 12 plants nationwide. Plant manager Kevin Lee says “green beer”
is not just a St. Patrick’s Day thing here. He says it’s a way of doing business, from the way the
bottles are labeled:
“The backing off of these labels that are applied onto the Bud Light bottle, we recycle the
backing, and there was approximately 66,000 miles of backing a year that is plastic
backing that’s recycled.”
To the cans that fall off the filling lines and end up in hoppers:
“And we send those cans back to a recycling area where the cans are crushed, they’re
sent for aluminum recycling purposes…”
Lee says the idea is to save money and cut down on trash:
“Everything that is consumed off the line, whether it’s the waste beer or the
waste cans or the waste bottles or cardboard, we want to take those materials, treat them
or recycle them, so that we reduce our demand on the environment certainly, reduce our
costs, and that allows us to be the most responsible manufacturer we can be.”
Multi-million dollar automated operations can afford to smoothly snap new green technology
into their production lines, but it’s a little more hands-on in smaller companies and in non-profit
organizations.
Catholic priest David Gwinner did things the old-fashioned way at St. Paul’s parish just north of
Columbus. He stands by one of two eight-cubic-yard recycling bins outside the church offices.
And he says he started by sorting the trash on his own:
“Many days I would take the recycling, separate it and take it in my car.
Yes, in my Oldsmobile sitting over there and my dog, Margaret. And it started to be two,
three trips a day.”
After a few months of dumpster diving, Gwinner decided to organize the St. Paul’s staff in a
recycling effort. In the last year, Gwinner says everyone has gotten in on it – workers in the
administrative offices, guests in the meeting rooms, and the thousand kids in the school. Now,
the trash dumpsters are emptied three times a week instead of every day, which Gwinner says
has saved the parish 2,400 dollars over the last year. But Gwinner says it’s about more
than money. He’s preaching that this is a “partnership with creation,” and now his mission is to
get that message out to his 12,000 parishioners, many of whom own businesses:
“And if they had one or two or three pounds a day, times 12,000, times 365 days a year.
That tells the story of how huge… it’s a million tons a year that SWACO is receiving that’s
going into the ground. And they believe that a great percent of that is recyclable.”
A study a few years ago concluded 60 percent of commercial and residential trash is
recyclable, with paper and plastics the most common things thrown away. But even as
businesses are trying to take their bottom lines to zero when it comes to waste, their employees
may not be taking that attitude home. 88 percent of people in this test market town don’t
recycle. That number is nearly four times the stat from a recent Harris poll which shows the
national non-recycling average is 23 percent.
For the Environment Report, I’m Karen Kasler.
