Making Manufacturers Take It Back

  • Craig Lorch, co-owner of Total Reclaim in Seattle. His company is certified to recycle electronic waste under Washington's e-waste law. (Photo by Liam Moriarty)

It used to be that when a company
sold you a widget, they got your
money, you got the widget, and
that was the end of it. Now, that
way of doing business is changing.
Liam Moriarty reports that in Europe, and in the
US, businesses are being required
to take responsibility for their
products in new ways:

Transcript

It used to be that when a company
sold you a widget, they got your
money, you got the widget, and
that was the end of it. Now, that
way of doing business is changing.
Liam Moriarty reports that in Europe, and in the
US, businesses are being required
to take responsibility for their
products in new ways:

(sound of recycling machine)

In a huge industrial building in Seattle, forklift-loads of TVs and computer monitors are heaved onto conveyor belts. Workers go at them with screwguns and hammers.

“They’re pulling the plastic covers off of devices, they’re pulling the picture tubes out of them. They’re basically dismantling it to component parts.”

Craig Lorch is co-owner here at Total Reclaim. His company is certified to recycle electronic waste under Washington’s e-waste law.

The law requires that these old machines don’t end up being dumped, where their toxic chemicals can poison humans and the environment.

Recycling old electronics has been happening for years. John Friedrick explains what’s new about Washington’s e-waste law.

“It’s a producer responsibility law, which takes the burden of all of this off of the taxpayer.”

Friedrick runs the state-wide recycling program that’s fully paid for by electronics manufacturers. It started just a year ago, and already it’s collected more than 38 million pounds of e-junk, costing producers nearly 10 million dollars. Basically, it requires electronics companies to cover the end-of-life costs of the products they sell.

That concept – called extended producer responsibility – is new in the US. When Washington’s e-waste law was passed three years ago, it was the first to put full responsibility on manufacturers. But this isn’t a new idea in Europe.

Klaus Koegler is with the European Commission’s Directorate General for the Environment in Brussels. He tells me about a keystone of EU environmental policy – what’s called the “Polluter Pays” principle.

“That simply means whoever causes damage to the environment is responsible, also in financial terms, to repair it or to minimize it right from the beginning.”

Koegler says that gives regulators the muscle for a range of laws. One example: any car sold in the EU has to be 85% recyclable. Koegler says that creates an incentive.

“If you are responsible for the recycling, that means you will try to design a car to make your life as a recycler as easy as possible.”

And a product that’s easy and cheap to recycle is likely to be easier on the planet, too. Europeans also see making manufacturers take back and recycle their old products as a way to reclaim resources. For instance, nickel and other metals are becoming more scarce and expensive.

“So in keeping the waste here, recycling it here, and recovering these metals, we are protecting the environment. At the same time, we are helping to secure supply for our industries.”

So, the EU is moving toward setting even more ambitious goals for recycling. In the US, Wisconsin recently became the 20th state to pass a take-back law for electronics. States are also extending producer responsibility to other products – including batteries, fluorescent lamps and paint.

Now, the electronics industry is pushing back. Two major industry groups have filed a lawsuit against the e-waste law in New York City. They say it’s unconstitutional. Environmental activists see the suit as an attack on the whole concept of producer responsibility.

But Rick Goss with the Information Technology Industry Council insists it’s not.

“We support producer responsibility. We understand and recognize, that as manufacturers, we have a role to play in offering our consumers options and solutions for used products here. But we don’t have the only role to play.”

Still, the suit makes constitutional arguments that could be used to challenge the right of states to impose recycling requirements on manufacturers.

For The Environment Report, I’m Liam Moriarty.

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Greenovation: Eco-Certified

  • When doing home improvement projects, WaterSense, EnergyStar, GREENGUARD, and FSC certifications are some to keep an eye out for. (Photo by Michelle Miller-Freeck, courtesy of FEMA)

When you’re planning a home
improvement project, you can
be overwhelmed with decisions
about the right materials, the
right quality, and the right
design. Trying to keep it eco-
friendly on top of everything
else just adds to the confusion.
Lester Graham reports it can be
as simple as finding a label:

Transcript

When you’re planning a home
improvement project, you can
be overwhelmed with decisions
about the right materials, the
right quality, and the right
design. Trying to keep it eco-
friendly on top of everything
else just adds to the confusion.
Lester Graham reports it can be
as simple as finding a label:

Julia Weinert and her boyfriend like the idea of making their place nice, but even something as simple as painting causes concerns.

JW: “We want to support environmentally friendly options and we just don’t want to be smelling it for three days out and have to be running the fans. We just want it to be convenient and we think it would be an easy thing to do.”

LG: “Well, you’re in luck. We’re at the local Home Depot and we just happen to have Greenovation.TV’s Matt Grocoff here. Matt, you’ve got some advice for her.”

MG: “And it’s really, really simple. When you’re trying to find a paint that’s healthy for you or another product, you shouldn’t have to be a chemist when you go to the store. There’s a really simple thing you can look for. Just look for the simple GREENGUARD label. GREENGUARD is an independent organization that lets you know with a simple label that that product is safe for you.”

So, none of the really strong paint smells that mean polluting chemicals are being released. GREENGUARD Environmental Institute sets indoor air standards for products and buildings. Julia and I sniffed a can of paint WITH the GREENGUARD label, and then one without.

LG: “I’ll let you sniff first.”

JW: Okay. Oh! Yeah! Oh my gosh! That is ridiculous. I mean, it smells so much stronger than this one. You can’t even smell that one compared to this one.”

A gallon of paint with the GREENGUARD label DOES cost a few dollars more, maybe as much as ten bucks.

Matt then herded us to another part of the store, the plumbing section, where Julia and I were confronted by all kinds of shiny chrome and brass faucets.

JW: “There’s a whole wall, a whole aisle of faucets here and I just don’t know which ones to look for.”

LG: “So, Matt. You got any fancy labels here?”

MG: “Absolutely. Again, if you’re looking for that eco-friendly option, a way to save yourself some money and some water, it’s simple. Just look for the WaterSense label. The EPA does EnergyStar labels for appliances. The EPA also does WaterSense label for plumbing fixtures.”

WaterSense means the fixture – whether a faucet, shower head or toilet – will use less water but still works well.

As we wandered over to the lumber section of the store, Matt told us the last label he wanted to show us is the most ignored label – and it might just be the most important one.

MG: “FSC stands for the Forest Stewardship Council. And what that means is they’ve made a commitment that they’re not going to be tearing down forest and clear-cutting them in order for you to build some bookshelves in your home. This is one of the biggest causes of greenhouse gases is that we don’t have these forests capturing this carbon any more. Instead of having to have a PhD in forest management, you can just simply look for a piece of wood that has an FSC label on it.”

So, labels. Julia says, works for her.

JW: “It’s going to be great, taking my boyfriend around the store and showing him all these cool things I can get to make our home improvements a little more cheap and environmentally-friendly.”

LG: “Alright remind me, go over this again. What am I supposed to be looking for?”

MG: “It’s very simple. If you’re looking for paint, look for GREENGUARD. For plumbing, WaterSense. For lumber, FSC, Forest Stewardship Council certified.”

LG: “That’s Matt Grocoff, Greenovation.TV. Thanks again, Matt.

MG: “Lester, it’s always a pleasure. Thank you.”

For The Environemnt Report, I’m Lester Graham.

Related Links

Green Biz in the Black

  • A green "stop-n-shop." Locali's in L.A. (Photo by Devine Browne)

When the banks failed and the recession
hit last fall, lots of people predicted
that the burgeoning green economy would
get nipped in the bud. But that’s not
what happened. Julie Grant spoke with
some business experts about the status
of green companies:

Transcript

When the banks failed and the recession hit last fall, lots of people predicted that the burgeoning green economy would get nipped in the bud, but that’s not what happened. Julie Grant spoke with some business experts about the status of green companies.

Last fall, the iconic supermarket of the green movement was in trouble. After years of growth, Whole Foods’ stock prices were plummeting.

Nancy Koehn is professor of the history of retailing and consumer behavior at the Harvard business school.

She says despite the lingering high unemployment rate and the store’s notoriously high prices, things are looking better today for Whole Foods.

“They’ve rebounded very effectively over the last six months. their stocks trading up considerably, traffic is up in the stores, per customer tabs, or receipts, if you will, are up.”

But Koehn says Whole Foods customers might be a core group that’s committed to buying green. The jury is still out on whether green companies will win over mainstream consumers.

Lots of people rushed to Wal-Mart last Christmas – to get things as cheaply as possible in the wake of the financial meltdown. But Koehn says the large-scale flight to Wal-Mart has mostly run its course.

“The question now is – are consumers now, in this post crisis world, going to move to a new normal? – which includes a different way of thinking about the impact of our dollars on how what we buy affects a whole range of issues and people in the world.”

In other words, will people re-consider buying cheap goods made in China since many American jobs have been lost to that country, environmental concerns about products from China and that country’s record on human rights.

And, Koehn says even Walmart is becoming greener both in its operations and its products. For example, it now sells only energy efficient lights bulbs.

Joel Makower is editor of GreenBiz –dot-com. He says changes at WalMart are just a small part of the green business story today. Although, he might not have said that a year ago.

“I think the remarkable story of 2009 is that the green economy did not disappear when the overall economy went south. that it’s not only remaining in place, but the number of products and services from better cars to better cosmetics to computers are coming in to the market.”

Even though we’re the ones who buy these things, Makower says the future of the green business isn’t really about consumer demand. He says there’s a confluence of green technology, government regulation and available capital that’s driving the green economy forward.

“We’re going to be seeing that in energy, we’re going to be seeing that in buildings, we’re going to be seeing that in vehicles. We’re already seeing that in information technology. Where these things are coming together and regardless of consumer demand are being made available and attractive to consumers.”

Makeower gives the example of the IPOD. He says it wasn’t developed because people demanded it, or because we were running out of material to make CDs – it just offered a better technology – and so consumers have been buying it. In the process, the IPOD saved tons of material that was to be used on CD packaging.

These new products aren’t necessarily being labeled green products. And Business historian Nancy Koehn says American companies are going through a huge transition that won’t make such labels necessary.

“Because pretty soon the core aspects of what we define as green today will be such a part of so many businesses that we won’t make this distinction, we won’t have this kind of differentiation by the word green.”

Koehn says companies that have already started going green might be ahead of their competitors right now – in terms of energy efficiency and offering a wider array of green- products. But because of stockholder demands, government incentives– and eventually consumers – other businesses will likely start catching up to them.

For the Environment Report, I’m Julie Grant.

Related Links

Not the Colonel’s Drive-Thru

  • Economists say locally produced chicken can be pricey because there's not enough competition in the slaughterhouse business. (Photo courtesy of the USDA)

There’s a trend toward locally-grown
food, but when it comes to locally-raised
chicken, there’s a kink in the supply
chain. Small chicken farmers can’t afford
to process a few birds at big slaughterhouses.
And there aren’t many independent slaughterhouses
around. Shawn Allee reports
there’s an effort to change this:

Transcript

There’s a trend toward locally-grown
food, but when it comes to locally-raised
chicken, there’s a kink in the supply
chain. Small chicken farmers can’t afford
to process a few birds at big slaughterhouses.
And there aren’t many independent slaughterhouses
around. Shawn Allee reports
there’s an effort to change this:

One idea’s to bring the slaughterhouse to the chicken farm.

The Whole Foods grocery chain could try out small, mobile slaughtering units next year. It might help Whole Foods offer more locally-raised chicken at its stores, but no one’s sure whether it will work.

Economists say the slaughterhouse pinch is a problem for consumers.

Wes Jarrell studies farm markets for the University of Illinois. He says locally produced chicken can be pricey because there’s not enough competition in the slaughterhouse business.

“In order for that farmer to stay in business, they have to charge more and we would certainly like to lower that price to make it available to more people.”

Jarrell says Whole Foods is not the only group to consider mobile chicken slaughterhouses. He says a few state governments, like Vermont’s, are revving up their own portable slaughterhouses, too.


For The Environment Report, I’m Shawn Allee.

Related Links

A Good Guide for Shopping

  • The Good Guide website's turkey rating page. (Image by Jessi Ziegler)

There’s a new way for consumers to find
out more about the products they buy.
Samara Freemark has the story
of a new online guide that lets you look
up how good products are for you and for
the environment:

Transcript

There’s a new way for consumers to find
out more about the products they buy.
Samara Freemark has the story
of a new online guide that lets you look
up how good products are for you and for
the environment:

The website is called the Good Guide, and it lets consumers get a pretty in-depth look at more than 60,000 foods and household products. The site ranks products by their impacts on health, the environment, and society.

The Good Guide is the brainchild of Dara O’Rourke. He’s a professor of environmental policy at the University of California at Berkley. O’Rourke says consumers don’t have easy access to the information they need to make smart buying decisions.

“What we’re trying to do is bring the best available science, put it in an easy accessible and free format, then get it to people whenever and wherever they make a decision about a product or a company.”

That’s where the Good Guide iphone application comes in. Shoppers can scan barcodes at the store to get instant product information.

That application, and the site, can be found at goodguide.com

For The Environment Report, I’m Samara Freemark.

Related Links

Interview: The Price of Cheap Goods

  • Ellen Ruppel Shell writes that we spend about 80% more in a discount environment. (Source: Urban at Wikimedia Commons)

In this recession, we are looking at money
differently. A bargain – getting things cheap –
has been the all-consuming goal. Ellen Ruppel Shell has written a new book entitled
‘Cheap: The High Cost of Discount Culture.’ The
Environment Report’s Lester Graham talked with
her:

Transcript

[Please note: the following transcript is for a shorter version of the interview. If you would like a complete transcript, please contact us.]

In this recession, we are looking at money
differently. A bargain – getting things cheap –
has been the all-consuming goal. Ellen Ruppel Shell has written a new book entitled
‘Cheap: The High Cost of Discount Culture.’ The
Environment Report’s Lester Graham talked with
her:

Lester Graham: Your book tells the story of how we came to value cheap, but, you know, my dad used to say, ‘cheap things aren’t good and good things aren’t cheap.’

Ellen Ruppel Shell: I think that retailers and multinationals have gone really far to make us not think like that. Your father insisted on value. You know, there’s an old Russian saying, ‘I’m too poor to be cheap.’ You know, this is something that people used to take for granted – we used to know that we got what we paid for. Now, how did this common wisdom get forgotten?

Graham: Most of the products we get, we throw away – because they are so cheap.
We don’t have to worry about the cost of repairing them, because we can simply replace them with something brand-new.

Shell: Absolutely, and, of course, that disposability has been marketed to us as a big advantage. And I’ve also gotten that comment from folks, ‘Well, you know, who cares? I’ll just throw it away. I don’t want something that lasts a long time. I want something new all the time.’ Our relationship with objects has really become distorted – I mean, the very idea that you would buy shoes knowing, almost as you leave the store, that they’re not going to last. And, studies show, that if you believe that, you don’t take care of them. It’s a self-fulfilling prophecy. You assume they’re going to fall apart.

Graham: Your book makes it sound as though we’re in a spiral, downward, in pursuit of cheap goods. Why do you make that argument?

Shell: Well, I think it’s a spiral we might, now, have the opportunity to pull ourselves out of. But, yes, I do think it’s a spiral – the idea that prices have to go lower and lower. And the reason for this, of course, is that since the 1970s, incomes in the United States have been essentially flat, controlling for inflation. And even going down somewhat, for most Americans. At the same time, three-quarters of our income goes to pay for fixed costs – those things we can’t live without – healthcare, education. So, what have these low priced goods done for us? Well, I argue, not a lot. It’s made tee-shirts, and shorts, and other things, maybe cheaper than ever before, but we have sacrificed – in terms of our wages, our job security, and our stability as an economy – as a consequence of these increasingly low prices, this incredible – what we used to call ‘predatory’ – pricing.

Graham: Many of us feel we can only afford ‘cheap.’ What are you suggesting we do?

Shell: My goal in writing this book was to get consumers to re-think why they shop in the first place. We spend about 80% more in a discount environment. And, then, we’re getting what we think are these amazing deals. And this triggers in our brain this kind of game-playing behavior – we want to make all these, you know, we want to win. Do we go to buy things that are going enhance our life and add value to our life? Or, is it a game-playing exercise? And I think most of us would say, rationally, well you know, look, ‘I go to purchase things that are going to enhance my life.’ And, if that’s the case, I think that you will actually spend less money, you will buy fewer things, and you’ll think harder about why you’re buying those things, and you’ll get precisely what you want at the price that’s going to work for you.

Graham: Ellen Ruppel Shell is the author of the book ‘Cheap: The High Cost of Discount Culture.’ Thanks very much for your time.

Shell: Thank you. It’s been fun.

Related Links

DC Gets Tough on Disposable Bags

  • The Anacostia River in Washington DC is ridden with garbage, and plastic bags make up 20% of the trash tossed in (Photo by Kavitha Cardoza)

For years, the Anacostia River that flows through

Washington DC was widely known as the forgotten

river, lost in the shadow of the better known

Potomac. At one point, some say the trash in the

river was so thick you could walk from one side to

the other without getting wet. Today things are

better. But, most people say not enough has been

done. DC’s city council is considering a five cent

tax on every disposable plastic and paper bag with

most of the money going to cleanup efforts. As Kavitha

Cardoza reports if it passes,

the fee would be the toughest law on plastic and paper

bags in the country:

Transcript

For years, the Anacostia River that flows through

Washington DC was widely known as the forgotten

river, lost in the shadow of the better known

Potomac. At one point, some say the trash in the

river was so thick you could walk from one side to

the other without getting wet. Today things are

better. But, most people say not enough has been

done. DC’s city council is considering a five cent

tax on every disposable plastic and paper bag with

most of the money going to cleanup efforts. As Kavitha

Cardoza reports if it passes,

the fee would be the toughest law on plastic and paper

bags in the country:

Kindergartners from the Evergreen School in Wheaton, Maryland are leaning over a rail and looking at bags, cups, wrappers and other trash floating in the Anacostia River.

They’ve travelled to D.C. to learn more about, as they put it, “what kills fish.”

The five-year-olds are NOT impressed with what they see.

“Bottles, balls, yucky. It’s really, really disgusting garbage!”

The children roll up their sleeves and start pulling trash from the bank. But, it’s going to take a lot more than their small hands to clean up the mess.

Jim Connerly is with the Anacostia Watershed Society. He says Washington D.C.’s own environmental studies estimate each year 20,000 tons of trash is thrown into the Anacostia.

“It’s like a landfill on a conveyor belt.”

Studies also show plastic bags make up about 20% of the trash in the Anacostia.

When grocery bags are thrown away, many of them are swept up by rain water and carried into storm drains that flow into streams. They end up in the Anacostia.

The bags often ensnare birds and turtles. Fish eat the small torn pieces. That results in toxins making their way into the food chain.

Tommy Wells is the D.C. council member who came up with the idea of charging a nickel for plastic and paper bags.

“By charging a nickel, it really gets more into your head than your pocket. Also, it reminds you maybe I should have bought a reusable bag.”

And part of the money raised will help low-income residents buy reusable bags.

But Laurie Walker hasn’t heard about that proposal. She says, as a senior citizen on a fixed income, those nickels can add up quickly.

“Five cents is a whole lot of money, if I put it in a jar, every month when I get paid. I can buy a chicken, hot dogs, eggs for my grandchildren or for myself. I can buy a whole lot with that.”

The fee would raise nearly 2.5 million dollars a year. Besides the reusable bags, the money will fund educational efforts and return a portion to local businesses as an incentive.

The chemical industry which makes the plastic bags hopes anybody opposed to these kinds of fees or taxes will come out against this proposal. But environmentalists like the idea.

(sound of a beaver)

Back at the Anacostia River system, Jim Connerly says, with a little effort, the Anacostia could be trash-free in just a few years.


“In a perfect world, the water quality would be addressed. The thing that’s encouraging to me is that nature is always trying to seek balance. If we let the river alone, if we stop the input of pollutants, it would clean itself. It’s just that we’re not allowing the river to do that.”

Connerly and many others are hoping the Washington DC bag fee helps make that happen.

For The Environment Report, I’m Kavitha Cardoza.

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New Law Requires Seafood Labeling

  • A new law states that labels on the majority of seafood will need to list the country of origin. Some are worried about the amount of time and money this will cost. (Photo by Ivan Pok)

Seafood lovers will soon know where their dinner was caught. A new U.S. law requires most seafood to have a label that names the country it came from. The Great Lakes Radio Consortium’s Peter Payette reports:

Transcript

Seafood lovers will now know where their dinner was caught. A new U.S. law requires most seafood to have a label that names the country it came from. The Great Lakes Radio Consortium’s Peter Payette reports:


The label will tell the country of origin and whether the seafood was farmed or wild. Processed foods like canned tuna or fishsticks will be exempt and smaller stores won’t be required to label their food.


The new law is supported by some in the fishing industry who think shoppers would rather buy seafood caught in U.S. waters. But other suppliers and retailers complain the law is forced marketing and has nothing to do with food safety.


Linda Candler is with the National Fisheries Institute. She says it will cost billions of dollars for the industry to keep track of all the necessary information.


“We’ve already heard from several retailers that, in order to keep their record keeping to a manageable level, they will cut the number of their suppliers. Meaning, they’ll have less flexibility in price.”


The law is now in effect. But the U.S. Department of Agriculture won’t enforce it for six months. They say that will give the industry some time to adjust to new requirements.


For the Great Lakes Radio Consortium, I’m Peter Payette.

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