Greenovation: Eco-Certified

  • When doing home improvement projects, WaterSense, EnergyStar, GREENGUARD, and FSC certifications are some to keep an eye out for. (Photo by Michelle Miller-Freeck, courtesy of FEMA)

When you’re planning a home
improvement project, you can
be overwhelmed with decisions
about the right materials, the
right quality, and the right
design. Trying to keep it eco-
friendly on top of everything
else just adds to the confusion.
Lester Graham reports it can be
as simple as finding a label:

Transcript

When you’re planning a home
improvement project, you can
be overwhelmed with decisions
about the right materials, the
right quality, and the right
design. Trying to keep it eco-
friendly on top of everything
else just adds to the confusion.
Lester Graham reports it can be
as simple as finding a label:

Julia Weinert and her boyfriend like the idea of making their place nice, but even something as simple as painting causes concerns.

JW: “We want to support environmentally friendly options and we just don’t want to be smelling it for three days out and have to be running the fans. We just want it to be convenient and we think it would be an easy thing to do.”

LG: “Well, you’re in luck. We’re at the local Home Depot and we just happen to have Greenovation.TV’s Matt Grocoff here. Matt, you’ve got some advice for her.”

MG: “And it’s really, really simple. When you’re trying to find a paint that’s healthy for you or another product, you shouldn’t have to be a chemist when you go to the store. There’s a really simple thing you can look for. Just look for the simple GREENGUARD label. GREENGUARD is an independent organization that lets you know with a simple label that that product is safe for you.”

So, none of the really strong paint smells that mean polluting chemicals are being released. GREENGUARD Environmental Institute sets indoor air standards for products and buildings. Julia and I sniffed a can of paint WITH the GREENGUARD label, and then one without.

LG: “I’ll let you sniff first.”

JW: Okay. Oh! Yeah! Oh my gosh! That is ridiculous. I mean, it smells so much stronger than this one. You can’t even smell that one compared to this one.”

A gallon of paint with the GREENGUARD label DOES cost a few dollars more, maybe as much as ten bucks.

Matt then herded us to another part of the store, the plumbing section, where Julia and I were confronted by all kinds of shiny chrome and brass faucets.

JW: “There’s a whole wall, a whole aisle of faucets here and I just don’t know which ones to look for.”

LG: “So, Matt. You got any fancy labels here?”

MG: “Absolutely. Again, if you’re looking for that eco-friendly option, a way to save yourself some money and some water, it’s simple. Just look for the WaterSense label. The EPA does EnergyStar labels for appliances. The EPA also does WaterSense label for plumbing fixtures.”

WaterSense means the fixture – whether a faucet, shower head or toilet – will use less water but still works well.

As we wandered over to the lumber section of the store, Matt told us the last label he wanted to show us is the most ignored label – and it might just be the most important one.

MG: “FSC stands for the Forest Stewardship Council. And what that means is they’ve made a commitment that they’re not going to be tearing down forest and clear-cutting them in order for you to build some bookshelves in your home. This is one of the biggest causes of greenhouse gases is that we don’t have these forests capturing this carbon any more. Instead of having to have a PhD in forest management, you can just simply look for a piece of wood that has an FSC label on it.”

So, labels. Julia says, works for her.

JW: “It’s going to be great, taking my boyfriend around the store and showing him all these cool things I can get to make our home improvements a little more cheap and environmentally-friendly.”

LG: “Alright remind me, go over this again. What am I supposed to be looking for?”

MG: “It’s very simple. If you’re looking for paint, look for GREENGUARD. For plumbing, WaterSense. For lumber, FSC, Forest Stewardship Council certified.”

LG: “That’s Matt Grocoff, Greenovation.TV. Thanks again, Matt.

MG: “Lester, it’s always a pleasure. Thank you.”

For The Environemnt Report, I’m Lester Graham.

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Gum-O-Flage Cloaks Hunters This Season

  • Deer hunters try their best to prevent deer from sensing their presence - from hiding atop platforms to wearing camouflage clothing. (Photo by Alan Mead)

In much of the region, deer hunting season is in full swing. Hunters are taking to the woods doing their darndest to keep deer from spotting them. Now, an avid deer hunter has taken camouflage to another level. The Great Lakes Radio Consortium’s Christina Shockley explains:

Transcript

In much of the region, deer hunting season is in full swing. Hunters are taking to the
woods doing their darndest to keep deer from spotting them. Now, an avid deer hunter has
taken camouflage to another level. The Great Lakes Radio Consortium’s Christina Shockley
explains:


Neil Brentl says hunters know when a deer smells you.


“They make a very, very distinct like, huff sound, and you know. Every hunter knows
the sound. When you hear it, you almost wanna get out of your tree because you’re done.”


Brentl says that powerful sense of smell is a deer’s first line of defense. A few years
ago, Brentl’s brother suggested that perhaps the deer were sensing Brentl’s breath. The
idea for “gum-o-flage” was born.


“I took, like a regular gum, actually, like Bubble Yum, and chewed all the flavor out of
it, and added pine needles to it believe it or not. And I found that it was working.”


Brentl says the gum isn’t scientifically proven to work. But he says he hopes to have some
tests done soon. He says so far, “gum-o-flage” has been a hit with hunters in Upper Wisconsin.


For the Great Lakes Radio Consortium, I’m Christina Shockley.

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From Industrial Waste to Raw Materials

  • A Conesville, OH smokestack. The Cuyahoga Valley Initiative has found a way to turn potential pollutants into money. (Photo by Kenn Kiser)

The Rust Belt regions of the United States are looking at new ways to make industrial prosperity and environmental recovery work hand-in-hand. The Great Lakes Radio Consortium’s Shula Neuman reports on an effort that could be a model for industrial areas throughout the nation:

Transcript

The Rust Belt regions of the United States are looking at new ways to make industrial
prosperity and environmental recovery work hand-in-hand. The Great Lakes Radio
Consortium’s Shula Neuman reports on an effort that could be a model for industrial
areas throughout the nation:


(sound of birds)


This area of Cleveland near the Cuyahoga River is where John D. Rockefeller first set up
his Standard Oil empire. The Cuyahoga is infamous for being the river that caught fire in
1969 and it became a symbol of the nation’s pollution problem.


Cleveland businesses and industries still live with that legacy. But through a new effort
called the Cuyahoga Valley Initiative, they’re trying to overcome it – although on the
surface it doesn’t look like there’s much happening.
Today, smoke stacks from steel plants still tower above head … below, like a jumble of
twisted licorice sticks, railroad tracks run through the meadows alongside the Cuyahoga.
Silos and old brick buildings line the banks of the river.


For Paul Alsenas, it’s an amazing place — not so much for what it has now, but for what it
can become. Alsensas is the director of planning for Cuyahoga County, the lead
organizer of the Cuyahoga Valley Initiative. The idea of the initiative is not to abandon
industry, he says, but to incorporate environmental and social principals into industry,
which could attract new businesses.


One of the more progressive aspects of the Initiative is something called “industrial
symbiosis.” Alsenas says industrial symbiosis works like natural ecology…


“An ecology of industry where nutrients flow from one form of life to another and make
it tremendously efficient and so therefore we have a competitive advantage. The
Cuyahoga Valley Initiative is not just about sustainability; it’s also whole systems
thinking, it’s also competitive strategy.”


Here’s how it works: waste from one company—a chemical by-product perhaps—is
used by a neighboring company to create its product. And that company’s product is then
sold to another company within the valley—and so on.


Alsenas says it’s already started: some companies located in the Cuyahoga Valley have
been sniffing out opportunities for sharing resources before anyone heard of the
Cuyahoga Valley Initiative. Joe Turgeon, CEO and co-owner of Zaclon, a chemical
manufacturer in the valley, says the Initiative sped things up.


“We pull all the members together and say, ‘OK, this is what I’ve got, this is what you’ve
got; here are some of the materials I need, here are some of the assets I have.’ And an
asset can be anything from a truck scale to a rail siding to by-product energy to
chemicals.”


Zaclon and its neighbor General Environmental Management have already begun their
symbiotic relationship. GEM now buys a Zaclon by-product, sulfuric acid, and in turn
Zaclon purchases a GEM byproduct. GEM president Eric Loftquist says the benefits go
beyond simply saving his company money.


“You know, we do business all over the country… but when you look around you see that
for every dollar you keep in this county, that generates taxes, generates jobs and the
benefits just keep rolling down. So you always want to look within.”


Loftquist says the Cuyahoga Valley Initiative encourages that effort. He says it’s
remarkable that it’s all coming together at the right time and with the right stakeholders.
It brings businesses together with government and area non-profits—including some
environmental groups—in a way not thought possible by industry and environmentalists
in the past.


Catherine Greener is with the Rocky Mountain Institute, a non-profit think tank that
studied the Cuyahoga Valley and is helping to get the initiative off the ground. She says
this area of the river—known as the regenerative zone could put Cleveland on the world’s
radar as a new business model.


“Cleveland has been known for being one of the seats of the industrial revolution and
what we’re seeing is a new industrial model that can emerge. How can you create
manufacturing jobs, industry jobs without jeopardizing the health and welfare of all the
people involved and also, to overuse a word, to ‘green’ the area around it?”


Greener says industrial symbiosis is a workable, practical solution because it makes
business sense… not just environmental sense…


“Sometimes I think about it as finding money in your pocket after you’ve washed your
pants. It’s always a bonus and you’ve always had it. And the resources that you have
here you’re just reinvesting in them and finding them and looking at them differently.”


The participants agree that “industrial symbiosis” won’t solve all the waste problems, but
it’s one part of a movement that’s making industrial cities re-think their relationship with
business and the environment.


For the Great Lakes Radio Consortium, I’m Shula Neuman.

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