Working From Home

The gift-giving season has come and gone. Some folks ended up with sweaters that were two sizes too large; some folks got sparkly baubles; and lots of people were the beneficiaries of gifts promising to simplify their lives – including their work lives. With millions of Americans working out of their homes, Great Lakes Radio Consortium commentator Julia King thinks home-office life after the holidays is going to be smooth sailing! Or is it?

Transcript

The gift-giving season has come and gone. Some folks ended up with sweaters that were two
sizes too large; some folks got sparkly baubles; and lots of people were the beneficiaries of gifts
promising to simplify their lives – including their work lives. With millions of Americans
working out of their homes, Great Lakes Radio Consortium
commentator Julia King thinks home-office life after the holidays is going to be smooth sailing!
Or is it?


Testing, testing, one, two, three.


This is great. I’m standing in my living room right now because my generous, genius husband got
me recording equipment for Christmas. I’m his very favorite NPR commentator. I think.


So, I used to have to go to an actual studio for this kind of thing. (“Look at my picture,
Mommy!”) Not now, honey. I had to get in my car (and burn fossil fuel), drive miles away
(sometimes in snow or pouring rain) and then (VIOLIN PLAYS IN BACKGROUND) I’d hope
that the engineer would show up.


Hey, Sweetheart. Mommy’s working here. Can I get a little cooperation? Thanks.


Anyway, one of the studios had this weird hum. We never could figure out exactly what it was…
(MAN YELLS QUESTION IN BACKGROUND) I think I saw it in the upstairs bathroom.


I remember once I brought a big wool blanket into the studio and we hung it over some buzzing
generator but it…


(PHONE RINGS)


Hello. Oh, hi. What’ cha doing? Oh yeah. That’s too funny. Hey, can I call you back? I’m
actually recording right now. Uh huh. No. It’s serious, high-quality stuff. Stuart got it for me
for Christmas. Yeah. Isn’t that great? Okay, I’ll talk to you later. Bye.


So the wool blanket didn’t work. And the other studio was, well, let’s just say we had a
minor disagreement about my importance. You know how that is.


Generally speaking, the only downside to this whole commentary thing has been the recording
aspect. Now it’s like all my problems (DOG BARKS) are solved. Can somebody let the dog out?
Now I’m going to be working all the time. Wow. I recommend this set up to anybody who’s
considering working for radio.


This is fabulous. I wonder what great idea my husband will come up with next year for
Christmas. I hope he gets me a snow-cone maker.

Julia King lives, writes – and records from her living room – in Goshen, Indiana. She comes to
us by way of the Great Lakes Radio Consortium.

Traffic Jams Waste Billions of Gallons of Fuel

Drivers are spending more time and burning more fuel stuck in traffic. An annual study found the upward trend of more traffic congestion continues. The Great Lakes Radio Consortium’s Lester Graham reports:

Transcript

Drivers are spending more time and burning more fuel stuck in traffic. An annual study found the
upward trend of more traffic congestion continues. The Great Lakes Radio Consortium’s Lester
Graham reports:


The latest report looks at 2001. It found that about half of the time we spend in traffic jams is due
to delays caused by accidents, vehicle breakdowns, weather and construction. But researchers at
the Texas Transportation Institute at Texas A and M University found that people are driving
farther to work and they’re also making more trips. Instead of combining trips to the bank, the
grocery store and the cleaners, more and more drivers tend to make separate trips, putting more
cars on the road at a time. David Schrank is one of the researchers. He says it ends up being a
huge waste of fuel.


“In 2001, almost five-point-seven billion gallons of fuel — that’s with a ‘b’– were wasted in
traffic congestion in 75 urban areas in the United States.”


And the study estimates we all spent more time, three-and-a-half billion hours, stuck in traffic
during the year.


For the Great Lakes Radio Consortium, this is Lester Graham.

Related Links

Sprawling Cities, Sprawling Waistlines

  • Many sidewalks end abruptly and go nowhere. Health experts are saying sprawling urban areas need to be designed so that sidewalks and bike paths are connected to community destinations. (Photo by Lester Graham)

Public health officials are calling for changes in how we design communities. They say poorly designed development contributes to higher obesity rates, the early onset of diabetes, and other health problems. The Great Lakes Radio Consortium’s Lester Graham reports:

Transcript

Public health officials are calling for changes in how we design communities. They
say poorly
designed development contributes to higher obesity rates, the early onset of
diabetes, and other
health problems. The Great Lakes Radio Consortium’s Lester Graham reports:


For the past few decades most suburban developments have been about convenience.
Shopping
should be just a short drive away…. parks, just a short drive away… school just a
short drive
away. Four-lane highways have replaced two lane streets to relieve congestion. If
you’re in a
car, other than dealing with the headaches of traffic, getting places isn’t that bad.


But… if you’re on a bike… or walking… crossing those multi-lane roads at busy
intersections is
daunting for adults… let alone children. And often, sidewalks are built, but
sometimes they just
end. A lot of times, sidewalks in a sprawling area never really go anywhere. So,
people don’t
ride their bicycles or walk to destinations. It’s just not convenient… and
sometimes it’s
downright hazardous.


Ellen Bassett is with the Urban and Regional Planning Program at Michigan State
University.


“Because we’re building things further and further apart without connectivity that
doesn’t avail
people to walk or to use their bicycles; they have to drive everywhere. We’re
creating
environments where people exercise less, are less and less active.”


And the result has contributed to a decline in the overall fitness of Americans.
That’s most
evident in children. Kids today are fatter. The rate of obesity is up. Early onset
of diabetes is up.
Part of that is due to kids watching too much television… sitting around playing
computer
games… and so on. But… not being able to ride a bike to school… or being able to
walk to the
park to play soccer… contributes to health problems because kids don’t get enough
exercise in
their daily routines.


Richard Killingsworth is the director of Active Living by Design. The program works
to
incorporate physical activity into everyday lives through the way we design
communities.
Killingsworth says somewhere along the line we came to accept that it made sense to
stop
walking places and instead drive to the health club.


“Now we’ve embraced the notion that we drive to destinations to do physical activity
as opposed
to having it as a part of our everyday lifestyle. So, we’ve essentially built an
environment that
accommodates something that is not physically active and accommodates one mode of
transportation, that’s the automobile.”


Killingsworth consults with urban designers, encouraging them to think about more
than whether
it’s a convenient drive… but to think about whether a neighborhood is designed to
make it a
convenient walk to school… or the park.


“We’ve built upon the notion that the car is king and it should be the only way and
unfortunately
we cannot sustain that for much longer. We need to look at other viable modes and as
we build, if
we build more compactly, a viable mode and a more efficient mode clearly would be
walking or
bicycling.”


And, increasingly, urban planners are being urged by physical fitness experts to
think about
public health. They say making sure there’s a network of sidewalks and bike paths
that actually
connect the community’s destinations is worth the cost.


Risa Wilkerson is with the Michigan Governor’s Council on Physical Fitness, Health
and Sports.
She’s taken an active interest in land use planning. She says it’s cheaper to design
communities
that encourage physical activity than it is for society to pay the health care costs
caused by too
little exercise. She argues she’s not asking for that much.


“That children have sidewalks that are buffered between the road with a row of trees
and grass,
that the parks are connected to the schools and to homes and that people could walk
to get a
gallon of milk if they chose to or to go down and visit their neighbor at the local
coffee shop and
they wouldn’t have to get into their automobile for a quarter-of-a-mile trip.”


Wilkerson says health care costs are skyrocketing. Designing communities that
encourage
walking or bicycling are investments in prevention of the health problems caused by
too little
exercise. She adds the health care costs of poorly designed areas is just the
beginning.


“And then you’ve got pollution costs from automobile emission. It goes on and on in
terms of,
you know, the savings if we get people out walking or biking — cleaner air. If you
put all of those
together, I mean there’s just — it’s a phenomenal case to make.”


Advocates of incorporating more sidewalks, bike paths, and safer intersections into
new
developments says local governments should also look at existing suburbs too… to see
if those
neighborhoods can’t be retro-fitted to include a few sidewalks and safe crossings
that can connect
shopping, schools, and parks to homes. That way the walk of the day can be a little
farther than
just from the front door to the car in the driveway.


For the Great Lakes Radio Consortium, this is Lester Graham.

SPRAWLING CITIES, SPRAWLING WAISTLINES (Short Version)

Urban planners and fitness experts are beginning to compare notes about how suburban development affects health. They’re finding that urban sprawl discourages exercise such as biking and walking. The Great Lakes Radio Consortium’s Lester Graham reports:

Transcript

Urban planners and fitness experts are beginning to compare notes about how suburban
development affects health. They’re finding that urban sprawl discourages exercise
such as
biking and walking. The Great Lakes Radio Consortium’s Lester Graham reports:


Not nearly as many kids ride their bikes to school today as kids did a generation
ago. That’s
because sprawling areas – complete with four lane roads – are designed for cars. not
for bikes.


Risa Wilkerson is with the Michigan Governor’s Council on Physical Fitness, Health
and Sports.
She says fitness experts say there are advantages to building neighborhoods more
friendly to
bicyclists and pedestrians.


“Carpooling your child everywhere you go is a hard life to have if your child could
walk to their
soccer game while the other child walks to piano practice and you stay home and
start to cook a
healthy dinner or you have a chance to go ride your bike.”


The experts say the way neighborhoods are designed now could be contributing to health
problems in kids such as obesity, the early onset of diabetes, and asthma that might
be aggravated
by auto emissions.


For the Great Lakes Radio Consortium, this is Lester Graham.

Reducing Ground Level Ozone Pollution

  • Russ Adams mows his lawn with an electric lawnmower. He does so to reduce local air pollution such as ozone. (Photo by Christina Shockley)

Summer can be a perfect time for barbeques, weekend trips, and yard work. But those very things contribute to a summertime health hazard. The Great Lakes Radio Consortium’s Christina Shockley reports:

Transcript

Summer can be a perfect time for barbeques, weekend trips, and yard
work. But those very things contribute to a summertime health hazard. The
Great Lakes Radio Consortium’s Christina Shockley reports:


(sound of gasoline-powered lawn mower)


This time of year, it takes just a short walk along pretty much any residential
street to find someone mowing their lawn.


(crossfade, gas-powered lawn mower sound out, electric mower sound up)


But if you walk past the Minneapolis home of Russ Adams, you might take a
second look.


“My neighbors came over… they were a little bashful ’cause they
weren’t sure how to pose the question. But they wanted to know what I was
doing in my yard and what that machine was. They thought it was some kind of
new-fangled mulcher or something.”


That mulcher is actually an electric lawnmower. The mower is a sleek red and
black. It’s about the same size as a gasoline mower. There’s no cord running
to it. It runs on a battery. There’s a plug on the back of the main unit
that’s used to charge it.


(sound of garage door opening)


“Okay, so this is the garage. Just plug it in
right here, and really it doesn’t take long for it to juice up. And you just
leave it plugged in, and as soon as it’s fully charged it stops drawing on the
electricity, so it’s energy-efficient even in the recharging mode.”


Adams says the main reason he uses the electric mower is that it’s just one way
he can help improve air quality in his city. And as small a step as that
seems, emissions from small engines such as lawnmowers do cause air quality
problems.


Rebecca Helgesen is with the Minnesota Pollution Control Agency. She says one
major summertime problem is ozone. Helgesen says human activity creates the
ingredients in ozone.


“Certainly motor vehicle exhaust and chemical solvents are major
sources. Also, industrial emissions and gasoline vapors.”


The chemicals stew and combine with hot, humid conditions to increase ground
level ozone.


“When the air is stagnant – not moving very much, and it’s hot and
sunny, that’s when you see the chemical reaction that creates ozone.


Helgesen says the Environmental Protection Agency forecasts ozone, so people
will know ahead of time when not to mow their lawns or to stay indoors. The
forecast is called an Air Quality Index. It uses color codes. On a “yellow”
day, the air is dangerous for sensitive people. On a “red” day, everyone is
encouraged to limit outdoor activity. Ground level ozone can cause lung
damage. Helgesen says breathing ozone isn’t good for anyone, especially those
with asthma.


“You’re coughing more, you may find you have some tightness in your
chest, or uncomfortable. You may find that you’re tired more easily.. all of
those mean that there has been some compromising of your lungs.”


Ozone levels start to fall in the evening as people stop driving, as the sun
sets and the air cools. Helgesen says the Minnesota Pollution Control Agency
encourages people to wait to pump gas, drive, and mow their lawns until 7 or 8
at night.


Getting people to do these things is where the organization, Clean Air
Minnesota, comes in. Its members include an unusual mix of business groups,
environmental groups and others.


Bill Droessler is the group’s program director. He says Minneapolis-St. Paul doesn’t
have a big ozone problem, like some other cities… yet. Clean Air Minnesota wants to keep it that
way. If levels go up, the federal government could impose restrictive – and
costly – regulations. Droessler says his group holds on-site training programs
at participating businesses to get people to take action.


“Postpone landscaping things, use of internal combustion engines as late as
possible on those days. Avoiding backyard recreational fires.”


He says even using newer gas cans that don’t let vapors escape as easily helps
reduce ozone. Droessler says he hopes people will take the time to make just one change to
help reduce ozone levels.


Russ Adams sees his electric mower as his one small action. He concedes that
the electric mower does use electricity. But while coal-burning power plants
do pollute, his electric mower is better for air quality than a gas-powered
mower.


“My argument is that if everybody had an electric mower, then we’d be cutting
down on the air quality problem. Wouldn’t solve it, but we’d be making a good dent.
I mean, I talk to my friends all the time about how fun it is to use this
mower.”


Shockley: “So I press it down… and pull back…”
Adams: “There you go.”
Shockley: “Oh, it’s very easy!”


(sound of electric mower)


Adams: “Now what I want you to do, is do this part of the yard in the back. I’ll go in and
have some tea, maybe some orange juice, and then we can tackle the front yard
after you’re done back here.”


Shockley: “Okay, that sounds great.” (laughter)


For the Great Lakes Radio Consortium, I’m Christina Shockley.


(mower noise fades out)

Related Links

Bike Co-Op Pedals Self Sufficiency

  • A volunteer at re-Cycles looks for a replacement. Volunteers teach bike repair to amateurs and novices. Their goal is to get people out of their cars and onto their bikes. Photo by Lisa Routhier.

When it comes to bicycles, many of us are weekend warriors. The thought of riding a bike to work is intimidating – especially given the chance it might break down. Now, some cycling advocates are helping ordinary people become amateur bike mechanics. The Great Lakes Radio Consortium’s Karen Kelly visited a community-run repair shop and has this report:

Transcript

When it comes to bicycles, many of us are weekend warriors. The thought of riding a
bike to work is intimidating – especially given the chance it might break down. Now,
some cycling advocates are helping ordinary people become amateur bike mechanics.
The Great Lakes Radio Consortium’s Karen Kelly visited a community-run repair
shop and has this report:


(ambient sound in shop)


It’s the perfect day to work on your bike.
Rainy and cold. But the forecast says warmer weather is ahead.


And that’s why people and bikes are packed into a so-called
bicycle cooperative based in Ottawa, Canada. It’s called Recycles.
And it’s a bike repair shop that’s open to everyone.


Its walls are lined with cookie tins filled with greasy bicycle
parts. Fenders and inner tubes hang from the ceiling.


For just a few bucks an hour, you can get a bike stand, access to
tools and advice from mechanics.


The shop is run by ten volunteers who keep it open two nights a
week and on Sundays.


Mark Rehder is the coop’s director. He’s a firm believer that anyone can fix a bike.


“If they’re a complete novice, we’ll start. We’ll sort of,
‘here.’ We’ll do it or show them and hand them the screwdriver or
the wrench and say ‘you keep doing that and when you get that part
off, let me know.’ And then so the head mechanic will move on to
someone else and the person, ‘okay, I’ve got the thingamajig off’
and we’re ‘okay, now you have to clean that out’ and just step by
step…guide them through the thing.”


The coop was started seven years ago by a group of dedicated
cyclists. Lloyd Deane is one of the coop’s founders. He says their
mission is simple – to get people out of their cars.


“There is an alternative out there and it’s quiet, it’s
healthy, it’s cheap, it’s uncomplicated and you can actually fix
it yourself and we’re a living testament that people with no
mechanical skills whatsoever can come in here and fix their own
transportation.”


(pedals turning)


Volunteer mechanic Rob Galdins focuses intently on the bicycle
wheel spinning in front of him. He works on one side of the bike
as a client tightens nuts on the other.


“We’re putting on some new brake pads and we’re just sort of
centering the brakes so that they hit the rim squarely…
And yeah, tighten that nut. There’s already a nut there. Okay….”


Nearby, volunteer Jennifer Niece is making the wheel true on her
own bike. She says this experience has changed the way she uses
her bicycle.


“I do a lot of touring and I wasn’t really able to do that by
myself until I started volunteering here because if I got a flat
tire or if my brakes busted or something out on the road, I
wouldn’t have been able to fix it. So it’s really valuable for me
to learn that.”


When the volunteers aren’t helping other people, they’re refurbishing
used bikes. They sell them to keep the operation going. But the
group also receives some outside support.


Most of their tools and parts are supplied by the Mountain
Equipment Co-op, a Canadian nonprofit that sells outdoor gear.
Mark Vancoy is the social and environmental coordinator at the
Ottawa store. He says they support Recycles because it fills a void in the
community.


“If you were to go to a bike shop, a lot of times … the
shop rate is, for most people, sort of out of range for them. So this
really empowers people to be able to one, afford to have a bike
and two, to keep them up in working order.”


The bicycle co-op is probably one of the smallest volunteer
organizations in Ottawa. It has a tiny budget, no rules, and virtually no
hierarchy. But the leader of this band of volunteers, Mark Rehder, is
convinced it’s an ideal way to change society.


“It’s great to go up on parliament hill and wave the signs,
‘down with Bush’ or whatever, but at a local level is where change
is most effective. It’s just little groups like us, doing little
things and connecting with the other little groups and maybe every
now and then sort of pulling out a pillar that was propping up
something society didn’t need anyways.”


(sound of bike shop)


Rehder says sometimes they’ll talk about politics. Mostly, they’re focused on
flat tires and broken chains. But many of them share the same dream –
they look forward to a day when cyclists will have the roads to themselves.


For the Great Lakes Radio Consortium, I’m Karen Kelly.

Suv Hybrids on the Horizon

The world’s largest automaker says it will offer hybrid engines on pickup trucks beginning this fall. The new type of engine is a combination of gasoline and electric motors. General Motors says it will expand its hybrid offerings to several types of vehicles during the next four years. Other automakers are also adding hybrids to their product lines. But as the Great Lakes Radio Consortium’s Michael Leland reports, GM says it will need help making the hybrid program a success:

Transcript

The world’s largest automaker says it will offer hybrid engines on pickup trucks beginning this
fall. The new type of engine is a combination of gasoline and electric motors. General Motors
says it will expand its hybrid offerings to several types of vehicles during the next four years. Other
automakers are also adding hybrids to their product lines. But as the Great Lakes Radio Consortium’s
Michael Leland reports, GM says it will need help making the hybrid program a success:


(ambient sound up)


General Motors says it believes there is a strong market for hybrid vehicles, if those vehicles are
the larger models popular with most consumers. At the North American International Auto Show
in Detroit, GM C.E.O., Rick Wagoner said that’s why his company is putting the engines in
pickup trucks, SUVs and midsize cars.


“We play in the whole market. We sell the biggest trucks, we sell the smallest cars, we are going
to offer the full range of technologies, and you know what? The customer is going to buy what
they want to buy. What we are trying to do is, very importantly, offer products that people want
to buy.”


(fade ambient sound)


There are several types of hybrid engines, but most are a combination of a traditional gasoline,
internal combustion engine, and a small electric motor. The result is higher gas mileage and
lower emissions. Existing hybrid cars get as much as 68 miles to the gallon.


Later this year, GM will offer hybrid engines in its Chevy Silverado and GMC Sierra pickup
trucks. During the next few years, the company will offer them in other SUVs and midsize cars.


GM is not alone in planning larger hybrid vehicles. In a few months, Ford begins selling a hybrid
version of its Escape SUV, and within a couple of years, Toyota will offer a hybrid Lexus SUV.


David Friedman is with the Union of Concerned Scientists, an advocacy group that promotes a
cleaner environment. He says this is a good trend.


“This allows consumers to own their SUV, own their minivan, own their pickup truck and able to
afford paying gas every month.”


But while hybrids can save their owners money at the gas pump, they also cost more than
traditional gasoline-powered vehicles – as much as four-thousand dollars more. GM’s Rick
Wagoner says that’s why the federal government needs to help promote the new technology.


“Whether that is in the mandatory use of hybrid vehicles in government fleets or extensive
consumer tax credits to encourage retail sales. In our view, both of these will be required and
maybe more.”


People who buy hybrid-engine cars now can qualify for a two-thousand dollar tax deduction. The
Union of Concerned Scientists and automakers say a tax credit would be better. They say a credit
would save car owners more money in the long run.


Analyst David Cole at the Center for Automotive Research says incentives could help persuade
more people to give hybrid technology a try.


“I think today that the consumer is extremely confused by all of the technology that’s out there.
Ultimately what really counts is whether it is going to deliver value at an affordable price, and that
question has not been answered yet.”


GM says it considers hybrid engine vehicles a way to help reduce emissions. The vehicles can
also help reduce U.S. dependence on imported oil now, while carmakers develop hydrogen-based
fuel cell engines. That technology is still considered a long way off for most drivers. David
Friedman of the Union of Concerned Scientists looks forward to a day when several types of
engines are available.


“When a consumer walks into a showroom, they should be able to choose conventional vehicles,
hybrid vehicles, fuel cell vehicles, and then the market will really shake out a lot of good options
for consumers who want to save money on fuel.”


Only about 40-thousand hybrid vehicles were sold last year. But, General Motors says it hopes to
sell as many as a million by 2007 if the demand is there. The automaker believes the way to
create that demand is through tax incentives.


For the Great Lakes Radio Consortium, I’m Michael Leland.

Pay-Per-Mile Insurance a Fairer Option?

An environmental group is calling for a change in how we pay for car insurance. The Great Lakes Radio Consortium’s Lester Graham reports on the group’s strategy to lower rates for people who drive their cars less:

Transcript

An environmental group is calling for a change in how we pay for car insurance. The Great
Lakes Radio Consortium’s Lester Graham reports on the group’s strategy to lower rates for
people who drive their cars less:


The group, Environmental Defense, wants it to work this way: if you don’t drive your car that
much because you’re taking the bike, or walking, or using mass transit, then you should be
allowed to pay for insurance based on the miles you drive. Michael Replogle is the
Transportation Director for Environmental Defense:


“Those of us who drive less are helping to protect the environment, but we’re paying a
disproportionate share for car insurance. We pay a much higher rate per mile than those who
drive more.


The flip side of it is, to work, everyone would have to be charged on a per mile basis.
Environmental Defense thinks that would be a step toward cutting down how much all of us
drive, burn up gasoline, and pollute. The group says it’s talking with a couple of insurance
companies that are studying the idea.


For the Great Lakes Radio Consortium, this is Lester Graham.

The ‘Cause’ of Pollution

It’s hard for non-profits to raise money. And it’s hard for big business to gain public trust and admiration. But when the two are put together – struggling non-profits and wealthy businesses – it appears to be a win, win situation. Or is it? Great Lakes Radio Consortium commentator Julia King looks at one summertime case where the environment is the loser:

Transcript

It’s hard for non-profits to raise money. And it’s hard for big business to gain public
trust and admiration. But when the two are put together – struggling non-profits and wealthy businesses – it appears to be a win, win situation. Or is it? Great Lakes Radio Consortium commentator Julia King looks at one summertime case where the environment is the loser:


How many times have you heard these words: Come on: it’s for a good cause!


You know, like the elementary school teacher who takes a water balloon in
the face for literacy. “That’s the spirit!” we cheer. Because sometimes
you’ve got to go out on a limb to inspire people to action, to get things
done.


But what if someone asked you to smoke cigarettes… to fight world hunger?
Or toss motor oil in a lake… to help cure diabetes? So, there are bad ways
to call attention (and funding) to a cause. Water in face: good. Motor
oil in lake: bad.


Yet more and more these days, our “causes” are tangled up in elaborate
marketing schemes that muddy the moral waters of both charity and activism.


Recently on a 95-degree Ozone Alert Day, my local news reported that area
residents could brave the hot weather (not to mention the respiratory
damage) and test drive a BMW… for a good cause. Without the slightest bit
of irony in her voice, the anchor segued from a story about the dangers of
ozone, to a story about the joys of driving (the very thing that leads to
ozone on a hot day).


With what they call “The Ultimate Drive” campaign, BMW has helped the Susan
G. Komen Foundation raise over three million dollars (a dollar a mile) for
the fight against breast cancer. That’s a lot of carbon monoxide for
breast cancer.


Collaboration. Cooperation. Call it what you will, but the you-scratch-my-back-I’ll-scratch-yours-fundraiser is hot. Big corporations draw big money for worthy causes, and worthy causes draw favorable publicity for big corporations. But what if those big names are at cross-purposes with the fundraiser’s end goal? Or even at cross-purposes with other worthy efforts?


If good health is a goal, for instance, it hardly makes good sense to ask
people to drive on ozone alert days – even if the car IS a BMW. The Komen
Foundation also sponsors walks and runs – far more appropriate activities
considering the cause.


Nobody wants to see environmentalists (or asthmatics) duke it out with
breast cancer patients, but it’s time for organizations to fundraise with an
eye toward more than just money. Innovation and creativity is great, but
when the public is asked to participate in an activity, it ought to be a
positive one.


Now, I’m waiting for someone to ask me to drink margaritas… for world peace,
of course.


Julia King lives and writes in Goshen, Indiana.

Keeping Disabled Farmers Farming

The life of a farmer isn’t easy. The work is hard. The days are long.
The profit margins, low. It’s tough work for anyone, but when a farmer
becomes disabled, the challenges are even greater. But as the Great
Lakes Radio Consortium’s Wendy Nelson reports, help is available…and
it’s keeping disabled farmers, farming: