Community Supported Farms Cropping Up

  • The Sippel Family Farm has over 120 varieties of 40 crops for their shareholders. (Photo courtesy of Ben and Lisa Sippel)

Late summer is the time residents of the
agriculture belt see an abundance of locally-grown
produce. Farmers’ markets in urban areas and farm
stands along rural roads bring growers and buyers
face to face. A fairly new idea in farming is geared
toward turning this seasonal connection between
farmers and consumers into a year-round
relationship. Christina Morgan reports:

Transcript

Late summer is the time residents of the
agriculture belt see an abundance of locally-grown
produce. Farmers’ markets in urban areas and farm
stands along rural roads bring growers and buyers
face to face. A fairly new idea in farming is geared
toward turning this seasonal connection between
farmers and consumers into a year-round
relationship. Christina Morgan reports:


Ben and Lisa Sippel are among a few hundred families
in the US who approach working the land differently
from other farmers. Like any farming, their days are long during the growing season, the work is hard and the weather is the big variable. Unlike most farmers, the
Sippels receive money from consumers before the first
seeds are planted.


These consumers pay up front for a share of the year’s
crop, and the Sippels supply them with produce for 30
weeks. That is how Community Supported Agriculture
works. Lisa Sippel describes it as an adventure:


“We’re both very happy here and can’t imagine doing anything
else.”


Ben Sippel is more pragmatic:


“A little bit of romance is a good thing for sustainable agriculture, a
heavy dose of reality is also a good thing for agriculture.”


Ben Sippel is on a mission. He majored in
Environmental Studies and Geography in college. After
hearing about all the problems facing agriculture, he
set out in search of solutions. In Sippel’s view,
agriculture must be sustainable in 3 ways:


“We feel strongly that sustainable agriculture has to be sustainable ecologically, basically respecting the
eco-system that is our farm, but it also has to be sustainable
economically. You can rotate crops, you can not use chemicals, you can do all this stuff, but if you can’t
afford to do it or you have to get money from an outside source to continue doing it,
then the sustainable system if you will is flawed.”


Sippel believes social sustainability is just as important
as ecological and economic sustainability. He says
farming should allow families to take an occasional
vacation, set aside money for retirement and pay their
children a fair wage for work they do. Sippel says
farmers too often end up selling their land to finance
their later years. That land might also go out of farming and into development. Ben and Lisa Sippel want to make sure their son Charlie, born in February, has a chance to continue working their farm if he chooses.


While the typical farmer plants and harvests a henful of crops, the Sippels plant 120 varieties of 40 crops. They harvest at least three times per week so they can deliver to
their 175 subscribers. Harvests and deliveries go on for 30 weeks each year.


Looking over the acres of carefully cultivated produce and peering into greenhouses where hundreds of tomato, pepper and other plants flourish in the ground, it’s easy to imagine how exhausting and isolating this work is. But standing with Ben Sippel at a farmers’ market where he visits with subscribers and carefully measures out this week’s produce, it’s equally easy to see the connection between grower and consumer.


These consumers are sharing the risks of
food production. But in return, they know how and
where their food is grown. They’re encouraged to visit the farm. They know if the produce is organic.
And they know Ben Sippel is aware of the impact his
farm has on the environment. This year, shareholders
paid 560 dollars for their produce from the Sipple
Family Farm. Shareholder Andy Ingraham Dwyer puts
that in perspective:


“It’s a little more expensive, but I honestly think that expense is worth it, so long as I can actually look the farmer in the eye when I’m taking it from him. That means a whole lot to me.”


Ben Sippel says closer ties to consumers are an important part
of overall sustainability. In turn, some of the subscribers are
happy to find a local grower, so they don’t have to contribute
to the burning of fuel to ship food from other states or other
countries. Isiah Harris says buying local produce saves energy,
and he thinks it also means better food for his table:


“Oh yeah, it’s right out of the ground. I mean, some of this stuff was probably picked this morning. The nutrition is going to stay in tact a lot better when it’s not shipped so far.”


Ben Sippel says some people come to realize that the weather on the farm as a direct impact on the produce they receive:


“On their computer desktops, they have our zip code in to check the weather, they know where the farm is and they’ll look at the weather on the local news and they’ll say, ‘We didn’t get rain but it looked like you got rain, did you get rain?'”


Community Supported Agriculture is complex hard work — with benefits. Consumers receive fresh, quality food and a
better understanding of what goes into growing that food.
Farmers Ben and Lisa Sipple have a chance to get to know
their customers and the freedom to seek solutions for some of
the many problems facing agriculture.


For the Environment Report, I’m Christina Morgan.

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Shoppers Challenge ‘Homegrown’ Label

It’s harvest time for some of the local crops. The fields are ripe with homegrown produce. Some supermarkets are advertising homegrown vegetables for sale. But some supermarkets define “homegrown” a lot differently than you might think. As part of an ongoing series called, “Your Choice; Your Planet,” the Great Lakes Radio Consortium’s Joyce Kryszak reports on some misleading marketing that’s hurting local farmers:

Transcript

It’s harvest time for some of the local crops. The fields are ripe with homegrown
produce. Some supermarkets are advertising homegrown vegetables for sale. But some
supermarkets define “homegrown” a lot differently than you might think. The Great
Lakes Radio Consortium’s Joyce Kryszak reports on some misleading marketing that’s
hurting local farmers:


(sound of market)


This time of year you can find the true veggie-lovers at the roadside stands and
farmers markets. Here you can fill your bags with vegetables and fruits so fresh
from the field that they’re still warm from the sun.


But many people racing between work and home don’t have time to make an extra
shopping trip. And they don’t have to. They can pick up the same succulent,
homegrown produce right at the local supermarket.


At least that’s what the stores advertise. Shelley Stieger shops at the
supermarkets. She says she’s been a bit disappointed by her grocery store’s
“homegrown” produce.


“My impression from the ad would be that they’d be from around here – but I don’t
think they are.”


JK: “Why is that? What do you base that on?”


“Well, I bought some tomatoes the other day and it said homegrown. I thought they
were. But I got them home and they aren’t homegrown tomatoes. They still taste like
plastic tomatoes, so they’re not.”


That all kind of depends on your definition of homegrown. The tomatoes that Stieger
bought were homegrown in New Jersey. But Stieger lives in western New York. Where
she lives, the tomatoes were still pretty green on the vine. And the homegrown
eggplant that her store advertised in its flyer? That local crop won’t be ready for
another week. The plump, purple eggplant in the produce section now is actually
from out of state. Stephanie Zakowicz is a
spokesperson for the supermarket chain Tops.


“For Tops, our definition of homegrown is anything grown within a 250 mile radius of
the store. And this year with the weather not cooperating as much with our farmers
as usual, unfortunately, when our ads are produced so far in advance, sometimes the
product doesn’t get delivered and we
need to procure it elsewhere.”


Tops may not be alone. Other supermarket chains may also be defining homegrown a
little far a field.


When shoppers learn about the broader definition, they’re usually not very happy.
Zakowicz says Tops puts signs in the stores saying where their produce comes from.


But apparently a lot of people never see the signs. It was news to the people who
have been calling county politician Jeanne Chase. She says her constituents feel
they’ve been fooled.


“They were very concerned. Because they read when it says homegrown produce and
they get a very warm and fuzzy feeling, because they assume they know the people who
are growing the produce and that it’s really being grown in their county, in their
own backyard, so to speak. And they were a little outraged to find out it was being
grown in Pennsylvania or New Jersey’s backyard.”


Zakowicz from Tops says supermarkets really don’t have a choice. It’s a question of
supply and demand. People now expect year-round access to their favorite produce.
And this year’s particularly wet season has prevented local farmers from bringing
those crops in on time – or in peak condition.


Bill Zittel’s family has been farming in Eden for about a hundred years. Zittel
says the definition of homegrown isn’t the only thing that’s changing. When stores
can’t get local produce because isn’t yet in season, they buy from out-of-state
instead. Zittel says that might leave local farmers with nowhere to sell their
crops once they are ready.


“There’s a fine line between production, quality, what you have to sell the product
for, and who’s going to buy it. The end result is you can produce all the food you
want, but if there’s nobody to buy it, then you might as well not do it, because
it’s going to go to waste.”


Bottomline, Zittel says it’s difficult to compete with growers from warmer climates
that get multiple growing seasons. Great Lakes states get one – and in northern
areas, it’s a very short one. Still, local shoppers expect the sweet corn they buy
in late summer to be local… not the second or third crop of the season shipped in
from Florida.


Despite the disagreement about the use of the term “homegrown,” Stephanie Zakowicz
from Tops says the supermarket chain is committed to local farmers.


“It’s a high priority for us to supply our customers with homegrown products.
They’re wonderful. Our customers look for them. And we try to work with our farmers
to get as much as we can, as long as they meet our quality standards.”


And apparently, only if they meet the timing of their ads.


So, if it’s important to you that your produce is truly locally “homegrown,” it’s a
good idea to check the fine print. Most supermarket chains say “homegrown” produce
should have a sign declaring near whose home it was grown.


For the Great Lakes Radio Consortium, I’m Joyce Kryszak.

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