Cranberry harvest in New Jersey (Photo by Keith Weller, courtesy of the USDA)
One thing we can be thankful for
this Thanksgiving is cranberry relish.
After a sour decade of collapsing prices,
the industry has rebounded with a record
season. Julie Grant reports:
Transcript
One thing we can be thankful for
this Thanksgiving is cranberry relish.
After a sour decade of collapsing prices,
the industry has rebounded with a record
season. Julie Grant reports:
In the late 1990s, the market for cranberries started drying up. Americans didn’t
seem to crave the pucker of our native berry. Some years growers were getting as
little as 8 dollars a barrel and they didn’t know if they could stay in business much
longer.
Today, they’re getting as much as 150 dollars per barrel.
Dawn Gates-Allen is fourth generation cranberry grower on Cape Cod.
“It’s been ten years of suppressed grower return for the price per barrel.”
Prices are rebounding because cranberries have gained popularity as a healthful
fruit overseas. Europe and Japan have started importing a third of America’s
cranberry crop.
But even with that new demand, you shouldn’t see a big jump in prices at the
supermarket this year: the weather has been great for cranberries and there’s a
bumper crop.
For The Environment Report, I’m Julie Grant.