Corporate Marketing in National Parks?

The National Park Service is deciding whether to recognize corporate donors through plaques or banners in national parks. Some environmentalists are slamming the proposal. The Great Lakes Radio Consortium’s Erin Toner
reports:

Transcript

The National Park Service is deciding whether to recognize corporate
donors through plaques or banners in national parks. Environmentalists
are slamming the proposal. The Great Lakes Radio Consortium’s Erin
Toner reports:


The National Park Service proposal says private donations could be
recognized in the form of nameplates, donor walls or commemorative
plaques. It says under no circumstances would company slogans or
logos be allowed.


Jeff Ruch is the director of Public Employees for Environmental
Responsibility. He’s afraid the change would lead to the
commercialization of national parks. Ruch also says his group has been
contacted by parks managers who fear the policy would make them
salespeople.


“They went into the parks service to work with nature, not to be a
fundraiser, and under these new rules, the workforce, the rangers and the
custodians, may be transformed into a sales force.”


But a spokesman for the Park Service says workers would not be asked
to raise money. Al Nash says the proposal provides strong direction for
parks managers to find appropriate ways to recognize philanthropy.


For the GLRC, I’m Erin Toner.

Related Links