Honda rolled out the 2010 Insight for it's world premiere (Photo courtesy of the North American International Auto Show)
Car makers are showing off new
models at the North American International
Auto Show in Detroit. Domestic automakers
are rolling out hybrids and coming plug-in
hybrids. Foreign manufacturers have a
little more experience with hybrids.
Toyota has been doing well with its hybrid,
the Prius, and the Japanese company plans
to release a plug-in version early next year.
Lester Graham talked with Julie Halpert.
She’s a reporter who’s been covering the
preview of the Detroit Auto Show (opens
Saturday January 17th). She says
Honda, which started this hybrid trend,
hasn’t done much lately, but it is now:
Transcript
Car makers are showing off new
models at the North American International
Auto Show in Detroit. Domestic automakers
are rolling out hybrids and coming plug-in
hybrids. Foreign manufacturers have a
little more experience with hybrids.
Toyota has been doing well with its hybrid,
the Prius, and the Japanese company plans
to release a plug-in version early next year.
Lester Graham talked with Julie Halpert.
She’s a reporter who’s been covering the
preview of the Detroit Auto Show (opens
Saturday January 17th). She says
Honda, which started this hybrid trend,
hasn’t done much lately, but it is now:
Lester Graham: They’re paying a lot of attention to the Detroit Auto Show this
year because of the bailout and because of the new green cars that are being
displayed. Julie Halpert’s been covering the Auto Show. Julie, there’s a lot of
talk about the domestic automakers bringing on board hybrids and plug-in
hybrids in the near future, but it appears the Japanese automakers are coming
out ahead.
Julie Halpert: What’s interesting is the Japanese automakers feel it’s more
important in the near future to focus on regular hybrids. For example, Honda is
coming out with a new version of its Insight, that is comparable in size to the
Prius. And, it’s going to be the most affordable Hybrid. Priced under $20,000,
which makes it very attractive. Their argument is, these electric cars are
interesting, but there’s a lot of work to be done on the battery, and, so they would
rather see lots of people in hybrids, near-term. They think that’s going to make a
bigger difference environmentally than coming up with these plug-in hybrids,
which are going to be more expensive, and aren’t going to be offered for the next
couple of years.
Graham: If oil prices stay low, I’m wondering if domestic automakers will stay the
course of these more energy efficient cars. It sounds like they want the
government to force consumers into that market.
Halpert: Well, the government’s obviously placing a priority on this. And what
they’re very much hoping is that the government fuels demand by creating tax
incentives for these vehicles – they have the ability to do that, Congress has the
ability to do that. I think they’ve invested so much now, there’s really no
reversing course. The problem is that customers are very fickle. If gas prices
are low, they’re going to go back to their conventional internal combustion
engines. When gas prices were high, this past summer, there was a huge cry for
these alternative, more fuel efficient vehicles. The problem is that automakers
need to plan months and months in advance to bring out these vehicles. So
now, they’re on course to do that, it would be very difficult for them to switch
course at this point.
Graham: While Honda’s coming out with this new version of the Insight, Toyota’s
coming out with a third generation of the Prius, GM’s trumpeting the Volt, Ford is
going after smaller engines with turbo power. Why are they taking that
approach?
Halpert: Well, it’s actually quite a prudent approach. They’ve got this hybrid
Ford Fusion, which gets 41 miles per gallon. And, they’ve got this super turbo-
charged engine, which can boost fuel efficiency by 20-30%. And, their argument
is, let’s use more conventional motors to do this, because it gets into an
affordability issue. They can basically provide the power of a V8 engine in a V6
engine. And, consumers still want that power. They want low costs. So, they
figure, this new technology can go quite far in getting a lot of fuel efficiency and
not requiring consumers to pay this up-front premium that other hybrids cost.
Graham: That’s Julie Halpert, who’s been covering the Detroit Auto Show.
Thanks, Julie.
Halpert: Thank you so much.
