Wildcrafting Makes Inroads

We often hear about big corporations adopting better environmental practices to boost their business…and improve their image. Those changes are usually motivated by profits. It’s more unusual to find a business built from the ground up around the ideas of ethics, sustainable development, and environmental stewardship. But the Great Lakes Radio Consortium’s Wendy Nelson found one man who has created a company around these principles….even though it may ultimately hinder the growth of his business: