Reforming School Food Systems

  • USDA undersecretary of food and nutrition, Kevin Concannon, says today former military generals are concerned because many 17-24 year olds aren’t healthy enough to qualify for military service. (Photo courtesy of the US Navy)

These are challenging times for people who run school lunch programs. A national TV show this spring took on the school food system, and now leaders in Washington are debating how much money the country should spend on childhood nutrition. Julie Grant reports.

Transcript

These are challenging times for people who run school lunch programs. A national TV show this spring took on the school food system, and now leaders in Washington are debating how much money the country should spend on childhood nutrition. Julie Grant reports.

The national school lunch program started after World War II because the military was concerned. Many young men had been rejected from the draft because of childhood malnutrition.

Kevin Concannon is undersecretary of food and nutrition at the U.S. Department of Agriculture.

He says today former military generals are getting concerned again. That’s because many 17-24 year olds aren’t healthy enough to serve.

“Twenty-seven percent of them in that age group are so overweight, they don’t qualify for military service.”

And part of the reason so many have gone from being malnourished from not enough food, to malnourished from too much junk food, is the school meals program.

Everyone from first lady Michelle Obama to celebrity chef Jamie Oliver is pushing for improvements in the foods served in schools. Chef Oliver spent three months in Huntington, West Virginia for his program Food Revolution – because it was dubbed the unhealthiest city in America.

In this scene, he started by working in an elementary school cafeteria – and goes with one of the workers to check out the freezer.

“The freezer was just an aladdin’s cave of processed crap….So this is pizza for breakfast, and then they have it for lunch tomorrow?”

“I would not ever feed that to my kids, ever.”

“I’m not getting a good feeling about this…”

“Do you honestly think that we could go from raw state every day?”

“Yes.”

In his efforts to improve the food in this one school district, we see how many barriers there are to doing something as simple as getting kids to eat vegetables and fruits.

There’s resistance from cafeteria workers, the school administrators, the parents, and the kids.

When Oliver serves roasted chicken instead of chicken nuggets, most of it ends up in the trash. And when the schools do start using his menus, more and more parents send their kids in with brown bag lunches – many filled with candy and potato chips.

Kevin Concannon at the USDA says the government cannot do anything about the lunches parents send with their kids. But it can do something about the food served by schools. And he says there is a big push right now to serve healthier foods.

“The direction we’re going in is more fruits, more vegetables, less fat, less sugar, less sodium.”

But, there’s a catch:

“Better, healthier foods cost more.”

So President Obama is proposing adding 10-billion dollars to school food programs over the next decade. The Senate is looking at adding a little less than half that – 4.5 billion. Either way, Concannon says it’s more money than has ever been added to the program.

“It’s no longer a political climate of ‘I’m OK, if you’re OK.’ I think it’s more a realization that this affects health costs, this affects national security, and many of these health conditions are preventable if we get people to eat healthier and to exercise.”

Chef Jamie Oliver agrees more money is needed to provide healthier foods in schools. But right now, he says the government is part of the problem. It offers schools cheap processed food for almost nothing.

“The donated food that you get that is so cheap that you can’t resist it. And it’s from the government. The government is saying ‘We want change.’ ‘Here, why don’t you have some really lovely, cheap processed food.”

The USDA says the government food being sold to schools has improved over the years. But many people say it hasn’t improved enough to ensure that most U.S. students are offered nutritious meals every day.

For The Environment Report, I’m Julie Grant.

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Part 2: Food Ads and Kids

  • Researchers say food advertisers convince kids they need different food than adults. (Photo courtesy of the USDA)

Lots of people are concerned
that American children are
getting fat. More than one-
third are considered overweight
or obese. And some are pointing
the finger at those who manufacture
and advertise food for kids. In
the second part of our two-part
series on food and health, Julie
Grant reports on efforts to crack
down on food marketing targeted
at children:

Transcript

Lots of people are concerned
that American children are
getting fat. More than one-
third are considered overweight
or obese. And some are pointing
the finger at those who manufacture
and advertise food for kids. In
the second part of our two-part
series on food and health, Julie
Grant reports on efforts to crack
down on food marketing targeted
at children:

Have you ever tried going to the supermarket with a five year old? They’re cuckoo for cocoa puffs, and everything else on the shelves that’s colorful with big cartoon characters – strategically placed right at kids-eye level. So, They beg. They plead. Some even just grab what they want.

It’s called parent pestering.

Marion Nestle is Professor of Public Health Nutrition at New York University and author of several books on food politics. She says food advertisers convince kids they need different food than adults. And they want kids to pester their parents.

“I hear parents tell me all the time that the kids won’t even taste things because they say they’re not supposed to be eating that. They’re supposed to be eating chicken fingers, or things that come in packages with cartoons on them.”


Nestle says marketers are just trying to sell products – they’re not worried about obesity and other health problems caused by the processed food targeted to children. She’d like to see some big changes.

“If I were food czar, I would just say, ‘you can’t advertise to children, period.’ They’re not capable of making intelligent, adult decisions about what they’re eating.”

The Federal Trade Commission agrees the ads are a contributing factor to growing problem of childhood obesity. The FTC, the Food and Drug Administration and other government agencies will recommend changes to food marketing rules to Congress later this year.


Most people in the food and advertising industries say cutting off all marketing to kids would go way too far.

Elaine Kolish is Director of the Children’s Food and Beverage Advertising Initiative. It’s part of the Better Business Bureau. She’s been working with 16 of the major U.S. food manufacturers to change what is advertised to children.

Over the past few years, she says food manufacturers have spent millions of dollars to reformulate kids products – like cereals – to make them healthier.

“Before the initiative, cereals that were advertised to children might have had as much as 16 grams of sugar per serving. Now the maximum that anyone could have is 12 grams of sugar per serving. In fact, more of the cereals have less. So that’s a big improvement right there.”

And Kolish says advertising can actually help to get kids to eat healthier. For example, the McDonalds happy meal. Instead of offering kids French fries and a soft drink, the default happy meal now includes skim milk and apples – although it includes a side of caramel dipping sauce.

“I think now because of Burger King and McDonalds, alone, there’s probably more fruit advertising than ever before…and the sales and the trend data is really good. McDonalds has sold over 100-million orders of apple dippers in the last two years. That’s a lot of apples.”

But recent surveys at the University of Arizona and at Yale show that TV and online marketing toward children is still for foods that are not healthy for children. It’s mostly for things that are high in sugar, fat and salt.

Mary Engle is Associate Director for Advertising at the FTC. She says, for the most part, food companies have been taking foods that are bad for kids and only managing to make them less unhealthy.

“Whereas the proposal that the government group came up with is to only allow the marketing of truly healthful foods to children – foods that actually make a positive contribution to a healthy diet. So it’s much more limited which kinds of foods could be marketed to kids.”

Some food makers call the government proposal extreme. But government officials say they wouldn’t ban all ads – just those that encourage kids to eat bad food.

For The Environment Report, I’m Julie Grant.

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Part 1: Regulating Sweet Foods

  • Researchers say science is starting to show that people can become addicted to sugar, fat and salt. (Photo courtesy of the National Cancer Institute)

More people are becoming concerned
about the growing problems of obesity
and diabetes. Some even compare
foods that contribute to these health
problems to nicotine and tobacco. In
the first part of our series on food and
health, Julie Grant reports on efforts
to regulate foods that are bad for you
in the same way as cigarettes:

Transcript

More people are becoming concerned
about the growing problems of obesity
and diabetes. Some even compare
foods that contribute to these health
problems to nicotine and tobacco. In
the first part of our series on food and
health, Julie Grant reports on efforts
to regulate foods that are bad for you
in the same way as cigarettes:

Yale University professor Kelly Brownell has been watching for a long time as Americans gain weight. He says obesity and diabetes are creating debilitating health problems. And the food industry is largely to blame.

Brownell says science is starting to show that people can become addicted to sugar, fat and salt: the same stuff that’s in most processed foods.

“Certain parts of the brain get activated by food constituents, particularly sugar, that look like the same activation that occurs with heavily addictive substances like nicotine, alcohol or morphine.”


Brownell says the science is not definitive at this point. And he doesn’t expect it will ever show that donuts are as addictive as cigarettes. But he expects something similar. And so, he’s advocating that society treat these treats the same way as cigarettes: tax them. And put the money toward prevention programs.

Brownell is specifically pushing for a tax on sugary drinks. He says this approach worked for smokes, so why not soda pop.

“Oh, there’s no question about it. The rate of people smoking in the United States is about half of what it was in the 1950s and 60s. And that’s attributable to a number of things. But economists have figured that the taxes were the single most effective contributor to that.”

Brownell says California has held hearings on the idea, the New York state legislature is considering a tax on sugary drinks, and New Hampshire has just introduced legislation. And he says that’s just the tip of the iceberg. More sugar taxes are on the way.

We tried to reach the food industry’s major trade group: the grocery manufacturers association to comment for this story – but they didn’t respond. We also didn’t hear back from General Mills – a company that recently announced plans to lower the sugar content in its cereals.

We did speak with John Feldman. He’s an attorney who represents some of the major food manufacturers. He says they make foods that have salt, fat and sugar because people like them.

“There are products that people want to buy because they taste good or they are fun or they are attractive, of course. If they didn’t sell, people wouldn’t make ‘em.”

Feldman says any laws limiting or taxing certain foods must be based on scientific evidence: facts that show the foods are causing health problems. He says science hasn’t proven that with sugar, salt and fat.

Consumers at one Ohio supermarket also want sugary drink tax idea to fizzle out. College student Alicia Cobb is looking at the sweetened teas. She says beverages are only one of the reasons Americans are overweight.

“Well, so is McDonalds and Burger King and not working out and being a lazy bum.”

“How they think people supposed to live, taxing everything?”

Marie Holloway has a 12-pack of ginger ale in her cart. She says she’s not supposed to have sugar – because her doctor is concerned she’s developing diabetes.

“I only get a small income. By the time my doctor takes all of my money for copayments and doctor bills and stuff then I don’t have anything left because they’ve taxed everything so high. I think it’s terrible.”

Some TV pundits call the soda tax part of the Obama nanny state – telling people what’s good for them and limiting their choices. But those who support the sugar beverage tax say it doesn’t take away choice: it just helps people break what might be an addictive habit. One that’s costing everyone lots of money in health care costs.

For The Environment Report, I’m Julie Grant.

Related Links

Food Going to Waste

  • On average, Americans weigh 20 pounds more than they did back in 1974. (Photo courtesy of the National Cancer Institute)

Americans’ waistlines have been
expanding for decades. But new
research suggests at the same time,
more and more food is going to waste.
Shawn Allee reports:

Transcript

Americans’ waistlines have been
expanding for decades. But new
research suggests at the same time,
more and more food is going to waste.
Shawn Allee reports:

On average, Americans weigh 20 pounds more than they did back in 1974.

But Kevin Hall found there’s more to the story. He studies nutrition at the National Institute of Diabetes and Digestive and Kidney Diseases.

Hall’s research revealed we produce more food to keep up with our bigger appetites, but he also found we’re wasting more.

“We were kinda shocked to see that the rate of increase of food supply was greater than the rate of increase of food consumption we calculated. Somewhere along the supply chain from the farm to the dinner table, that food was wasted.”

Kevin Hall estimates well more than one third of our food production goes to waste.

He says it’s not clear who’s to blame, but someone should find out because food production uses a lot of water and fuel.

For The Environment Report, I’m Shawn Allee.

Related Links

Beefy Guy Buys Organic Bovine

  • David Hammond's inspiration to experiment with a low-carb diet. (Self portrait by David Hammond)

Each year, Americans spend tens of billions of dollars on diets and diet aids. Low carbohydrate diets like South Beach, the Zone, and Atkins are all becoming household words and companies are scrambling to cash in. As part of an ongoing series called “Your Choice, Your Planet,” the Great Lakes Radio Consortium’s David Hammond looks in the mirror as he investigates the potential environmental impacts of the low-carb diet:

Transcript

Each year, Americans spend tens of billions of
dollars on diets and diet aids. Low carbohydrate
diets like South Beach, the Zone, and Atkins are all
becoming household words and companies are
scrambling to cash in. As part of an ongoing series
called “Your Choice, Your Planet,” the Great Lakes
Radio Consortium’s David Hammond looks in the
mirror as he investigates the potential
environmental impacts of the low-carb diet:


(sound of shower door closing, shower being turned on)


Every day it’s the same. As I wait for the shower to
warm up, I fight off an assault on my self-esteem.
First, there’s my naked reflection in the bathroom
mirror. (Ugh.) To my right, a stack of clothes that
don’t fit anymore. And in front of me, the most
damning thing of all… the bathroom scale.


I know I should ignore it, but its pull is irresistible.


Hammond: “Okay, here comes the big
moment of truth. Ohh… you gotta be kidding
me. Well, according to my scale, I am four pounds
heavier than yesterday. I don’t know how
that can be possible.”


You see, I’m fat. Not “oversized.” Not “full-figured.” Fat. I weigh 268 lbs and desperately need
to lose some weight. None of my clothes fit. My
cholesterol is through the roof. And my wife? Well, she
seems to have cornered the market on migraine
headaches.


(shower fades out)


But what kind of diet? I needed a diet that would
work within my lifestyle, not totally change it.
Because giving up meat wasn’t an option for me, I
figured low-carb was the way to go.


A recent Roper Report estimated that up to 40
million Americans were reducing their
carbohydrates.


40 million carb counters can’t be wrong, can they?


My gut told me that low-carb dieters must be
demanding more meat and poultry. But
was there an environmental impact?


For advice, I turned to the Sierra Club. They have a
program focused on concentrated animal feeding
operations — better known as factory
farms. These are operations where thousands of animals,
sometimes tens of thousands, are housed
together in relatively small spaces.


Environmentalists say the problem is their manure.
So much of it is produced, in such a small area that
simply spreading it on nearby fields can lead to
severe water pollution.


Anne Woiwode is the Director of the Sierra Club’s
office in Lansing, MI. She said that manure is not
the only problem. A bigger threat may be the
antibiotics that the animals are given to promote
their growth.


“Up to 70% of the antibiotics used in
this country right now are being fed to animals so
that they are fattened quickly. And because
animals are consuming so many antibiotics, you
are actually creating super bugs or super
bacteria.”


As far as my diet is concerned, with all this talk
about manure, bacteria, and super bugs, I wasn’t
sure that I needed to diet after all. I’d pretty much
lost my appetite.


Well, almost… it is still barbeque season after
all.


What I need is a low-carb fix that I can feel good
about. A local butcher mentioned Roseland Farm.
It’s located in southwest Michigan, near the Indiana border.
They’re one of the region’s largest, certified organic
farms. It’s a family farm. Merrill Clark is one of
the owners.


“We’re a 1,800 acre certified organic beef farm, we also
raise some grains and other garden vegetables on
a smaller scale but we are mostly known for our
beef. We’ve been, I’ll say certified organic, for
nearly 20 years.”


Certified organic means that Clark and her family
feed their cattle with crops grown without pesticides
or synthetic fertilizers. They also don’t give their
cattle antibiotics or growth hormones.


Nearly a quarter of their farm is devoted to grazing,
so the Clarks avoid the manure problems of factory
farms. They just leave the manure where it drops
and it becomes natural fertilizer.


Natural grazing also reduces the need to feed the
cattle grains like corn and soybeans. When used for
cattle feed, those grains are usually inefficient and
expensive to produce.


Even though the Clark family runs a large organic
farm, they know that in the scheme of things, they are still very small.
Merrill Clark says that’s fine.


“If some major Kroger or Meijer’s wanted to buy all of our
meat, I don’t think we would want to. We sort of
feel connected to our label and our own name and
our identity. It’s just so interesting this way. You
meet great people. Because you’re face to face with
your own customers.”


In my case, Merrill and I didn’t actually meet face-
to-face, but we bonded. We talked long after the
interview was over. And I was impressed enough to buy
a 35-lb cooler full of ground sirloin, strips, and
fillets. Enough to get me through those first few
weeks of my diet.


So even though I’m still fat, and tomorrow, the
bathroom scale was going to be just as unforgiving,
I’m starting to feel a little bit better about myself. For
the first time, I feel connected to my food. I feel a
bond to the farmer. And I feel like I was supporting
something worthwhile. And you know what, it
feels good.


For the Great Lakes Radio Consortium, I’m David
Hammond.

Related Links

Foundation Confronts Sedentary Lifestyles

The Robert Wood Johnson Foundation has launched what it calls “a comprehensive campaign to attack Americans’ sedentary habits.” The Great Lakes Radio Consortium’s Tracy Samilton reports:

Transcript

The Robert Wood Johnson Foundation has launched what it calls “a comprehensive campaign to
attack Americans’ sedentary habits.” The Great Lakes Radio Consortium’s Tracy Samilton reports:


Those involved in the ambitious campaign say they want to change the mindset of a country
which has engineered physical activity out of daily life – with the result that 60% of Americans
are now either overweight or obese. The campaign will help redesign communities originally
designed for the car, so people can walk or bike to destinations. But there’s a right way and a
wrong way to go about that redesign, according to public health expert Rich Killingsworth.


“Many communities are simply just putting in the facility of a sidewalk and forgetting about where it’s connected to and who it’s
connected to and who will it be used by.”


Killingsworth says another pitfall is people aren’t in the habit of biking or walking where they
want to go, which means they may not automatically use the new greenways, bike paths or
sidewalks. So the Foundation is also funding community public health campaigns to encourage people to become more active.


For the Great Lakes Radio Consortium, I’m Tracy Samilton.

Midwest Kids Struggle With Obesity

The report card on fitness is in – and it concludes that there’s a lotof room for improvement. The federal government has been keeping trackof Americans’ heights and weights for more than 30 years now. And eachtime the survey is taken, it shows that the population is heavier. TheUpper Midwest is the heaviest region in the country. The Great LakesRadio Consortium’s Joan Siefert-Rose reports on the theories behind thisdramatic increase in obesity … and the special problems faced bychildren:

Are Today’s Kids Less Active?

The U-S Surgeon General recently declared childhood obesity as aproblem of epidemic proportion in this country. Over the last 30 years,children have been getting heavier, relative to their height. Today,one in five children is at least 20 percent above an optimal weight.The problem may not be so much what kids are eating … as it is what theyare doing. The Great Lakes Radio Consortium’s Joan Siefert-Rose hasthis report: