Fixing the Organic Label

  • Mark Kastel, director of an industry watchdog group, says some so-called organic cows were being raised on factory farms instead of on pastures. (Photo courtesy of the USDA)

They cost more, but sales of organic foods are rising. Even in this down economy, organic food sales are going up 3-times faster than other foods. Julie Grant reports… that’s happening as the government is working to make sure everything that’s labeled organic actually is organic:

Transcript

They cost more, but sales of organic foods are rising. Even in this down economy, organic food sales are going up 3-times faster than other foods. Julie Grant reports… that’s happening as the government is working to make sure everything that’s labeled organic actually is organic.

Near where I live in Ohio, it costs more to buy a half-gallon of organic milk than it does to buy a whole gallon of regular milk. So, that circular green and white seal that says “USDA Organic” better mean something.

Mark Kastel is director of the Cornucopia Institute. It’s an organic industry watchdog group. He says over the past decade, more and more people are buying organic – and the market share has grown. So, big business has moved in to get a piece of the action.

Kastel says some so-called organic cows were being raised on factory farms instead of on pastures.

“You really can’t milk 2-thousand or 5-thousand or 7-thousand cows and move them back and forth every day to pasture to graze them every day as the organic law requires.”

Kastel says part of the problem with milk production was that the rules didn’t specifically state how long cows had to be out on pasture. So, some weren’t getting any time eating grass – and were still being certified organic.

Kastel was among those who complained to the folks at the USDA’s national organic program about this.

“Corporate investments in large factory farms that are gaming the system and creating the illusion of practicing organics.”

That’s one reason why the Cornucopia Institute requested an audit of the National Organic Program.

“We need the force of law to come down and make sure that the organic label still means something.”

The USDA has responded. It started an audit of the organic program last year. At the same time, the program got more money… and hired a new director.

Miles McAvoy has inspected hundreds of organic farms and is now in charge of the national organic program. His first order of business was to help with that audit of the program. It found a lot of problems. But McAvoy is glad it was done.

“Basically, the report to me is a roadmap. It really outlines a lot of the fundamental problems that the national organic program has had and so it enables us to focus on those areas that really need to be addressed right away.”

The audit found that the organic program wasn’t cracking down on producers that labeled their foods organic, even if they violated organic rules. It found that the program wasn’t processing complaints in a timely way, and it wasn’t doing a good job inspecting farms in foreign countries. That meant that products imported from China and elsewhere might have the organic label, but not have been inspected properly.

McAvoy says the program just didn’t have enough money before to do everything it was supposed to do.

“Given the resources that the program had at the time, they did the best job that they could…”

Until recently, the national organic program had only eight people on staff.

McAvoy plans to hire more than 20 this year. And his office has already addressed most of the issues from the audit.

Organic watchdog Mark Kastel is pleased with the direction of the program. He says even the issue of cow pasture has been resolved. Milk labeled organic must now come from cows that are allowed to graze at least 120 days each year.

Kastel says the problems have come from a few bad actors. He says people are willing to pay more for organics because they want to support certain types of farms:

“I think we’re in a position with the current administration in Washington where we’ll be able to make sure those promises are kept.”

So the USDA Certified Organic label does mean something when you’re handing over more money to make sure animals and the land are treated better.

For The Environment Report, I’m Julie Grant.

Related Links

Buying Organic: Grocery Stores or Local Farm-Raised?

It can be tough deciding whether to buy organic foods at the market. Organic produce often costs more, sometimes doesn’t look as nice, and can compete with locally-produced products that might be raised organically but don’t carry the government’s certification. As part of an ongoing series “Your Choice, Your Planet,” the Great Lakes Radio Consortium’s Julie Grant looks at what you’re getting when you buy the organic label:

Transcript

It can be tough deciding whether to buy organic foods at the market. Organic produce often costs more, sometimes doesn’t look as nice, and can compete with locally-produced products that might be raised organically but don’t carry the government’s certification. As part of an ongoing series called “Your Choice, Your Planet,” the Great Lakes Radio Consortium’s Julie Grant looks at what you’re getting when you buy the organic label:


(sound of supermarket)


Elizabeth Culotta is shopping around the natural and organic food section of the Acme Supermarket in Kent, Ohio. She’s glad there are now standardized stickers on the fruits and vegetables that say “USDA Organic” because it makes it easier to judge what’s grown without pesticides.


EC: “It matters to me, because I feel like organic produce is grown in a way that is better for the global environment. So it matters to me in a global sense. I’m not actually a person who that is worried about the health aspects of pesticides.”


JG: “If the prices were comparable, would you buy organic over conventional?”


EC: “Sure. Sure. Definitely. If you look at these organic cherry tomatoes, they look great. But they’re $3.99 a pint.”

JG: “Let’s go look at the conventional.”

EC: “Here’s some grape tomatoes. A little different. And they are… $1.49 for a pint. So that is less than half the price.”


One reason organics cost more is the price farms pay for USDA certification. It’s an involved process…


(farm sound)


Mick Luber inspects farms for the Ohio Ecological Food and Farm Association. His group is approved by the USDA to certify farms as organic. This morning he’s visiting Larry Luschek’s farm in Ohio. Until a couple of years ago, cabbage, collards, or other produce claiming to be “organic” could be certified by any number of organizations. But, now the USDA has established guidelines everyone must follow. Luber says that actually hasn’t changed his inspections much.


(sound in fields)


Out in the fields… he sticks a metal probe in the ground and pulls out a soil sample… the soil structure looks right.


ML: “See that little white stuff there? That’s bacteria in the soil. It means the soil is alive. And you also look for earthworm activity.”


JG: “What would any of that mean for certification?”


ML: “Means soil is alive. That’s what the whole organic thing is about is alive soil. You’re not just using NPNK to produce your plants. You’re using the soil as a living organism.”


JG: “NPNK is?”


ML: “Nitrogen-potassium-phosphorous. A living soil is a living soil, it actually produces a lot of those things itself…”


In addition to the soil, Luber checks the equipment for oil leakage, the barrels used to clean produce, and everything else he can think of to bring back to an inspection committee.”


(kitchen sound)


He sits at Larry Luschek’s kitchen table for more than an hour, asking where Larry buys his seeds and checking his receipts. There’s a lot of paperwork involved in getting the USDA’s organic certification.


Not everybody thinks it’s worth the hassle.


(market sound)


At the North Union Farmers’ Market in Cleveland, Mark Welton and his teenage daughter are selling rhubarb. Welton owns a three-acre farm…


MW: “We do everything organically with no herbicides, pesticides, lot of composting, cover cropping, crop rotation. You know, things like that.”


Welton used to certify his farm organic. But he stopped once the USDA national standards went into effect.


MW: “I just didn’t feel I needed to keep it going anymore. And it was getting expensive. It was getting expensive to stay certified. I said, I haven’t changed my practices, I’ve been doing it twenty years that way. I just felt now was the time just to say… okay, I’m done.”


Welton says people at the market know him and trust that he’s not using chemical-laden seeds or spraying things like NPNK on his fields. He says they can visit his farm if they want to check for themselves.


Farmer Bruce Cormack thinks that’s a lot more important than the USDA organic label. He wonders if huge organic farms on the west coast are really
earth friendly…


BW: “I mean, I think the organic certification is supposed to be, as far as environment, less impact and better for everybody but when you have 800 horsepower tractors and shipping 4,000 miles it doesn’t make any sense. I don’t see how that is not impacting the environment.”


Shoppers at the farmers’ market know they’re paying more than the average price for produce. They don’t seem to mind because it’s fresh and locally grown. But not everyone has the time to get to the farmers’ market, let alone drive out to the farm to make sure it’s organic.


(supermarket sound)


Back at the supermarket, Elizabeth Culotta is glad the federal government has standardized what it means to be an organic farm…


EC: “Yes. I mean I think that makes it simpler for someone like me to go into a grocery store and if I can find something that says organic, then I can probably be pretty sure that that’s probably going to meet what I want. As opposed to having to parse the label and trying to figure out from the ads who is exactly doing what.”


The USDA organic label does let people know how the food was grown and processed. It does not tell them whether it’s good for the planet. That’s something shoppers still have to figure out for themselves.


For the Great Lakes Radio Consortium, I’m Julie Grant.

Related Links

Green Conscience vs. Green Consumerism

  • This first report in the "Your Choice; Your Planet" series looks at the difficulties of being a "green" consumer.

Most of us are conflicted when it comes to the environment. Polls show the majority of us consider ourselves to be environmentally-friendly. But, our day-to-day decisions often don’t measure up to an earth-friendly lifestyle. Part of the reason is that there’s lots of confusion about what’s best for the environment. Another reason is that being earth-friendly is pretty darned inconvenient. In the first report of an ongoing series we’re calling ‘Your Choice; Your Planet,’ the Great Lakes Radio Consortium’s Lester Graham explores the dilemmas we face when we attempt to do right by the environment:

Transcript

Most of us are conflicted when it comes to the environment. Polls show the majority of
us consider ourselves to be environmentally friendly. But, our day-to-day decisions often
don’t measure up to an earth-friendly lifestyle. Part of the reason is that there’s lots of
confusion about what’s best for the environment… Another reason is that being earth-friendly is pretty darned inconvenient. In the first report of an ongoing series we’re
calling ‘Your Choice; Your Planet,’ the Great Lakes Radio Consortium’s Lester Graham
explores the dilemmas we face when we attempt to do right by the environment:


It’s tough, trying to be green, or earth-friendly or whatever you want to call it. I mean…
most of us aren’t interested in always trying to find the eco-friendly clothes or trying to
figure out the differences between the “all natural” and the “100-percent real” juice. And
then there’s stuff. There’s all kinds of stuff we need… alright… maybe we don’t NEED
it… but – hey – everybody else has one. Why shouldn’t ?


There’s a gap between being a flower-sniffing, hemp-wearing, tree hugger… and a
regular person trying to be a bit more environmentally friendly. The Executive Director
of the Sierra Club, Carl Pope, says if you’re struggling with that gap… you’re not
alone…


“We haven’t solved the problem of linking up our values and our consumption. Most of
us consume out of habit and convenience. We don’t consume out of our deepest values.”


So… we BELIEVE that we ought to save the earth for future generations. And most of
us have a few habits that make us feel a little better about ourselves. Maybe we bring a
coffee mug to work instead of using Styrofoam cups. Or we might take the bus or the
commuter train once in a while, you know, to save the earth from our bit of car exhaust.


But the real challenge comes when we start buying stuff. You know… like groceries,
and cars, and appliances. Stuff. Joel Makower is the founder of GreenBiz-dot-com. It’s
website that bills itself as a “The Resource Center on Business, the Environment and the
Bottom Line.” He says the big impact on the environment takes place in how we spend
our money…


“I think consumers know intuitively that every time they open their wallet they cast a
vote for or against the environment. But, doing that’s a very complicated matter.”


(grocery store sound up)


It’s complicated because even if you walk into a store determined to buy only the
products that are the most environmentally friendly… you’re bombarded with conflicting
claims. Say you’re looking for trash bags. Are the bags claiming to be made of 80-
percent recycled plastic any better than the ones over here called ‘enviro-bags?’ I don’t
know. And that’s the problem. Most of the time we really don’t know which products
are the safest for the environment. And don’t even get me started on the whole paper or
plastic grocery bag question.


Joel Makower says we care, but we’re confused.


“There’s a huge gap between green concern and green consumerism. And that’s
everybody’s fault.”


Makower says companies don’t know how to market their products’ environmental
attributes and when they do try, he says, they often do it poorly or misleadingly. And
we’re afraid to try new things… not knowing if we’re being suckered into a poorly
performing product that SAYS it’s more environmentally friendly.


So, often, rather than deal with all that confusion… or instead of spending hours and
hours researching everything we buy…. we figure… “Well, it can’t be that bad; can it?”


Charles Ballard is an economist at Michigan State University. He says, really, there’s
only so much you can ask of us…


“Keep in mind that people can’t be expected to become saints just because they’re
interested in the environment.”


He says most of us see being environmentally friendly something like extra credit… or
something we do when we’re better off financially… kind of like a luxury item that we
can feel good about. Ballard says most of the time we’re more distracted by the glitz and
glamour we see on TV or read about in magazines and want just a little bit of that good
life for ourselves…


“What we have is a situation where immediate gratification, where grabbing for all the
gusto you can right now is the thing that’s driving our decisions.”


And when you’re going for the gusto… you tend to forget about the environmental cost
of your lifestyle. We buy the wrong things… and we buy too many things. We just plain
consume too much. But, then… sometimes our conscience starts eating at us… and
before you know it, we’re being a little more careful about recycling at work… or some
other little contribution to the earth’s well being.


The Sierra Club’s Carl Pope says environmentalists… or those of us who like to think of
ourselves that way… keep trying to do better…


“The American people’s values and ideals are ahead of their own habits. That’s actually
why we have religions, is because people want to be better than they are. And one of the
reasons we have an environmental movement, I think, is because Americans want to be
better than we are.”


And so… we sin in all of our consumption… and then make restitution by trying to be
better, more earth-friendly consumers. The problem is… as one writer put it… you can’t
really buy your way out of consumption. When you get right down to it…. you really
just have to buy less. That’s a tough one.


For the Great Lakes Radio Consortium, this is Lester Graham.

Related Links

New Organic Labels to Hit Store Shelves


The USDA has released its labeling requirements for organic foods. Consumers will have to look at the labels carefully to see just how much of the food is actually organic. The Great Lakes Radio Consortium’s Lester Graham reports:

Transcript

The USDA has released its labeling requirements for organic foods. Consumers will have to look at the labels carefully to see just how much of the food is actually organic. The Great Lakes Radio Consortium’s Lester Graham reports:


Under the USDA’s National Organic Standards, you won’t be able to just look for the USDA Organic seal. The government agency is allowing four different levels of organic. Only the top two levels can actually use the USDA’s seal. There’s 100-percent organic. And then a product can claim to be “Organic” , but only be 95-percent organic… and still get the USDA Organic seal. Other products can claim “Made with Organic Ingredients” or claim “Some organic ingredients” and show the percentage on the back. Based on marketing history, you can imagine how the label on the front will be able to take advantage of that word “organic” in the “some organic ingredients” statement. Still a saavy consumer will be able to tell just how organic the product is by looking closely at the label. Products with the new labels will soon be on the grocery shelves.

Canadian Food Labeling Bill Defeated

The Canadian Parliament has voted down a bill that would have required labeling for genetically modified foods. The Great Lakes Radio Consortium’s Karen Kelly reports:

Transcript

The Canadian Parliament has voted down a bill that would have required labelling for genetically modified foods. The Great Lakes Radio Consortium’s Karen Kelly
reports.


The proposal called for labeling food when at least one percent of its ingredients have been genetically modified. Opinion polls have indicated that a large majority of
Canadians support the labeling. But farmers and food industry lobbyists fought the
bill. Holly Penfound of Greenpeace Canada is disappointed
with the defeat. But she says her group will now focus on convincing
companies to label voluntarily.


“We’re going to see more and more companies just gradually realize that they can be leaders in this or they can be followers and the ones who are going to be leaders are going to be in the best economic position in their marketplace.”


Several bills related to genetically modified foods have been introduced in the U.S. but mandatory labeling has yet to come to a vote. For The Great Lakes Radio Consortium, I’m Karen Kelly.