Reforming School Food Systems

  • USDA undersecretary of food and nutrition, Kevin Concannon, says today former military generals are concerned because many 17-24 year olds aren’t healthy enough to qualify for military service. (Photo courtesy of the US Navy)

These are challenging times for people who run school lunch programs. A national TV show this spring took on the school food system, and now leaders in Washington are debating how much money the country should spend on childhood nutrition. Julie Grant reports.

Transcript

These are challenging times for people who run school lunch programs. A national TV show this spring took on the school food system, and now leaders in Washington are debating how much money the country should spend on childhood nutrition. Julie Grant reports.

The national school lunch program started after World War II because the military was concerned. Many young men had been rejected from the draft because of childhood malnutrition.

Kevin Concannon is undersecretary of food and nutrition at the U.S. Department of Agriculture.

He says today former military generals are getting concerned again. That’s because many 17-24 year olds aren’t healthy enough to serve.

“Twenty-seven percent of them in that age group are so overweight, they don’t qualify for military service.”

And part of the reason so many have gone from being malnourished from not enough food, to malnourished from too much junk food, is the school meals program.

Everyone from first lady Michelle Obama to celebrity chef Jamie Oliver is pushing for improvements in the foods served in schools. Chef Oliver spent three months in Huntington, West Virginia for his program Food Revolution – because it was dubbed the unhealthiest city in America.

In this scene, he started by working in an elementary school cafeteria – and goes with one of the workers to check out the freezer.

“The freezer was just an aladdin’s cave of processed crap….So this is pizza for breakfast, and then they have it for lunch tomorrow?”

“I would not ever feed that to my kids, ever.”

“I’m not getting a good feeling about this…”

“Do you honestly think that we could go from raw state every day?”

“Yes.”

In his efforts to improve the food in this one school district, we see how many barriers there are to doing something as simple as getting kids to eat vegetables and fruits.

There’s resistance from cafeteria workers, the school administrators, the parents, and the kids.

When Oliver serves roasted chicken instead of chicken nuggets, most of it ends up in the trash. And when the schools do start using his menus, more and more parents send their kids in with brown bag lunches – many filled with candy and potato chips.

Kevin Concannon at the USDA says the government cannot do anything about the lunches parents send with their kids. But it can do something about the food served by schools. And he says there is a big push right now to serve healthier foods.

“The direction we’re going in is more fruits, more vegetables, less fat, less sugar, less sodium.”

But, there’s a catch:

“Better, healthier foods cost more.”

So President Obama is proposing adding 10-billion dollars to school food programs over the next decade. The Senate is looking at adding a little less than half that – 4.5 billion. Either way, Concannon says it’s more money than has ever been added to the program.

“It’s no longer a political climate of ‘I’m OK, if you’re OK.’ I think it’s more a realization that this affects health costs, this affects national security, and many of these health conditions are preventable if we get people to eat healthier and to exercise.”

Chef Jamie Oliver agrees more money is needed to provide healthier foods in schools. But right now, he says the government is part of the problem. It offers schools cheap processed food for almost nothing.

“The donated food that you get that is so cheap that you can’t resist it. And it’s from the government. The government is saying ‘We want change.’ ‘Here, why don’t you have some really lovely, cheap processed food.”

The USDA says the government food being sold to schools has improved over the years. But many people say it hasn’t improved enough to ensure that most U.S. students are offered nutritious meals every day.

For The Environment Report, I’m Julie Grant.

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Part 2: Food Ads and Kids

  • Researchers say food advertisers convince kids they need different food than adults. (Photo courtesy of the USDA)

Lots of people are concerned
that American children are
getting fat. More than one-
third are considered overweight
or obese. And some are pointing
the finger at those who manufacture
and advertise food for kids. In
the second part of our two-part
series on food and health, Julie
Grant reports on efforts to crack
down on food marketing targeted
at children:

Transcript

Lots of people are concerned
that American children are
getting fat. More than one-
third are considered overweight
or obese. And some are pointing
the finger at those who manufacture
and advertise food for kids. In
the second part of our two-part
series on food and health, Julie
Grant reports on efforts to crack
down on food marketing targeted
at children:

Have you ever tried going to the supermarket with a five year old? They’re cuckoo for cocoa puffs, and everything else on the shelves that’s colorful with big cartoon characters – strategically placed right at kids-eye level. So, They beg. They plead. Some even just grab what they want.

It’s called parent pestering.

Marion Nestle is Professor of Public Health Nutrition at New York University and author of several books on food politics. She says food advertisers convince kids they need different food than adults. And they want kids to pester their parents.

“I hear parents tell me all the time that the kids won’t even taste things because they say they’re not supposed to be eating that. They’re supposed to be eating chicken fingers, or things that come in packages with cartoons on them.”


Nestle says marketers are just trying to sell products – they’re not worried about obesity and other health problems caused by the processed food targeted to children. She’d like to see some big changes.

“If I were food czar, I would just say, ‘you can’t advertise to children, period.’ They’re not capable of making intelligent, adult decisions about what they’re eating.”

The Federal Trade Commission agrees the ads are a contributing factor to growing problem of childhood obesity. The FTC, the Food and Drug Administration and other government agencies will recommend changes to food marketing rules to Congress later this year.


Most people in the food and advertising industries say cutting off all marketing to kids would go way too far.

Elaine Kolish is Director of the Children’s Food and Beverage Advertising Initiative. It’s part of the Better Business Bureau. She’s been working with 16 of the major U.S. food manufacturers to change what is advertised to children.

Over the past few years, she says food manufacturers have spent millions of dollars to reformulate kids products – like cereals – to make them healthier.

“Before the initiative, cereals that were advertised to children might have had as much as 16 grams of sugar per serving. Now the maximum that anyone could have is 12 grams of sugar per serving. In fact, more of the cereals have less. So that’s a big improvement right there.”

And Kolish says advertising can actually help to get kids to eat healthier. For example, the McDonalds happy meal. Instead of offering kids French fries and a soft drink, the default happy meal now includes skim milk and apples – although it includes a side of caramel dipping sauce.

“I think now because of Burger King and McDonalds, alone, there’s probably more fruit advertising than ever before…and the sales and the trend data is really good. McDonalds has sold over 100-million orders of apple dippers in the last two years. That’s a lot of apples.”

But recent surveys at the University of Arizona and at Yale show that TV and online marketing toward children is still for foods that are not healthy for children. It’s mostly for things that are high in sugar, fat and salt.

Mary Engle is Associate Director for Advertising at the FTC. She says, for the most part, food companies have been taking foods that are bad for kids and only managing to make them less unhealthy.

“Whereas the proposal that the government group came up with is to only allow the marketing of truly healthful foods to children – foods that actually make a positive contribution to a healthy diet. So it’s much more limited which kinds of foods could be marketed to kids.”

Some food makers call the government proposal extreme. But government officials say they wouldn’t ban all ads – just those that encourage kids to eat bad food.

For The Environment Report, I’m Julie Grant.

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Part 1: Regulating Sweet Foods

  • Researchers say science is starting to show that people can become addicted to sugar, fat and salt. (Photo courtesy of the National Cancer Institute)

More people are becoming concerned
about the growing problems of obesity
and diabetes. Some even compare
foods that contribute to these health
problems to nicotine and tobacco. In
the first part of our series on food and
health, Julie Grant reports on efforts
to regulate foods that are bad for you
in the same way as cigarettes:

Transcript

More people are becoming concerned
about the growing problems of obesity
and diabetes. Some even compare
foods that contribute to these health
problems to nicotine and tobacco. In
the first part of our series on food and
health, Julie Grant reports on efforts
to regulate foods that are bad for you
in the same way as cigarettes:

Yale University professor Kelly Brownell has been watching for a long time as Americans gain weight. He says obesity and diabetes are creating debilitating health problems. And the food industry is largely to blame.

Brownell says science is starting to show that people can become addicted to sugar, fat and salt: the same stuff that’s in most processed foods.

“Certain parts of the brain get activated by food constituents, particularly sugar, that look like the same activation that occurs with heavily addictive substances like nicotine, alcohol or morphine.”


Brownell says the science is not definitive at this point. And he doesn’t expect it will ever show that donuts are as addictive as cigarettes. But he expects something similar. And so, he’s advocating that society treat these treats the same way as cigarettes: tax them. And put the money toward prevention programs.

Brownell is specifically pushing for a tax on sugary drinks. He says this approach worked for smokes, so why not soda pop.

“Oh, there’s no question about it. The rate of people smoking in the United States is about half of what it was in the 1950s and 60s. And that’s attributable to a number of things. But economists have figured that the taxes were the single most effective contributor to that.”

Brownell says California has held hearings on the idea, the New York state legislature is considering a tax on sugary drinks, and New Hampshire has just introduced legislation. And he says that’s just the tip of the iceberg. More sugar taxes are on the way.

We tried to reach the food industry’s major trade group: the grocery manufacturers association to comment for this story – but they didn’t respond. We also didn’t hear back from General Mills – a company that recently announced plans to lower the sugar content in its cereals.

We did speak with John Feldman. He’s an attorney who represents some of the major food manufacturers. He says they make foods that have salt, fat and sugar because people like them.

“There are products that people want to buy because they taste good or they are fun or they are attractive, of course. If they didn’t sell, people wouldn’t make ‘em.”

Feldman says any laws limiting or taxing certain foods must be based on scientific evidence: facts that show the foods are causing health problems. He says science hasn’t proven that with sugar, salt and fat.

Consumers at one Ohio supermarket also want sugary drink tax idea to fizzle out. College student Alicia Cobb is looking at the sweetened teas. She says beverages are only one of the reasons Americans are overweight.

“Well, so is McDonalds and Burger King and not working out and being a lazy bum.”

“How they think people supposed to live, taxing everything?”

Marie Holloway has a 12-pack of ginger ale in her cart. She says she’s not supposed to have sugar – because her doctor is concerned she’s developing diabetes.

“I only get a small income. By the time my doctor takes all of my money for copayments and doctor bills and stuff then I don’t have anything left because they’ve taxed everything so high. I think it’s terrible.”

Some TV pundits call the soda tax part of the Obama nanny state – telling people what’s good for them and limiting their choices. But those who support the sugar beverage tax say it doesn’t take away choice: it just helps people break what might be an addictive habit. One that’s costing everyone lots of money in health care costs.

For The Environment Report, I’m Julie Grant.

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Trying for a Healthier Holiday

  • Linda Barberic's partner Keith helps her prepare a healthy meal, using olive oil instead of butter. (Photo by Julie Grant)

With so many Americans facing diabetes,
heart disease, and other health problems,
the Thanksgiving meal has become a battleground
in some families. Some family members want
to make it a healthy meal, others want to
stick with their traditional family dishes.
Julie Grant reports:

Transcript

With so many Americans facing diabetes,
heart disease, and other health problems,
the Thanksgiving meal has become a battleground
in some families. Some family members want
to make it a healthy meal, others want to
stick with their traditional family dishes.
Julie Grant reports:

Four years ago, Linda Barberic gave her left kidney to her sister. The surgery went well. But since then, there have been a lot of other health problems in the family.

“We’ve had a few strokes in the family, we’ve got diabetes, we’ve got high blood pressure, we’ve got some other heart conditions, a few heart attacks.”

That’s some serious stuff. Linda thinks a lot of it has to do with the way her family eats: lots of salt, fat and sweets. She is hosting everyone for Thanksgiving dinner. And thought this might be a good time to get them all on board with healthier eating.

So she sent out a mass email to the family.

“So I thought this year, why not give everyone a challenge and make it a healthy Thanksgiving. Really – no fats, no butters, no salts, no heavy creams.”

Linda even suggested some recipes: steamed green beans with lemon zest, fingerling potatoes roasted with fresh garlic and thyme.

The resounding response: No salt, no fat, no fun.

Someone even said they wouldn’t come. They wanted the turkey with gravy, green bean casserole with crispy onions on top, and Mom’s dumplings with lots of butter.

Her brother-in-law Matt Previte is one of those with a heart condition. He and Linda’s sister, Sandy Previte, appreciate Linda’s thought, but…

Matt: “For one meal, for one day, one special occasion – it’s not worth it.”

Sandy: “How often do we eat gravy? Twice a year. So I’m like, let’s do the traditional. Why not? Let’s just stick with what it’s about – people getting together to have good food.”

So Sandy says why not have the gravy, have the butter?
But her sister Linda says it’s not one or two days a year. Her family, like many, eats fatty, salty foods all the time.
That’s one big reason why two-thirds of American adults are considered overweight or obese. And diabetes has become an epidemic.

So, why do we keep going back for more – when we know it’s making us sick?
Linda Spurlock is director of human health at the Museum of Natural History in Cleveland.
She says we’re hard-wired to crave sugar, fat and salt.

“If you did not have the inherited yearning for fat or for sugar and grab it anytime you could get your hands on it, you probably would not live to reproduce back 2- or 3- million years ago.”

But while our ancestors had to smash open bones to get to the marrow – so they could get the fat they needed – we can just pull up to the drive through and order whatever we want to eat.

Spurlock says the original Thanksgiving meal was probably a small, lean turkey, squirrel, raccoon, and roasted root vegetables.

“And how it got bigger and bigger and bigger –
I have a feeling that it wasn’t until quite recently that people had the expectation of several kinds of pie for dessert and yes giblet gravy and mashed potatoes and sweet potatoes.”

Spurlock says Americans can start eating healthier by training themselves to enjoy the simple taste of vegetables. But she says Thanksgiving probably isn’t the time for it.

Linda Barberic has come to the same conclusion.

“ I kind of just backed off on it. And said, ‘do what you’re going to do.’ Thanksgiving is about family. I’m grateful that everyone is healthy this year and everyone is here. So, I’m just grateful to have Thanksgiving. But, I have a feeling there will be some fat. (laughs)”

For The Environment Report, I’m Julie Grant.

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The Cleaner Dry-Cleaner

  • Jim Gilligan, president of Snedicor’s Cleaners, made the big switch to liquid silicone (Photo by Kyle Norris)

There’s a push in the dry cleaning
industry to become more environmentally
friendly. But this change can be a big risk
for business owners. Kyle Norris talks to
one dry cleaner who has made the change.
And he says he’s not looked back yet:

Transcript

There’s a push in the dry cleaning
industry to become more environmentally
friendly. But this change can be a big risk
for business owners. Kyle Norris talks to
one dry cleaner who has made the change.
And he says he’s not looked back yet:

Jim Gilligan is president of Snedicor’s Cleaners.

And for years, his business has used a chemical called perchloroethylene to
clean clothes. Actually, let’s just call it ‘perc’ which is what everyone calls
it. But Gilligan says he did not like perc, for lots of reasons. For one thing,
he had to store the chemical in these big tanks.

“It was hard to deal with, it was heavily regulated, there was potential for
spills and other types of disasters.”

Perc is a toxic air contaminant. There’s evidence it can cause cancer, as well
as liver and kidney damage. Contact with perc can cause lots of problems
like nausea, dizziness, skin irritation, loss of consciousness, and even death.
If perc leaks into the soil or ground water it can be a disaster. Partly because
perc is hard to extract from water.

Perc was the industry standard for years. And today about 70% of American
dry cleaners still use it. But there’s a growing movement to stop using it and
embrace greener techniques.

Gilligan had heard about some of these newer, eco-crunchier techniques. But
he’d also heard that they did not work as well as perc.

Then he visited another dry cleaning plant. Its owner had switched from
using perc to using liquid silicone. Which is basically liquefied sand.

“That gave me a confidence, right. That was, because we’d been hearing
from the industry as whole that it didn’t clean as well. And of course it’s
great moving into a green technology but if your customers wind up
dissatisfied and you go out of business, that would sort of defeat the
purpose.”

Gilligan says he was impressed with how well liquid silicone cleaned
garments. So he made the big switch. He got rid of his perc machines. And
he bought a new machine that used liquid silicone. To the tune of $80,000
bucks.

And as he gathered his employees to show them the new machine, he did
something kind of kooky.

“I actually took a little cup and I drank it.”

The liquid silicone. The stuff that cleans the clothes. Dude drank it! Says it
tasted like salty vegetable oil.

“Everyone was shocked to see that, but I just wanted to show them that how
confident I was that this was a safe technology.”

And since that shot of liquid silicone, Gilligan hasn’t had any issues. His
customers tell him they’re happy with the results. And financially he’s done
really well this year.

But not all dry cleaners are ready or willing to take this kind of risk. Dry
cleaning is a tough business to make a profit in. So plenty of cleaners want
to stick with what they know works—which for a lot of them, is using perc.

In fact, there’s a tension in the industry these days. Between the old
schoolers—cleaners who use perc. And the new schoolers—people trying
out newer, greener methods.

Chris Allsbrooks is with the Drycleaning and Laundry Institute.

“And right now our mix is changing because there’s
more people coming into the industry as some of the people with the older
views are leaving the industry.”

And the laws are changing, too. California has said that perc can no longer
be used by that state’s dry cleaners by the year 2023. And New Jersey is
considering following in California’s footsteps.

For Jim Gilligan, the switch was the just right thing to do: as a business
owner and as someone who cares about the environment. He says now, he
breathes easier. And so do his employees. And his customers say a green dry
cleaner works for them.

For The Environment Report, I’m Kyle Norris.

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A New Approach to Dairy Farming

  • At Hawthorne Valley Farm, calves are raised with their mothers - unlike other dairy farms (Photo by Kinna Ohman)

Some cutting edge farmers are stepping
away from concentrating on only production of
meat and milk on their farms. They’re starting
to focus on ways to give their animals healthy,
long lives. And they’re finding more benefits
than they ever imagined. Kinna Ohman reports:

Transcript

Some cutting edge farmers are stepping
away from concentrating on only production of
meat and milk on their farms. They’re starting
to focus on ways to give their animals healthy,
long lives. And they’re finding more benefits
than they ever imagined. Kinna Ohman reports:

The idea of dairy cows grazing out in a pasture is rare – even though advertisers use this
scene all the time to sell us cheese and milk.

The reality is, most dairy cows spend their lives inside big sheds. They’re pushed to produce a lot of milk. And
they often die a premature death.

(cows mooing)

So there’s something relaxing about a farm like Hawthorne Valley. Maybe it’s just
knowing places like these still exist.

The farm’s surrounded by the rolling hills of New York’s Hudson Valley. There’s a big
red barn. Cows graze out in green pastures. And this year? You’ll even see some little
calves hanging out with their mothers.

Steffen Schneider’s grinning because of those little calves. He’s the dairy farm manager
at Hawthorne Valley. He’s standing at a pasture fence. And he can’t take his eyes off the scene
in front of him.

“It’s a great sight to see a little herd of calves galloping like little kids right through
the herd and the mother looking, being very proud of their ones. This mother right
here we’re looking at Patricia, she has her eye exactly on her own baby there,
Pepper, he’s one of those guys lying right there. Yeah, it’s wonderful.”

Schneider started letting his cows bring up their calves around a year ago. But that’s
really rare in the dairy industry.

At most farms, they take calves away from their mothers within a day of being born.
That’s because farmers want to keep their cows in milk production. They don’t want to waste that
milk on the calves. That push for high milk production does take a toll on dairy cows.

Kent Anderson’s a veterinarian who works on these types of farms. He says he
understand the business needs of farmers. But he says its difficult seeing cows pushed so
hard.

“But one thing that distresses me a bit is that a normal bovine should have five, ten,
twelve, productive years. But as agriculture changes, the average dairy cow makes it
two and a half lactations, which means, she’s not even 5 years old, and she’s gone.”

Many farmers think that’s the best way to run their dairy farms.

But Steffen Schneider says he wants to balance business with the natural needs of his
animals. And letting his cows raise their calves is just one more step. He says the cows
are less stressed. And they’re seeing some great changes in the calves.

“Within a few weeks, it was amazing to watch how healthy those calves were, how
quickly they grew. They were like different animals than we were used to seeing in
our pens. And so much more awake in their senses, so much stronger limbs. Just
much more vibrant animals.”

Schneider wonders how these improvements will help the calves as they become adults.
And even how it could help the quality of their milk. But more than anything else, he just
seems amazed it took him twenty five years to take this step.

“It’s really crazy that through just greed we don’t just expose those calves to their
mothers. And think we need every single last drop of milk – forgetting the only
reason the milk even comes in is because the cow gives birth. I’m really very happy
I finally, we finally, did it.”

Only a small group of dairy farmers are letting their cows bring up their young. But they hope to show other farmers and consumers there is a way to combine business with a more natural life for their animals.

For The Environment Report, I’m Kinna Ohman.

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Healthy Employees, Lower Costs

  • The "Great Plate" - a 10-inch plate: half non-starchy vegetables, a quarter lean protein, a quarter starchy vegetable or whole grains (Photo courtesy of the University of Michigan)

Lots of companies are starting new programs
that teach their employees how to eat healthier.
Because healthier employees can save companies loads
of cash. Kyle Norris has more:

Transcript

Lots of companies are starting new programs
that teach their employees how to eat healthier.
Because healthier employees can save companies loads
of cash. Kyle Norris has more:

So, Stacy Witthoff is teaching people about healthy snacks.

“We have some 100 calorie packs. We have fresh fruit like bananas, peaches, pears,
apples, any kind of canned fruit is good too.”

Witthoff is a dietician with the Michigan Healthy Community – basically it’s a group that
does health education for University of Michigan employees.

The people at this expo are learning about how to eat healthier, and the idea is that they’ll
share this info with their co-workers.

Witthoff stands in front of a little booth and she’s all friendly. She snags people as they
walk by.

She’s just caught Jason Maynard. He’s a nursing administrator. And he goes to a lot of
meetings where there are a lot of snacks.

“So at meetings it’s probably donuts or bagels, cookies.”

But he thinks people would go for fresh fruit like raspberries or strawberries, if they were
offered.

Stacy Witthoff is promoting a guide that helps people make better food choices.

It’s called the Great Plate. It’s a picture of a plate that’s divided into different sections.

“Basically you take a 10-inch plate and half of it should be non-starchy vegetables, a
quarter of it lean protein, and a quarter of it starchy vegetable or whole grains. So it’s just
an easier way to eat healthy without having to think about portions.”

Ok let’s recap.

Divide your plate in-half and fill that half with non-starchy veggies – carrots, broccoli,
cauliflower, green beans, asparagus and peppers. And aim for a variety of colors.

Then divide the other half of the plate into quarters. Fill one-quarter with grains &
starchy veggies – that’s things like brown rice and whole-wheat pastas and whole-wheat
bread. And starchy veggies are things like potatoes, corn, peas, and squash.

Then the last quarter of the plate should have meats and proteins. Things like grilled
or baked chicken, fish, turkey, lean cuts of meat. And non-meat options like tofu, beans,
and eggs.

And the Great Plate says go for way smaller serving sizes.

The Great Plate encourages people to eat what they call “whole
foods.” That means eat the food in its raw form and not it’s processed equivalent. So
like eat the apple – as opposed to apple juice. Or as opposed to the apple-flavored gummi
worms, if you were someone like me.

Steve Aldana helps companies start employee healthcare programs. He says that
culturally we eat pretty bad stuff. And that we’re way stressed-out.

And all that can affect an employer’s pocketbook, for real.

“So 2 things: poor behaviors are leading to onset of chronic diseases. And those chronic
diseases are costing an inordinate amount in health care. And it’s that cost alone that’s
driving most companies to start to look very, very intently at worksite wellness
programs.”

Businesses are starting to see healthy employees as a smart investment. Companies like
Johnson & Johnson, IBM, and Dow Chemical have all taken note.

They hope programs like this one will help shave-off millions of dollars from their
employee health care costs.

And these programs can also help save money in the long run – by boosting employee
morale and leading to fewer employee absences.

For The Environment Report, I’m Kyle Norris.

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