Testing Wireless Food Stamps in Farmers’ Markets

It’s the height of the season for luscious, farm-grown fruits and vegetables. But most people, who get help from the government with buying their food, can’t take advantage of the fresh, nutritional food at their local farmers’ markets. The food stamp system was replaced in many states with new Electronic Benefit Transfer cards. And since vegetable stands don’t usually come equipped with electricity, both farmers and many poor people were missing the harvest. But one state hopes to change that with a new pilot program that’s bringing wireless EBT technology to farmers’ markets. The Great Lakes Radio Consortium’s Joyce Kryszak has more on how the program is catching on:

Transcript

It’s the height of the season for luscious, farm grown fruits and vegetables. But
most people, who
get help from the government with buying their food, can’t take advantage of the
fresh, nutritional
food at their local farmers’ markets. The food stamp system was replaced in many
states with
new Electronic Benefit Transfer cards. And since vegetable stands don’t usually
come equipped
with electricity, both farmers and many poor people were missing the harvest. But
one state
hopes to change that with a new pilot program that’s bringing wireless EBT
technology to farmers
markets. The Great Lakes Radio Consortium’s Joyce Kryszak has more on how the
program is
catching on:


Six children form a low circle around Tammy Johnson’s skirt. They move together in
a cluster
through the market, checking out overflowing baskets filled with crayon-colored
produce. The
single mom from Niagara Falls comes to the city’s outdoor market regularly in the
summer.
Johnson says she has to.


“Because I no more than get stuff and it’s gone usually a day or two later, so I
prefer it over going
to the grocery store myself, because you can get a lot of your fruits and vegetables
a lot cheaper
here than in the grocery stores, plus it’s a lot cheaper, a lot better.”


But Johnson says even here it’s hard to stretch her limited budget. She’ll soon get
help from the
state. They granted her an Electronic Benefit Transfer card to buy food for her
family. It’s not
activated yet, but once it is, Johnson says she especially looks forward to using it
at the farmers
market. But Johnson’s enthusiasm for the EBT cards is rare. Most farmers here, and
at other test
sites, say they’ve made few EBT transactions. Johnson thinks it’s because people
still don’t know
they can use the cards at the farmers markets.


“Nobody really knows how the system works yet. They put an article in the paper,
saying the
farmers accept it, but nobody I know has actually used their cards.”


(natural sound – people making purchases)


Small signs reading “We Gladly Accept EBT” dangle from a handful of the farmers’
stands. But
they go largely unnoticed. Crowds of people wait along the rows of tables to
exchange crisp
dollar bills for crisp produce. It’s the way business has always been done at the
open-air markets.
Farmer John Senek peers up from under the brim of his tattered green cap. He says
the old way is
good enough for him.


“Do you have the EBT machine here?”


(Senek) “No, we got one home but we don’t use it.”


“Why is that?”


(Senek) “Too much work. I don’t know how to run it. I’m too old for that stuff.”


Sixty of the hand held devices were given to farmers such as Senek who volunteered
for the pilot
program in May. They did get limited training and the promise that the machines
would be free
to use – thanks to a federal grant – for at least the first year. After that, there
could be a small
monthly charge, and per use fee. The payments take a day to transfer into the
farmer’s bank
accounts. The farmers say they signed on hoping the EBT’s would bring them more
business.
But after the first couple months, optimism is wilting.


(Miller) “We just turn it on, but it takes a second for it to pop up.”


Even farmers who are still hopeful the idea will catch on are concerned about losing
cash
business while punching in numbers.


As Farmer Jim Miller soon demonstrates, it takes more than just a second. It took
about twenty-
seconds for this trial transaction just to get started.


Miller says it might not seem like a big deal. But he says the lost time could mean
losing cash
paying customers.


“It takes a little bit more time than taking two dollars from somebody, or ten
dollars from
somebody. So, you’re wasting time while you could be working with other people.”


New York and the USDA are weighing the program carefully to see if it’s worth
expanding to
other states.


Nathan Rudgers is New York’s Commissioner of Agriculture. He says they have faith
that with
better promotion and education, the system will eventually help farmers and improve
nutrition for
food stamp customers.


“We are addressing the issue of education. We recognize the fact that it takes
awhile sometimes
to get new technology going, but we’re confident that business will pick up,” said
Rudgers. “I
think it’s going to turn out to be a win for both the farmer and the food stamp
customer. And
when we can do that, it’s a pretty successful endeavor.”


Single mom Tammy Johnson agrees. She says for her, and her six children, the EBT
system is a
fresh idea worth keeping.


“I just went today to get my card, so my card won’t be in effect until Monday, but
I’ll be back
Monday.”


For the Great Lakes Radio Consortium, I’m Joyce Kryszak in Niagara Falls.

School Connects Kids to Healthy Eating

  • Lynn Beard prepares free fruit dishes for hungry high school students. It's part of a government program to bring nutrition to schools. Photo by Rebecca Williams.

American kids are overweight. Nutritionists say one major reason is that kids are eating too much junk food, and not enough fresh produce. A government pilot program is trying to get kids to eat more locally-grown fruits and vegetables in school by giving them out for free. The Great Lakes Radio Consortium’s Rebecca Williams visited a school where the experiment is underway:

Transcript

American kids are overweight. Nutritionists say one major reason
is that kids are eating too much junk food, and not enough fresh
produce. A government pilot program is trying to get kids
to eat more locally-grown fruits and vegetables in school by giving them out
for free. The Great Lakes Radio Consortium’s Rebecca Williams
visited a school where the experiment is underway:


It’s 9 am and the halls are quiet at Everett High School, in Lansing,
Michigan. Parent volunteers are setting out bowls of bright
pink grapefruit segments on stands in the hallway.
They’re working quickly, getting ready for 1500 hungry teenagers.


(bell rings, noisy chatter swells, sneakers squeaking)


Kids slow down when they pass the fruit stand. A few kids take a bowl…
but not that many.


“Ain’t nobody want no grapefruit?”


(kids chatting)


“They’re hesitant to try it because it’s new, they’ve never tasted grapefruit
before.”


(final bell ringing under)


Lynn Beard is energetic. When she’s not handing out
fruit, she’s teaching nutrition here at the school.
As much as she talks to kids about their choices, even she can’t predict
what they’ll eat.


The hall empties. Lynn Beard sees a few stragglers.


“Sir, have you ever had grapefruit, honey, before at home? Yes,
okay.”


She pulls Brandon Washington over to the fruit stand…


“He was going to try it, and he put it back down because someone said it
was sour.” B.W. :”I was going to try it.”
“Honest reaction?”
“Honest reaction? Tastes like it needs some sugar in it.”


Even though he’s not a grapefruit fan, Washington says he likes having
the fruit and veggies here.


“Now that they got them at school, I eat it more. And that’s good,
too, because nutrition values, good for your soul, you live longer, right?”


Washington says, before he could get free fruit and vegetables during the day,
he felt hungry between meals. Many of his classmates skipped breakfast.


Lynn Beard worries about her students’ eating habits.


“English, math, social studies, aren’t changing the obesity rate. Early
onset osteoporosis, we’re seeing a huge jump in. Type two diabetes in children.
What are we doing to educate our kids on how to change? Isn’t that an effective
place to use taxpayers’ dollars?”


That’s one of the questions behind the Fruit and Vegetable Pilot.
It’s a year-long experiment, funded by 6 million dollars from the 2002 Farm
Bill.


107 schools in Michigan, Ohio, Indiana, Iowa and New Mexico were
chosen. It’s a mix of schools: large and small, rural and urban.
The hope is that kids will learn to like fruits and veggies… and be
cultivated into new consumers.


Agriculture promoters hope one of the spin-offs will be a new market for
local farmers. With few exceptions, the pilot program requires that
schools buy only American produce, and local produce if
they can. Fourteen of the pilot schools buy directly from farmers.


Everett High School gave kids some locally grown produce. But Lynn Beard
says the kids still don’t know much about the food that grows where they live.


“Kids don’t understand seasonal fruits, they were so upset we weren’t
getting watermelon in January. ”


And Beard says just getting local produce at all was difficult.
Schools such as Everett High School buy from national food service
companies. The companies often sell these Michigan schools
Washington apples.


Marion Kalb directs the National Farm to School Program. It’s
part of a non-profit group that works to connect farms
and schools. Kalb says food service companies don’t make a
special effort to buy from local farms.
But she thinks schools can influence their suppliers.


“If there’s instruction on the school side to say, you know we’d like
to know seasonally what’s available locally, then that gives incentive
to the distributor to try and make buying from regional or local farmers a
priority.”


And it makes sense to most people to sell apples nearby rather than shipping
them miles away.


(birds twittering in open air market, people talking about flowers)


In a farmer’s market full of flowers, Dwight Carpenter is one
of the few farmers selling produce this early in the year. That’s because
he grows vegetables in a greenhouse.


He sells at two farmer’s markets and a store on his land. He says it’s enough to survive,
but he’d like to expand to places such as local schools.


“It’s kind of a difficult way to make a living, and if better markets were
established, such as schools and hospitals, and that kind of thing,
grocery stores, and if that were turned around, that would help the farmer too,
to be able to hang onto whatever he’s got, rather than to have to sell it off to subdivisions
or whatever.”


(birds out)


(sound up: cafeteria, “Let me know how you like the spicy chicken sandwich.
It’s new.” cash register beeping)


Although the kids at Everett High School are getting used to eating more
produce from the free program, you won’t find many fruits and vegetables
for sale at the cafeteria. That’s because the cafeteria competes with nearby fast food
restaurants.


You also won’t find many nutritious snacks in the vending machines. The school needs
the revenue it gets from the candy bars and chips.


Kids are still lining up at the soda machine today. But some students
think the fruit and veggie program is slowly changing their eating
habits. Wynton Harris is a sophomore.


“Last year everyone was eating junk and this year they cut down a lot. I
can tell, because I’m seeing less people at the machines, and more
people taking fruit. And I said, wow.”


And Everett High School’s nutrition teacher, Lynn Beard, has a vision: vending
machines that offer fresh produce instead of potato chips.


“If there’s nothing free, I think we’d have a number of kids who, instead of buying
a dollar pop, would buy a dollar pear.”


The free fruit and vegetable program ends with the school year. But some 70 schools
in the U-S buy from their local farmers even without special federal funding.
Even so, Lynn Beard doubts her school could afford to keep this program going
without federal money.


“I think next year I’m not going to want to be around here without this
grant, cause there’s going to be so many complaints. Where’s our fruit? Why
can’t we get some fruit? I’m dreading next year. I’m just going to have to keep a smile on
my face and say, “Talk to your government.”


But government support for the program is uncertain.


Congress will debate the future of the fruit and vegetable program. And whether
government should be marketing fruits and vegetables in the schools… and further
subsiding the farmers who grow them.


For the Great Lakes Radio Consortium, I’m Rebecca Williams.