Putting a Price Tag on Urban Trees

  • Volunteers with the Greening of Detroit plant about 4,000 trees each year in the city. (Photo by Sarah Hulett)

Money might not grow on trees. But researchers at a think tank devoted to saving America’s forests say dollar signs can be attached to all those oaks, maples, and sycamores. They’re hoping their environmental calculus can help convince local governments that it’s in their best interest to protect the trees they still have, and to plant new ones.
The GLRC’s Sarah Hulett reports:

Transcript

Money might not grow on trees. But researchers at a think tank devoted to saving
America’s forests say dollar signs can be attached to all those oaks, maples, and
sycamores. They’re hoping their environmental calculus can help convince local
governments that it’s in their best interest to protect the trees they still have, and to plant
new ones. The GLRC’s Sarah Hulett reports:


If trees could unionize, they’d be able to put together a pretty compelling case for hefty
compensation packages from the cities where they work. That’s the general idea behind a
series of reports put together by the advocacy group American Forests. The organization
looked at the amount of tree-covered land in several US cities and for each city, it put
together a dollars-and-cents case for their protection.


Trees in Detroit got a recent appraisal from the group. Trees shade more than 31 percent
of the city. Besides helping to keep the city cool, the report says Detroit’s trees take out
two million pounds of pollution out the air every year. That’s worth about five
million dollars. And it said if the city’s trees were gone, the city would have to build 400
million dollars worth of storm water drains. That’s because trees act as buffers during
heavy rains, and help control flooding.


Cheryl Kollin is the Director of Urban Forestry at American Forests. She says the bottom
line for politicians and city planners is money. She says they’re not going to save trees
just because they’re nice to look at:


“And I think it’s really building that awareness that trees — as wonderful and beautiful as
they are for their aesthetic qualities — it’s so important to connect the ecological
properties that they have and the economic benefits they provide. Because it really is going to
be that economic argument that makes decision-makers do things differently.”


Like a lot of cities, Detroit relies on a non-profit group to raise money for urban
reforesting. Today, the Greening of Detroit is planting trees around a recreation center in
one of the most polluted areas of the city, where diesel soot from heavy truck traffic
contributes to a high asthma rate.


Rebecca Salminen-Witt is the director of the Greening. She says this is a critical time for
this struggling rust belt city:


“We want to see some development in Detroit. We want to prove to outsiders that good things are
happening here in a visual way. Any development is good development, right? And, you know, that
is simply not true.”


Witt says as the city seeks to rebound, the focus can’t just be on new buildings. She says
it’s important that planners and developers figure trees and green space into Detroit’s
future and she says the American Forests’ economic data and satellite images will help
her make that case:


“Having those statistics, and having that visual representation of this is what it looks, you know, here’s your
heat island effect with trees and without trees.”


That visual picture of tree loss proved especially powerful in the nation’s capital.
American Forests surveyed Washington, D.C.’s trees in 1999. Its report said the city lost
nearly two-thirds of its tree cover between 1985 and 1997.


The Washington Post published the before-and-after satellite photos. They showed huge
swaths of black gobbling up what a dozen years earlier looked green from far above the
earth. It looked like a cancer had wiped out the healthy parts of the city whose slogan is
the “city of trees.”


“That got the attention of a variety of people. One person in particular was Betty Casey.”


That’s Dan Smith of the Casey Tree Endowment Fund. The group was established thanks
to a 50 million dollar contribution from Betty Casey, the widow of developer Eugene B.
Casey:


“And I believe the contribution was if not the largest gift ever for environmental action,
certainly one of the largest.”


That sort of cash gift is a dream for most cities. But the Greening of Detroit’s Rebecca
Salminen-Witt says she does expect to be able to use the information from American
Forests to raise money. And she says it will also help her small organization figure out
which parts of the city are the most in need of trees:


“We have to decide where we’re going to allocate our resources. And having a tool that makes
allocation of resources in an area where there’s a great need easier, or make more sense, is
really important to a non-profit organization.”


Witt says her first pitch will be to the corporations and civic leaders planning a
redevelopment along Detroit’s riverfront. Witt says the plans she’s seen call for some
trees and green space. But armed with satellite pictures and economic data, she hopes
she’ll be able to make the case for a few more trees.


For the GLRC, I’m Sarah Hulett.

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Putting a Price Tag on Urban Trees (Short Version)

A non-profit group devoted to saving America’s forests is putting a dollar value on cities’ trees in an effort to convince local planners
to save existing trees and plant new ones. The GLRC’s Sarah Hulett has this report:

Transcript

A non-profit group devoted to saving America’s forests is putting a
dollar value on cities’ trees in an effort to convince local planners
to save existing trees and plant new ones. The GLRC’s Sarah
Hulett reports:


The group American Forests has compiled reports for more than
two dozen US cities. The studies use satellite images to see how
most cities are losing trees over time. They also put a price tag on
the work trees do for a city.


Rebecca Salminen-Witt is the director of a non-profit tree planting
group called the Greening of Detroit. She says people appreciate
the beauty of trees. But she says they need to be shown there’s an
economic need for trees:


“They want us to come, they contact us constantly, they give us
their time and their money. So we know how important it is to
them. But the evidence we really have is anecdotal.”


American Forests says it can show that cities’ trees can be worth
hundreds of millions of dollars for the work they do cleaning
pollution out of the air and helping to control storm water.


For the GLRC, I’m Sarah Hulett.

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Drivers Turn to Car Sharing

  • This map is used by car sharing members in Ottawa, Ontario. It shows the location of cars available for pick-up (Image courtesy of Vrtucar – Ottawa, Ontario).

    Want to know more about car sharing?


Cars are among the largest polluters in the world. They contribute to the smog that hangs over many large cities and they’re a major culprit in the creation of greenhouse gas emissions. But most of us are reluctant to give up our cars altogether. As the Great Lakes Radio Consortium’s Karen Kelly reports, a growing number of North Americans are opting to share a car instead:

Transcript

Cars are among the largest polluters in the world. They contribute to the smog that hangs over
many large cities and they’re a major culprit in the creation of greenhouse gas emissions. But
most of us are reluctant to give up our cars altogether. As the Great Lakes Radio Consortium’s
Karen Kelly reports, a growing number of North Americans are opting to share a car instead:


(sound of stroller)


Nathalie Buu is pushing a stroller past the shops in a trendy neighborhood in Canada’s capital,
Ottawa. She’s heading for a car which is parked about four blocks from her apartment. It’s a
Toyota Echo and she shares it with about 15 other people. When she gets to the parking lot, Buu
wheels the stroller over to a black box attached to the side of a building.


“So you take the, umm, open the lock box and the keys for the car are inside.”


(key noise)


Buu belongs to Vrtucar, a car-sharing company based in Ottawa. There are almost 200
members, and they share 11 cars. The cars are parked all over the downtown area.


Buu has two kids and a regular commute. Still, she and her husband decided they didn’t really
need a vehicle.


“When we had a car, we just found it more of a headache to have to think about repairing it or
bringing it for an oil change, and having had a car in a busy city like Montreal, we don’t really
agree with having cars in the city. It’s just too busy a place and you should be able to use public
transport, I think.”


Nowadays, Buu takes the bus to her job as a doctor at a local hospital. And when she needs to
use a car, she calls an 800 number to reserve one.


The decision to share a vehicle has been quickly gaining in popularity. Car sharing began in post
war Europe. The first North American company opened in Quebec in 1994.


Today, there are 29 companies in North America, most of them in bigger cities like New York,
Chicago and Toronto.


Susan Shaheen is a researcher at UC-Berkeley who studies car-sharing. She says companies tend
to spring up in places where owning a car has become a hassle.


“These organizations tend to thrive when driving disincentives exist such as high parking costs or
congestion. Alternative modes are easily accessible, such as transit and something we see quite
often in the early adoption of this type of service is some environmental consciousness.”


Concern about the environment was one of the main reasons Wilson Wood and his business
partner Chris Bradshaw started Vrtucar. They bought the first car in 2000. They hope to have
twenty by the end of next year. The weird thing is, Wood says they’re actually opposed to
driving.


“I can’t think of two worse guys to run a car business. You know, we hate cars. We believe the
hierarchy of transportation needs should be: your first choice is your foot, your second choice is
your bike, your third choice is your bus, and the last choice should be an automobile.”


But Wood says the reality is, sometimes you need a car. He finds most members use them for
longer trips within the city, where public transportation isn’t convenient. Not surprisingly, the
cars are especially in demand on evenings and weekends. But the company keeps them in
parking lots spaced just a half mile apart. So if the closest car isn’t available, another one is
nearby.


Nathalie Buu says she uses the car for big shopping trips or to attend meetings in the suburbs.
And she says she rarely has trouble getting one.


“I tend to be last minute and I’ll just call and say is the car available right now? And very often it
is. I’ve never had a problem that way, which has been great.”


Buu says car sharing is cheaper for them as well. They don’t have a car payment. They don’t pay
for parking, insurance, maintenance or gas on a car they’d only use a few times a month.


However, they do pay fees. It starts with a 500 dollar insurance deductible which is returned if
you leave the company. There’s also a monthly fee of either 10, 20 or 30 dollars, depending on
how often you drive. And you pay for time and distance, which averages about 15 dollars for a
three hour, 22-mile trip.


It’s cheaper than renting a car for the day. But still, 15 bucks may seem a bit pricey for 3 hours in
a car. Make this argument to Wilson Wood and he’ll pull out figures from the Canadian
Automobile Association. They estimate it costs about 5 thousand dollars a year to own a new car.
Plus, Wood argues, car share members use their cars more wisely.


“Our members are making more efficient and more environmentally intelligent choices because
they’re bundling their trips. They say, ‘oh geez, I know I’ve only got the car once this week and
I’m going to take it for 2 hours on Friday afternoon after work so I’m going to do this, this and
this.'”


(sound in car)


Not everyone joins just to save money.


Nathalie Buu says her choice was a more personal one.


“If everybody was doing this sort of thing, then we’d have less pollution in the cities. And if
you’re thinking about the future, not only your future but the future of our own kids and the air
they’re breathing and the life they’ll live, I think it’s important to think about that and not just our
immediate needs.”


But it’s not always easy. And Buu says that’s okay. Because she feels like she’s helping to create
the kind of environment that she’d like to live in.


For the Great Lakes Radio Consortium, I’m Karen Kelly.

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