Tag: earth day

Selling Earth Day

  • Earth at twilight. A digital photograph taken in June 2001 from the International Space Station orbiting at an altitude of 211 nautical miles. (Photo courtesy of NASA)

The first Earth Day in 1970 often gets credit
for jumpstarting the modern environmental movement.
Lately, Earth Day’s meaning might be changing a bit.
A lot of companies are running Earth Day ads and
offering special Earth Day shopping events. Rebecca
Williams reports the idea is that we can buy our way
to a better world:

Transcript

The first Earth Day in 1970 often gets credit
for jumpstarting the modern environmental movement.
Lately, Earth Day’s meaning might be changing a bit.
A lot of companies are running Earth Day ads and
offering special Earth Day shopping events. Rebecca
Williams reports the idea is that we can buy our way
to a better world:

You can’t watch TV lately without tripping over ads around Earth Day.

(Commercial montage featuring WalMart-SunChips-Home Depot)

And at the grocery store:

Campbell’s soup is wearing an Earth Day label. Campbell’s says condensing
soup means smaller, lighter cans. So, that means less waste. Of course,
they’ve been doing that since 1897. Long before Earth Day and the
environmental movement.

Even Barbie’s excited about Earth Day. She’s got a limited edition line of
accessories. They’re made from scraps of fabric that would otherwise have
been thrown away. She’s so crafty.

Of course, there’s a reason why it’s raining Earth Day ads.

“Companies advertise in ways they think people will respond.”

Tom Lyon directs the Erb Institute for Global Sustainable Enterprise at
the University of Michigan.

“Five years ago they didn’t think they were getting a whole lot of mileage
out of advertising green. Now you could say green is the new black – every
company is moving in this direction.”

Lyon says the reality of climate change has been more widely accepted in the
past couple years. People are wondering what they can do about it. And
companies are trying to tap into that.

Joel Makower has been studying green marketing for 20 years. He’s the
executive editor of Greenbiz.com. He says Earth Day marketing ebbs and
flows over the years. But he hopes Earth Day never turns into a marketing
event on the scale of Christmas.

“I think most people recognize the very clear reality that we’re never going
to shop our way to environmental health and so to the extent that Earth Day
becomes an excuse to consume, then we’ll have sent all the wrong messages.”

But Makower says a lot of companies actually are making big changes in their
practices and they should talk about that. He says Earth Day advertising
makes sense if the company’s doing something to improve all year long.
Otherwise he says it might just be a stunt.

Others think Earth Day as a marketing opportunity is probably here to stay.

Adam Werbach is the Global CEO of Saatchi and Saatchi S. It’s a major ad
agency. He says companies see Earth Day as another holiday.

“The reason that works so well this year – Easter came very early and there
was a large gap between Easter and Memorial Day so Earth Day fit in really
well so that stores could get through their Easter merchandise and start
putting green merchandise on the shelves and then move into Memorial Day.”

Werbach thinks that’s actually not a bad thing. He’s had feet in both
worlds – as a former president of the Sierra Club. More recently he’s been
a consultant for Wal-Mart. He thinks consumers should be the ones driving
companies to improve their practices.

“Our hope is of course that people who have tried these new products will
return and buy them in the next month so that in the end you’re creating a
cycle of demand for green products on shelves so that they don’t go away and
be a one time occurrence.”

But at the same time, Adam Werbach is a little conflicted. He wishes Earth
Day could be the one day of the year we could take a break.

No branding. No ads. No buying. Just Earth.

Hey… that might make a nice commercial.

For the Environment Report, I’m Rebecca Williams.

Related Links

Presidential Profile: John Kerry

  • As Kerry and Bush battle it out, different groups examine the candidates' views on the environment. (Photo by Sharon Farmer courtesy of johnkerry.com)

The candidates for president and vice president have spent a lot of time talking about security, the economy, and health care. They have not spent much time talking about the environment. As part of a series on the records of the presidential and vice presidential candidates, the Great Lakes Radio Consortium’s Lester Graham reports on Democratic challenger Senator John Kerry:

Transcript

The candidates for president and vice president have spent a lot of time talking about security, the economy, and health care. They have not spent much time talking about the environment. As part of a series on the records of the presidential and vice presidential candidates, the Great Lakes Radio Consortium’s Lester Graham reports on Democratic challenger Senator John Kerry:


Senator Kerry considers himself an environmentalist. Kerry’s Senate office website indicates that
30 years ago, he spoke at his home state of Massachusetts’ first Earth Day. The Senator says he
called for “fundamental protections that became the Clean Air Act, Clean Water Act, Safe Drinking
Water Act, Endangered Species Act and Superfund.” However, he doesn’t often talk about how he
would handle the environment. Early in the campaign in this speech in Minnesota, he promised to
be a guardian of the environment and he briefly outlined his energy plan…


“I will set a goal as president that 20 percent of all of our electricity will be provided from
alternatives and renewables by the year 2020. And I will set this country on the course by creating a hydrogen institute, by putting a billion dollars into the effort of conversion of our autos, by moving to a 20 billion dollar support for the conversion of our industry, we are going to guarantee that never will young American men and women in uniform be held hostage to our dependency on Mideast oil. We’re going to give our children the independence they deserve.”


When the topic of the environment came up during the second presidential candidates’ debate,
Senator Kerry didn’t outline his own plans, but instead responded to President George Bush’s
claims that the environment was cleaner and better under the Bush administration.


“They’re going backwards on the definition for wetlands. They’re going backwards on water
quality. They pulled out of the global warming. They declared it ‘dead.’ Didn’t even accept the
science. I’m going to be a president who believes in science.”


During the negotiations on the Kyoto global warming treaty Senator Kerry went to Kyoto and
worked to craft a plan to reduce greenhouse gases that could pass political hurdles in the U.S. He
was a leader in the effort to stop a Bush proposal to drill for oil in the Arctic National Wildlife Refuge in Alaska.


Environmental groups like what they see and have been enthusiastic about their support for the
candidate. Betsey Loyless is with the League of Conservation Voters…


“Senator Kerry, who has, by the way, a 92 percent lifetime LCV score, has quite a remarkable
overall consistent record of voting to protect clean air, clean water and protect our natural
resources.”


But while the environmentalists like John Kerry, some business and industry groups that feel the
federal government’s environmental protection efforts have become burdensome and ineffective
aren’t that impressed…


“Well, John Kerry – yeah, he got a stronger LCV rating than even Al Gore. Now, pause and think
about that, okay?”


Chris Horner is a Senior Fellow with the Competitive Enterprise Institute, a free-market think tank. Horner says he doesn’t like many of Kerry’s positions, but adds he doesn’t think Senator Kerry’s environmental record is as strong as the support from environmental groups might indicate…


“Let’s just say that a lot of the support that comes for Kerry is not through leadership he’s shown in the Congress because he really hasn’t. It’s that he says the right things and that his wife certainly puts the money in the right place.”


Horner suggests that Teresa Heinz Kerry has given large sums of money to environmental
groups… and Horner thinks that’s helped her husband’s political career. Whether you give
credence to those kind of conspiracy theories or not… it’s clear that the environmental groups
prefer Kerry over Bush. The Kerry campaign’s Environmental and Energy Policy Director,
Heather Zichal, says the environmentalists like him… because of his record.


“He’s been called an environmental – dubbed an “environmental champion” and has received the
endorsements of everybody from the Sierra Club to Friends of the Earth. And for him, you know,
environmental protection is not only a matter of what’s in the best interest of public health, but it also is what’s in the best interest of our economy going forward. George Bush has given us the
wrong choices when he says you have to have either the environment or a strong economy. John Kerry believes we can have both.”


But the environment has not been a major issue in the campaign. Conventional wisdom seems to
indicate those who are prone to support pro-environment candidates are already on-board with
Kerry… and the undecided voters have weightier issues on their minds.


For the Great Lakes Radio Consortium, this is Lester Graham.

Related Links

President’s Wetlands Plan Criticized

The Bush Administration has been under a lot of pressure from environmentalists, hunting groups, and state agencies to do something about wetlands protection. On Earth Day, President Bush responded by announcing a new initiative that he says will take wetlands protection to a higher level. The Great Lakes Radio Consortium’s Mark Brush takes a closer look at the President’s latest proposal:

Transcript

The Bush Administration has been under a lot of pressure from
environmentalists, hunting groups, and state agencies to do something about
wetlands protection. On Earth Day, President Bush responded by announcing a
new initiative that he says will take wetlands protection to a higher level.
The Great Lakes Radio Consortium’s Mark Brush takes a closer look at the
President’s latest proposal:


In the last thirty years, urban sprawl and farming have destroyed millions of
acres of wetlands. Because of that, the past two Presidents called for a
policy of “no net loss of wetlands.” The current Bush administration says it also
supports that goal. And says it wants to go a step further.


On Earth Day, the President unveiled his latest plan to protect and restore
wetlands.


“The old policy of wetlands was to limit the loss of wetlands. Today, I’m going to
announce a new policy and a new goal for our country: instead of just
limiting our losses, we will expand the wetlands of America.”


(Applause – fade under)


The Bush administration says its policy will restore, improve, and protect a
total of three million acres of wetlands in the next five years. In his speech, the
President gave a general outline of the plan, saying he’s going to increase support for a
number of programs already in place.


Ben Grumbles is an Assistant Administrator at the Environmental Protection
Agency. He heads up the water and wetlands programs for the EPA. He says
the President has called on many agencies to implement the new plan:


“The heart of the President’s new goal and commitment is to use
collaborative conservation-based programs to gain three million acres of
wetlands and to do so through USDA, Interior, Fish and Wildlife Service, conservation programs and
partnerships with the private sector.”


While environmentalists approve parts of President Bush’s new plan, many of
them say it’s the wrong first step to take. Julie Sibbing is a wetlands
policy specialist with the National Wildlife Federation.


“Although it’s a great thing that they’re going to get a million acres of
wetlands restored, and a million acres enhanced, and a million acres
protected, it’s only a drop in the bucket compared to what’s currently at
risk due to their policies on protecting wetlands under the Clean Water
Act.”


And that’s the main criticism – environmentalists and some hunters say the
Administration is not doing its job in enforcing current federal laws. Laws that protect
rivers, lakes, and wetlands – and worse – they say the administration has
actively weakened laws that protect millions of acres of smaller, isolated
wetlands. These critics see this latest announcement by the Bush Administration
as an attempt to shore up its dismal record on the environment in general…
and on wetlands in particular.


The National Wildlife Federation’s Julie Sibbing says the Administration
would make better use of taxpayers’ money by reviewing some of its policies
and protecting wetlands that already exist:


“It’s just too hard to build new wetlands for us to ignore protecting what’s
there right now. We love the programs that restore former wetlands, but the
most important thing is to try to protect those wetlands that we still
have.”


Officials in the Bush Administration say they are serious about enforcing
the law. And they say they are protecting wetlands. They say they’re just
taking a different approach.


In his speech, President Bush said good conservation will
happen when people don’t just rely on the government to be the solution to
the problem, saying more people should look to private sector land trusts
and voluntary efforts by landowners to get the job done.


For the Great Lakes Radio Consortium, I’m Mark Brush.

Related Links

Third Graders Help Pass Green Law

A group of third graders has taken a stand on an environmental issue – and won. As the Great Lakes Radio Consortium’s Karen Kelly reports, they’ve convinced their county legislature to approve a new law to protect wildlife:

Transcript

A group of third graders has taken a stand on an environmental issue – and won.
As the Great Lakes Radio Consortium’s Karen Kelly reports, they’ve
convinced their county legislature to approve a new law to protect wildlife:


The students in Robyn Siegelman’s third grade class were concerned when they learned about the health problems encountered by animals that accidentally swallow balloons.
So, for Earth Day, they decided to lobby their county legislature to prohibit people from releasing large numbers of balloons into the environment. According to Siegelman, the students showed up at the Suffolk County legislature in Long Island with picket
signs and speeches.


“They spoke in front of the 18 legislators and the legislators were very impressed with their speeches and the research they had done and the thought that went into what they had to say.”


The legislators recently voted to ban the release of 25 or more balloons into the air at one time. The bill still has to be signed by the county executive. But Siegelman says the students have already learned important lessons – about the environment and their
ability to protect it.


For the Great Lakes Radio Consortium, I’m Karen Kelly.