A Cup of Conscience

  • Dennis Macray of Starbucks speaks about the coffee company’s social and environmental efforts. He was the keynote speaker for the annual George McGovern lecture for United Nations’ employees. (Photo by Nancy Greenleese)

People who work to help people in poor countries have always had big hearts. Some of
those helping these days have fat wallets as well. Multinational corporations are helping
the people who grow raw materials for those companies. They’re protecting the
environment, building schools, trying to improve living conditions – just like charities.
Nancy Greenleese reports there’s controversy over the businesses’ motives. But there’s
no denying they’re changing how help is given in poor countries:

Transcript

People who work to help people in poor countries have always had big hearts. Some of
those helping these days have fat wallets as well. Multinational corporations are helping
the people who grow raw materials for those companies. They’re protecting the
environment, building schools, trying to improve living conditions – just like charities.
Nancy Greenleese reports there’s controversy over the businesses’ motives. But there’s
no denying they’re changing how help is given in poor countries:

(sound of steaming milk and cups clanking)

At a Starbucks in Germany, customers are clamoring for their daily fix of caffeine.

“My name is Ellen Sycorder and I’m from Bonn. And I’m drinking a black coffee.”

What she doesn’t realize is that it’s coffee with a conscience.

Starbucks buys the bulk of its coffee from farmers in its program called Coffee And
Farmer Equity or CAFÉ. The farmers agree to grow quality coffee without jeopardizing
the environment. They pledge to take care of their workers and pay them fairly. Ellen
can drink to that.

“I think the idea is positive and I think I would drink more coffee here than somewhere
else.”

That’s exactly what Starbucks ordered a decade ago when it teamed up with the
environmental group Conservation International. They started by helping farmers in
Chiapas Mexico grow premium beans while protecting the region’s famous cloud forest.
CAFÉ practices grew from there. Starbucks and its non-profit partners are working with
farmers now from Costa Rica to East Timor.

Dennis Macray of Starbucks says the environmental advice is paying off.

“We’ve had farmers come to us and say these practices helped me weather a hurricane
for example, where neighboring farms had mudslides.”

Starbucks’ director of global responsibility says the company sometimes even
discourages farmers from growing beans. That might seem like a grande step backwards.
But Macray says keeping the farmers in business is the goal and sometimes that means
diversifying.

He recently found out how well it was working when he visited the mud hut of a Kenyan
farmer .

“In this case, the farmer was really proud of all the fruit and other vegetables that he had
on his farm. So he walked around and showed us how interspersed in-between the coffee
and providing shade for the coffee which is very important were a number of other crops
and fruits and things that he could either sell or his family could feed itself.”

Starbucks is among a growing list of multinational companies that are pouring money
into the developing world. Veteran international aid worker Carl Hammerdorfer says
working with big corporations made him pause at first.

“I’m a pretty skeptical, maybe even cynical, person about the motives of business. I
would have said 5 years ago that these Fortune 500 companies are only talking about
environmental and social concerns for marketing purposes, so they would improve their
image and sell more product.”

But he says global climate change prompted the companies to take their mission more
seriously. Any changes to the climate that shrink the rain forest, parch or flood land
would drastically affect their supplies of raw materials.

The former Peace Corps country director says his views have changed as he’s watched
companies such as McDonalds help farmers build more stable businesses.

“The evolution of their consciousness about social and environmental bottom lines is all
good. It’s a net gain for all of us who care about these enduring gaps.”

But there are concerns that the collapse of the economy will make the companies’
generosity shrivel up. There’s not a lot of evidence of that so far. While Starbucks is
closing 900 stores, the CAFÉ program is expanding. The company says it’s vital to its
long-term success to keep grinding on.

“Grande Cafe Latte!”

(sound of milk foaming)

For The Environment Report, I’m Nancy Greenleese.

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Study: Coffee Dates Best

  • A new study shows that if you're holding something warm, you might like people more than if you're holding something cold (Source: MarkSweep at Wikimedia Commons)

A study published in the journal
Science suggests that there might be a link
between how warm you are and how much you
like someone. Jessi Ziegler reports:

Transcript

A study published in the journal
Science suggests that there might be a link
between how warm you are and how much you
like someone. Jessi Ziegler reports:

The study was really simple.

Researchers pretended to have their hands really full, and
asked people to hold their coffee for them. Some of the
coffee was iced, some was hot. The people were then
asked to rate others’ personalities.

You know, like in terms of being a “warm” person or a
“cold” person.

They discovered that those who held the hot coffee rated
people as warmer. The people who held iced coffee? Not
so much.

Lawrence Williams at UC Boulder is co-author of the study.

He thinks this has to do with associations made when
you’re a baby. Your first concept of social warmth
coincides with physical warmth.

So, what does this study mean for you?

“This work suggests that going out for coffee might be
effective in getting the relationship off on the right foot,
as opposed to going out for ice cream, for example.”

You heard it here. Coffee dates are a much better bet.

For The Environment Report, this is Jessi Ziegler.

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Planting More Trees on Coffee Farms

  • Many coffee growers in Latin America are now replanting the shade trees. (Source: MarkSweep at Wikimedia Commons)

Songbirds on their way south might
find more trees at coffee plantations. Lester
Graham reports there’s a shift in thinking by
coffee growers. And a new study might encourage
more farmers to plant shade trees:

Transcript

Songbirds on their way south might
find more trees at coffee plantations. Lester
Graham reports there’s a shift in thinking by
coffee growers. And a new study might encourage
more farmers to plant shade trees:

A few decades ago, coffee growers in Latin America were given incentives to clear the
shade trees on their plantations. More sun equals more coffee beans. They also found
more sun meant more weeds. So they had to spray expensive herbicides.

Now a new study published in BioScience shows cutting down those shade trees has
also left the coffee plants more exposed to damage from bad weather. Ivette Perfecto
at the University of Michigan is one of the authors.

“The vulnerability of the farms are much higher if they eliminate the shade. The shade
trees provide like a buffer against extremes.”

Many coffee growers in Latin America are now replanting the shade trees. The added
benefit is the trees provide habitat for wildlife, including those migrating birds that spend
their summers here and travel south to that region.

For The Environment Report, this is Lester Graham.

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Starbucks Drops Organic Milk

  • Starbucks has switched to rBGH-free milk. (Photo by Mark Brush)

You won’t be able to get organic milk in your latte at Starbucks anymore. Mark Brush
reports the company says they’re trying to meet consumer demands:

Transcript

You won’t be able to get organic milk in your latte at Starbucks anymore. Mark Brush
reports the company says they’re trying to meet consumer demands:


(Sound of Starbucks store)


Starbucks says only about one percent of its customers bought organic milk. The coffee
retailer says the main reason they asked for organic was because of a concern about
recombinant bovine growth hormone. rBGH is an artificial hormone injected into dairy
cows to make them produce more milk.


The company said they decided to address that concern alone rather than carry organic
milk. Organic milk is also made without artificial hormones, as well as without
antibiotics. And the cows are given access to pasture lands. Starbucks says that’s more
than most customers asked for.


The company is now using rBGH free milk and is phasing out its organic milk.


For the Environment Report, I’m Mark Brush.

Related Links

Fair Trade Demand to Increase?

An advocate predicts more cities and consumers
will begin to demand more fair trade products. Those
are goods imported from overseas that come from businesses
that pay workers a decent wage and operate in a more
environmentally-friendly way. Chuck Quirmbach reports:

Transcript

An advocate predicts more cities and consumers
will begin to demand more fair trade products. Those
are goods imported from overseas that come from businesses
that pay workers a decent wage and operate in a more
environmentally-friendly way. Chuck Quirmbach reports:


Something certified as fair trade means it was grown or produced in a foreign
country in an environmentally sustainable way, by workers NOT employed in
sweatshops. Paul Rice heads a major US certification group Transfair. He says
fair trade is catching on with consumers who don’t mind paying more for better
quality:


“That trading up phenomenon is already there, and I think what fair trade does is
help people think more about quality in more than just the taste of the product,
but also the impact of the product. I think what people are starting to think about who grows my food, right?”


Rice acknowledges only about twenty percent of US residents are drinking fair
trade coffee or buying other products, but he says the movement is finding its
way into more mainstream stores. Rice predicts more communities will soon pass resolutions promoting fair trade.


For The Environment Report, I’m Chuck Quirmbach.

Related Links

Study Sparks Concerns Over Airplane Water

  • The EPA has found that some of the water served on airplanes is contaminated, and are advising people to be cautious. (Photo by Lester Graham)

New data suggest you might want to think twice before drinking coffee or tea on an airplane. The Great Lakes Radio Consortium’s Christina Shockley explains why:

Transcript

New data suggest you might want to think twice before
drinking coffee or tea on an airplane. The Great Lakes Radio
Consortium’s Christina Shockley explains why:


The water on airplanes is tested by the Environmental Protection Agency. Recently, researchers found water that contained coliform bacteria on about one in six of the planes they tested.


The bacteria is usually harmless, but can signal the presence of other, more dangerous organisms.


Cynthia Bergman is with the EPA. She says there’s no need to panic, but concerned passengers should choose other options on board.


“Canned or bottled beverages or bring bottled water onto the flight, and they shouldn’t be shy about asking the flight attendant if the water used for the coffee or tea was made with bottled water, or if it was brought to a boil.”


Bergman says the EPA has not seen any major outbreaks of illness from airplane water. She says symptoms could include nausea and stomach pains. Researchers don’t know yet where the bacteria is coming from, but twelve major airlines have agreed to test the water and disinfect their planes more frequently.


For the Great Lakes Radio Consortium, I’m Christina Shockley.

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