Tag: center for automotive research

Autos Part 1: Making Green Mainstream

  • Fisker Automotive plans to sell 16,000 of its Karma plug-in hybrid sports cars beginning in 2009. (Photo courtesy of Fisker Automotive)

For a lot of people, the words “hybrid vehicle” bring to mind dinky little
commuter cars that would get creamed in the fast lane. But red-blooded
horsepower fans might soon be able to get speed, performance, and fuel
efficiency in the same car. In the first of a two-part series on green cars, Sarah Hulett brings us this story about the marriage of
mean and green:

Transcript

For a lot of people, the words “hybrid vehicle” bring to mind dinky little
commuter cars that would get creamed in the fast lane. But red-blooded
horsepower fans might soon be able to get speed, performance, and fuel
efficiency in the same car. In the first of a two-part series on green cars, Sarah Hulett brings us this story about the marriage of
mean and green:


Tougher fuel economy standards are on the horizon, and record oil prices are
already here. So it’s no surprise to hear auto executives talking up the green
virtues of their products.


(Montage:) “GM will continue to drive the development of electrically-
driven vehicles…It’s Chrysler’s mission more environmentally responsible…plug-in hybrid…Saturn has a green
heritage…more fuel efficient, more environmentally-friendly vehicles.”


But typically, performance has taken a back seat to fuel efficiency, and vice
versa.


David Cole is president of the Center for Automotive Research. He says in
the past, the auto industry has taken a bipolar view of the car-buying public:


“One pole was fun, people want to have fun in a car, and another pole was
green, and if you’re green you’re probably not going to have a lot of fun. But
I think what we’ve seen is that they’ve come together.”


(Eric Merkle:) “That was the most unusual thing I saw at this year’s auto show: a biofuel
Ferrari, a Ferrari that runs on corn.”


Erich Merkle is an auto analyst with IRN. That’s a car industry consulting
firm. Merkle is talking about the recent Detroit auto show where Ferrari
showed an F430 Spider with a biofuel engine:


“It just seems so… odd, I guess, to see a vehicle like an F430 running on
ethanol. But Ferrari’s trying to put their hat in, throw their hat into the ring
too, and trying to do their part.”


Ferrari officials say the biofuel sports car is part of the company’s effort to
cut its emissions by 40% over the next five years, and Ferrari’s not the only
luxury performance car company offering wealthy car buyers a greener
option.


Fisker Automotive has a plug-in hybrid it plans to put on the market by the
end of next year. The Karma sports car has batteries that can power the car
for 50 miles. It also has a high-performance, four-cylinder engine for
backup:


“This re-defines performance. It’s performance that doesn’t hurt the
environment.”


Vic Doolan is the former president of BMW North America, and he now sits
on the board at Fisker. He says the Karma can do zero to 60 in under six
seconds:


“The person buying this car will want to drive a nice car, want to be seen in
the right circles, but on the other hand, they want to do something that not
only feels good to drive, but feels good to the heart. It’s to my mind a car
with a conscience, and I think it’s for people with a conscience – about the
environment, at least.”


A Fisker Karma could be yours for 80,000 dollars.


But analyst Erich Merkle says he’s not overly optimistic about the greening
of the luxury, high-performance car market:


“I still don’t think it’s the customer that’s really asking for that. And the other
thing you have to ask yourself is what kind of a difference can a company
like Fisker actually make. Sure, it’s nice, it’s something to see, and
something to kind of ooh and aah over. But at the end of the day, it’s still a very,
very low-volume vehicle, if it even makes it to market.”


Fisker plans to make 16,000 of the sports cars. That’s not a lot of volume.
But the big companies are also looking to sell efficient performance vehicles
to the masses.


Chrysler design chief Trevor Creed says the company had a certain customer
in mind when it created its Dodge concept sports wagon:


“They want to be environmentally responsible, but they also have a need for
speed. We can meet all of those needs, by combining our shared electric
motor with a lightweight aluminum structure to create a future performance
vehicle like this. Ladies and gentlemen: the Dodge ZEO.”


You’re probably not going to see the electric-only ZEO in your local Dodge
dealer lot any time soon, but another big car company is making
turbocharged engines that’ll be available in some cars as soon as this year.
Ford’s EcoBoost powertrain promises 20% better fuel economy, without
sacrificing performance. So Ford says its new cars will be fast, and efficient.


And if you’re looking for a cool, green car for your mid-life crisis but the
Ferarri’s out of your reach, the sporty plug-in Chevy Volt is expected to be
available in 2010.


For the Environment Report, I’m Sarah Hulett.

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Green Auto Plants Going Main-Stream?

  • GM will build three new crossover SUVs at the Lansing plant. Production will start this fall. (Photo by Dustin Dwyer)

A new assembly plant from one of Detroit’s Big Three car companies is getting attention for its “green” qualities. Big Three automakers may not rank at the top of most environmentalists’ list for companies of the year. But some say the new auto plant is a sign that environmentally-sensitive manufacturing has finally gone main-stream. It’s not just because building green plants is the right thing to do. Really, it comes down to a different kind of green. The GLRC’s Dustin Dwyer has the story:

Transcript

A new assembly plant from one of Detroit’s Big Three car companies is getting attention
for its “green” qualities. Big Three automakers may not rank at the top of most
environmentalists’ list for companies of the year. But some say the new auto plant is a
sign that environmentally-sensitive manufacturing has finally gone main-stream. It’s not
just because building green plants is the right thing to do. Really, it comes down to a
different kind of green. The GLRC’s Dustin Dwyer has the story:


The first thing you notice about the smell of General Motors’ newest plant is how much
you don’t notice it. The plant smells like nothing at all. Not paint, grease or even that
new car smell. GM says it specifically selected materials for its new Lansing Delta Township
Plant in Michigan to limit indoor air pollution. And there’s a lot more to not notice about the plant.
Like how much space it doesn’t use.


On a tour with reporters, GM Environmental Engineer Bridget Bernal points out that less
than half of the plant’s 1,100-acre lot has been developed. The rest is left green, including
75 acres for habitat preservation:


“And basically in that 75 acres, we have a couple of pretty large wetlands, along with
some smaller wetlands. We have a rather large wood lot. And we’ve got a significant area
that’s being developed as native prairie.”


GM says it only planted native species on the site. And it planned ditches and culverts to
help filter water as it drains into other areas. A quarter of the materials used to build the
facility was recycled. The plant uses 45 percent less total energy than a traditional plant.
And, on the day GM gave reporter tours, it rained. Even that gets used. The water is
collected in cisterns, and used for flushing. GM says the plant saves a total of more than 4
million gallons of water per year.


Put together, all these elements were enough to win GM a LEED Gold Certification from
the U.S. Green Building Council.


Kimberly Hoskin is director of the council’s new construction program. She says she’d
been traveling a lot for work when one of her colleagues asked if she’d be willing to take
a trip to an event Lansing, Michigan.


“And I said, ‘Well, who’s it for? And she said, well, General Motors.’ General Motors, a
factory, is getting a LEED Gold Certification? Yes, I’ll go. Of course I’ll go. This is really
exciting.”


GM is not the first auto company to use green elements in an auto plant design. Ford’s
Rouge Plant in Dearborn, Michigan was built earlier this decade with a 10-acre “living”
roof that helped manage storm water runoff.


But Hoskin says, out of about 560 buildings in the nation that have been certified by the
Green Building Council, only five are manufacturing facilities, and GM says the Lansing
facility is the first auto assembly plant to get Gold, the agency’s top rating.


But for GM, the green elements of the Lansing Delta Assembly Plant aren’t just about the
environment. They’re about cold, hard cash. The lower energy use alone will save GM a
million dollars a year. That gives people like Hoskin comfort that the plant isn’t just a
public relations move by GM and it increases the chances that we’ll see more green plants
in the future.


Sean McAlinden is Chief Economist with the Center for Automotive Research:


“As we slowly replace our old big 3 plants, many of which are very elderly, they’re all
going to look like this. They’re all going to be green plants. In fact, some of them will
keep getting greener.”


That’s good news for places where there’s a lot of auto manufacturing, but many people
are not ready to absolve GM of all of its environmental sins.


David Friedman is with the Union of Concerned Scientists. He says a green plant is nice,
but the real problem is still the product:


“Over eight times the impact on the environment when it comes to global warming is
once that vehicle leaves that plant. That’s the biggest step that we need automakers to
take and to improve the fuel economy of all of their cars and trucks.”


GM, and other automakers, say they are working to make cars cleaner. High gas prices
may force even more changes as sales of big pickups and SUVs drop off. Ultimately, car
makers’ profits could depend on building cleaner cars, just as keeping manufacturing
costs down will depend on having cleaner plants.


That could change the way auto companies think about environmental improvements
because going green will be about more than just doing the right thing, or protecting the
brand image. It will be about protecting the bottom line. What’s sustainable for the
environment will also be sustainable for the business, and both will show a lot more
green.


For the GLRC, I’m Dustin Dwyer.

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Hybrid Suvs Roll Into Showroom

For the past few years, people who have wanted to buy a more energy-efficient car have had to think small. That’s about to change. The floor of this year’s North American International Auto Show in Detroit offered a look at several new energy-efficient models due out later this year or within the next few years. The auto industry hasn’t sold very many of the cars carrying one type of new technology so far, but officials hope more choices will boost sales. The Great Lakes Radio Consortium’s Michael Leland has more:

Transcript

For the past few years, people who have wanted to buy a more energy-efficient car have had to
think small. That’s about to change. The floor of this year’s North American International Auto
Show in Detroit offered a look at several new energy-efficient models due out later this year or
within the next few years. The auto industry hasn’t sold very many of the cars carrying one type
of new technology so far, but officials hope more choices will boost sales. The Great Lakes
Radio Consortium’s Michael Leland has more:


At the Toyota display at this year’s auto show, a small crowd formed around the newest version
of the gasoline-electric Prius. Toyota’s sold the car since 1997, and has made it bigger for this
year. What makes this car different is it’s powered by a gasoline-electric hybrid engine. A few
months ago, Denny Jones of Toledo, Ohio ordered a new Prius. He’s still waiting for delivery, so
he drove to Detroit to sit in one at the auto show.


“First of all, I’ve had other Toyotas, so I like the quality. They’ve made improvements on this
one. There’s hatchback. On the first style you couldn’t have a hatchback. They get better
mileage than the first one. And, overall it is a larger car.”


Gasoline-electric hybrid engines have lower emissions and get better mileage than cars with
standard gasoline engines. Toyota says the Prius gets about 50-miles per gallon. But the only
hybrids on the market so far have been small cars like the Prius and the Honda Civic.


Later this year and next, larger hybrids will roll into showrooms. Honda will offer a hybrid
Accord. And Ford will sell a hybrid version of its Escape SUV. Jerry Bissi braved an afternoon
snowstorm to come to the auto show, and was checking one out.


“I prefer to have an SUV-type vehicle for driving back and forth, all-wheel drive, the weather
conditions we have today outside. So I prefer something like that rather than the car.”


There will be several hybrid SUV’s available by next year. Toyota will sell a hybrid Highlander,
and its luxury division Lexus will offer its own model.


“Ladies and gentlemen, it is my pleasure to introduce the world’s first luxury hybrid vehicle, the
Lexus RX-400-H.”


Denny Clements is a vice-president at Lexus. He says there seems to be a pent-up demand for
larger hybrids.


“Our dealers have taken a huge amount of orders just off word of mouth about Prius, I think. I
think what we have when you talk to our customers is there is a lot of very affluent people who
would like to make a statement about Middle East oil, would like to make a statement about who
they are, but they don’t want to make the sacrifices in terms of luxury amenities.”


Toyota says Americans bought about 21-thousand hybrid Priuses last year. But that’s a drop in
the bucket compared to the almost 16-million vehicles sold in the U.S. last year.


“If you added up all the hybrids that have ever been made since the beginning of time, they don’t
equal the production of one high-volume auto plant in one year.”


That’s David Cole. He heads the Center for Automotive Research. He says some people have
shied away from hybrids because they’ve only been available as small cars, and others have been
wary of the new technology. But mostly, Cole says a lot of people aren’t willing to pay more for
a hybrid.


“Where it is going to be in the future is dependant on one thing in my judgment and that is
economics. Can it be done at a cost that consumers will pay for?”


So far, Toyota, Lexus and Ford aren’t saying what their new hybrids will cost. Right now a new
hybrid Honda Civic costs about two-thousand dollars more than the most expensive gasoline
model. The federal government offers a tax deduction to hybrid-buyers to help close that gap, but
it is being phased out during the next few years. Some automakers and environmental groups say
it’s not enough anyway. They want Congress to pass a federal tax credit for people who buy
hybrids.


David Friedman is with the Union of Concerned Scientists. He says the automakers’ decision to
offer hybrid engines in more models is an opportunity for the country to become less dependant
on imported oil – if enough people can be persuaded to buy the vehicles.


“If automakers put some of their 10-to-15 billion dollars of advertising muscle behind this, and if
the government is willing to get these tax credits out there, I think we can see hybrids grow into a
significant portion of the market.”


Back at the auto show, Jerry Bissi says he’d consider buying a hybrid SUV. He says he thinks
others will too, if the price is right and they prove to be reliable.


“I think there are a lot of people sitting on the fence. They’re going to watch the first one, see
how it does. If it does prove to be good, they’ll jump on the bandwagon and be late joiners.”


Buyers might need some convincing, though. On this afternoon at the auto show, Ford’s hybrid
version of the Escape SUV drew only a few visitors compared to the crowds surrounding the
standard gasoline-engine Escape and the company’s larger Explorer SUV.


For the Great Lakes Radio Consortium, I’m Michael Leland.

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