Green Conscience vs. Green Consumerism

  • This first report in the "Your Choice; Your Planet" series looks at the difficulties of being a "green" consumer.

Most of us are conflicted when it comes to the environment. Polls show the majority of us consider ourselves to be environmentally-friendly. But, our day-to-day decisions often don’t measure up to an earth-friendly lifestyle. Part of the reason is that there’s lots of confusion about what’s best for the environment. Another reason is that being earth-friendly is pretty darned inconvenient. In the first report of an ongoing series we’re calling ‘Your Choice; Your Planet,’ the Great Lakes Radio Consortium’s Lester Graham explores the dilemmas we face when we attempt to do right by the environment:

Transcript

Most of us are conflicted when it comes to the environment. Polls show the majority of
us consider ourselves to be environmentally friendly. But, our day-to-day decisions often
don’t measure up to an earth-friendly lifestyle. Part of the reason is that there’s lots of
confusion about what’s best for the environment… Another reason is that being earth-friendly is pretty darned inconvenient. In the first report of an ongoing series we’re
calling ‘Your Choice; Your Planet,’ the Great Lakes Radio Consortium’s Lester Graham
explores the dilemmas we face when we attempt to do right by the environment:


It’s tough, trying to be green, or earth-friendly or whatever you want to call it. I mean…
most of us aren’t interested in always trying to find the eco-friendly clothes or trying to
figure out the differences between the “all natural” and the “100-percent real” juice. And
then there’s stuff. There’s all kinds of stuff we need… alright… maybe we don’t NEED
it… but – hey – everybody else has one. Why shouldn’t ?


There’s a gap between being a flower-sniffing, hemp-wearing, tree hugger… and a
regular person trying to be a bit more environmentally friendly. The Executive Director
of the Sierra Club, Carl Pope, says if you’re struggling with that gap… you’re not
alone…


“We haven’t solved the problem of linking up our values and our consumption. Most of
us consume out of habit and convenience. We don’t consume out of our deepest values.”


So… we BELIEVE that we ought to save the earth for future generations. And most of
us have a few habits that make us feel a little better about ourselves. Maybe we bring a
coffee mug to work instead of using Styrofoam cups. Or we might take the bus or the
commuter train once in a while, you know, to save the earth from our bit of car exhaust.


But the real challenge comes when we start buying stuff. You know… like groceries,
and cars, and appliances. Stuff. Joel Makower is the founder of GreenBiz-dot-com. It’s
website that bills itself as a “The Resource Center on Business, the Environment and the
Bottom Line.” He says the big impact on the environment takes place in how we spend
our money…


“I think consumers know intuitively that every time they open their wallet they cast a
vote for or against the environment. But, doing that’s a very complicated matter.”


(grocery store sound up)


It’s complicated because even if you walk into a store determined to buy only the
products that are the most environmentally friendly… you’re bombarded with conflicting
claims. Say you’re looking for trash bags. Are the bags claiming to be made of 80-
percent recycled plastic any better than the ones over here called ‘enviro-bags?’ I don’t
know. And that’s the problem. Most of the time we really don’t know which products
are the safest for the environment. And don’t even get me started on the whole paper or
plastic grocery bag question.


Joel Makower says we care, but we’re confused.


“There’s a huge gap between green concern and green consumerism. And that’s
everybody’s fault.”


Makower says companies don’t know how to market their products’ environmental
attributes and when they do try, he says, they often do it poorly or misleadingly. And
we’re afraid to try new things… not knowing if we’re being suckered into a poorly
performing product that SAYS it’s more environmentally friendly.


So, often, rather than deal with all that confusion… or instead of spending hours and
hours researching everything we buy…. we figure… “Well, it can’t be that bad; can it?”


Charles Ballard is an economist at Michigan State University. He says, really, there’s
only so much you can ask of us…


“Keep in mind that people can’t be expected to become saints just because they’re
interested in the environment.”


He says most of us see being environmentally friendly something like extra credit… or
something we do when we’re better off financially… kind of like a luxury item that we
can feel good about. Ballard says most of the time we’re more distracted by the glitz and
glamour we see on TV or read about in magazines and want just a little bit of that good
life for ourselves…


“What we have is a situation where immediate gratification, where grabbing for all the
gusto you can right now is the thing that’s driving our decisions.”


And when you’re going for the gusto… you tend to forget about the environmental cost
of your lifestyle. We buy the wrong things… and we buy too many things. We just plain
consume too much. But, then… sometimes our conscience starts eating at us… and
before you know it, we’re being a little more careful about recycling at work… or some
other little contribution to the earth’s well being.


The Sierra Club’s Carl Pope says environmentalists… or those of us who like to think of
ourselves that way… keep trying to do better…


“The American people’s values and ideals are ahead of their own habits. That’s actually
why we have religions, is because people want to be better than they are. And one of the
reasons we have an environmental movement, I think, is because Americans want to be
better than we are.”


And so… we sin in all of our consumption… and then make restitution by trying to be
better, more earth-friendly consumers. The problem is… as one writer put it… you can’t
really buy your way out of consumption. When you get right down to it…. you really
just have to buy less. That’s a tough one.


For the Great Lakes Radio Consortium, this is Lester Graham.

Related Links

“24 Carrot” Farmers

According to the USDA, the number of farmers’ markets in the United States has increased nearly 80 percent in the past decade, with roughly 3,100 in operation. Like many other Midwesterners, Great Lakes Radio Consortium commentator Julia King buys much of her warm-weather produce from local growers. But King thinks those farmers grow something else that might be just as important as food:

Transcript

According to the USDA, the number of farmers’ markets in the United States has
increased nearly 80 percent in the past decade, with roughly 3,100 in operation. Like
many other Midwesterners, Great Lakes Radio Consortium commentator Julia King buys
much of her warm-weather produce from local growers. But King thinks those farmers
grow something else that might be just as important as food…


Not long ago, my ten-year-old daughter gathered her allowance, dropped her coins into a
see-through, polka-dot plastic purse and journeyed with me to our local farmers’ market.
Inside the old warehouse-turned-emporium, we strolled up and down the aisles. She
sniffed bars of soap and fragrant candles, poked bags of cheese bread and gazed at
almond croissants. But it was a large butternut squash that finally caught her eye.


She smiled and pointed at the unusual treasure. The farmer behind the counter called out
a price and I watched from a distance as she dug into her little plastic purse, pulling out a
quarter here, a dime there. As she calculated the numbers, her smile faded; she was fifty
cents shy of the total.


“Oh, you go ahead and take it anyway,” he told her. “It’s a little bit old, really.”


She paused, uncertain. I stepped into view and offered a dollar to the farmer, but he
stood his ground. He wanted to sell the squash to my daughter for the price she could
afford. He said it was a fair exchange. We thanked him repeatedly and my daughter took
the big pear-shaped vegetable in her arms like it was a baby doll.


It was not the first time one of the market’s farmers had put kindness before cash. Shop
there long enough and someone is bound to say, “Oh, take two, they’re small” or “This
one’s a little bruised; I’ll throw it in for free.”


These aren’t “blue light specials” or “supersaver sales;” they’re gifts from people who
never tire of the magic that springs from the earth. In a year of Saturdays, I’ve been
invited to marvel at the shape of a carrot, to behold the size of a potato, to delight in the
beauty of a snapdragon.


In a nation of box stores and billionaire wannabes, a nation where “excess” is master, the
men and women who labor in the soil offer a glimpse of something different. It’s a
commerce measured not only by what they gain, but also by what they give.


John Greenleaf Whittier put it best in his poem, “Song of Harvest”:


Give fools their gold, and knaves their power;
Let fortune’s bubbles rise and fall;
Who sows a field, or trains a flower,
Or plants a tree, is more than all.


HOST TAG: Julia King lives and writes in Goshen, Indiana. She comes to us by way of
the Great Lakes Radio Consortium.

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