Tag: product

Selling Earth Day

  • Earth at twilight. A digital photograph taken in June 2001 from the International Space Station orbiting at an altitude of 211 nautical miles. (Photo courtesy of NASA)

The first Earth Day in 1970 often gets credit
for jumpstarting the modern environmental movement.
Lately, Earth Day’s meaning might be changing a bit.
A lot of companies are running Earth Day ads and
offering special Earth Day shopping events. Rebecca
Williams reports the idea is that we can buy our way
to a better world:

Transcript

The first Earth Day in 1970 often gets credit
for jumpstarting the modern environmental movement.
Lately, Earth Day’s meaning might be changing a bit.
A lot of companies are running Earth Day ads and
offering special Earth Day shopping events. Rebecca
Williams reports the idea is that we can buy our way
to a better world:

You can’t watch TV lately without tripping over ads around Earth Day.

(Commercial montage featuring WalMart-SunChips-Home Depot)

And at the grocery store:

Campbell’s soup is wearing an Earth Day label. Campbell’s says condensing
soup means smaller, lighter cans. So, that means less waste. Of course,
they’ve been doing that since 1897. Long before Earth Day and the
environmental movement.

Even Barbie’s excited about Earth Day. She’s got a limited edition line of
accessories. They’re made from scraps of fabric that would otherwise have
been thrown away. She’s so crafty.

Of course, there’s a reason why it’s raining Earth Day ads.

“Companies advertise in ways they think people will respond.”

Tom Lyon directs the Erb Institute for Global Sustainable Enterprise at
the University of Michigan.

“Five years ago they didn’t think they were getting a whole lot of mileage
out of advertising green. Now you could say green is the new black – every
company is moving in this direction.”

Lyon says the reality of climate change has been more widely accepted in the
past couple years. People are wondering what they can do about it. And
companies are trying to tap into that.

Joel Makower has been studying green marketing for 20 years. He’s the
executive editor of Greenbiz.com. He says Earth Day marketing ebbs and
flows over the years. But he hopes Earth Day never turns into a marketing
event on the scale of Christmas.

“I think most people recognize the very clear reality that we’re never going
to shop our way to environmental health and so to the extent that Earth Day
becomes an excuse to consume, then we’ll have sent all the wrong messages.”

But Makower says a lot of companies actually are making big changes in their
practices and they should talk about that. He says Earth Day advertising
makes sense if the company’s doing something to improve all year long.
Otherwise he says it might just be a stunt.

Others think Earth Day as a marketing opportunity is probably here to stay.

Adam Werbach is the Global CEO of Saatchi and Saatchi S. It’s a major ad
agency. He says companies see Earth Day as another holiday.

“The reason that works so well this year – Easter came very early and there
was a large gap between Easter and Memorial Day so Earth Day fit in really
well so that stores could get through their Easter merchandise and start
putting green merchandise on the shelves and then move into Memorial Day.”

Werbach thinks that’s actually not a bad thing. He’s had feet in both
worlds – as a former president of the Sierra Club. More recently he’s been
a consultant for Wal-Mart. He thinks consumers should be the ones driving
companies to improve their practices.

“Our hope is of course that people who have tried these new products will
return and buy them in the next month so that in the end you’re creating a
cycle of demand for green products on shelves so that they don’t go away and
be a one time occurrence.”

But at the same time, Adam Werbach is a little conflicted. He wishes Earth
Day could be the one day of the year we could take a break.

No branding. No ads. No buying. Just Earth.

Hey… that might make a nice commercial.

For the Environment Report, I’m Rebecca Williams.

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Cradle to Cradle Design

  • Used resources can be remade into all kinds of things. These street signs were made into switchplates. (Photo by Ann Dornfeld)

The people who make everyday items – from cars to chairs to cell phones – attractive and functional are called industrial designers. Now a new generation of industrial designers is learning how to create products that are environmentally friendly as well. That makes their jobs a bit more challenging. Ann Dornfeld reports:

Transcript

The people who make everyday items – from cars to chairs to cell phones – attractive and functional are called industrial designers. Now a new generation of industrial designers is learning how to create products that are environmentally friendly as well. That makes their jobs a bit more challenging. Ann Dornfeld reports:


A lot of the things you buy have a pretty limited life cycle. Think about it. Before you buy a product, it uses up raw materials, then you use it for a while, then it ends up in a garbage dump. But that doesn’t have to be its fate.


A group of industrial design students at Western Washington University was given this challenge: create attractive, useful products that are also completely recyclable, reusable or biodegradable. On top of that, they had to use waste that would have ended up in the dump.


Rachel Bjarnasson explains what’s known as “closed-loop” design:


“Instead of a product life cycle and a designer’s job ending with that product when the product is at the end of its useful life, that that is just a new material that can be reused and turned into a new product.”


This sustainable design principle has caught on in Europe. There, household appliance manufacturers are required to take back old dishwashers and clothes dryers to reuse their components. U.S. factories are adopting closed-loop systems, too, as a way to save money on raw materials and benefit the environment.


One of the first lessons the students learned was that in closed-loop design, it’s not enough to use recyclable materials. You have to think about how you attach one material to another.


“If you have a recyclable material like an aluminum bonded to a plastic that’s non-recyclable, suddenly the recyclable component is no longer recyclable.”


Bjarnasson says they had to avoid using strong glues for that reason. And also because the adhesives can release toxic fumes.


The students also had to figure out where to get their raw materials.


Seth Tucker wanted to make bracelets out of disposable chopsticks.


“I found that between Japan and China, one billion pairs of chopsticks are thrown away every year. They’re taking down whole forests just for chopsticks!”


He asked local Asian restaurants whether he could install chopsticks recycling bins to collect enough for his project.


“Some restaurants, it was kinda funny, they gave me this kinda look like ‘you’re crazy, I would never give you used chopsticks.’ But it was really cool, ’cause other places were like, ‘oh yeah, totally, we’re definitely cool with the idea.'”


Tucker sanitized the chopsticks he’d collected, cut them into pieces and sandblasted them into what look like little driftwood beads. He strung them into bracelets along with natural turquoise and antique African trade beads.


One student turned newsprint into biodegradable flower pots.


Another made used-up retail gift cards into colorful luggage tags.


Rachel Bjarnasson challenged herself to use fabric scraps that she usually throws away in her job as a seamstress. She stitched strips of silk into baby booties, and lined them with scraps of fleece she got from a local glove manufacturer. Then she cushioned the soles with leftover carpet padding from a flooring company.


“And so all of this was materials that would’ve been thrown out, and I turned them into little striped baby booties.”


Several stores agreed to carry the products. One of them was Goods for the Planet in Seattle. Suzanne O’Shea is the co-owner.


“We were thrilled to do it because one of our goals is to find products as close to home as possible and support the local economy.”


The students’ products were a hit with her customers. O’Shea says some even sold out right away – like the chopsticks bracelets.


And sushi rollers made from stainless steel bicycle spokes flew off the shelves.


“And a lot of chefs that have come in and people that make sushi at home have really been impressed by this design because it has more weight than the standard bamboo sushi rollers.”


And that’s the idea. Student Rachel Bjarnasson says they learned the ideal sustainable product is at least as attractive and useful as the competition.


“You still need to make a product that looks beautiful and has good tactile sensation and is something that people ultimately want to buy. Even if it has the best of intentions in saving the environment, it won’t do its job if it’s not something that people want or need.”


The students say they’ll try to integrate the closed-loop design principles they’ve learned into all of their future products. They don’t want anything they design to ever end up in the trash.


For the Environment Report, I’m Ann Dornfeld.

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Many Household Chemicals Not Tested

Two government agencies are agreeing to work together to test chemicals in products we use. But Lester Graham reports… there are still lots of hurdles and years of delays before products already on the shelves can be tested for safety:

Transcript

Two government agencies are agreeing to work together to test chemicals in products we use. But Lester Graham reports… there are still lots of hurdles and years of delays before products already on the shelves can be tested for safety:


Three years ago, a government report showed the U.S. Environmental Protection Agency could not assess the health risks of 85% of the chemicals in the products you probably have in your bathroom or out in the garage.

The Government Accountability Office found part of the reason then, and now, was because laws protect corporations’ secrets—over public knowledge about health risks.


On top of that other reports found the EPA was years behind in testing chemicals at all.


Now the EPA and the National Institutes of Health are going to be working together to test chemicals faster and without using lab animals.


The agencies will be testing the safety of chemicals ranging from pesticides to household cleaners to see if they harm human health.


The one problem… it will take, quote, “many years” to validate the new testing methods before the testing program can be fully implemented.

For the Environment Report, this is Lester Graham.

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Capturing Wasted Methane From Landfills

  • A landfill is full of things people don't consider useful anymore. One group begs to differ. (Photo by Roberto Burgos S.)

The landfill is often seen as the end of the line… the burial ground of our trash. But one company says there’s still something to gain from that buried garbage. It’s planning to build a new plant to retrieve one final product from all of our trash. The Great Lakes Radio Consortium’s Karen Kasler has the story:

Transcript

The landfill is often seen as the end of the line… the burial ground of our
trash. But one company says there’s still something to gain from that buried
garbage. It’s planning to build a new plant to retrieve one final product from
all of our trash. The Great Lakes Radio Consortium’s Karen Kasler has the
story:


You probably don’t think of landfills as “green.” But Steve Wilburn does.
Wilburn is the president of FirmGreen. He says he knows different ways to
turn byproducts of landfills into useful energy.


First, capture the methane that’s produced when all that garbage stews
underground. Second, use it as fuel to generate electricity. Third, turn it into compressed gas for trucks. And finally, mix
it with soybean oil to make soy diesel.


Steve Wilburn says it’s an ambitious project.


“This is the first of its kind in the world. The Green Energy Center concept is
something I came up with about four years ago, and as we explored for ways to
implement it, we needed a centerpiece, a technology that was missing, and that
was to clean up the landfill gas in a very cost-effective way.”


FirmGreen is building what it calls its Green Energy Center right next to the
landfill in Columbus, Ohio. Mike Long is with the Solid Waste Authority of Central Ohio – SWACO for short. Long says right
now, there’s no practical use for the methane and carbon dioxide produced by the rotting garbage in the landfill.


“Currently, SWACO’s control technology is to have a flare where we burn off the
gases to keep it from getting up into the atmosphere. But the new technology,
we will take that gas and make it into energy and consumer products rather than
just simply burning it and exhausting it.”


Instead of burning those landfill gases, they’ll be redirected a small
electric generator operated by FirmGreen. The electricity will be sold back to
SWACO to power its main office and its fleet garage. That’ll start in just a
few months.


Later, FirmGreen will convert methane into compressed natural gas. That will
be used to fuel SWACO’s vehicles, which could save the waste authority an
estimated 100 thousand dollars a year.


FirmGreen’s President, Steve Wilburn says the final part of the project is the
real profit maker for his company: turning methanol into biodiesel.


“When we create
methanol, we then have the bridge to the hydrogen economy because ethanol is an
excellent hydrogen carrier. It’s also used in the manufacture and production of
biodiesel. Ohio is a large soybean producing state. So we’ll take our green
methanol and we’ll blend that with the soy oil and we’re going to create
biodiesel.”


When the FirmGreen biodiesel processing facility is up and running, it will
need 69 thousand acres of soybeans to produce 10 million gallons of biodiesel
annually. FirmGreen already has a contract with Mitsubishi Gas Chemical
Company to provide 6 million gallons of biodiesel a year. FirmGreen also hopes
to interest the growing hydrogen fuel cell industry.


“Biofuels” have their critics, who are concerned that it takes as much energy
or more energy to create biofuels than they produce. Mike Long at SWACO says
he’s heard that before, but it doesn’t apply to this project.


“The
energy is already here, and is being flared off right now at our landfill. There’s no recovery of the energy, no beneficial
use. So for those who argue that this process would be a consumer of energy, it’s not a net consumer, and right now, we’re wasting energy.”


Long and Wilburn point to statistics from the U.S. EPA. They says the data show
the Green Energy Center will have the same effect as reducing oil consumption by
more than twenty thousand barrels a year. They say that’s like taking 2,000 cars off the road.


Sam Spofforth is with the Central Ohio Clean Fuels Coalition. He says even
when factoring in the fuel used by trucks transporting the methanol to the
remote biodiesel processing facilities, the project still looks green to him.


“In terms of biodiesel, it’s about three point two energy units out for every one energy
unit in. What is even more exciting about this project – methane
gas is about twenty times as potent as a greenhouse gas as carbon dioxide. So the
fact that they’re using methane that would otherwise be vented into the air
makes the net emissions of those greenhouse gas even more positive.”


The Green Energy Center in Ohio is the first in the nation, but a second one
is planned to be built near Saint Louis, Missouri. With giant landfills venting
off methane in places around the country, if these two make money, it’s a
pretty sure bet others will be built in the near future.


For the GLRC, I’m Karen Kasler.

Related Links

A Bloomin’ Solution for Cell Phone Waste?

  • Researcher Dr. Kerry Kirwan is experimenting with a cell phone case that will biodegrade. The case contains a flower seed. As the material breaks down, the seed is allowed to germinate and become a flower. (Photo courtesy of The University of Warwick)

Researchers in England have an idea for your old mobile
phones – bury them and grow a flower. The Great Lakes Radio Consortium’s Erin Toner explains:

Transcript

Researchers in England have an idea for your old mobile phones – bury them and grow a
flower. The Great Lakes Radio Consortium’s Erin Toner explains:


Most people have one – if not several – cell phones they’ve outgrown. Some keep them
around for no good reason, some just throw them away, and some people actually recycle
them.


Kerry Kirwan at the University of Warwick in England wants to take that idea further.
He’s developing a biodegradable cell phone case that could be buried and would grow
into a flower when you’re ready to upgrade your phone.


“We thought it’d be a rather unique way of getting people to take responsibility of the
disposal of their mobile phones, but also, a way for moving a lot of plastic waste from the
waste stream so it didn’t have to be dealt with.”


Kirwan says he’d like to have the product on the market in a few years. He says the
phone cases would contain a wide range of flower seeds, based on what would grow best
in your climate.


For the Great Lakes Radio Consortium, I’m Erin Toner.

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Consumers Stocking Up on Banned Pesticide

  • The pesticide diazinon is being phazed out by the EPA for being hazardous. Some gardeners are still buying it despite health warnings. (Photo by Scott Schopieray)

A powerful pesticide that’s popular with gardeners
and homeowners will no longer be sold starting in January, but that
hasn’t stopped people from stocking up on the chemical before it’s
pulled from shelves. The Great Lakes Radio Consortium’s Chris Lehman reports:

Transcript

A powerful pesticide that’s popular with gardners and homeowners will no longer be
sold starting in January. But that hasn’t stopped people from stocking up on the
chemical before it’s pulled from the shelves. The Great Lakes Radio Consortium’s
Chris Lehman reports:


Diazinon, at one time, was the most widely used pesticide on lawns. It can
still be sold through the end of the year. But there’s no deadline for homeowners
to use up their supplies. So that’s led some people to stockpile the product. The
decision to ban diazinon was made during the final weeks of the Clinton Administration.
But the Environmental Protection Agency gave diazinon producers four years to phase it out.


Jay Feldman is director of the environmental group Beyond Pesticides. He says the EPA
should have banned diazinon outright instead of phasing it out gradually.


“When the agency identifies a hazard such as this, one that is particularly problematic
to children, it ought to institute a recall, get the product out of commerce, make sure
that people do not continue to use the product unwittngly.”


Officials at the EPA say over-exposure to diazinon can affect the nervous system. They
also say it poses a risk to birds.


For the Great Lakes Radio Consortium, I’m Chris Lehman.

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Dry Urinals Aim to Save Water

  • "Look! No handle." Jim Fashbaugh shows off one of the waterless urinals Michigan State University is installing in new buildings. It uses no water. (Photo by Lester Graham)

There’s a change happening in certain restrooms across the country. With growing concerns about wasting water, companies have been looking at ways to use less water to flush… and now a new product uses no water at all. The Great Lakes Radio Consortium’s Lester Graham reports:

Transcript

There’s a change happening in certain restrooms across the country. With growing concerns about wasting water, companies have been looking at ways to use less water to flush… and now a new product uses no water at all. The Great Lakes Radio Consortium’s Lester Graham reports:


Alright… this is a story for the guys. I mean, you women might be interested, but this is really a guy thing. They’re taking the flush away from us. You’ve probably noticed that urinals have been changing from manual flush to some kind of automatic or motion-detecting sensor flush. Now a few companies are producing urinals with no handle, no button, no sensor. Companies such as Sloan Valve Company, Waterless Company and Falcon Waterfree Technologies are making urinals without flushers.


Bruce Fleisher is the Vice President of Sales and Marketing for Falcon Waterfree Technologies.


Fleisher: “Literally there is zero water consumption with the use of this urinal product.”


Graham: “Well how do you flush it?”


Fleisher: “Well, in fact, it’s the no-flush urinal.”


No flush. No water. The urine just goes down the drain, past a sealant and it’s trapped there. All the no-water urinal companies use similar technology.


“Because it’s a dry surface, that prevents the urine from breeding bacteria rather quickly. And, as a result, you have no odor.”


Hold it. What did he just say?


(sound of rewinding tape)


“And, as a result, you have no odor.”


Now, I couldn’t let that one go… so I asked Mr. Fleisher to explain how that works.


“The odor that people would typically experience in a urinal derives from the combination of the urine and the water creating a breeding ground for bacteria. Bacteria then generates ammonia gas. Ammonia gas is what most people are picking up. That’s what smells.”


I remember from some high school science class that urine, when it’s expelled, is sterile. So, it kinda makes sense. But hey, this guy’s in charge of sales. So I called up a nephrologist. Nephrologists study kidneys so they know something about urine. Dr. Akinolu Ojo is the director of nephrology outpatient services at the University of Michigan. He explained why urine smells.


Ojo: “The odor that one gets from the urine comes from exposure to atmospheric air and water moisture. As that happens there is decomposition of some of the compounds in the urine. One of the by-products is ammonia. And so you get at that point an ammonia smell.”


Graham: “So, this mixture with water, it becomes a better breeding ground for bacteria?”


Ojo: “That’s correct.”


Graham: “And then the chemical reaction in addition to that also could cause some odor?”


Ojo: “You are correct.”


Glad we got that cleared up. In fact, when I went to see the Assistant Manager of the Physical Plant and Maintenance Services at Michigan State Univesity, Jim Fashbaugh said an odor problem with flush urinals is what prompted that univeristy’s first experiment with no-flush urinals.


“We’d heard about the waterless urinals. We thought we’d give them a chance to see how they would work. And we installed it and it took care of the odor problem, but we also realized we were saving water at that point, so we thought we’d take a look at other applications.”


So, they had one installed in the bathroom in the building where the top maintenance guys work.


(sound of men’s room door opening)


We took a peek at it.


Fashbaugh: “It’s one of the first ones that we ended up trying out. That’s basically it.”


Graham: “It looks like it’s broken, like there’s-”


(sound of laughing)


Fashbaugh: “Yeah. As you see, there’s no flush valve. There’s no- anything else happning. It just goes down through the ports there and there’s a blue liquid that allows the urine to go through and it separates it out. Frankly, we have hard water here at MSU; we’ve got those deep water wells. And it eliminates that lime buildup and whatever that we had to clean up before. So it saves us on products to have to do that issue too.”


Fashbaugh says the janitors love them. Instead of disinfectant, water and a lot of scrubbing, it’s more of a spray and wipe procedure. The no-flush, no-water urinals have been around in Europe for a long time, and they became popular in the drier areas of the American Southwest a few years ago. Now, universities, stadiums, and airports among others all across the country are installing them.


Guys… it could be that this sound…


(sound of flushing)


…might soon be flushed down the drain of water-wasting history.


For the Great Lakes Radio Consortium, this is Lester Graham


(sound of restroom door opening)


Fashbaugh: “Do a lot of interviews in restrooms?”


Graham: “Uh, not – I think that might be a first for me.”


Fashbaugh: “Yeah, really. I was glad we didn’t have to do a demonstration.”


(sound of laughing)

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New Life for Old Running Shoes

Runners often wonder what to do with their shoes once the treads have worn too low to give enough foot support. People who have donated old shoes to charities or thrown them away have a new option now… a “sneaker recycling program.” As part of an ongoing series called “Your Choice; Your Planet,” the Great Lakes Radio Consortium’s Skye Rohde reports:

Transcript

Runners often wonder what to do with their shoes once the treads have worn too low to
give enough foot support. People who have donated old shoes to charities or thrown
them away have a new option now… a “sneaker recycling program.” As part of an
ongoing series called, “Your Choice; Your Planet,” the Great Lakes Radio Consortium’s
Skye Rohde reports:


David Lupinski wants old running shoes, no matter how smelly they are. They just need
to be clean.


Lupinski is the recycling director at the Oneida-Herkimer Solid Waste Management
authority in Utica, in upstate New York. He’s collecting used athletic shoes as part of the
Nike Reuse-A-Shoe program.


Now, this got my attention. I’ve been running for 11 years. I’m a one-pair-a-year girl.
I’ve sent way too many worn-out shoes to the Salvation Army… just because I didn’t
know what else to do with them. I wanted to find out what this is all about.


Nike picks up the shoes from participants like Lupinski and sends them to a facility in
Oregon where they’re ground up. David Lupinski explains it best.


“The upper area, that’s material that is more cloth and things like that. And that’s what
they make into padding for carpeting. The middle sole has a little bit more plastic, a little
bit more rubber in it. They grind that up and they make it into a material that they use for
things like tennis courts, basketball courts. The bottom of the sneaker or athletic shoe is
pretty much all rubber. They grind that up and they actually make a product that they call
“Nike grind.” And that material is what they use for tracks. It’s nice and soft and
pliable.”


The shoe program is a good fit for Utica. That’s because of the city’s ties to running. The
National Distance Running Hall of Fame is located here, and the country’s biggest 15-
kilometer road race – the Boilermaker – is held here every July.


But Utica is not alone. There are 33 organizations from 20 states participating in Reuse-
A-Shoe. Each of them is expected to collect at least 5,000 pairs of shoes this year.


This all started in 1993, when a couple of Nike employees asked if there was anything
they could do with defective shoes instead of throwing them out.


Nike joined up with the National Recycling Coalition in 2002 to expand the program to
all 50 states. Kate Krebs is Executive Director of the coalition.


“I liked it for a number of reasons. It was a company that was taking back their product
at its end of life and turning it into something that was really productive and really cool.”


Krebs has helped almost 60 organizations try to team up with Nike, and there’s already a
waiting list to participate. She says the participants are creative about collecting shoes
too.


“We just had a girl scout troop in Los Angeles on Earth Day collect more than 5,000
pairs of shoes in one day. Some zoos have set it up. Some marathons have set up
collection. Junior high/high school track programs are collecting. So everyone’s doing it
a little different… and that’s the part that’s so magic about it.”


Back in Utica, Dorothy Cornell is dropping off a few pairs of shoes at the National
Distance Running Hall of Fame.


“I just put in three sneakers that I found in my basement that are no good to me or my
family. And they’re doing a recycling here, so we’re bringing them down here. It’s, you
know, a great idea. I wish more people would, you know, be aware of it.”


(ambient sound)


A little later, the Solid Waste Management Authority’s David Lupinski peers inside the
donation box at the Hall of Fame.


(rustling sound… “Geez, this is a bag of athletic shoes…”)


He finds six pairs of shoes, including two fluorescent orange track shoes that are almost
brand new. He says he picks up about 40 pairs of shoes a week from this box. There are
seven other donation boxes around the area.


Lupinski has almost 800 pairs of shoes now, but he still has a long way to go before he
gets his 5,000 pairs and Nike sends a truck to pick them up. People have called him from
across upstate New York to see how they can get their old shoes to him.


Reuse-A-Shoe participants are all hoping for lots of shoes. But they also want to spread
the word and get people as excited as they are about giving old shoes new life.


For the Great Lakes Radio Consortium, this is Skye Rohde.

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