Organics Rotting in Bad Economy

  • Shopping at organic foods stores is one thing consumers are cutting back on (Photo by Ken Hammond, courtesy of the USDA)

Watching paychecks shrink and
retirement funds dissolve is making people
change their buying habits. Many are
skipping things like natural foods because
they’re seen as luxuries. But Julie Grant
reports some analysts say this is just a
short term trend:

Transcript

Watching paychecks shrink and
retirement funds dissolve is making people
change their buying habits. Many are
skipping things like natural foods because
they’re seen as luxuries. But Julie Grant
reports some analysts say this is just a
short term trend:

Michelle DeSalvo’s daughter plans to go to college next
year. But her husband might need to take a pay cut just to
keep his job. So they’re trying to save money wherever
possible. That means no more shopping at the natural foods
store.

Michelle DeSalvo: “It’s definitely more expensive. You have
to go to things that are less expensive and natural is
definitely not that.”

Julie Grant: “So what has changed in your shopping habits?”

Michelle DeSalco: “I go to Wal-Mart. (laughs) Yeah, for
food. It’s cheaper.”

Not everyone is rushing to Wal-Mart.

Brenda Fisher says her family is struggling to pay for two
kids in college, and they’re looking for different ways to buy
food. She used to stop at the butcher shop at Whole Foods
– the national, natural foods supermarket. But not anymore.

“So I would buy their meats because their meats are
incredible. So um, I just can’t afford it. I would actually like
to buy a whole cow from a farmer, because they’re cheaper.
And I just have to get the money together.”

Okay, so not everyone wants to buy a cow. But a lot of
people are moving away from things that seem more
expensive – like natural and organic products.

In recent years, those foods have seen huge sales growth.
But as the economy has turned sour, so have their sales.
Whole Foods Store has seen a considerable sales drop at its
stores. And the company’s stock prices plunged more than
70% this year.

Nancy Koehn is professor of the history of retailing and
consumer behavior at the Harvard business school.
She says some people see upscale stores such as Whole
Foods as an indulgence – and that’s not what they’re
wanting.

“I think we will see, we are seeing, a rush away from a lot of
luxury right now.”

Koehn says that’s short term. She says consumers have
been floored by the tanking of the stock market and the
vulnerability of the financial systems. And they’ve done
something we haven’t seen in 25 years: they’ve stopped
buying.

But Koehn says this is just one moment. She says people
will walk back into stores. But they will have revised
priorities for their homes and families.

“There’s no way anyone’s coming out of this moment without
being effected by it. It’s a much more complicated story than
the rush to Wal-Mart.”

Koehn says natural foods stores, like Whole Foods, and
other environmentally-centered companies, are actually in
just the right place for the long term economic trend. When
consumers start buying again, she thinks, many will spend
money in places that are taking care of workers, animals,
and the environment.

“And I think we’re going to see that the same things that built
Whole Foods, that have made the environment and our
interconnectedness so important to people, and moved that
from item number 10 or 20 on people’s lists of important
issues up to the top 2 to 4. Those aren’t going away because
we’re in the trough of a business cycle.”

Koehn expects that many people will spend their holiday
money at big box discount stores. But she says many who
feel they’ve been treated badly in the economic downturn will
go back to the companies they think treat people and the
environment better.

Koehn expects that by early next year, companies that get
behind sustainable products will wind up being the economic
winners.

For The Environment Report, I’m Julie Grant.

Related Links

Animal-Powered Farming

  • Dan Macon, owner of Flying Mule Farm, and his mule, Frisbee (Photo by Tamara Keith)

With fuel prices through the roof,
many people are changing their routines to
save money. Tamara Keith brings
us this story of a farmer who’s abandoned
his tractor for something much more fuel
efficient:

Transcript

With fuel prices through the roof,
many people are changing their routines to
save money. Tamara Keith brings
us this story of a farmer who’s abandoned
his tractor for something much more fuel
efficient:

“Step up.” (kissing noises)

Meet Dan Macon and his mule Frisbee.

“Frisbee is a 7 year old mule and she was born here at our place. And she got
her name because I promised my oldest daughter, who was then 3, that if she got
up with me when the mule was born she could pick the name.”

“Step up. Good girl.”

On this day Macon and Frisbee are plowing to prepare a patch of land to plant
for the fall. Macon’s Flying Mule Farm is in the California foothill town of
Auburn. And he says it’s 100% animal powered.

“We have a sign now in our farmer’s market stall that says mule powered
vegetables. We use no pesticides, no synthetic fertilizers and no petroleum in
producing our vegetables. And we joke with them that we haven’t harmed any
tractors in producing their goodies.”

He sells his squash, kale, potatoes and other produce at two local farmer’s
markets. He also supplies restaurants in nearby resort towns.

At this point Macon is only farming a quarter of an acre, but hopes to expand
soon. He holds a pair of leather reins as he follows Frisbee in circles around
the small field. He directs her movements with vocal cues, kissing sounds and
pressure applied to the reins. And it seems to work, some of the time.

Tamara Keith: “Seems like it could be a matter of debate as to who’s in
charge.”

Dan Macon: (laughs) “Well as I tell people who have seen pictures of us
doing it, the mule’s the one with the long ears and the guy in the hat is the
jackass.”

Macon has been farming for 7 years and, until this year, he used a gas and
diesel powered tractors. He made the switch for philosophical reasons rather
than economic ones, but it’s penciling out financially too.

“And then diesel went to $5 a gallon and it seemed like a really good
decision.”

And Macon isn’t the only farmer doing this. Animal powered farming,
particularly with horses, is growing in popularity nationwide.

Lynn Miller is editor of the Small Farmer’s Journal. He says 400,000 people
are using animals to farm, and only half of them are Amish.

“I’m predicting within two to three years an additional quarter of a million
people will join the ranks of those who choose animal powered, not as a
throwback, not a return to a nostalgic past, but because it is a practical and
viable option for the future.”

Macon uses organic farming practices, but Frisbee kind of fertilizes the soil as
she goes – if you know what I mean. So, his produce can’t be certified
organic. Macon says he isn’t concerned about his lack of certification.

“I think knowing your farmer is far more important to food safety than any
regulatory program. And if you know your farmer, and your farmer stands
behind what he or she is producing for you, then you’re going to be insured of a
safe product, and that’s how our relationship works with our customers.”

There are other advantages to farming with a mule, says Macon. He’s not
much of a mechanic, so when his tractor broke down in the past he’d have to
call someone to repair it. Now if his source of traction has a problem, he can
just call his wife. She’s a large animal veterinarian.

For The Environment Report, I’m Tamara Keith.

Related Links

Organic Clothes a Bullseye for Target?

  • An outfit from American designer Rogan Gregory, which is made of 100% certified organic cotton. The collection arrives in Target stores on May 18th (Photo courtesy of Target)

If you want to buy organic clothes, chances
are you’ll have to order them over the Internet.
But that’s about to change. Lester Graham reports a
big retailer will soon be selling eco-friendly clothes:

Transcript

If you want to buy organic clothes, chances
are you’ll have to order them over the Internet.
But that’s about to change. Lester Graham reports a
big retailer will soon be selling eco-friendly clothes:

The big-box retail store, Target, will soon be carrying a line of environmentally-
friendly clothes for women.

Tim Craig is Editor in Chief for the magazine “Retailing
Today.” He thinks if Target starts carrying eco-friendly clothes, other retailers will take
notice.

“Without a doubt there will be some me-too-ism. And they watch each other very
carefully. Certainly, Kohls and Target go back-and-forth as to who has the leadership position and I
wouldn’t put it past them to have some one-upsmanship, if you will, in the area of
offering sustainable, organic product.”

Craig says it’s unclear whether there’s a demand for those kinds of clothes. But for
women who want eco-friendly clothing, being able to see, touch, and try on clothes
before buying them might persuade them to skip ordering on the internet and instead shop at
the store.

For The Environment Report, this is Lester Graham.

Related Links

A Closer Look at Chinese Organics

  • Produce section of a supermarket in VA. (Photo by Ken Hammond, courtesy of USDA)

More companies are importing organic
products from China and other countries. But
contaminated pet food, tainted toothpaste,
and unauthorized antibiotics in fish have been
imported to the U.S. from China. Now, some people are
concerned about organic foods from China. Julie
Grant reports:

Transcript

More companies are importing organic
products from China and other countries. But
contaminated pet food, tainted toothpaste,
and unauthorized antibiotics in fish have been
imported to the U.S. from China. Now, some people are
concerned about organic foods from China. Julie
Grant reports:

When you see that round USDA organic seal on a carton of
milk, boxed foods, or bananas , it means that on some farm,
somewhere, something like this happened:

(farm inspection sound)

Inspector: “All righty. Anything under the box on the far
right.”

Farmer: “That’s the burnout. Which I haven’t used for 3 or 4
years.”

An inspector walks around looking at the greenhouse, the
barn and the fields, in the greenhouse, and in the barn. He
works for an agency that’s accredited by the USDA to certify
farms as organic. He’s making sure nothing is happening on
the farm that’s prohibited by the National Organic Standards.

But small farms like this one are no longer the norm in
organics. Organic products have become a big business all
around the world.

So people are wondering… who inspects those farms?

(store sound)

Sheila Rombach is a buyer for a small natural foods store.
Like a lot of people, she’s a little nervous about the safety of
food coming from China. Last year’s pet food scare and
poisonous toothpaste are still fresh in many people’s minds.

Rombach’s customers pay a premium for ‘organic’ foods.
She wonders how the USDA can certify that farms all the
way in China are following organic rules.

“I guess it crossed mind because of all the negative publicity
about things manufactured in China. I want to be sure that
the items grown under the organic label are truly organic.”

It’s such a concern that one large health food chain, Trader
Joe’s, is taking all Chinese imports off its shelves. Trader
Joe’s plans to have Chinese garlic, ginger, and all other
single-ingredient foods out of its 300 stores this spring.

But the U.S. Department of Agriculture maintains if it says
organic, it’s truly organic. Barbara Robinson is chief
administrator of the USDA’s National Organic Program. She
says foreign products go through the same process as those
grown here.

“So, if the product is coming from India, or the product is
coming from Australia, and you want to market in the United States – then
you need a certifying agent who is accredited by us.”

Robinson says all certifying agents accredited by the USDA
should be enforcing the same organic rules. If a product has
that little round seal, Robinson says consumers can trust it
meets the U.S.’s National Organic Standards.

But enforcing the rules isn’t always that easy. The USDA is
having difficulty making sure those rules are consistently
applied on U.S. farms. So how can the agency be so
confident about farms in other countries?

One expert on Chinese agriculture and politics says that’s a
good question. Paul Thiers is a political science professor at
Washington State University who’s been visiting farms in
China since the early 1990s.

“There is some difficulty, I think, in expecting people from
outside of China to really get far enough in and understand
what’s going on in political and economic conditions of rural
China.”

Thiers says many Chinese farms are run by the local
government. Others are run by private managers with
peasant farmers working the land.

“In some places, peasant farmers who were purported to be
part of organic production, who were on land that was
certified, couldn’t tell me what organic was, had no
conception of different production standards. And all they
said was, ‘we just sell our product to the government’.”

Thiers says at that time, five or ten years ago, farmers were
probably using chemicals, even though they were selling
food labeled organic.

Thiers expects that China’s organic farming practices are
improving, though. He says people in Chinese cities are becoming
concerned about food safety and want to buy organics. But
the USDA has to rely on organic certifiers in China. And with
the rapid growth of organic farms, no one is sure they’re
actually meeting U.S. standards.

Thiers says there is one consolation. At least organic farms
are inspected by someone. Conventional farms don’t get
those kinds of visits from inspectors.

For The Environment Report, I’m Julie Grant.

Related Links

What’s Behind the Organic Milk Label?

  • Many people now choose organic milk, but there are some problems with the USDA organic certification. (Photo by Adrian Becerra)

Products labeled “organic” used to be associated with
hippie culture. Ever since the National Organic Standards
went into effect five years ago, organic has become big
business. Sales of organic products now total about 20-billion dollars a year in the U.S. But that quick growth
spurt is coming with some growing pains. Julie Grant
reports:

Transcript

Products labeled “organic” used to be associated with
hippie culture. Ever since the National Organic Standards
went into effect five years ago, organic has become big
business. Sales of organic products now total about 20-billion dollars a year in the U.S. But that quick growth
spurt is coming with some growing pains. Julie Grant
reports:


Kara Skora is a part-time college professor, and her family
doesn’t make a lot of money. She’s wearing a hand-me-down
sweater. She’s been eyeing some bracelets at this Target
store, but she quickly walks away. She isn’t going to
spend her money on something so frivolous. Instead, Skora
goes to the dairy case and pulls out a carton of organic
milk. At $3.50, it’s nearly double the price of a regular
half gallon. But Skora thinks the higher cost is worth it
for her two sons:


“Because it’s the one thing. I mean, we don’t go out to
dinner, we don’t waste money on things. We don’t have much
money to spend. But I figured, this is becoming their
bodies. This is becoming their bones and their flesh, and what
little they have, they’re both skinny little boys. So I’m
willing to go into debt to get organic milk.


Julie Grant: “You really go into debt?”


“Oh yeah, we’re in credit card debt. I think a couple
thousand dollars of that every year is organic milk. It’s
the one thing we splurge on.”


Skora used to have to go to a health food store to find
organic milk. These days, she can buy it a lot of places.
And whether she’s buying it at Target or somewhere else,
she trusts that the government’s organic label means the milk
meets certain standards.


It used to be, a label that said “organic” could mean all
kinds of things. Different state agencies and private
organizations each had their own organic standards. Each
trained their own people to inspect farms – to make sure
farmers were meeting their organization’s rules.


Then, five years ago, the US Department of Agriculture
launched the National Organic Program. Now, the people who
inspect organic farms are all looking at the same set of
rules: the USDA’s national standards.


A national standard means farmers know what they need to do
to sell milk as organic in every state. So now big dairy
farms are churning out organic milk to be shipped out
across the nation.


Leslie Zuck is director of Pennsylvania Certified Organic,
one of the certifiers for the USDA. Zuck says the national
program has some problems. The standards aren’t always
specific, so it can be difficult for certifiers and farmers
to know if they’re doing the right things. For instance,
one big concern is how long dairy cows get to be out on grass:


“You go out there and you say, we don’t think enough
pasture, and they say how much is enough and we say, well, we don’t really know but we don’t think you have
enough.”


Since some rules are a little fuzzy, some certifiers are more
lenient than others:


“Some certifiers have interpreted that part of the regulation as
not really requiring that cows have pasture all the time, and that they don’t
really have to have a lot of grass to eat, they just have to be out there walking around few hours a day.”


Zuck says some dairy producers find out which agencies will
interpret the standards the way the farmers want, and hire
those certifiers:


Barbara Robinson: “Well, that shouldn’t be the case.”


Barbara Robinson is USDA administrator of the National
Organic Program.


“Certifying agents should all be applying rules in the same
way.”


Robinson concedes many issues, such as the required amount
of pasture, need to be clarified in the national rules.
Some environmentalists were appalled that a large dairy
producer in Colorado was certified organic. Aurora Farms
confined its cows indoors for nine months out of the year.
Robinson says the USDA considered revoking the company’s
certification, but instead signed an agreement – and she says Aurora
Farms has been improving its practices:


“I don’t have any problems telling consumers who go into
retail market and purchase organic milk at Wal-Mart that
they are purchasing properly labeled certified organic
milk. They can feel comfortable with that.”


And Wal-Mart and Target are exactly the kinds of retailers
that Aurora Farms supplies with its organic milk.


Meantime, the people who buy that milk say they expect the
government to make sure the dairies are living up to the
national standards. Especially since customers like Kara
Skora have to sacrifice so much to pay the higher prices of
milk with an organic label.


For the Environment Report, I’m Julie Grant.

Related Links

Farmers Work to Conserve Water

Some experts say water will be the “oil” of the next generation. As it become
more scarce, prices are going to go up. For farmers, that’s serious business.
Kyle Norris recently spent time with several farmers who say they think
about water constantly:

Transcript

Some experts say water will be the “oil” of the next generation. As it become
more scarce, prices are going to go up. For farmers, that’s serious business.
Kyle Norris recently spent time with several farmers who say they think
about water constantly:


Anne Elder and Paul Bantle are farmers, and they’re pretty hard-core about
water. They keep a hollowed-out rock — it’s like a natural bowl — next to
the barn, and every morning they fill it with fresh water for the farm’s
smaller animals:


“And this amazing thing the cat comes and drinks, the chipmunks come and
drink, the birds come and drink and the bees all drink from the same stone.”


These folks consider water to be a valuable resource. They use it to grow a
variety of fruits and vegetables on their eleven and a half acres. The farm is
a biodynamic farm. Which means it’s organic, but it kind of goes a few steps
further. Anne Elder says biodynamic farming emphasizes healthy soil, and
how to make soil benefit the most from water:


“Healthy soil means it’s alive, it’s active, it’s not compressed but fluffy. It
will have a lot organic matter which will make it more sponge-like rather
than compacted hard tight soil. So when it does rain or when moisture does come,
fluffy soil can take that in and it can just drain through and the roots can
absorb it.”


They till an organic compost into the soil. It’s made of manure, vegetable
matter, hay, and straw. And as biodynamic farmers, they spread herbal teas
on their fields. They do this to feed the plants, and to fight-off problems like
fungus. Their farm is in southeastern Michigan and they get plenty of rain
storms. Paul Bantle says they try to take as much advantage from the rain as
possible:


“Rainwater is way better than any kind of water you’re going to pull from
earth. Irrigation water is cold when it comes from 65 feet down, it’s cold.
Whereas rainwater is warm, in the summer, obviously. And in the late spring
and early fall.”


The thing about cold water is that it shocks plants that have been sitting in
the warm sun all day. And that’s no good. When they need to water the
fields, they pump water from a 65-foot well.


Bantle says he thinks long and hard before using this water for irrigation. He
doesn’t want to dig down further to tap deeper aquifers, even if that means
that the crops will go through a hard time:


“It’s an issue. I mean it’s a huge problem. So definitely I try to be very
conservative about pulling water for irrigation.”


Basically, there are two main irrigation techniques typically used in farming. The first is
drip or trickle irrigation, and this is what Bantle and Elder use. It’s a slow,
easy method that takes time for the water to soak deep into the soil. It’s kind
of like a light, slow rain.


The other technique is overhead irrigation. Picture your garden hose on
spray, with overhead irrigation the water sprays all over. The downside is
that it wastes water because it evaporates and runs-off from the fields.


Lyndon Kelley is an irrigation educator with Michigan State University and
Perdue Extensions. He says drip irrigation is like a mini-van and overhead
irrigation is like a school bus:


“It’s sort of like are you going to take three or four kids to the baseball game
after school each day, well then you’re going to take the mini-van. But if
you’re going to take fifty kids to the baseball game after school every day
then you’re going to want a school bus.”


So, drip is typically used on smaller operations and overhead is usually
used on the larger ones. But Kelley says drip irrigation can be used on larger
farms. It depends on how the roots of the plant take-in water. Grape
vineyards, tomato plants, and some other vegetables respond well to drip
irrigation.


The farm that Anne Elder and Paul Bantle run is a relatively small operation.
They pay a lot of attention to their crops and they water them accordingly,
and all that effort takes a thought and labor:


“It’s almost like a holding-back mentality. How can I let these plants do
what they need to do, until which time the rains will come.”


Farmers are going to have to reevaluate the ways in which they use
water. Some scientists believe climate change will make some places much
drier, and a growing population is already putting heavier demands on the
existing water sources.


For the Environment Report, I’m Kyle Norris.

Related Links

Farms Keeping Up With Chefs

  • Jesse Meerman is a 4th generation Dutch dairy farmer in West Michigan. He's the family cheesemaker. Here, he's cutting a big vat of curdled milk into cheese curds. (Photo by Rebecca Williams)

Chefs are always dreaming up the next big dish. Lately, it’s been
trendy for restaurants to showcase locally-grown farm products and meat
from livestock that’s been raised on a pasture instead of in a feedlot.
But Rebecca Williams reports just because something’s hot in the
kitchen… it doesn’t always mean a better payoff for farmers:

Transcript

Chefs are always dreaming up the next big dish. Lately, it’s been
trendy for restaurants to showcase locally-grown farm products and meat
from livestock that’s been raised on a pasture instead of in a feedlot.
But Rebecca Williams reports just because something’s hot in the
kitchen… it doesn’t always mean a better payoff for farmers:


(Sound of water running, dishes clanking)


It’s 11 am at Sweet Lorraine’s Cafe. But it’s not too early for beer.


Chef Lorraine Platman is whipping up the first batch of her new fish
and chips. She’s using locally-milled flour and locally-brewed beer:


“I shouldn’t give you my whole recipe because it’s going to be an
absolutely fabulous beer batter. But it’s got a little baking
powder… the beer is what accelerates it and makes it nice and
crispy.”


(Sound of whisking)


Platman owns the three restaurants that bear her name, so naturally she
calls the shots. For her, this means getting ingredients close to home
and as close to nature as possible. Platman says fresher food tastes
better.


But it’s also about how a product performs when you cook with it. She
swears by the eggs she gets from local chickens that are raised without
antibiotics or hormones.


But Platman says it’s not easy getting local ingredients year round
especially during northern winters, so it means being flexible:


“I have a vivid imagination so I come up with some weird ideas but they
work and the guests really like them. They get very excited when they see
either Michigan grass-fed beef or chicken on the menu, they’re just enthused
by it and we’re buying from our neighbors so it makes us feel good I
think.”


Platman says the restaurant industry is competitive and always
changing. You have to serve food that excites people. She says chefs
pay a lot of attention to what their guests like.


The National Restaurant Association recently surveyed chefs around the
country. Locally-grown foods, organic produce and meats and cheeses
from grass-fed animals all made the top ten list. They’re expected to
stay trendy for at least the next year.


For the farmers who grow these products, all of this can look appealing
on paper. Smaller family farms are slowly disappearing in favor of
much bigger operations. Getting into new markets can mean staying in
business. But many small farmers say there’s a gap between the promise
of new markets in restaurants and the reality.


(Sound of cheese-making)


Jesse Meerman raises pastured dairy cows three hours west of Sweet
Lorraine’s Cafe. His farm supplies the Cafe with organic cheese.
Meerman is the family cheesemaker. He’s cutting a big vat of cheese
curd into millions of tiny pieces:


“Today we’re making Gouda cheese and a variety of it is Leyden, which has
caraway seeds in it.”


Meerman says they used to only sell their milk. But they wanted to
make more money by selling aged organic Dutch cheeses. They sell to
retail stores, farmers’ markets and restaurants. With the help of a
distributor they’re starting to get on menus in Chicago.


Meerman says restaurants are by far the toughest new markets to break
into:


“Being a farmer, it’s completely opposite of the way I am because we’re
connected to the land… this is our place, you know? We want to have our
business right here and we’re so stable and to a fault almost, because
farmers don’t change, that’s one of our biggest flaws. And chefs –
they’re opposite, they’re always changing. And it’s hard to keep up
with them.”


Chefs say they just want what they want when they want it. They’re not
always willing to wait for farmers to catch up.


Rich Pirog is with the Leopold Center for Sustainable Agriculture. He
says farmers need some help to adapt to chefs’ changing needs. He says
more investment in infrastructure at the state and local level would be
a start:


“We need to be able to make the case for investment in these types of
foods and if we can’t make that case then it’s likely we won’t see local
foods be able to scale up to the levels that I think people are wanting them to be
available in every store, at every restaurant.”


Pirog says farmers also need to have something solid to take to the
bank. They need to prove to their banker that these new restaurant
markets are real before they can get loans. They need loans to buy new
equipment that helps them produce more or different products for chefs
– and to keep quality high.


But mostly, whether or not restaurants can become sustainable markets for
farmers depends on the whims of chefs.


For the Environment Report, I’m Rebecca Williams.

Related Links

Community Supported Farms Cropping Up

  • The Sippel Family Farm has over 120 varieties of 40 crops for their shareholders. (Photo courtesy of Ben and Lisa Sippel)

Late summer is the time residents of the
agriculture belt see an abundance of locally-grown
produce. Farmers’ markets in urban areas and farm
stands along rural roads bring growers and buyers
face to face. A fairly new idea in farming is geared
toward turning this seasonal connection between
farmers and consumers into a year-round
relationship. Christina Morgan reports:

Transcript

Late summer is the time residents of the
agriculture belt see an abundance of locally-grown
produce. Farmers’ markets in urban areas and farm
stands along rural roads bring growers and buyers
face to face. A fairly new idea in farming is geared
toward turning this seasonal connection between
farmers and consumers into a year-round
relationship. Christina Morgan reports:


Ben and Lisa Sippel are among a few hundred families
in the US who approach working the land differently
from other farmers. Like any farming, their days are long during the growing season, the work is hard and the weather is the big variable. Unlike most farmers, the
Sippels receive money from consumers before the first
seeds are planted.


These consumers pay up front for a share of the year’s
crop, and the Sippels supply them with produce for 30
weeks. That is how Community Supported Agriculture
works. Lisa Sippel describes it as an adventure:


“We’re both very happy here and can’t imagine doing anything
else.”


Ben Sippel is more pragmatic:


“A little bit of romance is a good thing for sustainable agriculture, a
heavy dose of reality is also a good thing for agriculture.”


Ben Sippel is on a mission. He majored in
Environmental Studies and Geography in college. After
hearing about all the problems facing agriculture, he
set out in search of solutions. In Sippel’s view,
agriculture must be sustainable in 3 ways:


“We feel strongly that sustainable agriculture has to be sustainable ecologically, basically respecting the
eco-system that is our farm, but it also has to be sustainable
economically. You can rotate crops, you can not use chemicals, you can do all this stuff, but if you can’t
afford to do it or you have to get money from an outside source to continue doing it,
then the sustainable system if you will is flawed.”


Sippel believes social sustainability is just as important
as ecological and economic sustainability. He says
farming should allow families to take an occasional
vacation, set aside money for retirement and pay their
children a fair wage for work they do. Sippel says
farmers too often end up selling their land to finance
their later years. That land might also go out of farming and into development. Ben and Lisa Sippel want to make sure their son Charlie, born in February, has a chance to continue working their farm if he chooses.


While the typical farmer plants and harvests a henful of crops, the Sippels plant 120 varieties of 40 crops. They harvest at least three times per week so they can deliver to
their 175 subscribers. Harvests and deliveries go on for 30 weeks each year.


Looking over the acres of carefully cultivated produce and peering into greenhouses where hundreds of tomato, pepper and other plants flourish in the ground, it’s easy to imagine how exhausting and isolating this work is. But standing with Ben Sippel at a farmers’ market where he visits with subscribers and carefully measures out this week’s produce, it’s equally easy to see the connection between grower and consumer.


These consumers are sharing the risks of
food production. But in return, they know how and
where their food is grown. They’re encouraged to visit the farm. They know if the produce is organic.
And they know Ben Sippel is aware of the impact his
farm has on the environment. This year, shareholders
paid 560 dollars for their produce from the Sipple
Family Farm. Shareholder Andy Ingraham Dwyer puts
that in perspective:


“It’s a little more expensive, but I honestly think that expense is worth it, so long as I can actually look the farmer in the eye when I’m taking it from him. That means a whole lot to me.”


Ben Sippel says closer ties to consumers are an important part
of overall sustainability. In turn, some of the subscribers are
happy to find a local grower, so they don’t have to contribute
to the burning of fuel to ship food from other states or other
countries. Isiah Harris says buying local produce saves energy,
and he thinks it also means better food for his table:


“Oh yeah, it’s right out of the ground. I mean, some of this stuff was probably picked this morning. The nutrition is going to stay in tact a lot better when it’s not shipped so far.”


Ben Sippel says some people come to realize that the weather on the farm as a direct impact on the produce they receive:


“On their computer desktops, they have our zip code in to check the weather, they know where the farm is and they’ll look at the weather on the local news and they’ll say, ‘We didn’t get rain but it looked like you got rain, did you get rain?'”


Community Supported Agriculture is complex hard work — with benefits. Consumers receive fresh, quality food and a
better understanding of what goes into growing that food.
Farmers Ben and Lisa Sipple have a chance to get to know
their customers and the freedom to seek solutions for some of
the many problems facing agriculture.


For the Environment Report, I’m Christina Morgan.

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Harnessing the Power of Permaculture

  • Jan Spencer (pictured) removed his driveway to make room for more landscaping features. This is part of the concept behind "permaculture," the practice of using resources on-site to fulfill as many needs as possible. (Photo by Ann Dornfeld)

The word “suburbia” conjures up sprawling developments, huge lawns and
long commutes. It’s not the most eco-friendly arrangement. Jan
Spencer lives in the suburbs and he wants to change their reputation. His
version of home improvement is making his quarter-acre property as
energy-independent as possible. As Ann
Dornfeld reports, Spencer calls the process “suburban renewal:”

Transcript

The word “suburbia” conjures up sprawling developments, huge lawns and
long commutes. It’s not the most eco-friendly arrangement. Jan
Spencer lives in the suburbs and he wants to change their reputation. His
version of home improvement is making his quarter-acre property as
energy-independent as possible. As Ann
Dornfeld reports, Spencer calls the process “suburban renewal:”


When you get to Benjamin Street, you don’t need to look at house
numbers to find Jan Spencer’s place. His is the one with a jungle of berry
vines instead of a yard. Oh, and if you drove here, you’ll need to park on
the street:


“I removed my driveway early on when I moved here because I didn’t
need space to park five cars. So I took my driveway out and I kept a lot of
my driveway to make landscaping features!”


Spencer stacked pieces of the broken driveway to line two ponds. He
collects rainwater in a huge tank out back and fills the ponds with it:


“But that’s a habitat! There’s pollywogs in there, there’s fish in there, there’s
little water skimmers.”


This is more than just funky, utopian landscaping. It’s permaculture. That’s
the practice of using natural resources found on-site to fulfill as many
needs as possible. Permaculture takes the trend of “buying local” up a
notch. You don’t just eat organic asparagus grown 20 miles away, or heat
your home with wind energy from across the state. You produce those
things yourself, at home.


Even in a vinyl-sided tract house in the suburbs, Spencer says, there are still
plenty of natural resources available:


“Soil… sunshine… and rainwater.”


And, he says, multi-purposing can make the most of the space available.
For instance, Spencer converted his carport into living quarters for
roommates. That creates a higher-density living arrangement. Next, he
plans to grow watermelon or squash on the roof.


“When you really start looking around a location with a set of
permaculture eyes, ‘How can I use this space most effectively?’ even
familiar places take on a really different kind of an appearance.”


Spencer knows not many people are willing to tear out their driveways to
have more room for raspberries, but he says there are plenty of simple
ways to harness a suburban home’s energy potential. Solar panels on his
roof heat his water for the warm half the year. Low-tech systems work, too,
like composting and watering the garden with a can instead of soaking it
with a hose or sprinkler.


To see which of Spencer’s suburban renewal methods might work for the
average family, we go next door to visit the Finneys. Dan is a firefighter.
Eden stays home with their young daughters, Peyton and Madison. The
girls like to raid Spencer’s berry patch. But the Finneys are pretty fond of
their grass lawn. Their minivan and RV are parked in the intact driveway.


Eden says the couple does want to make their home more energy-
efficient, but for different reasons.


“For him, definitely it’s cost. But for me, the environment plays a big part in
it.”


The Finneys already grow fruits, vegetables and herbs in raised beds out
back. And they installed energy-efficient windows:


“It knocked our bill down considerably this last winter. That was a good
thing to do for us.”


Spencer and I wander out to the Finneys’ covered back porch. Spencer
says the Finneys could close it in with removable clear panels to lower
their heating bill even further:


“The solar orientation here is perfect. So part of the year it’d be totally
open like this, and part of the year this place could actually be helping to
heat the house.”


“Huh. Didn’t even think about that!”


Spencer says the trick is to look at under-utilized spaces, like the
boundaries of the Finneys’ property:


“And having some kind of grapes, kiwi fruit, some type of edible vine
growing along the front of that fence.”


“We talked about doin’ that and we will do that. We’re gonna build a trellis
there. I just haven’t got around to it. As you can see, this is the project
house. And we do want to grow some kiwi. And they can grow really fast.”


Spencer’s ideas are going over pretty well, so he decides to go out on a
limb.


“Okay, I’ll just suggest something. What would you think of the idea of
having a 1600-gallon water tank up on blocks there to help water your
garden?”


“No.”


“No.”


“Maybe one behind the shop, and do the same kinda thing back there
where it wouldn’t be in the middle of our yard.”


“Ah, okay, so it’s the idea of where something like that would be.”


“Probably. Yes.”


“Yeah!”


Spencer needs this kind of feedback as he gets ready to take his
suburban renewal philosophy on a speaking tour. He’ll be talking to
longtime permaculture activists as well as more mainstream suburban
residents who just want to make a dent in their utility bills.


For the Environment Report, I’m Ann Dornfeld.

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Growing Zones Warm Up

  • The National Arbor Day Foundation's revised hardiness zone map. (Photo courtesy of the National Arbor Day Foundation)

If you’ve been thinking about landscaping your yard, you should know things have
changed. The climate is warming so quickly that one organization has changed the
plant hardiness zone map. That’s the little map you sometimes see on the back of
seed packets. Lester Graham reports… you might want to check out the new map
before you spend hundreds of dollars on a tree that might not live long in your
warmer zone:

Transcript

If you’ve been thinking about landscaping your yard, you should know things have
changed. The climate is warming so quickly that one organization has changed the
plant hardiness zone map. That’s the little map you sometimes see on the back of
seed packets. Lester Graham reports… you might want to check out the new map
before you spend hundreds of dollars on a tree that might not live long in your
warmer zone:


You know, I’ve talked to a lot of gardeners and homeowners who do their own
landscaping about this plant hardiness zone map change, and at first they’re
kind of astounded. The growing zones are changing? Because it’s getting warmer?


But then, they sort of pause and think for a moment… and usually say something like,
“That makes sense.”


The United States Department of Agriculture issues the plant hardiness zone map.
It’s basically a map of the annual average low temperatures that helps folks figure
out what they can plant and expect to survive. But the USDA hasn’t updated its map
since 1990.


The spokesman at the National Arbor Day Foundation, Woody Nelson – I kid you not,
the Arbor Day guy’s name is Woody – Woody says his organization issued a new
map because it really needed to be updated:


“You know, people were asking us to help out, you know, ‘This old USDA map just doesn’t
seem to work for us anymore. I don’t think it’s accurate. What can you do to help?’
So we took it upon ourselves to give tree-planters the most up-to-date information
that we could.”


So the National Arbor Day Foundation looked at the low temperature data gathered
by the National Oceanic and Atmospheric Administration since 1990, and the people
were right: things are warming up:


“And over that 15-year span that we used, much of the country had warmed a full
hardiness zone.”


And there’s a ten degree difference from one zone to the next. It shows a real on-
the-ground trend.


Richard Andres is with Tantre Farm. They grow organic produce for farmers’
markets like this one in Michigan. Andres didn’t know about the new Arbor Day
Hardiness Zone map, but it makes sense to him. He says he’s seeing more
extremes:


“You know, last winter was unusually warm. The winter before, unusually warm.
So, we really didn’t even get a decent freeze. We had a huge amount of bugs the
following spring. So we are noticing more extremes.”


But a farmer or gardener can adjust things for annual plants. Long term, you’re
probably wondering whether you can now plant that dogwood or whether you
should plant that spruce from up north.


(Sound of sprinkler)


Phil Walsh sells a lot of trees at Lodi Farms nursery. He knew about the new Arbor
Day Hardiness Zone map. But, he says there’s a lot more to think about than just
the annual average low temperature when you’re thinking about planting:


“Cold is not the only, or really the most, important factor when determining plant
hardiness. Questions like soil: is it well-drained; is it not; is it wet; is it dry; is it acid
or is it alkaline; do you have wind; do you have shade? Questions like this: is it high
in organic material or low in organic material? These tend to have more impact on
whether or not plants survive than strictly the zone rating.”


Walsh says the trees are pretty tough, and most of them can adapt:


“Yes, things have warmed up over the last 15 years and they may well continue or it may change and it may go down. Pick a good, hardy plant that’s well-suited for your soil
and typically one that’s native here, that’s gone through these temperature changes
in the past and I don’t expect anybody’s going to have any problems with them.”


That’s not to say that every kind of tree is taking this in stride. For example, black
spruce trees adapted to Canadian and upper New England cold might not be such a
good choice as far south as it’s been grown in the past.


Woody Nelson at the National Arbor Day Foundation says trees native to the North
are starting to be affected by the warming climate:


“There’s a whole lot of white pines that have been planted in Georgia, in the South
as a nice landscape tree over the years. And now those white pines are coming
under a little bit of stress. The native lodge pole pines, the native loblolly pines in the
deep South, again native species are something that we want to promote and stick
with.”


So, the basic rule is: if the plant hardiness zone map has shifted one growing zone
warmer in just 15 years, you’ll probably want to stick to trees native to your area, or
from just a little south of you just in case this warming trend sticks around for a while.


For the Environment Report, this is Lester Graham.

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