Study: Going Green Without Going Broke

  • A study finds that companies can be environmentally friendly and still make a profit(Source: Man-ucommons at Wikimedia Commons)

Critics of environmental regulations
often say the restrictions are bad for a
company’s bottom line. But Rebecca Williams
reports a new study finds companies can find
ways to offset the costs:

Transcript

Critics of environmental regulations
often say the restrictions are bad for a
company’s bottom line. But Rebecca Williams
reports a new study finds companies can find
ways to offset the costs:

Researchers looked at more than 2,000 manufacturing plants in seven countries.

Nicole Darnell is an assistant professor at George Mason University and the
study’s author.

She says it’s true that the tougher the regulation, the more it tended to lower a
company’s profits. But she says some companies were able to break even.

“Those companies that are proactive and seek to do right by the environment
can offset or eliminate the cost of regulation and potentially get ahead of the
curve.”

Darnell says that’s still a pretty rare case. But she says some of the most
successful cases are companies that reduce energy and water use in their
manufacturing processes.

For The Environment Report, I’m Rebecca Williams.

Related Links

Toxic 100 Companies

  • A layer of smog over upstate New York at sunset on October 21, 2000 (Photo courtesy of the Earth Science and Image Analysis Laboratory, Johnson Space Center)

Researchers have identified the top corporate
air polluters in the country. Mark Brush reports:

Transcript

Researchers have identified the top corporate
air polluters in the country. Mark Brush reports:

The Environmental Protection Agency identifies what factories around the country are
polluting. But sometimes it’s hard to know who owns those factories.

Researchers at the University of Massachusetts sorted that out. They name the
companies on their Toxic 100 list. Turns out – a lot of the companies that make the most
money, are often making the most pollution.

DuPont, Nissan Motor, Archer Daniels Midland, the Bayer Group, and Dow Chemical
top the list.

Michael Ash is the co-director of the Political Economy Research Institute. He says
everyone has the right to know who is polluting their air.

“So in terms of the citizen seeing this report, I hope that she or he could use this as a tool
for thinking about exposure in her own community and to limit that exposure.”

But to limit your exposure – Ash says you first have to know what company is
responsible.

For the Environment Report, I’m Mark Brush.

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Interview – Greening the Business World

Some businesses once considered
‘bad actors’ by environmentalists are now being
praised for leading the ‘corporate greening’
movement. Lester Graham spoke with an advisor who
helped some of those companies, John Elkington.
Elkington is the founder of the consulting firm
SustainAbility. He says not all corporations have
realized the importance of becoming more
environmentally-friendly at the same time:

Transcript

Some businesses once considered
‘bad actors’ by environmentalists are now being
praised for leading the ‘corporate greening’
movement. Lester Graham spoke with an advisor who
helped some of those companies, John Elkington.
Elkington is the founder of the consulting firm
SustainAbility. He says not all corporations have
realized the importance of becoming more
environmentally-friendly at the same time:


JE: Around the world, different regions are in very different places
and companies are in different places as a result of that. In the
United States you’ve had a period of, to some degree on issues like
climate change, denial. And that’s beginning to break down, and it’s
breaking down very rapidly. So you see companies, for example in the
financial sector like Goldman-Saks, talking about the environment and
green issues in a very, very different way than they would’ve done a
few years ago.


You see General Electric, which hasn’t been a great ally of
environmental movement, launching it’s Ecomagination initiative. And
initially, people dismissing that very much as greenwash, but when you
look at the numbers, very serious growth going on inside that business
and some of these areas. And then, perhaps to top it all, you see Wal-
Mart, most peoples’ sort of bogey company in a way, announcing some if
its initiatives around renewable energy, energy efficiency, sustainable
fisheries and so on. And in a sense, it almost doesn’t matter whether
Wal-Mart is serious or genuinely wanting to go green or whatever. This
stuff is starting to cascade through the supply chain. They have 61,000
vendors, these companies around the world. And the work that we do with
companies, they’re saying, whether they’re 3M, or Dupont, or Dow…
they’re saying this company is serious and it’s driving us to do things
we hadn’t previously thought were possible.


LG: Let’s look at consumer level. I think typically, most people are
not spending a lot of time researching which brand of corn flakes is
most carbon-free or sustainable. I think most people make their
decisions on commercials or packaging at the store. How can they make
better choices about sustainable products or companies?


JE: You’re absolutely right. I think most people rely on things like
brands. I mean, they trust a brand or they don’t and they hope a brand
will deal with environmental or fair trade or whatever issues
appropriately. But there are certain moments when things start to speed
up, and this is one of them, and then a different set of actors come
in.


I mean, traditionally, the activist campaigning groups, the NGOs, and
so on, play an incredibly important role in denting brands or building
the credibility of particular brands. And increasingly you get these
standards around environmental and fair trade issues. But I think
actually the key actors at the moment – this is certainly true in
Europe and my own country, the United Kingdom – you’re seeing
supermarkets getting involved again. They did it in the late 80s, early
90s, they played a very important role. That has a huge knock on
impact.


LG: Let’s talk about the energy sector for just a moment. We’ve seen a
lot of renewable energy being built around the world lately. But we
seem to see a lot of power companies, some oil companies still digging
in their heels and fighting tooth and nail to keep things just the way
they are. Are we going to see a sea change in the energy sector like we
are beginning to see in many of the other sectors of the economy?


JE: That’s a very difficult question to answer because I think you’re
going to see several different trends at the same time. You’re going to
see for example, the coal industry, Peabody and people like that,
digging in and saying basically, we’re going to burn a huge amount of
coal. Yes it’s going to have to be clean coal but you’re going to have
that trend. You’re going to have the Exxon Mobiles of this world trying
to look a bit more civilized and say we’ve been misunderstood, we’ve
got to communicate better and so on… But basically still, anti-
climate change is a big issue.


And then you’ve got a bunch of actors. In Europe, you’ve got companies
like Statoil, BP, Shell, who’ve actually gone through that tipping
point quite a number of years back, basically believe climate change is
a reality… Still thing fossil fuels is a very large part of our
energy future, but still starting to explore renewables and energy
efficiency and so on. So I think you’ve got a differentiation and I
don’t think this is an issue of leopards changing their spots. I mean,
some of the companies that are finding this very difficult to deal with
will continue to find it very difficult to deal with even if they
become a bit more sophisticated on the communication front.


HOST TAG: John Elkington is the founder of the consulting firm
SustainAbility. He spoke with the Environment Report’s Lester Graham.

Related Links

Corporate Campuses Go Green

  • While new factories take up a lot of land, some corporations, such as GM, are setting aside acres for wildlife on corporate campuses. (Photo by Dustin Dwyer)

About a quarter of all private property in the
U.S. is owned by corporations. In the past, many
companies have gone to great expense to maintain
their property with manicured landscaping and green
lawns. Now, as environmental issues are becoming an
important focus in the business world, more
corporations are turning their land into wildlife
habitats. As Gretchen Millich reports,
they are finding it’s good for the environment and
it’s good for business:

Transcript

About a quarter of all private property in the
US is owned by corporations. In the past, many
companies have gone to great expense to maintain
their property with manicured landscaping and green
lawns. Now, as environmental issues are becoming an
important focus in the business world, more
corporations are turning their land into wildlife
habitats. As Gretchen Millich reports,
they are finding it’s good for the environment and
it’s good for business:


Setting aside land for wildlife is becoming a big trend among
corporations in the US. For example, near its plant in Muscatine, Iowa,
the Monsanto Company set aside a 500-acre sand prairie. It’s home to
some rare species, including the Illinois mud turtle. Just outside of
New York City, Exxon Mobil is protecting 750 acres as a habitat for
birds like wild turkeys and wood ducks.


Bob Johnson is president of the Wildlife Habitat Council.
The council brings together businesses and environmental groups to
conserve and restore natural areas. His group has helped set up
hundreds of wildlife preserves at corporate facilities:


“Most of our members are not recognized as being very green and I think
that is really changing now because many companies are trying to find
ways of being a lot more conscientious about materials and energy. But
the real bottom line is habitat. Habitat is the greatest factor in the
control of the decline of species on the planet and I think companies
are realizing this is important for them to do.”


Johnson says there are lots of advantages to being green in the world of
business. Studies show that employees are happier and more productive
when they work for a business that shares their values. Also, it’s much
less expensive to maintain a wildlife habitat than to fertilize and mow
several acres of grass.


Bridget Burnell works at a new General Motors assembly plant near Lansing, Michigan.
Burnell is an environmental engineer. She oversees 75 acres on the factory grounds
that’s been set aside as wildlife habitat:


“What we’re walking up to right now is the first major wetland that you
come across. This is what all the employees can see as they are
driving along the main road east of the plant.”


It’s an unlikely spot for a wildlife refuge: on one side a sprawling
automobile factory, on the other, the intersection of two major
highways. It’s noisy, but still somehow serene.


Birds, turtles, muskrats, and frogs all live here undisturbed. A great
blue heron is flying over the wetland and in the distance, we see three
whitetail deer. Burnell says on nice days, teams of employees come here
to take care of the grounds and sometimes they work with community
groups:


“We’ve had about 20 events this year that we’ve had different community
organizations out here. Some of it’s directly related to educational
type things, like learning about the wetlands and the prairie
and different types of habitat. Others are specific to a particular
project, maybe wood duck boxes or song bird boxes, that type of thing.”


This factory is the only automotive plant to receive certification from
the US Green Building Council for Environmental Design and Construction.
GM saves about a million dollars a year in energy costs and more than 4
million gallons of water. And although there’s no direct cost savings on
a wildlife habitat, GM is finding that preserving natural areas can
improve the company’s image in the community, and also with its
customers and investors.


Bob Johnson of the Wildlife Habitat Council says these wildlife projects
are attractive to green investors, who choose stocks based on how a
company deals with the environment. He says some investors believe that
environmental responsibility is a reflection of how a business is
managed. And a lot of that information is available on the Internet:


“The individual on the street can do that today. They can evaluate this
kind of information and make judgments. So I think people are looking
for ways of distinguishing where they are placing their resources.”


Johnson says since corporations are the largest group of landholders,
they’re in a good position to slow down the fragmentation of wildlife
habitat. He says corporate leaders are discovering that with a little
effort, they can win friends and gain a competitive advantage.


For the Environment Report, this is Gretchen Millich.

Related Links

Ten Threats: Bottled Water Diversion Debate

  • Some bottling companies, such as Besco, sell water, but keep it in the Great Lakes basin. Some others bottle it and ship it out of the region in great quantities. (Photo by Lester Graham)

Experts say one of the Ten Threats to the Great Lakes is water withdrawal. Water is taken from the Great Lakes for agriculture, industry, and public drinking supplies. Lester Graham reports there are many ways that water is used and shipped out of the Great Lakes basin, but few are more controversial than bottled water:

Transcript

Experts say one of the Ten Threats to the Great Lakes is water
withdrawal. Water is taken from the Great Lakes for agriculture,
industry, and public drinking supplies. Lester Graham reports there are
many ways that water is used and shipped out of the Great Lakes basin,
but few are more controversial than bottled water:


(Sound of bottling plant)


I’m watching big clear-blue water bottles, the kind you see on water coolers, are
bouncing along on a conveyer to be washed and then filled with water.
Chuck Swartzle is the President of Besco Water Treatment…


“Uh, we treat it – it’s well water – we treat it, purify it with reverse
osmosis, sanitize it, filter it and bottle it.”


Besco also bottles water in smaller containers, the kind you might buy at
the convenience store.


All of Besco’s customers are within the Great Lakes basin, so the water
will eventually make its way back to the lakes, but some bottlers
distribute water far outside the basin.


One of Pepsico’s Aquafina bottled water plants gets its water from the
Detroit River, which connects the upper Great Lakes to the lower lakes.
Aquafina’s bottled water is distributed inside and outside the basin. That
means Great Lakes water is being trucked away. It’s a net loss of water to the
basin.


That’s not anything new. Water from the Great Lakes basin in the form
of beer from Milwaukee or milk from Minnesota or any of the other
products you can think of that are mostly water are shipped far and wide
and have been for a long time, but some environmentalists say trucking bottled water
away is different. They argue it’s a lot like a recent attempt to take tanker ships
of Lake Superior water to Asia. It’s not like a value-added product that’s made
from water, it’s just water.


Bill Lobenherz is a lobbyist for the Michigan Soft Drink Association.
He says bottled water is a value-added product, just like the many others.


“Indeed, there’s a lot more water in lumber, for example, Christmas
trees, and sometimes a lot less value added to it too. You don’t have to
do that much to cut it and ship it. Cherries, baby food and other non-
consumable products like paint. What about the water we have to put in
the automobile radiators? I really don’t know that there is a distinction
there. It seems to be more of a misplaced perception than it is any kind
of environmental reality.”


“I guess I’m having a hard time getting my head around the difference
shipping water out in a truck-load of bottles and shipping it out by
tanker. What’s the real difference there?”


“I think the difference is that there’s the fear that if it’s by tanker in those
quantities, that it could be abused. If it’s in bottles, it’s really quite
controllable, because there’s so much more value added to put it in small
bottles.”


Not everyone is buying that argument.


Dave Dempsey is the Great Lakes advisor for the environmental group Clean Water Action.
He says the most recent debates about water withdrawals started when that shipping company
planned to take about 156-million gallons a year to Asia. Dempsey says a single new bottled
water plant trucks away even more than that.


“The Nestle’ project, a single project in Michigan that has been sited and
is operating takes 168-million gallons per year. So, the volumes can be
greater in bottles than in tankers.”


But that’s still not that much water compared to other uses.


According to figures in a report by the Great Lakes Commission, the
cities and industries around the Great Lakes withdraw more than 43
billion gallons a day. Much of it is used and returned to the lakes, but
nearly two billion gallons a day is lost. It’s not returned to the lakes
because it evaporates or it’s incorporated into products. Two billion
gallons a day makes the Nestle’ bottled water plant’s 168-million gallons
a year seem minor.


But Dave Dempsey argues there’s a more sinister concern. He believes
if water is treated like any other commodity, large corporations that can
profit from it will begin to horde it, and control it.


“You will hear bottled water companies say that they’re just another user
like a farmer or a manufacturer or even a city water supply, but they’re
not because they’re asserting private ownership of a public resource and
if we essentially allow that by not putting controls on the water-for-sale
industry now, I’m afraid the Great Lakes may become the world’s largest
privately owned reservoir.”


A recent agreement between the states and provinces around the Great
Lakes allows bottled water to be shipped out in bottles as large as five-
gallons, but some environmentalists say that’s a slippery slope. They say
corporations will soon be asking why just five gallons? Why not 55-
gallon barrels? And then, tankers.


The bottling industry says the environmentalists are making a big deal
out of nothing, and would do better spending their time teaching
everyone to conserve water better instead of complaining about someone
in another state quenching their thirst with a bottle of water from the
Great Lakes.


For the GLRC, this is Lester Graham.

Related Links

Critics Say Homeland Security Bill Goes Too Far

Some environmentalists believe President Bush’s Homeland Security Act could have some harmful effects on the environment. The Great Lakes Radio Consortium’s Lester Graham reports:

Transcript

Some environmentalists believe President Bush’s Homeland Security Act could have some harmful effects on the environment. The Great Lakes Radio Consortium’s Lester Graham reports:


The National Strategy for Homeland Security is the White House plan to deal with threats of terrorism. Among a number of proposals, the Bush Administration wants to limit access to information about hazardous chemicals at company plants. Alys Campaigne is with the environmental group, the Natural Resources Defense Council. The NRDC notes that industry has long wanted to get rid of laws that required disclosing to the public what chemicals they might handle…


“We’re concerned that the Bush Administration is using the guise of Homeland Security to legislate very sweeping exemptions to corporations under public disclosure laws and to give them unprecedented immunity from laws that are on the books now.”


The NRDC says instead of letting companies keep secrets about chemicals at their sites, the government should conduct vulnerability assessments and work with companies to reduce the hazards at a site. For the Great Lakes Radio Consortium, this is Lester Graham.

Emissions Trading Goes Online

Trading credits for air pollution reduction just went online. The EPA has set up its emissions trading system on the Internet. The Great Lakes Radio Consortium’s Lester Graham reports:

Transcript

Trading credits for air pollution reduction just went on-line. The EPA has set up its emissions trading system on the Internet. The Great Lakes Radio Consortium’s Lester Graham reports.


The EPA’s 20-billion dollar emissions trading market has been around for awhile. It allows companies that reduce pollution below mandated levels to sell the remainder of their allowances to other companies that have not met mandated reductions. But trading has been paperwork intensive. Forms have had to be sent into the EPA for processing, delaying the trade by days. Now the EPA has harnessed the Internet, allowing the more than two thousand companies enrolled to trade online. Brian McLean is the Director of the EPA’s Clean Air Markets Division.


“It speeds up the trading process which therefore saves on the cost of buying and selling and moving these allowances and the more we can take advantage of lower cost emission reductions.”


The EPA says the trading system helps companies meet the goal set by Congress in 1980 to cut overall emissions in half by 2010.


For the Great Lakes Radio Consortium I’m Lester Graham.