Glassing Bottled Water’s Image

  • While your bottle of water may depict this... (Photo by Ian Britton)

Over the past ten years, sales of bottled water have tripled. There’s a huge thirst for water that’s pure, clean and conveniently packaged. As part of the ongoing series, “Your Choice, Your Planet,” the Great Lakes Radio Consortium’s Victoria Fenner takes a look at why we’re turning to bottled water and whether it’s worth the price:

Transcript

Over the past ten years, sales of bottled water have tripled. There’s
a huge thirst for water that’s pure, clean and conveniently packaged.
As part of the ongoing series, “Your Choice, Your Planet,” the Great
Lakes Radio Consortium’s Victoria Fenner takes a look at why we’re
turning to bottled water and whether it’s worth the price:


On a warm sunny day, it’s easy to believe that sales of bottled water
are skyrocketing. People everywhere in this waterfront park in
Toronto are carrying plastic water bottles labeled with pictures of
glaciers and mountains. With a price tag of anywhere from fifty
cents to over a dollar a bottle, that’s a lot of profit flowing to
the companies that sell it.


But Catherine Crockett and Colin Hinz are packing water the old-
fashioned way. They don’t buy bottled water. Instead, they fill up
their own bottle before they leave home and refill it at the drinking
fountain.


Crockett: “Well, it’s cheaper and as an environmentalist, I’d rather
refill a container than waste a lot of money on pre-filled stuff that
isn’t necessarily any better than Toronto tap water. What’s the
point in paying a dollar for a disposable bottle full of what’s
probably filtered tap water anyway?”


Hinz: “Personally I think a lot of what’s behind bottled water is
marketing and I don’t really buy into that very well.”


Colin Hinz’s suspicions are shared by Paul Muldoon, the Executive
Director of the Canadian Environmental Law Association. His
organization has done a lot of research on water issues. He says the
reality often doesn’t live up to the image that companies have tried
to cultivate.


“There’s no doubt in my mind that when a person buys bottled water at
the cost they pay for it, they’re expecting some sort of pristine 200
year-old water that’s from some mountain range that’s never
been touched or explored by humans, and that the sip of water they’re
getting is water that is so pure that it’s never seen the infringement
of modern society. In reality, pollution’s everywhere and there are
very few sources of water that has been untouched by human intervention
in some way, shape or form.”


Environmentalists say it’s not always clear what you’re getting when
you look at the label on an average bottle of water. First of all,
it’s hard to tell by looking at the label what the source of the
water is. In many cases, it comes from rural areas just outside of
major cities. It can even be ordinary tap water which has been
refiltered. The U.S. Food and Drug Administration does set maximum
levels of contaminants, and some labeling requirements as well. But
they don’t regulate water which is bottled and sold in the same
state. That’s one of the reasons critics of the bottled water
industry say the standards for tap water are at least as stringent,
and often even higher than for packaged water.


Lynda Lukasic is Executive Director with Environment Hamilton, an
environmental advocacy group in Ontario. She still has confidence in
tap water, despite the fact that the water supply in a neighborhood
in Hamilton was recently shut down because of the threat of
contamination.


“I think we’d all be better to focus on ‘what is the water
supply like in the place that we’re in?’ and ensuring that we’re
offering people who live in communities safe, affordable sources of
drinking water. And going the route of bottled water does a few
things. It creates problems in exporting bottled water out of
certain watersheds when maybe that’s not what we want to see
happening. But there’s also a price tag attached to bottled water.”


Paul Muldoon of the Canadian Environmental Law Association says there
are other costs associated with bottled water that can’t be measured
in dollars.


“Some of the costs of bottled water include the transportation of water
itself, and certainly there’s local impacts. There are many residents
who are now neighbors to water facilities with truck traffic and all
that kind of stuff. There’s also the issue of bottling itself. You’ve
now got containers, hundreds of thousands… millions of them probably.
So there is the whole notion of cost, which have to be dealt with and
put into the equation.”


There are many things to take into account when you pick up a bottle
of water. You can think about the cost and whether or not there are
better ways of spending your dollar. You might think about
convenience. And whether the added convenience is worth the price. Ask
yourself what you’re really getting. Read the label to find out
where the water comes from and consider whether it’s any better than
what comes out of your tap.


The bottom line is, be an informed consumer. And keep in mind that
the choices aren’t as crystal clear as the kind of water you want to
drink.


For the Great Lakes Radio Consortium, I’m Victoria Fenner.

Related Links

Oil Companies, Enviros Team Up for Renewable Energy

Oil companies and environmental groups are working together to press the Canadian government to support renewable energy. The Great Lakes Radio Consortium’s Karen Kelly has more:

Transcript

Oil companies and environmental groups are working together to press the Canadian government
to support renewable energy. The Great Lakes Radio Consortium’s Karen Kelly has more:


It’s not often that an environmental group like Pollution Probe finds itself in the same camp as
companies like Shell Canada and Suncor Energy. But they agree on one thing: Canada is lagging
behind other developed countries in its financial support for renewable energy projects.


Diane Humphries is with the oil company Suncorp.
The company’s investing in wind power.


But electricity is so cheap in Canada, Humphries says such projects need government help to
make them affordable.


“Canadians are enjoying least cost electricity… We need additional incentives to be put in place to
match, or become more competitive with the current price of electricity.”


Humphries believes the combined voices of environmentalists and business people will convince
the federal government to increase its investment.


For the Great Lakes Radio Consortium, I’m Karen Kelly.

Related Links

A Cure for Sprawl

Sprawl affects urban and rural residents of every Great Lakes state. Rapid development continues to swallow farmland and leave impoverished urban cores in its wake. But one Great Lakes mayor believes there’s still time to preserve land and revive cities. Mayor John Logie shares this commentary:

Transcript

Sprawl affects urban and rural residents of every Great Lakes state. Rapid development continues to swallow farmland and leave impoverished urban cores in its wake. But one Great Lakes mayor believes there’s still time to preserve land and revive cities. Mayor John Logie shares this commentary.


Urban sprawl is alive and well in Grand Rapids, my hometown. The term refers to the insidious way that webs of suburbs, manufacturing plants, etc., are expanding in unplanned, ever-widening circles around our city. Such sprawl results in longer commutes, pollution, and the loss of undeveloped land. The American Farmland Trust reports that 70% of the country’s prime farmland is now in the path of rapid development. On the list of 30 of the most sprawling cities in the entire United States, Grand Rapids, which has experienced a 48% increase in its urban area between 1990 and 1996, ranks right in the middle, behind such hyper-growth communities as Las Vegas, Austin, and Tucson, but well ahead of Cleveland, Chicago, and Portland in our rate of sprawl increase.


This Land-use change has rarely been done in a responsible fashion. Some sprawl apologists say what we’ve ended up with is that’s the American Dream, and any problems are easy to fix. They say there’s plenty of land left in America. They say congestion would go away if we just build more roads. But sprawl matters. Pollsters say it’s the most important issue in the Country.


Distress about urban sprawl arises from many factors: loss of open space, traffic congestion, economic segregation, a lack of affordable housing, and a lost sense of community. According to Harvard University political scientist Robert Putnam, the longer people spend in traffic, the less likely they are to be involved in their community and family.


To solve these problems, it takes a combination of land conservation and real free market economics, which can actually provide smaller lots for those who want them. However, many communities try to maintain what they believe are high property values by allowing only large-lot homes to be built. This effectively excludes several types of households, including singles, some empty nesters, single-parents, and the elderly, along with lower-income people. And the favored “middle-class family” with kids, today represents just 25% of new homebuyers. Only 11% of U.S. households are “traditional” families with children and just one wage earner. One size no longer fits us all.


Here’s what we need now.


We need smaller houses in walkable clusters, town homes in real “towns,” lofts in vital urban neighborhoods, and affordable housing just about anywhere. The development of compact communities that offer urban amenities and street life will show that the market actually supports more density and more housing diversity—not less. But we’re not building communities like those; communities that can help reduce many symptoms of sprawl, including traffic. Instead, we’re just building new roads. But for every 10% increase in new freeway miles, a 9% increase in traffic is generated within 5 years as sprawl continues. You just can’t build your way out of gridlock. More importantly, today we can no longer afford to keep building new freeways. The key is building more walkable communities. All this depends on promoting different land-use patterns, and not just building new roads.


Property rights advocates argue against regional planning, or any planning for that matter. They say that people should have a right to develop their properties as they please. As a historic preservationist, I have heard that for years. But what if one person’s development decision adversely impacts another’s property, or the whole neighborhood, or the whole region? What if certain choices require more public tax dollars to pay for infrastructure and services than others? At the regional level, it is public dollars that enable development on private property. Without highways, roads, sewers, water systems, and public services, development cannot occur. Therefore, we must use the tool of government spending appropriately – and seek out and implement the most cost-effective public investments which creatively and positively support growth, but discourage sprawl. My name is John Logie, I’m the Mayor of Grand Rapids, Michigan.