Empty Busses Need Snappy Ad Campaign

Go into any store these days and chances are you’ll find a bargain: buy two shirts and get one free… or buy a burger and get another one half-price. Retailers market their products with attractive deals because they know it works. Great Lakes Radio Consortium commentator Julia King thinks it’s time to use that marketing magic to get more of us to “buy into” public transportation:

Transcript

Go into any store these days and chances are you’ll find a bargain: buy two shirts and get
one free… or buy a burger and get another one half-price. Retailers market their products
with attractive deals because they know it works. Great Lakes Radio Consortium
commentator, Julia King, thinks it’s time to use that marketing magic to get more of us to
“buy into” public transportation:


A couple years back, my smallish Northern Indiana town got an honest-to-goodness
PUBLIC BUS. Progressive types started walkin’ a little taller, a little prouder – because,
well, when you have a BUS it means you live in a place where somebody cares.


Our bus is such a good thing, in fact, that people hate to talk about the one little problem:
(whisper) nobody ever rides it. Okay, that’s not exactly true. Last Tuesday, my
neighbor’s friend thought she saw someone in the very last row on the right hand side.


I’m just BARELY exaggerating. There are really only two kinds of people who ever get
on our bus: hardcore greenie tree-huggers… and those who have no other form of
transportation.


So, now, with tight government budgets and higher gas prices, some cost-conscious
citizens are rightly taking a closer look at our not-so-public public transportation.


In a letter to a local paper, one man put it this way: “I would prefer not having taxpayers’
dollars go literally up in fumes.” He suggested we have two choices: put the bus out of
its misery, or get more people to RIDE it.


According to the American Public Transportation Association, we could reduce our oil
dependence by about 40% – almost the amount we import from Saudi Arabia in a year –
if Americans would use public transportation for just 10% of our daily travel.


You know, radio stations hand out cash and concert tickets to attract listeners; television
stations lure viewers with home makeovers; cola companies entice customers with
everything from free soda to a chance at a BILLION dollars.


What do bus riders get for their trouble? Hmmm? Oh yeah – more trouble. If it’s hot, or
cold, or raining, and there’s a comfortable car ten feet away in the garage, taking a bus is
work.


In large cities, where drivers compete for rare and costly parking spaces, public
transportation offers tangible rewards in the way of convenience and affordability. But in
communities with plenty of space and manageable traffic – if you have a car – the only
reasons to ride a bus are long-term, big picture, goody-goody reasons like ozone
reduction, energy conservation and curbing global warming.


Here’s where the public sector can use a little private-sector know-how. Catchy jingles,
cash prizes, gift certificates at shops along the bus routes, maybe chocolate
riders need something in the here and now. Like anything else Americans buy, public
transportation is a product. It’s time to start selling it.


Host Tag: Julia King can be found riding the bus… alone… in Goshen, Indiana. She
comes to us by way of the Great Lakes Radio Consortium.

Related Links

Essay: Tuning in to Urban Frogs

  • Ed Herrmann tries to hear some frogs through the traffic near the Rouge River. (Photo by Ed Herrmann)

Each Spring, thousands of people spend their evenings listening to frogs and toads. It’s not just for fun. They’re helping assess the water quality of rivers and wetlands around the country. The Great Lakes Radio Consortium’s Ed Herrmann joined the search for amphibians, and has this essay:

Transcript

Each Spring, thousands of people spend their evenings listening to frogs and toads. It’s
not just for fun. They’re helping assess the water quality of rivers and wetlands around
the country. The Great Lakes Radio Consortium’s Ed Herrmann joined the search for
amphibians, and has this essay:


I’ve always enjoyed being outside and listening to nature. Recording nature sounds is a
hobby of mine. So when I saw an ad asking for people to listen for frogs and toads, I
thought, “All right. Beats watching campaign commercials.”


I called up Friends of the Rouge…(that’s a local group dedicated to helping out the Rouge
River watershed) and a few days later I got a package in the mail. It was full of maps and
information, and had a CD with the songs of the local frogs and toads. I studied my area,
and found some good looking wet spots where I thought they might live.


I memorized the sound of the Wood Frog (sound), Chorus Frog (sound), Spring Peeper
(sound), and American Toad. Then, on the first night when the temperature and wind
conditions were just right, I headed out to hear some frogs.


(sound of traffic roaring by)


I don’t know what I was thinking. This is suburban Detroit, not exactly a wildlife refuge.
In fact, the only animal I see is a rabbit dodging traffic. And the only thing I hear is…
(more traffic sound)


The Rouge River flows into the Detroit River and then Lake Erie. It used to be one of the
dirtiest rivers around, mainly from all the industry down by the mouth. That problem is
more or less under control but now there’s a larger one.


If you look at a map from the 1970s, you see miles of wetlands, small farms and
orchards. Today you see nonstop subdivisions and shopping malls. It might seem like
progress to you, but for the river, the constant barrage of fertilizers, pesticides, soap and
other chemicals that everybody uses to keep their suburbs looking pretty is a lot worse
than an occasional dose of battery acid from a factory. Also having acres of concrete
instead of wetlands means there’s nothing to soak up and filter the water, which means
after a big rain, it floods. It’s obvious this river needs some help.


(sound of river)


In 1998, volunteers began surveying the frogs and toads in the Rouge watershed. These
creatures were chosen because they sing, so they’re easy to track. The reason they’re
good indicators is that, like other amphibians, they absorb water through their skin. That
means they get poisoned by everything that we in the civilized world pour into the water.
Plus, their eggs hatch in water and their larvae (the tadpoles) live in water. It’s pretty
simple: if the water is good, there’s plenty of frogs and toads. If not, they disappear.


So, night after night, I’m out there listening. Listening in the dark. Listening hard.


Not a peep.


I’m beginning to think that the price of all these well-manicured lawns is a silent spring.
Then finally one night, (sound of American toads) the good old American toad! All
right, it is the most common species around, but at least it’s a start.


(sound of chorus frogs and green frogs)


A few weeks later, I join a group at a “mitigated” wetland. That means that when a
developer decided that a real wetland would be the perfect place to build condos and a
golf course, the government said, “Sure, go ahead. Drain it. Just be sure to dig a hole
over here and fill it with water.” Now, five years later, some frogs have moved in and
seem to be fine.


But they still have a little problem…


(jet roars overhead, followed by a few green frogs)


Ah, location, location. This new wetland is right
next to the airport.


Now, the reason these frogs sing is to attract a mate. So if nobody hears them, there are
not going to be any tadpoles to make next year’s frogs. In order to survive, they need not
only to sing, but to be heard.


For the Great Lakes Radio Consortium, I’m Ed Herrmann.


(frogs fade out)

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“24 Carrot” Farmers

According to the USDA, the number of farmers’ markets in the United States has increased nearly 80 percent in the past decade, with roughly 3,100 in operation. Like many other Midwesterners, Great Lakes Radio Consortium commentator Julia King buys much of her warm-weather produce from local growers. But King thinks those farmers grow something else that might be just as important as food:

Transcript

According to the USDA, the number of farmers’ markets in the United States has
increased nearly 80 percent in the past decade, with roughly 3,100 in operation. Like
many other Midwesterners, Great Lakes Radio Consortium commentator Julia King buys
much of her warm-weather produce from local growers. But King thinks those farmers
grow something else that might be just as important as food…


Not long ago, my ten-year-old daughter gathered her allowance, dropped her coins into a
see-through, polka-dot plastic purse and journeyed with me to our local farmers’ market.
Inside the old warehouse-turned-emporium, we strolled up and down the aisles. She
sniffed bars of soap and fragrant candles, poked bags of cheese bread and gazed at
almond croissants. But it was a large butternut squash that finally caught her eye.


She smiled and pointed at the unusual treasure. The farmer behind the counter called out
a price and I watched from a distance as she dug into her little plastic purse, pulling out a
quarter here, a dime there. As she calculated the numbers, her smile faded; she was fifty
cents shy of the total.


“Oh, you go ahead and take it anyway,” he told her. “It’s a little bit old, really.”


She paused, uncertain. I stepped into view and offered a dollar to the farmer, but he
stood his ground. He wanted to sell the squash to my daughter for the price she could
afford. He said it was a fair exchange. We thanked him repeatedly and my daughter took
the big pear-shaped vegetable in her arms like it was a baby doll.


It was not the first time one of the market’s farmers had put kindness before cash. Shop
there long enough and someone is bound to say, “Oh, take two, they’re small” or “This
one’s a little bruised; I’ll throw it in for free.”


These aren’t “blue light specials” or “supersaver sales;” they’re gifts from people who
never tire of the magic that springs from the earth. In a year of Saturdays, I’ve been
invited to marvel at the shape of a carrot, to behold the size of a potato, to delight in the
beauty of a snapdragon.


In a nation of box stores and billionaire wannabes, a nation where “excess” is master, the
men and women who labor in the soil offer a glimpse of something different. It’s a
commerce measured not only by what they gain, but also by what they give.


John Greenleaf Whittier put it best in his poem, “Song of Harvest”:


Give fools their gold, and knaves their power;
Let fortune’s bubbles rise and fall;
Who sows a field, or trains a flower,
Or plants a tree, is more than all.


HOST TAG: Julia King lives and writes in Goshen, Indiana. She comes to us by way of
the Great Lakes Radio Consortium.

Related Links

A Better Beer for St. Patty’s Day

This week, Irish – and those who wish to join them – will celebrate St. Patrick’s Day, in honor of the man who converted the Irish to Christianity. People will eat corned beef and cabbage, don shamrocks… and talk in fake Irish accents. Many of them will also drink green beer. But Great Lakes Radio Consortium commentator, Julia King, says the beer could be even greener:

Transcript

This week Irish – and those who wish to join them – will celebrate St. Patrick’s Day, in honor of
the man who converted the Irish to Christianity. People will eat corned beef and cabbage, don
shamrocks and talk in fake Irish accents. Many of them will also drink green beer. But Great
Lakes Radio Consortium commentator, Julia King, says the beer could be even greener:


In honor of St. Patrick’s Day, I’m going to make a personal disclosure… I like beer.


I first got the feeling this was somehow inappropriate when I was in my early twenties and I
stopped into a mini-mart to get something to drink. I put the bottles up on the counter and the
guy at the register said – exactly like this:


“You lika beera?”


He looked at me as if I had bought a whip and fishnet stockings instead of a six-pack. I blushed.


But you know, I’m grown up now and a lot less shy. So, now I’m going tell you that I not only
“lika beera”, I have a KEG in my house. That’s right, and I like it so much I think every serious
beer drinker within the sound of my voice ought to consider a keg.


Actually, I prefer to use the term “BEER-ON-TAP.” A “KEG” sounds like my husband and I
might be den-parents at a frat house. “BEER-ON-TAP” sounds like we have a lot of beer, but
we don’t drink it out of 32 oz plastic cups.


It goes without saying, but I’ll say it anyway: this is NOT an invitation to become a drunkard. In
a two-adult household, if each adult consumes one or two beers a day, the Journal of the American College of Cardiology says those adults are likely to live a little longer; and I say those adults might as well
have a keg. This is an invitation to be environmentally friendly. See how just about anything
can be made morally correct?


Of course, like any worthwhile home improvement, a keg startup requires an investment. Unless
you want to squeeze your groceries around a big vat of beer, you’ll need an extra refrigerator.
You’ll also need a carbon dioxide cylinder to keep the beer fresh for the next month or two (See?
it’s not for drinking all at once… restraint; moderation).


Once you’re set up, though, you’re likely to save money on the best micro-brews. At my house,
we save 40% off the bottled price. And in a year’s time we save the fuel for countless drives to
the liquor store and the energy required to recycle about 1,400 bottles.


So this St. Pattie’s Day, remember if you really want to drink green beer, consider a keg.

Working From Home

The gift-giving season has come and gone. Some folks ended up with sweaters that were two sizes too large; some folks got sparkly baubles; and lots of people were the beneficiaries of gifts promising to simplify their lives – including their work lives. With millions of Americans working out of their homes, Great Lakes Radio Consortium commentator Julia King thinks home-office life after the holidays is going to be smooth sailing! Or is it?

Transcript

The gift-giving season has come and gone. Some folks ended up with sweaters that were two
sizes too large; some folks got sparkly baubles; and lots of people were the beneficiaries of gifts
promising to simplify their lives – including their work lives. With millions of Americans
working out of their homes, Great Lakes Radio Consortium
commentator Julia King thinks home-office life after the holidays is going to be smooth sailing!
Or is it?


Testing, testing, one, two, three.


This is great. I’m standing in my living room right now because my generous, genius husband got
me recording equipment for Christmas. I’m his very favorite NPR commentator. I think.


So, I used to have to go to an actual studio for this kind of thing. (“Look at my picture,
Mommy!”) Not now, honey. I had to get in my car (and burn fossil fuel), drive miles away
(sometimes in snow or pouring rain) and then (VIOLIN PLAYS IN BACKGROUND) I’d hope
that the engineer would show up.


Hey, Sweetheart. Mommy’s working here. Can I get a little cooperation? Thanks.


Anyway, one of the studios had this weird hum. We never could figure out exactly what it was…
(MAN YELLS QUESTION IN BACKGROUND) I think I saw it in the upstairs bathroom.


I remember once I brought a big wool blanket into the studio and we hung it over some buzzing
generator but it…


(PHONE RINGS)


Hello. Oh, hi. What’ cha doing? Oh yeah. That’s too funny. Hey, can I call you back? I’m
actually recording right now. Uh huh. No. It’s serious, high-quality stuff. Stuart got it for me
for Christmas. Yeah. Isn’t that great? Okay, I’ll talk to you later. Bye.


So the wool blanket didn’t work. And the other studio was, well, let’s just say we had a
minor disagreement about my importance. You know how that is.


Generally speaking, the only downside to this whole commentary thing has been the recording
aspect. Now it’s like all my problems (DOG BARKS) are solved. Can somebody let the dog out?
Now I’m going to be working all the time. Wow. I recommend this set up to anybody who’s
considering working for radio.


This is fabulous. I wonder what great idea my husband will come up with next year for
Christmas. I hope he gets me a snow-cone maker.

Julia King lives, writes – and records from her living room – in Goshen, Indiana. She comes to
us by way of the Great Lakes Radio Consortium.

Bicyclists Peddle Curbside Recycling

Many cities throughout the Midwest enjoy the benefit of curbside recycling in their towns. But for some areas curbside recycling just hasn’t taken root. Great Lakes Radio Consortium commentator Julia King says those towns might want to follow the lead of two creative bicyclists from her city. Are they nuts? Or are they on to something?:

Transcript

Many cities throughout the Midwest/Great Lakes States enjoy the benefit of curbside recycling in
their towns. But for some areas, curbside recycling just hasn’t taken root. Great Lakes Radio
Consortium commentator Julia King says those towns might want to follow the lead of two creative
bicyclists from her city. Are they nuts? Or are they on to something?


According to a U.S. Department of Transportation Study, nearly a quarter of all Americans rode a
bike at least once during the past year. Most of the nearly 21 million people in this country who
hopped on a bike did so for fun. In other words, we view our bikes more like toys than tools.


But two guys in Northern Indiana are trying to change that. Some people are locking up their
bicycles for the season, tucking them away in garages and sheds. Tom Benevento and Brian
Krushwitz are pumping up their tires and oiling their chains, preparing to put their bikes to use.


Borrowing from a project in Ames, Iowa, called “Bikes at Work,” the men will twice a month lead
a small crew of cyclists through a Goshen, Indiana neighborhood collecting recyclables. But these
are no ordinary bikes. These are bikes equipped with trailers that can pull up to three hundred
pounds of material. And these guys aren’t just recycling – they’re also providing paid work for a
couple of financially struggling residents.


Here’s how it works: In a town with no curbside recycling, volunteer organizers Benevento and
Krushwitz easily found twenty families to pay $5 a month each for the no diesel pick-up service.
The families put their stuff in a container, the crew comes by and straps all the full containers on
the bike trailer, leaves empties in their place, then deposits the glass-plastic-paper-etc. at the nearest
recycling site.


According to Krushwitz, it only takes about 2 1/2 hours each month. It’s not a lot of work, but the
work pays twice the hourly minimum wage. With expansion and tweaking, this could bring real
salaries to people who need them. And those salaries would be generated with a positive
environmental impact.


Benevento started the project because he wanted to demonstrate that old problems can be solved in
new ways. His passion is bikes, but he also relished the opportunity to create work for the poor in
his small community. He wanted to tangibly express his belief that social justice is a key
component of sustainability.


Ultimately, these are the sorts of innovations that stretch the imagination. Some will no doubt laugh
at using so much human power when a big truck would do. Others will say riding a bike in January
doesn’t sound innovative; it sounds crazy.


But naysayers should remember that every solution doesn’t work in every community. Bike-
powered recycling might not work in Anchorage Alaska, but it just might in any number of other
cities across the country. Every good problem-solver knows all ideas are with exploring.


Moving the bicycle beyond a recreational toy is an idea worth exploring.


Julia King lives, writes, and watches from her window as her
recycling gets picked up in Goshen, Indiana. She comes to us by way of the
Great Lakes Radio Consortium.

Related Links

The Polemics of Rodents

November 4th is Election Day. Voters throughout the region will choose their mayors and city council members, maybe support a ballot measure or two. Basically, one vote can be the end result of a long argument about what matters most. Great Lakes Radio Consortium commentator Julia King thinks the democratic process would be a whole lot easier if we were all a little less… human:

Transcript

Nov. 4th is Election Day. Voters throughout the region will choose their mayors and city council
members, maybe support a ballot measure or two. Basically, one vote can be the end result of a
long argument about what matters most. Great Lakes Radio Consortium Commentator, Julia
King, thinks the democratic process would be whole lot easier if we were all a little less human.


Things would be so much simpler if people were like – hamsters, or jackrabbits, or snails.


The point here being that if our species were a little more uniform – the way most other species
are – we’d have an easier time with politics.


Seriously, think about hamsters: they like exercise wheels, sleeping during the day, and sunflower
seeds. They don’t like cats. They don’t like pokey little kid fingers in their eyes and they don’t
like bright light. There’s not a lot of controversy in the hamster kingdom because they all pretty
much have the same likes and dislikes. It would be easy developing a policy that hamsters could
really rally around. Can’t you just see their little signs: “More Plastic Tubing!” and “We Heart
Sunflower Seeds!”


But people, oh my goodness, just look at us: some guy likes mountains and some woman wants
the ocean. One kid is quiet and shy and loves butterflies. Another is loud and fast and wants to
play hockey.


We have no set habitat, or diet, or demeanor. Some of us run from a fight and others of us go
looking everywhere for one. There are humans who want to talk everything through, who believe
it’s a civic duty to explore a public policy. And there are others who’d really rather focus on
something, more pleasant, less potentially explosive, like which European woman will fall for the
latest Joe Millionaire .


There are certain needs we do all share – water, food, shelter, love. But even those things we
can’t quite agree upon. Is water for thirsty people, or for swimming pools? Is the food
vegetarian or barbeque beef? Is your shelter threatening a wetland eco system or is the darn
wetland robbing you of your dream home? Does love mean engaging in dialogue or leaving
people the heck alone?


It’s a cruel trick nature plays on our species. We’re tangled up together on this planet, some six
billion of us, with an infinite array of dreams and visions and yet there is just this one great big
ball on which we all live.


Politics brings out the best and worst in humans. We organize into factions that can build or
destroy, that can nurture the spirit or evoke the meanness that resides in all of us.


Unlike much of the animal world, we achieve our goals not through sheer instinct, but through
intellect and focused determination. We have to outthink and outwork our foes to prevail. Yet
win or lose, we’re still tethered to one another, forever sentenced to the toil of negotiation in the
face of endless human want.


Whew.


Sunflower seeds, anyone?

War’s Lasting Harvest

President Bush has declared that the war in Iraq is over. But from the vantage point of his garden, recent National Guard retiree and Great Lakes Radio Consortium commentator, Tom Springer, wonders what the lasting harvest of this conflict will be:

Transcript

President Bush has declared that the war in Iraq is over. But from the vantage point of his
garden, recent National Guard retiree and Great Lakes Radio Consortium commentator, Tom
Springer, wonders what the lasting harvest of this conflict will be:


When I retired from the Army National Guard last December, I was looking forward to having
more free time. To commemorate my 22 years of service, I decided to plant my biggest vegetable
garden ever.


But even with more leisure time, I still hate to pull weeds. So I’ve covered my garden with
newspapers and straw. After the fall rains, I’ll till this organic matter back into the soil to prepare
for another growing season.


However, my usually peaceful garden conceals a litany of troubles. That’s because the
newspapers I’m using for a weed barrier read like an almanac of the recent war. Beneath my
cherry tomatoes, there’s breaking news of the early fights for Umm Qasr and Basra. Under the
green peppers, I can follow the 7th Marines on their river campaign up the Tigris and Euphrates.
Near my Spanish onions – and I’m sure the Spanish prime minister would approve – Saddam’s
statue falls to a cheering crowd in Baghdad.


Yet this guns-and-butter irony is a bit unsettling. Like many Americans, I am still ambivalent
about the war. Initially, I was against it. Then once it began, I believed the best course was to
win decisively. And as a veteran, I deeply respect the American men and women who so ably
proved themselves in Iraq.


Regardless of your viewpoint, on this much we can agree: Those who fought the war have seen
horrors and faced dangers that we civilians can scarcely imagine. Here, at home, the war may
already be old news. But for our returning veterans, its impact will last a lifetime.


I think about that as I read my garden newspapers. I think about how the sun and rain will
transform this violent news into food for the plants and nourishment for my body. And I think
about the life-changing nature of war – how it leaves some people broken, but gives others a new
sense of purpose and vocation.


Without question, our veterans deserve all the parades, yellow ribbons and happy homecomings
we can give them. But after the brass bands die down, I hope our newest heroes find something
equally valuable. I hope they find quiet, blissful places where they can heal their jangled nerves.
I hope they find a peaceful garden, where the fears and angers of war will melt away beneath the
cloudless skies of summer.


Tom Springer is a freelance writer from Three Rivers, Michigan.

Taking Bite Out of Canine Confrontations

Humans have been living with dogs for some 12,000 years, using them for hunting, protection, and friendship. Yet as both human and dog populations have grown, so too have the problems between the species. Great Lakes Radio Consortium commentator Julia King has discovered that with warmer temperatures, the furless and the furry often find themselves nose to snout in public places:

Transcript

Humans have been living with dogs for some 12,000 years, using them for hunting, protection,
and friendship. Yet as both human and dog populations have grown, so too have the problems
between the species. Great Lakes Radio Consortium commentator, Julia King, has discovered
that with warmer temperatures, the furless and the furry often find themselves nose to snout in
public places:


Fifty-three million dogs live in the United States – more per capita than in any other country in
the world. One out of every three households here includes a canine companion.


Despite the fact that they drink out of toilets and roll in a wide range of things unspeakable, we let
them sit on our sofas, give us big slobbery kisses and ride in the front seats of our cars.


We like to think of our dogs as our better halves. And sometimes they are, with their wagging
bodies and their penchant for forgiveness. And because they forgive us our trespasses, we’re
inclined to do the same for them.


“Oh, don’t you worry,” said a gray-haired lady in the park recently. “My Rover wouldn’t hurt a
flea!” Meanwhile, her dog snarled at my left thigh. Eventually Rover grew bored of tormenting
me and I jogged (ever-so-gingerly) into the sunset unharmed.


But each year some four and a half million other Americans aren’t so lucky; that’s how many dog
bites are estimated annually in the U.S, according to canine aggression experts. Nearly 335,000
victims are admitted to emergency rooms each year. The insurance industry estimates more than
a billion dollars in dog-related liability claims annually.


Despite all the chew toys and rawhides we shower on them, dogs bite us. Not because they’re
bad, but because they’re dogs. They don’t know any of the good swear words. They can’t pound
their fists on the kitchen table, or throw plates when they’re really mad; instead, they have sharp
teeth.


We should love our dogs. But loving them doesn’t mean expecting them to be human; it means
acknowledging that they’re not.


As the weather warms up so, too, does the likelihood that humans and dogs will “mix it up” out
on sunny sidewalks and in public parks. That means those of us with dogs have some added
responsibilities.


Yes, yes… we know… Fido is a perfect dear, wouldn’t harm an ant. Just the same, please do us
all a favor and keep him on a leash.


(Bark!) Hey, ( Bark! Bark! Bark!) get back here!


Host tag: Julia King lives with a man, a kid, and a dog in Goshen, Indiana. She comes to us by
way of the Great Lakes Radio Consortium.

Hollywood Warnings Undue

Many famous entertainers love preaching to America about environmental issues and war. But Great Lakes Radio Consortium commentator Mike VanBuren says they first ought to look at their own lavish lifestyles:

Transcript

Many famous entertainers love preaching to America about environmental issues and war. But
Great Lakes Radio Consortium commentator Mike VanBuren says they first ought to look at their
own lavish lifestyles:


On the eve of the U.S. invasion of Iraq, musician Sheryl Crow issued a challenge on her web site.
She urged those supporting the military action to trade in their “gas guzzlers” and buy smaller cars.
She said this will break our dependency on foreign oil and, presumably, help avoid future wars.


Sheryl’s challenge goes nicely with recent claims by other Hollywood celebrities. Namely, that
SUVs are as threatening to America as angry members of al-Qaida. Sheryl’s no terrorist, so she
promised to sell her own SUV – a BMW.


I’m sure these critics are well intentioned. And I agree that we need to find ways to conserve
energy and break our addiction to Middle East crude. But they seldom mention anything about the
sprawling mansions they live in, the stretch limousines they use, or the fuel-guzzling jets they fly to
holidays in Paris and Acapulco.


All these things – and more – make us dependent on foreign oil. SUVs are only part of the
equation. The U.S. Department of Energy says that transportation of goods and people accounts
for less than a third of our energy use. Another third is consumed by homes and commerce, and
slightly more than that by industry.


So why are celebrities taking aim only at SUV owners – while ignoring their own energy wasting
habits?


It reminds me of students at a conservation school I attended many years ago. Each of us wanted
to save the environment. Or so we said.


One day, I challenged classmates about driving into town each evening to drink beer and dance at
local taverns. How could we teach others to save resources if we couldn’t keep our own cars
parked for even a few days?

They rolled their eyes and snickered at my stinginess. Our instructor – a Ph.D. in biology – called
me a “sour grape.”

He may have been right. I could be a “sour grape.” But I can’t help it – especially when I meet
self-righteous do-gooders. They tend to see others with 20/20 vision, but are blind to the
wastefulness in their own lives.

The last time I was in Tinseltown, I was struck by the number of fancy SUVs that were tooling
around Beverly Hills and Bel Air. Some of them were parked outside homes as big as Saudi
palaces.

I drove past the Shrine Auditorium on Oscar night. I saw a huge parking lot full of long, white
limos. Their engines were running, so air conditioners could keep the stars cool when they emerged
for trips to parties across town.

If Hollywood elites want us to drive smaller cars, shouldn’t they start by changing their own
consumptive lifestyles? And couldn’t the privileged class save energy by flying less, driving Hondas
to the Academy Awards show, and draining the water from their heated swimming pools?

Mike VanBuren is an award-winning environmental writer living near Richland, Michigan.