Going Renewable Voluntarily

  • Researchers say some companies bought renewable power because customers pushed them to. (Photo courtesy of the National Renewable Energy Laboratory)

The market for renewable solar
and wind power is growing quickly.
Most people assume that growth
has been mandated by government.
But Shawn Allee found
a report that challenges that:

Transcript

The market for renewable solar
and wind power is growing quickly.
Most people assume that growth
has been mandated by government.
But Shawn Allee found
a report that challenges that:

The report’s from the Center for Resource Solutions, an advocacy group.

Orrin Cook was a co-author. He totaled up growth in sales of wind, solar and other renewable energy between 2003 and 2008. He compared how much growth came from government mandates and how much was bought voluntarily. Cook says the voluntary market grew a tad faster.

“States requiring renewable energy and federal government requiring renewable energy is really just part of that equation. Another part is businesses and individuals buying renewable energy when they don’t have to.”

Cook says this voluntary renewable energy market grew because some companies have eco-minded managers. But he says companies also bought renewable power because customers pushed them to.

Cook looked at federal figures that came out before the financial crisis.

For The Environment Report, I’m Shawn Allee.

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