Author Elizabeth Royte encourages people to buy reusable water bottles instead of disposable. Just make sure your water bottle doesn't have BPA in it like this one! (Photo by Rebecca Williams)
We buy a lot of bottled water.
Globally, sales are more than 60-billion
dollars a year. Elizabeth Royte just wrote
a new book about the whole bottled water
phenomenon. It’s called ‘Bottlemania’.
The Environment Report’s Lester Graham
asked her how we got to where we’re carrying
a plastic bottle of water with us at all times:
Transcript
We buy a lot of bottled water.
Globally, sales are more than 60-billion
dollars a year. Elizabeth Royte just wrote
a new book about the whole bottled water
phenomenon. It’s called ‘Bottlemania’.
The Environment Report’s Lester Graham
asked her how we got to where we’re carrying
a plastic bottle of water with us at all times:
Elizabeth Royte: “Because of hundreds of millions of dollars spent on advertising telling us that
bottled water is pure and natural, will make us look better, and make us more attractive to the
opposite sex. If you’re smart, you’ll drink bottled water.”
Lester Graham: (laughs) “Okay, so at $1.39 a pint, it sounds like I’m paying for a lot of advertising
and not much water.”
Royte: (laughs) “Yeah. You’re paying for advertising, you’re paying for lawyers, you’re paying for
PR flacks, you’re paying for the right to extract water from communities where many people might
not. So there’s a lot of legal battles going on over it, so some of your money may be going toward
that. You’ll be doing your pocketbook and the environment a big favor by just getting a good
refillable, reusable, washable bottle and filling it up with good old tap water.”
Graham: “A lot of bottled water comes from public water supplies. Dasani and Aquafina, from
Coke and Pepsi, come from public water supplies, and, as you say in ‘Bottlemania’, ‘they filter the
bejesus out of it’. Other water comes from natural springs, or glaciers, or pure mountain rivers –
doesn’t that make it better?”
Royte: “Well, you’ve hit on it, because that’s what they’re trading on and sometimes they charge a
bit more from that. They do say it is a natural product – it’s coming from the Earth. Those other
brands, Aquafina and Dasani, do start from municipal water supplies, they’re very filtered. And if
you don’t want to have minerals in your water, then you should aim for one of those. Or, get a
reverse-osmosis filter and install it under your sink and you’ll get the same thing, more or less.”
Graham: “Okay, so I’ve been buying bottled water by the case, let’s say. You want me to stop
buying bottled water because there’s fuel used in it, there’s petroleum used in the plastic, I’m
paying more than I should have to for water. What should I do?”
Royte: “You shouldn’t buy bottled water for bad reasons. You should educate yourself. You
should find out what’s going on upstream, what’s going on in your watershed, what sort of industry,
agriculture, development. Read your consumer confidence report. Know the utility is found in the
water, then go a step further, and order up some of your own tests so you can find out what’s in the
pipes in your house. Because the utility is responsible for the quality of the water only until it gets
to your service lines.”
Graham: “But that’s a lot of work. It’s easier to buy a bottle of water.”
Royte: (laughs) “It’s easier in the short run, but it’s going to hurt you financially in the long run, and
its contributing to climate change. That’s the carbon footprint of the transportation, the making the
bottles, the landfills, the incinerator, the litter – it goes on and on and on. It is a little bit of money
up front. But it’s only up front. You’ll get that reusable bottle, you might have to get a filter, but
again, you’re going to save money buying this filter and maintaining it over relying only on bottled
water.”
Graham: “So, let’s say you go to lunch or go to meet someone for coffee and your friend comes in
with a plastic bottle of water they bought at a local store. Do you resist the urge to say, ‘hey, do
you know?’ or do you go ahead and let them have it. Let me hear your elevator speech to your
friend.”
Royte: (laughs) “I don’t have friends like that.” (laughs) “All my friends have refillable, reusable
bottles.” (laughs) “No, yeah, I sometimes do resist the urge. I do see people in their cars with
these bottles and I don’t say anything because I want to keep them as friends. But I try to model
good behavior, and they see me filling up my bottle, and I hope some of that rubs off on them.”
Elizabeth Royte is the
author of ‘Bottlemania: How Water Went On Sale
And Why We Bought It’. She spoke with Lester Graham.