Green-Ed for Realtors

  • Nathan Kipnis calls this condo building in Evanston, Illinois a "calendar that happens to be a home." Kipnis says he positioned windows and floor tiles to heat the home in the winter and keep it cool in the summer. (Photo by Shawn Allee)

The recent housing crisis has taught us
home values don’t always rise. So, people just
want to make sure they get what they pay for in
a house. That’s especially true with green homes
that are supposed to provide extra value – like
healthier air and lower energy bills. But does
your real-estate agent know enough about green
homes to make sure that’s the case? Shawn Allee reports says many do not, but the
industry’s working on it:

Transcript

The recent housing crisis has taught us
home values don’t always rise. So, people just
want to make sure they get what they pay for in
a house. That’s especially true with green homes
that are supposed to provide extra value – like
healthier air and lower energy bills. But does
your real-estate agent know enough about green
homes to make sure that’s the case? Shawn Allee reports says many do not, but the
industry’s working on it:

When Nathan Kipnis showed me a green home he designed – I spotted some green
features all by myself.

For example, it was hard to miss the solar water heater.

But it turns out, I missed stuff.

The architect had to show me the living room tile.

“What you’re seeing here is the dark grey slate. This is set to take sun in the
winter, fall and spring that comes in here. As the sun gets lower in the sky,
more sun comes in here and it heats up the floor with that.”

“What’s striking about this is that you have these little placards that read,
‘floor absorbs sun, creating thermal surfaces’. These are green crib notes so
to speak?”

“Yes. We definitely needed these because there was the chance that of
course realtors would come through here unaccompanied.”

Kipnis sweated over this solar tile, but at first, real-estate agents were like me – they
missed it, or they didn’t get how it worked.

Kipnis says, it’s likely some potential buyers went home clueless.

Still, he doesn’t blame the agents.

“They’re just kind of used to here’s the crown molding and here’s the
fireplace trim and here’s the pantry. That’s what we call, their expert
knowledge base.”

Some realtors are expanding their knowledge base to include green homes.

There’s a certification program that gets agents up to speed on energy conservation,
water use, and other green home features.

It’s called EcoBroker.

John Beldock runs EcoBroker.

He says it trains agents to protect home buyers.

“Many people stay in their houses longer than five years. If you’re really
watching out to make sure a consumer is buying a house that she can afford
to buy but afford to operate, you’ve really provided a valuable service to
society.”

Four thousand people have EcoBroker certification.

That sounds like a lot, but there’re more than two million real-estate license-holders
in the US.

So, most home buyers will encounter agents who are not trained, or ones who
mostly trained themselves – like Celeste Karan in Chicago.

“I’ve been fortunate enough to the table with some high-level people in the
industry who’ve been kind enough to explain things to me over coffee.
They’ve become part of my network and through that I’ve learned more
than anything else.”

Karan says formal certification is great, but when it comes down to it, buyers should
press agents about a home’s green claims.

And when possible – ask for numbers.

“There are certain properties where I know it’s been computer modeled and
the claims are likely to be true because they’re based in performance
testing rather than somebody just coming up with a number that sounds
good.”

Karan says there’s a lot at stake in getting green housing claims right.

The trend’s young, and it’s vulnerable to realtors who over-sell green features.

“Building better quality buildings has to be the norm. In order or that to
happen, the claims about them have to be honest, and people have to
continue to buy them. If buyers want it and builders build it, the market will
expand and move forward.”

Karan says it’s not like realtors are trying to screw people over.

There’s room for trust.

It’s just that for now, it’s best to back up that trust with a bit of skepticism.

For The Environment Report, I’m Shawn Allee.

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