INTERVIEW: creativecitizen.com CREATORS

If you spend a lot of time on the Internet,
you probably know about MySpace, and Facebook, and
maybe you use Wikipedia to look up things quickly.
Well a couple of guys in California are combining
social networking, web content, and citizen action
to make a green website called Creative Citizen-dot-
com. Lester Graham spoke with Scott Badnoch and Argum DerHartunian:

Transcript

If you spend a lot of time on the Internet,
you probably know about MySpace, and Facebook, and
maybe you use Wikipedia to look up things quickly.
Well a couple of guys in California are combining
social networking, web content, and citizen action
to make a green website called Creative Citizen-dot-
com. Lester Graham spoke with Scott Badnoch and Argum DerHartunian:

Scott Badnoch and Argum DerHartunian: “CreativeCitizen-dot-com is based on the idea that we need
to infuse action into people’s lives when it comes to the green movement. So, we call ourselves
the action-based green community. And it’s essentially where Wiki meets social networks. So,
we’ve taken the best of both worlds and put them together. And so, instead of trying to be a static
content provider, what we do is we open up the playing field for the entire community to be
involved.”

Lester Graham: “Now, when you’re talking about opening up to the whole community, that just
seems you’re asking for a lot of misinformation to be passed around. Who’s monitoring this to
make sure that you ensure accuracy on this thing?”

Badnoch and DerHartunian: “It’s very rare that people provide things that are absolutely incorrect.
Now, at the same time, we also have experts. And I’d also like to add that our experts really guide
the process. They show people where to go to find more information, so then more eyes are
actually looking at it, and making sure the information is actually accurate and effective in the real
world.”

Graham: “Well, even among the experts there’s an amazing amount of confusion about everything
from everyday questions like ‘paper or plastic?’, to lawn care, purchases we make – how do you
plan to get around some of those complicated issues that might depend on where you live, or other
circumstances of your locale or your lifestyle?”

Badnoch and DerHartunian : “We’re not saying we are the sort of all-knowing Gods of green, but, in
reality, we’re saying ‘hey, we don’t know’, and neither does the vast majority of people. So let’s all
contribute, and put the knowledge that we do have together, so we can actually get a more clear
understanding of what this green-thing is.”

Graham: “Your CreativeCitizen-dot-com site seems like it might just be the perfect opportunity for
some of these corporations to come in and really spin things for systems that might not be that
great. How will you compete with corporate green-washing you might see on your site?”

Badnoch and DerHartunian: “On CreativeCitizen-dot-com, we’ve created an organic R&D system,
where each creative solution is uniform in a sense, and users can come and comment on
solutions, and edit them. And companies are really putting themselves out there by saying ‘this
product or service really has this benefit or savings’. And people can say, ‘well, I’ve tried this at
home and it doesn’t have these savings’, ‘I’ve researched this product and you’re using these types
of methods to produce this and manufacture this product and it’s not good for the environment’.
Or, vise-versa, saying that this is good, and really bringing the real green products that are not
green-washed to the forefront.”

Graham: “What have you learned on CreativeCitizen-dot-com that made you a more
environmentally responsible person?”

Badnoch and DerHartunian: “Well, I’ve transformed my entire life since the process of really
understanding sustainability. But one of the main things is really understanding that efficient living
and sustainable living is not about a sacrifice. It’s about really putting in these little acts into your
daily lifestyle that really make you happier as a person, more efficient – not only in a personal
sense but in a global sense. So, one of the most simple things is recycling laundry water. I’ve built
a system in my house where I can just put the laundry water in a bin and feed it to my garden,
using waste-water that is actually more nutritious for the plants because of the minerals in the wash
cycle. I like to call it ‘optimize without sacrifice’ – that’s actually from Amory Lovins. Green is really
about optimizing your life, and making life better for you, and then the result, fortunately, is that life
is better for the whole planet.”

Graham: “Alright guys, thank-you very much.”

Badnoch and DerHartunian: “Thank you, Lester.”

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