An outfit from American designer Rogan Gregory, which is made of 100% certified organic cotton. The collection arrives in Target stores on May 18th (Photo courtesy of Target)
If you want to buy organic clothes, chances
are you’ll have to order them over the Internet.
But that’s about to change. Lester Graham reports a
big retailer will soon be selling eco-friendly clothes:
Transcript
If you want to buy organic clothes, chances
are you’ll have to order them over the Internet.
But that’s about to change. Lester Graham reports a
big retailer will soon be selling eco-friendly clothes:
The big-box retail store, Target, will soon be carrying a line of environmentally-
friendly clothes for women.
Tim Craig is Editor in Chief for the magazine “Retailing
Today.” He thinks if Target starts carrying eco-friendly clothes, other retailers will take
notice.
“Without a doubt there will be some me-too-ism. And they watch each other very
carefully. Certainly, Kohls and Target go back-and-forth as to who has the leadership position and I
wouldn’t put it past them to have some one-upsmanship, if you will, in the area of
offering sustainable, organic product.”
Craig says it’s unclear whether there’s a demand for those kinds of clothes. But for
women who want eco-friendly clothing, being able to see, touch, and try on clothes
before buying them might persuade them to skip ordering on the internet and instead shop at
the store.
For The Environment Report, this is Lester Graham.