A forest protection group has stepped up its campaign to get Sears and Lands’ End to use more
recycled paper in their catalogs, and reduce tree-cutting in sensitive areas. Chuck Quirmbach
reports:
Transcript
A forest protection group has stepped up its campaign to get Sears and Lands’ End to use more
recycled paper in their catalogs, and reduce tree-cutting in sensitive areas. Chuck Quirmbach
reports:
Sears still sends out millions of specialty catalogues, and its subsidiary, Lands’ End, puts out even
more of the thick books. The group Forest Ethics has been pressuring Sears to boost its use of
recycled fiber and reduce the paper it uses from trees grown in Canada’s Boreal Forest.
Ginger Cassady is a spokeswoman for Forest Ethics. She says other catalog publishers have
made the changes, but Sears has been slow, even ignoring the green image of Lands’ End:
“A lot of the products they sell and a lot of their brand is focused on environmental wear and I
think it’s an opportunity for the company to kind of lead the way and come out with a stronger
paper policy.”
Sears says it has developed a policy to address many of the issues and is engaged with suppliers
and industry associations to improve its use of natural resources.
For the Environment Report, I’m Chuck Quirmbach.