Epa Asthma Ad Campaign Warns Parents

  • The EPA's public service announcement features a child who describes feeling like a fish with no water when he has an asthma attack. (Photo courtesy of the EPA)

The U.S. Environmental Protection Agency is airing a public service campaign on television to get parents to do a better job of limiting their children’s exposure to asthma triggers. The Great Lakes Radio Consortium’s Lester Graham
reports:

Transcript

The U.S. Environmental Protection Agency is airing a public service campaign on television to
get parents to do a better job of limiting their children’s exposure to asthma triggers. The Great
Lakes Radio Consortium’s Lester Graham reports:


The TV campaign is directed at people who have asthma, but who are not taking even the most
simple steps to avoid asthma triggers such as secondhand smoke, dust mites, and ground level
ozone. One of the ads depicts a tiny goldfish out of the water… flopping…


CHILD: “When I have an asthma attack, I feel scared. Sometimes my parents have to take me to
the hospital. I feel like a fish with no water. ANNOUNCER: You know how to react to their
asthma attacks. Here’s how to prevent them.”


The EPA is offering educational materials in how to avoid the triggers. But parents can’t avoid
all the asthma triggers. An EPA spokesperson conceded there are other factors… such as air
pollution from diesel vehicles and coal-burning power plants. The EPA says it’s making progress
on those problems.


For the GLRC, this is Lester Graham.

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