Glassing Bottled Water’s Image

  • While your bottle of water may depict this... (Photo by Ian Britton)

Over the past ten years, sales of bottled water have tripled. There’s a huge thirst for water that’s pure, clean and conveniently packaged. As part of the ongoing series, “Your Choice, Your Planet,” the Great Lakes Radio Consortium’s Victoria Fenner takes a look at why we’re turning to bottled water and whether it’s worth the price:

Transcript

Over the past ten years, sales of bottled water have tripled. There’s
a huge thirst for water that’s pure, clean and conveniently packaged.
As part of the ongoing series, “Your Choice, Your Planet,” the Great
Lakes Radio Consortium’s Victoria Fenner takes a look at why we’re
turning to bottled water and whether it’s worth the price:


On a warm sunny day, it’s easy to believe that sales of bottled water
are skyrocketing. People everywhere in this waterfront park in
Toronto are carrying plastic water bottles labeled with pictures of
glaciers and mountains. With a price tag of anywhere from fifty
cents to over a dollar a bottle, that’s a lot of profit flowing to
the companies that sell it.


But Catherine Crockett and Colin Hinz are packing water the old-
fashioned way. They don’t buy bottled water. Instead, they fill up
their own bottle before they leave home and refill it at the drinking
fountain.


Crockett: “Well, it’s cheaper and as an environmentalist, I’d rather
refill a container than waste a lot of money on pre-filled stuff that
isn’t necessarily any better than Toronto tap water. What’s the
point in paying a dollar for a disposable bottle full of what’s
probably filtered tap water anyway?”


Hinz: “Personally I think a lot of what’s behind bottled water is
marketing and I don’t really buy into that very well.”


Colin Hinz’s suspicions are shared by Paul Muldoon, the Executive
Director of the Canadian Environmental Law Association. His
organization has done a lot of research on water issues. He says the
reality often doesn’t live up to the image that companies have tried
to cultivate.


“There’s no doubt in my mind that when a person buys bottled water at
the cost they pay for it, they’re expecting some sort of pristine 200
year-old water that’s from some mountain range that’s never
been touched or explored by humans, and that the sip of water they’re
getting is water that is so pure that it’s never seen the infringement
of modern society. In reality, pollution’s everywhere and there are
very few sources of water that has been untouched by human intervention
in some way, shape or form.”


Environmentalists say it’s not always clear what you’re getting when
you look at the label on an average bottle of water. First of all,
it’s hard to tell by looking at the label what the source of the
water is. In many cases, it comes from rural areas just outside of
major cities. It can even be ordinary tap water which has been
refiltered. The U.S. Food and Drug Administration does set maximum
levels of contaminants, and some labeling requirements as well. But
they don’t regulate water which is bottled and sold in the same
state. That’s one of the reasons critics of the bottled water
industry say the standards for tap water are at least as stringent,
and often even higher than for packaged water.


Lynda Lukasic is Executive Director with Environment Hamilton, an
environmental advocacy group in Ontario. She still has confidence in
tap water, despite the fact that the water supply in a neighborhood
in Hamilton was recently shut down because of the threat of
contamination.


“I think we’d all be better to focus on ‘what is the water
supply like in the place that we’re in?’ and ensuring that we’re
offering people who live in communities safe, affordable sources of
drinking water. And going the route of bottled water does a few
things. It creates problems in exporting bottled water out of
certain watersheds when maybe that’s not what we want to see
happening. But there’s also a price tag attached to bottled water.”


Paul Muldoon of the Canadian Environmental Law Association says there
are other costs associated with bottled water that can’t be measured
in dollars.


“Some of the costs of bottled water include the transportation of water
itself, and certainly there’s local impacts. There are many residents
who are now neighbors to water facilities with truck traffic and all
that kind of stuff. There’s also the issue of bottling itself. You’ve
now got containers, hundreds of thousands… millions of them probably.
So there is the whole notion of cost, which have to be dealt with and
put into the equation.”


There are many things to take into account when you pick up a bottle
of water. You can think about the cost and whether or not there are
better ways of spending your dollar. You might think about
convenience. And whether the added convenience is worth the price. Ask
yourself what you’re really getting. Read the label to find out
where the water comes from and consider whether it’s any better than
what comes out of your tap.


The bottom line is, be an informed consumer. And keep in mind that
the choices aren’t as crystal clear as the kind of water you want to
drink.


For the Great Lakes Radio Consortium, I’m Victoria Fenner.

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