Environmental groups are turning to national ad campaigns to push automakers to make more fuel-efficient vehicles, and they’re singling out Ford Motor Company for the most criticism. The Great Lakes Radio Consortium’s Bill Poorman reports:
Environmental groups are turning to national ad campaigns to get automakers to
make more fuel-efficient vehicles. And they’re singling out Ford Motor Company
for the most criticism. The Great Lakes Radio Consortium’s Bill Poorman
The Sierra Club ran a series of ads criticizing Ford last year. Earlier this
year, the group Bluewater Network ran a series of ads portraying Ford chief Bill
Ford as Pinocchio, for backtracking on environmental commitments he made four
years ago. The latest campaign came this summer from Global Exchange and the
Rainforest Action Network. Those ads called on Ford to develop a fleet of zero
emissions vehicles. Jennifer Krill with the Rainforest Action Network.
“Right now, Ford is the worst in the US auto industry. Ford’s average fuel
economy of its car and truck fleet is the last among the top six automakers for
the fifth straight year.”
In the U-S Environmental Protection Agency’s latest reports, Ford’s vehicles got
an average of 18-point-8 miles per gallon. For its part, Ford says some of the
environmental groups’ demands are unaffordable. The company also comes out with
gas-electric sport utility vehicle this summer.
For the Great Lakes Radio Consortium, I’m Bill Poorman.