The Ford Motor Company has warned a California environmental group to stop running advertisements criticizing the company’s efforts to improve the fuel economy of its vehicles. The Great Lakes Radio Consortium’s Jerome Vaughn has more:
Transcript
The Ford Motor Company has warned a California environmental group to stop
running advertisements criticizing the company’s efforts to improve the fuel
economy of its vehicles. The Great Lakes Radio Consortium’s Jerome Vaughn has more:
The San Francisco-based Bluewater Network began running ads in national
publications this spring…accusing Ford Motor Company of failing to keep
promises to reduce the gas consumption of its product offerings. An ad which
ran in the New York Times portrayed Ford CEO Bill Ford, Junior as
Pinocchio.
The country’s second largest automaker responded to the ad by sending a
letter demanding the environmental group stop its campaign, calling the ads
gratuitous and offensive.
Ford’s Manager of Environmental and Safety Communications is Carolyn Brown.
“Running a full page advertisement and attacking someone who’s very well
known and turning him into a cartoon figure is really not a constructive way to
advance the interest of either party.”
Brown says the automaker often meets with groups like the Bluewater Network
or the Sierra Club to discuss environmental goals…and methods of reaching
them.
For the Great Lakes Radio Consortium, I’m Jerome Vaughn in Detroit.