Getting Consumers to Want Greener Cars

  • The Editor of Car and Driver Magazine suggests that customers will demand gas guzzlers as long as gas is cheap. (Photo courtesy of the US Department of State)

Some members of Congress called
for GM, Chrysler, and Ford to make more
fuel efficient and less polluting cars
and trucks during the debate over federal
loans for the Big Three. Lester Graham
reports one industry observer thinks that’s
not helpful:

Transcript

Some members of Congress called
for GM, Chrysler, and Ford to make more
fuel efficient and less polluting cars
and trucks during the debate over federal
loans for the Big Three. Lester Graham
reports one industry observer thinks that’s
not helpful:

Csaba Csere is the Editor of Car and Driver magazine. He says those forcing the
Detroit automakers to build greener cars is not the solution. He says customers will
demand gas guzzlers – as long as gas is cheap.

Csere suggests if the government really wants to change the kinds of cars Detroit
builds, it’ll have to give car buyers a reason to buy more fuel efficient cars.

“If we really wanted to have an energy policy in this country, the solution is not to
force the carmakers to build more efficient vehicles, it’s to force the consumers to
buy them. And a gas tax is a way to achieve that.”

He’s not advocating that policy. And a whole lot of people don’t like the idea – at all.
Members of Congress would rather pressure the troubled automobile manufacturers,
than to tell the voters at home, ‘hey we’re voting to raise taxes on gasoline because
it’s good for the environment.’

For The Environment Report, this is Lester Graham.

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Interview: Swapping an Suv for a Prius

  • Micky Maynard in her Prius (Photo courtesy of Micky Maynard)

Micky Maynard is a reporter
for the New York Times. She’s been keeping a
diary of giving up her Lexus SUV for a hybrid
gas-electric car. She’s taken her readers on
a ride through her reasoning for switching
and her on-road experiences. The Environment
Report’s Lester Graham took a ride with Maynard
in her Barcelona Red Toyota Prius:

Transcript

Micky Maynard is a reporter
for the New York Times. She’s been keeping a
diary of giving up her Lexus SUV for a hybrid
gas-electric car. She’s taken her readers on
a ride through her reasoning for switching
and her on-road experiences. The Environment
Report’s Lester Graham took a ride with Maynard
in her Barcelona Red Toyota Prius:

Micky Maynard: “Okay, so, to start it, you push this button. You see
the little ‘ready’ button, and you hear a little sound, and that’s
essentially the battery starting the car. And, off you go.”

Lester Graham: “I recall, when I was younger, I went from a pretty
powerful car to a little car, and the one thing I really noticed was
that it felt like I was driving a toy. What’s the difference between
driving the Lexus and driving this one?”

Maynard: “A difference is that in the Lexus, or in a SUV, you’re sitting
up above the ground. This car, you’re right back down on the road.
And it took a lot of adjusting. I was driving from Detroit to Chicago,
and I heard this ‘thump, thump, thump,’ and I thought I had a flat
tire, but it was just the road surface. Because I was used to sitting
up high, I never would have noticed the road bed before.”

Graham: “I know that some newby Prius drivers that when they
come to a stop, like we are now, there’s almost no sound
sometimes.”

Maynard: (laughs) “That’s right. In fact, my postman was telling me
hybrid cars will come up behind him, and he says, ‘they’re sneaky
little cars.’ He said, ‘you can’t hear them.’ (laughs)

Graham: “What’s it like going on to the on-ramp on the interstate?”

Maynard: “I haven’t had any trouble yet, because I generally try to
give myself enough space between myself and the person behind
me. You know, when you’re in a luxury car, a Lexus, you hit the
pedal and you get all this acceleration. This car’s quite peppy, but it
doesn’t have that rrrrrrrrrrrr that you get in a V8 or a V6. And that is
something to get used to.”

Graham: “I keep hearing from Prius owners that the consumption
meter really changes how they drive. How has the feedback from
the car affected how you drive?”

Maynard: “It affects how I drive tremendously. There’s a
consumption screen in the car, and it will show you exactly the kind
of miles-per-gallon you’re getting. So, if you don’t floor it, you can
get 100 miles-a-gallon – at least that’s what the car’s telling you. And
you have another meter that shows you what you’re averaging over
your trip. My pride and joy was driving a long trip and getting over
50 miles-a-gallon. And you kind of feel this little shot of pride when
you see the 50 or the 47.”

Graham: “So, you’re encouraged to take it easy just so you can be
rewarded with the feedback?”

Maynard: “And I don’t want people to think that Prius owners are all
out there going 17 miles-per-hour. We’re not. What’s going on is
we’re trying to drive smoothly, we’re trying to drive in a steady
fashion. Although they tell you that you get better gas mileage in
town, driving around city streets, I’ve actually gotten fantastic gas
mileage just driving steadily on the highway. You do keep the
consumption meter up on the screen, and you do watch it. Now, I
did have one reader write in and say, ‘stop watching the screen and
watch the road,’ and I assured her that I absolutely do watch the
road. But you do sort of glance over and kind of check how you’re
doing.”

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Small Car Trend to Stay?

  • Since gas prices have dropped, some buyers are showing more interest in big vehicles. (Photo courtesy of the US Department of State)

When gas prices went up, car
companies cut their production plans for
making big vehicles, and made new plans
for more fuel efficient cars. The question
now is, with gas prices falling, will those
plans change again? As Dustin Dwyer
reports, the experts say probably not:

Transcript

When gas prices went up, car
companies cut their production plans for
making big vehicles, and made new plans
for more fuel efficient cars. The question
now is, with gas prices falling, will those
plans change again? As Dustin Dwyer
reports, the experts say probably not:

It’s not as easy to make money on a small car as it is on an SUV.

Small cars are cheaper, and they have lower profit margins. But as gas prices went up earlier this year, auto
executives insisted they’d find a way to make money on small vehicles.

Since gas prices have dropped though, some buyers are showing more interest in big vehicles.

Michael Robinet tracks the auto industry for the firm CSM Worldwide. He says the long term trend still
points to smaller vehicles.

“There may be a ratcheting down by some consumers in terms of the size of vehicles that they’re looking
for, irrespective of where fuel prices go in the future.”

Robinet says the bad economy is forcing many people to downsize. And the federal government has new
rules that mandate cleaner cars, so Robinet says getting smaller will be the big trend for years to come.

For The Environment Report, I’m Dustin Dwyer.

Related Links

Fuel Prices Hit Auto Factories

  • High gas prices are cited as one cause for SUV and RV factories closing (Photo by Ben VanWagoner)

High gas prices are changing what people
buy in car showrooms. Gas guzzlers just aren’t
selling as well anymore and it’s affecting US
manufacturers. Mark Brush reports:

Transcript

High gas prices are changing what people
buy in car showrooms. Gas guzzlers just aren’t
selling as well anymore and it’s affecting US
manufacturers. Mark Brush reports:

GM announced it’s closing four of its truck and SUV plants. And Winnebago Industries
recently announced they’re closing their biggest RV manufacturing plant. High fuel
prices are helping to drive the closings.

For the last fifteen years, sales of SUVs and light trucks have beat the competition from
smaller cars. But that’s changed in the last couple of months. Now, smaller cars are
selling better.

Charles Territo is with the Alliance for Automobile Manufactures. He says the recent
hike in gas prices have hit a nerve.

“I think for years people have been trying figure out what that pressure point is. When
consumers will actually change their driving habits and change their behavior. I think
we’re finding now that we’ve probably reached that price.”

Federal researchers say that people are driving a lot less. The Federal Highway
Administration reports that the number of miles traveled for the month of March was one
the sharpest drops on record.

For The Environment Report, I’m Mark Brush.

Related Links

Sad State of Suv Sales

  • High gas prices are making it difficult for SUV owners to sell them (Photo by Ben VanWagoner)

With higher gas prices, SUV and light
truck owners are scrambling to trade in their
large cars for smaller more fuel efficient ones.
But, they’re shocked to learn how little they can
get. Lisa Ann Pinkerton reports:

Transcript

With higher gas prices, SUV and light
truck owners are scrambling to trade in their
large cars for smaller more fuel efficient ones.
But, they’re shocked to learn how little they can
get. Lisa Ann Pinkerton reports:

The auto industry says, sales of new SUVs and light trucks have basically stalled and the
market is flooded with used models. That’s got used car dealerships across the country
offering owners about 20% less than their vehicles are worth.

Art Spinella, president of the auto research firm, CNW, says even at a steep discount,
Sport Utility Vehicles and light trucks are taking about a month longer to sell than they did a
year ago.

“If you need a sport utility for some reason, now is probably the best time to buy one. But
if you’re trying to sell a sport utility you may be better off just parking it and keeping it
until the market either turns around or the over supply that exists right now kind of dwindles down.”

Research shows a lot of SUV owners are deciding to not to drive them.

For The Environment Report, I’m Lisa Ann Pinkerton.

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The Price of Global Warming

  • Some industries are working with government to voluntarily reduce greenhouse gas emissions. People who are worried about their personal CO2 emissions can buy carbon offsets, but there are dozens of programs, making it confusing. (Photo by Lester Graham)

There’s evidence that the Earth is changing
because of global warming. Glaciers are receding.
Polar ice caps are melting. Weather patterns are
altered. That’s prompted some people to look
for ways to reduce their personal contribution to
global warming. Rebecca Williams reports there
are many new companies that claim to help you do
that… for a price:

Transcript

There’s evidence that the Earth is changing
because of global warming. Glaciers are receding.
Polar ice caps are melting. Weather patterns are
altered. That’s prompted some people to look
for ways to reduce their personal contribution to
global warming. Rebecca Williams reports there
are many new companies that claim to help you do
that… for a price:


Whenever you drive, fly, or ride, you’re emitting carbon dioxide. And it’s not just the way you get around. It’s also any time you turn on lights or plug into an electrical outlet. More than half of the electricity in the U.S. comes from power plants that burn
coal and that’s another major source of carbon dioxide.


It’s a problem because carbon dioxide is a potent greenhouse gas.
The vast majority of scientists agree all this carbon dioxide
that people produce is trapping heat in the atmosphere and making
the planet warmer.


David Archer is a climate scientist at the University of Chicago:


“The problem with fossil fuels is that the cost of that climate
change isn’t paid by the person who makes the decision to use
fossil energy so it’s sort of like a bill we’re leaving to future
generations.”


Some people say there’s a way to pay that bill now. About three
dozen companies and nonprofits have sprung up in the past few
years. They’re selling carbon offsets.


The idea of a carbon offset is to balance out the carbon dioxide
that you emit. In theory, you can do this by investing in
something like tree planting or energy projects that don’t emit
greenhouse gasses, such as wind or solar power.


First, you can go to one of the group’s websites and calculate
your carbon footprint. That’s all the carbon dioxide you produce
by driving, flying, and so on, in a year. North Americans have
especially big footprints.


The companies assign a price per ton of carbon that’s emitted.
You can decide how much of your carbon-emitting you want to
balance out. Then you type in your credit card number and voila… no more guilt.


Well, that’s the idea anyway.


But what if you buy a carbon offset
but you don’t change your behavior? If you keep driving and
flying and using electricity just as much as before, or maybe
more than before, you’re still a part of the problem.


“You’re absolutely still emitting the carbon. The idea is that
you’re balancing it out through reductions elsewhere.”


Tom Arnold is a cofounder of Terrapass. It’s a carbon offset
company:


“Now this isn’t the optimal solution of course – you should stop
driving. But it’s a good way that we can get you involved in the
dialogue and help you reduce emissions somewhere else.”


And you can get a little sticker for your car to show you’re in
the offsetting club. But Tom Arnold admits there aren’t a whole
lot of drivers of huge SUVs buying offsets.


“We have this nice little SUV sticker – it’s pretty expensive and
a horrible seller. Most of our members already drive passenger
cars, very efficient cars. They’re just looking for a tool to
balance the rest of their impact out to zero.”


Erasing your carbon footprint sounds pretty positive, but there
are quite a few critics of the carbon offset industry. They
point out there aren’t any agreed-on standards for what an offset
is, and prices are all over the map. So it’s not always clear
what you’re getting for your money.


Mark Trexler is president of Trexler Climate and Energy Services.
He’s a consultant who reviews the groups selling carbon offsets.
He says you do have to ask questions about what you’re buying:


“Am I putting my money into something that wouldn’t have happened
anyway? Because if somebody would’ve built that windmill anyway
or if they would’ve done whatever it is you’re putting money into
anyway, you’re really not rendering yourself climate neutral.”


Trexler says there are certification programs in the works so
consumers can know more about what they’re buying. But the people
who are buying offsets now say it feels like they’re making a
difference.


Kate Madigan bought offsets. She started thinking about it when
she was awake at night worrying about the world her new baby
would live in:


“Some people say oh, global warming, it’s going to change the
world in 100 years, but I’ll be gone by then. But I think that’s
a horrible way to look at things because we’re leaving the world
to a lot of people that we love.”


Madigan says she doesn’t think carbon offsets alone will really
solve the problem. She says she thinks it’ll take a lot of
harder choices too, like driving less and using less electricity.


Supporters say that’s the real power of offsets. It’s getting
people to talk about the role they play in global warming.


For the Environment Report, I’m Rebecca Williams.

Related Links

Ford Prods Customers to Buy Carbon Offsets

Several Internet companies offer ways for drivers to offset the impact of their car’s greenhouse gas emissions by investing in clean energy. Now, one of the Big Three automakers wants to sign up its customers. The GLRC’s Rebecca Williams has more:

Transcript

Several Internet companies offer ways for drivers to offset the impact of
their car’s greenhouse gas emissions by investing in clean energy. Now,
one of the Big Three automakers wants to sign up its customers. The
GLRC’s Rebecca Williams has more:


It’s sort of like getting your sins forgiven… if you feel guilty for driving
an SUV.


It’s called carbon offsetting. What happens is… you spend anywhere
from 30 to 80 bucks for a carbon offset. The money gets invested in
cleaner energy projects – like wind farms – that don’t produce greenhouse
gasses.


Ford Motor Company is teaming up with a carbon offset company called
Terrapass… to promote carbon offsets to Ford customers.


Tom Arnold is a founder of Terrapass. He says Ford’s been criticized for
its poor fuel economy record… and for opposing California’s greenhouse
gas regulations on cars.


“It’s a question of helping Ford take steps in the right direction. Here’s
something that can help the organization better communicate to green
customers.”


Arnold points out there are also some free ways to cut down on carbon
dioxide emissions… such as driving less or buying a more fuel efficient
car.


For the GLRC, I’m Rebecca Williams.

Related Links

Study: Canadian Gas Emissions Rise

Canada is a signatory of the Kyoto Protocol – an international agreement aimed at curbing heat trapping gas emissions. Now, a new study shows that these gas emissions have risen sharply in Canada over the past ten years. The release of the study comes just days after the prime minister criticized Washington for its climate change policies. The Great Lakes Radio Consortium’s Dan Karpenchuk reports:

Transcript

Canada is a signatory of the Kyoto Protocol – an international agreement
aimed at curbing heat trapping gas emissions. Now, a new study shows
that these gas emissions have risen sharply in Canada over the past ten
years. The release of the study comes just days after the Prime Minister
criticized Washington for its climate change policies. The Great Lakes
Radio Consortium’s Dan Karpenchuk reports:


The study was prepared by the Environment, Health and Statistics
departments of the Canadian government. It shows as of a couple of
years ago emissions of greenhouse gases were 32 percent above the
targets laid out in the Kyoto Protocol.


Alberta and Ontario had the worst emissions of all the provinces.


The study found that the most of the greenhouse gas emissions came
from energy production and consumption. Vehicular traffic accounted
for about twenty percent, an increase reflected in the shift from
automobiles to vans, SUV’s and trucks. Those heavier vehicles emit
about 40 percent more greenhouse gasses on average.


Climate change has become a touchy issue between Ottawa and
Washington. Recently, Prime minister Paul Martin said the White House
had failed to yield to a global conscience in its refusal to sign the Kyoto
Protocol. Washington warned him to tone down his anti-US rhetoric,
describing it as cheap electioneering.


For the GLRC, I’m Dan Karpenchuk.

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Report: Fuel Efficiency Lags Behind

  • The EPA reports that despite a slight improvement in the last year, the average fuel economy rating for cars and trucks is still lower than the peak reached in 1987-88. (Photo courtesy of the Department of Energy)

The U.S. Environmental Protection Agency has published its report on fuel economy trends for cars and trucks sold in the U.S. Environmentalists say it highlights the need for stricter fuel efficiency standards – an issue largely ignored in the Energy Bill recently passed by Congress. The Great Lakes Radio Consortium’s Mark Brush reports:

Transcript

The U.S. Environmental Protection Agency has published its report on fuel
economy trends for cars and trucks sold in the U.S. Environmentalists say
it highlights the need for stricter fuel efficiency standards – an issue
largely ignored in the Energy Bill signed into law by the President. The Great Lakes Radio Consortium’s Mark Brush reports:


The authors of the report looked at fuel economy trends for cars and trucks
over the last thirty years. They found the average fuel economy for today’s
cars and trucks is twenty one miles per gallon. That’s still less than the peak
reached more than fifteen years ago.


The downward trend in fuel economy has been blamed on the popularity of
trucks and SUVs. These vehicles make up close to half of all vehicles sold
in the U.S.


Several foreign automakers have been criticized for their fleets losing
ground in fuel efficiency. Nissan, VW, and Hyndai all saw decreases in
their average fuel economy ratings largely because they’ve jumped in the
truck and SUV market.


The report’s authors highlighted the fact that fuel economy is directly
related to energy security. These vehicles account for close to forty percent
of all U.S. oil consumption, and much of that oil is imported.


For the GLRC, I’m Mark Brush.

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Gm Workers’ High Hopes for Hybrids

General Motors has been watching its SUV sales take a turn for the worse. In their first fiscal quarter, the company lost 1.3 billion dollars. And now GM says it’ll have to cut 25,000 jobs in the next three years to stay profitable. But some GM workers hope the automaker’s move toward greener vehicles will put it back in the black. The Great Lakes Radio Consortium’s Brian Bull reports:

Transcript

General Motors has been watching its SUV sales take a
turn for the worse. In their first fiscal quarter, the company
lost 1.3 billion dollars. And now GM says it’ll have to cut
25 thousand jobs in the next three years to stay profitable. But some
G-M workers hope the automaker’s move toward greener vehicles will put
it back in the black. The Great Lakes Radio Consortium’s Brian Bull
reports:


Compared to its competitors, GM has been slow to develop
gasoline-electric hybrid automobiles. In the past, GM officials
have said they’re concentrating on creating hydrogen powered fuel
cells for their vehicles.


But with consumers quickly moving away
from big, gas-guzzling SUVs, GM’s strategy seems to be shifting. Ron
Pohlman works at GM’s Janesville, Wisconsin plant.


“We’re building a new vehicle here in Janesville. It’s a
new version of the Tahoe and Suburban. It’ll have the hybrid engine
in 2007. Then we can have three plants building this vehicle and if
people buy it, we’ll be fine.”


Last year, more than eighty thousand hybrid cars were sold in the U.S.
That only makes up less than one percent of all vehicles sold.


Still, industry watchers say, as long as gas prices keep rising, so will
hybrid sales.


For the GLRC, I’m Brian Bull.

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