Revving Up Sales of Cleaner Diesel Cars

When you think of diesel engines, you might think of big, noisy, stinky trucks. But that’s changing. And a domestic automaker has plans to bring a cleaner, higher performing diesel engine to passenger cars. The company insists: it’s not your father’s diesel. The GLRC’s Julie Halpert has the story:

Transcript

When you think diesel engines, you might think of big, noisy, stinky
trucks, but that’s changing and a domestic automaker has plans to bring a
cleaner, higher performing diesel engine to passenger cars. The
company insists: it’s not your father’s diesel. The GLRC’s Julie Halpert
has the story:


In Europe… people have been hearing this catchy little tune on a
television commercial…


(Sound of commercial)


If you hate something, improve it. That’s the message of this Honda UK
commercial that highlights the historically loud, smelly diesel engines.
It’s intended to promote Honda’s new, cleaner diesel, something it’s
launching in Europe.


Diesels have always been more popular in Europe than the U.S. That’s
because there diesel fuel is roughly 20 to 30 percent cheaper than
gasoline there, and diesels get great fuel economy… 30 percent better
than in gasoline engines.


Here in the U.S., diesels haven’t sold well. In the 1970s, when diesel
fuel was cheaper than gas, diesels gained in popularity briefly, but people
didn’t like the stench of the smoky fumes and the clunky sounds of diesel
engines. Those lingering attitudes have scared Honda off from bringing
its new diesels here.


But Daimler/Chrysler is trying to change all that. The company is
drawing on its European expertise to bring advanced technology diesels
to more U.S. passenger cars, and now, they think Americans will buy
them.


Jim Widenbak is a manager of small diesel systems for Daimler/Chrysler.


“We think that there’s a niche for diesels in the North American market,
and We’re not sure exactly how big, but I would characterize us as kind
of bullish on diesels. We really think there’s a place for them and
that customers will ultimately be very happy with diesel products.”


Daimler/Chrysler currently offers a diesel engine on its newer models of
the Jeep Liberty and the Mercedes E-320. Sales of these vehicles were
more than double what the company expected – 10,000 for the diesel
Jeep Liberty and 5,000 for the E-320.


Widenback says that electronic controls have improved over the past 30
years, making diesels better performing, more fuel efficient and cleaner
burning.


The company is in negotiations with the Environmental Protection
Agency to use a new technology, currently in use in Europe, that cuts
pollution further – just in time for tough new federal emission controls
that take effect by 2008. The process uses a material called urea that’s
injected into the exhaust before the exhaust hits the pollution control
device. This ultimately removes troublesome emissions of nitrogen
oxides.


There is one problem with the pollution control system, though.
Anthony Pratt directs power train forecasting for J.D. Power Automotive
Systems. He says the car periodically will run out of its supply of urea.


“So, in other words, you’re not getting the injection of urea in the
exhaust, the vehicles will continue to perform normally as if the urea
tanks were full but they will not meet the more strict emission
standards.”


If the company finds a way to ensure the tanks stay full, Pratt thinks it
will work. Pratt projects diesel engine sales will grow from 3 percent of
the market in 2005 to seven and a half percent in 2012, overtaking sales
of hybrid vehicles, which are only projected to be 4% of the market.


“I think the vehicle manufacturers will be successful in ultimately
educating the consumer in that the new diesel technology is not the dirty,
clanky, loud and sluggish technology they may be familiar with from the
late 70s and early 80s.”


(Sound of car dealership)


That message – that diesels are worth buying – is falling on deaf ears for
the customers of Schultz Motors. Tyler Shultz, the general manager, doesn’t
think it will fly, based on what he’s seen.


“As diesel prices went up in the last six months to a year, we virtually
have lost interest. Again, it’s not that the consumer doesn’t want it, but
when they see fuel prices go above gasoline prices, it was almost like
somebody flipped a switch.”


Shultz says it’s too expensive to buy and maintain a diesel and customers
won’t recoup the cost savings from better fuel economy unless they own
their car for several years. He, and some other dealers in the area don’t
think diesels will ever become popular.


Daimler/Chrysler’s Widenbak disagrees. He expects those fuel prices to come
down, and as they do, he says people will start buying diesel vehicles.


“We’re confident that our vehicles, diesel vehicles in general and our vehicles
specifically, can appeal to people.”


Daimler/Chrysler is so confident, it expects to roll out diesel engines in
more of its passenger cars over the next few years.


For the GLRC, I’m Julie Halpert.

Related Links

Clean-Up Woes for Power Plant

  • American Electric Power is working to stop blue clouds of sulfuric acid from descending on towns near the Ohio River. Ironically, the clouds are a by-product of a 200-million dollar system installed in May to help curb smog-producing emissions from the General James M. Gavin Power Plant. The search for a solution is being watched by other power plants in the U.S. that have to comply with stricter anti-smog regulations put in place by the federal government.

Blue clouds of sulfuric acid have descended upon towns in southeastern Ohio and West Virginia more than a dozen times since May. The clouds are from smoke stacks at American Electric Power’s General James M. Gavin plant in rural Cheshire, Ohio. It’s one of the largest coal-burning power plants in North America. The company blames a new 200 million dollar pollution control system for releasing more toxic emissions. If they’re right, other Midwestern power companies may face similar troubles when trying to comply with federal clean air laws. The Great Lakes Radio Consortium’s Natalie Walston reports:

Transcript

Blue clouds of sulfuric acid have descended upon towns in south-eastern Ohio and West Virginia more than a dozen times since may. The clouds are from smoke stacks at American Electric Powers General John M. Gavin plant in rural Cheshire, Ohio. It’s one of the largest coal-burning power plants in North America. The company blames a new 200-million dollar pollution control system for releasing more toxic emissions. If they’re right, other midwestern power companies may face similar troubles when trying to comply with federal clean air laws. The great lakes radio consortium’s Natalie Walston reports.


The small, rundown airport in Mt. Pleasant sits on a flat part of the hills of West Virginia.
It’s surrounded by thick trees. Its rural enough here that it’s common to see wild turkeys dashing across the runways. One summer afternoon airport manager Ben Roush looked out his window. But instead of seeing a plane land … he saw thick smoke clinging to the tops of the trees.


“It looked like, uh, exhaust out of a car or something like that. It wasn’t black smoke it was blue. Very, very visible.”


After the smoke appeared, his phone began to ring.


“The fire department down here called up here and wanted to know if we had a fire up here because it was all in these … it settled to the ground. And, it was in those trees.”


The clouds contain high concentrations of sulfuric acid. That’s not normal … even this close to a power plant that burns coal with a high sulfur content. For years, most coal-burning power plants have had pollution control devices called “scrubbers” to deal with that sulfur. The scrubbers do just what the name implies – they scrub the air clean of sulfur dioxide as well as some other pollutants. But, they don’t do a good job in removing nitrous oxide. Nitrous oxide is blamed in part for causing acid rain and smog.


Paul Chodak is manager of American Electric Power’s Optimization Group. He says AEP installed a selective catalytic reduction system … or SCR … in an effort to remove nitrous oxide. Chodak says the SCR system is a relatively new technology. And, so far, it and the scrubber aren’t working well together. That’s because they are combining to make sulfuric acid, but in a different form. And that form then gets released into the air.

“The SO3 … or sulfuric acid is in very fine droplets … sub-micron size droplets. Very, very tiny. And they’re so small that they travel through the scrubber and they’re not removed. So, the scrubber works very well on the gas in removing SO2. However, it’s not very effective in removing SO3.”


Chodak says this is all because of an effort to reduce emissions that cause acid rain and smog in eastern seaboard states. But… as AEP scrambles to stop polluting the air hundreds of miles away … people who live beneath the smoke stacks claim their health is being sacrificed. They say that in the summer, when the sulfuric acid clouds move in it’s difficult to breathe.


(natural sound of NASCAR race and drunk people carrying on)


Gallipolis is a small city five miles south of the power plant. Today there’s a small crowd of people gathered at Sunny’s bar and grille. People here will only give their first names to an out of town reporter. A man named Steve is drinking a beer at a table with his sister. He says fallout from the plant makes the paint peel off cars.


“All that acid and stuff goes on these cars. They gotta repaint the cars … so you know it’s tearin’ us up. Our bodies. And, like I say, we worry about our kids and grandkids more. We’re old enough that it’s not gonna bother us no more.”


His sister Tammy drags slowly on a cigarette as Steve talks.


When he finishes, she jumps in to say that since the blue clouds started showing up, everyone in town has become sick.


“I have health problems. I cough all the time. Allergies all the time. Allergies to something’. Runny nose. Constantly. You know, I think everyone in town has health problems that live around here.”


But AEP claims the air is cleaner than it was before the SCR system was installed. Paul Chodak says the air turned blue this summer because the sulfuric acid reacted with sunlight on hot, humid days. He says people become scared because they could actually see what they were breathing.


“The hard thing for people to understand is that what is coming out of the stack is significantly cleaner than what was coming out before. This is an improvement from a pollution control perspective. However, it has created this local phenomena that is a problem. And, AEP is moving to address that and we will solve it.”


Sulfuric acid measurements taken by the company and examined by Ohio and U.S. EPA researchers meanwhile don’t show a major sulfuric acid problem. But there are no state standards in place in Ohio for levels of gaseous sulfuric acid in the air.


Kay Gilmer of the Ohio EPA says emissions from AEP have exceeded sulfuric acid standards set by other states. However, she says people near the plant stacks aren’t in immediate danger. But she hesitates to say the air is perfectly safe to breathe.


“We didn’t have anything that would um … that we would … that we looked at that was exceptionally high. But, that was, I don’t want to say that to say we’re not concerned with the problem.”


Meanwhile, people near the plant say they’re tired of having their health jeopardized so people far away from them can breathe easier. They are working with state environmental groups to possibly fight the power plant in court.


For the Great Lakes Radio Consortium, I’m Natalie Walston.