(Photo provided by Dr. Ellis Jones)
A lot of people want to know what
they can do to be more environmentally friendly.
Ellis Jones says you make a vote on environmental
issues every time you pull out your wallet.
Jones is a sociologist at the University of
California Davis. And he’s written a pocket-sized
booklet called ‘The Better World Shopping Guide’
that grades companies that make the things we buy.
The Environment Report’s Lester Graham talked to
him about the guide:
Transcript
A lot of people want to know what
they can do to be more environmentally friendly.
Ellis Jones says you make a vote on environmental
issues every time you pull out your wallet.
Jones is a sociologist at the University of
California Davis. And he’s written a pocket-sized
booklet called ‘The Better World Shopping Guide’
that grades companies that make the things we buy.
The Environment Report’s Lester Graham talked to
him about the guide:
Ellis Jones: “I think that people will use this guide to make sure that the companies that
are doing good work get their dollars. And the companies that are not doing good work,
they don’t get their dollars until they improve.”
Lester Graham: “I chose three topics. One of them is gasoline. No one gets an A+? But
you did give an A to Sunoco and you gave an F to Exxon-Mobile. Can you tell me really
quickly what went into those grades?”
Jones: “It includes everything from how polluting their petroleum refineries are, what
their human rights records are when they deal with communities abroad, how they deal
with consumers, what their advertising is like and how they do or don’t ‘greenwash’ – to
really give a sense of, you know, the difference between the good guys and the bad guys
in gasoline.”
Graham: “I also looked at bread, and you gave an A+ to local bakeries.”
Jones: “Supporting a local bakery is really about as good as it gets. Far above and
beyond what you can get supporting even the most organic bread company.”
Graham: “The third thing I looked at was water, because bottled water is such an issue
these days. The A+ was given to tap water, which, in most communities, is as good as
anything you can buy in a bottle.”
Jones: “The most powerful difference a consumer can make is actually avoiding the
product all together. So, anything to really minimize the impact because this industry
itself is inherently problematic.”
Graham: “Just casually flipping through looking at who rated an F in your guide, often it
seemed like it was the most recognizable name. Kraft, Nabisco, Libby’s. Those kinds of
companies. Why is it these really large corporations tended to do so poorly in your
guide?”
Jones: “Well, you know, I think this really points out a kind of inherent problem within
our current economic system. And that is that the way to get ahead in the system is to
grow larger, to gobble up smaller companies, to basically out-compete the other
companies around you by cutting costs wherever you can by using larger economies of
scale. And the process that gets lost in the system is the impact on the people and the
planet.”
Graham: “I’m wondering how this changes your view of things when you go shopping
now.”
Jones: “Well, let me tell you, I really have put in as much research as a human being can
into this. And I am still filled with questions. These questions are out there and we need
to keep companies accountable and the government accountable to be able to provide us
with good data so we can make smart decisions as consumers.
Graham: “So your guide doesn’t let us off the hook, we still have to do some of our own
homework.”
Jones: (laughs) “Exactly. We have to actually make do with the information that we
have now, make the best choices available, and then as new information comes in, then
we’re responsible to make even better choices. But in that process we have to build in
quite a bit of forgiveness, because one thing this book is not about being perfect or pure
in the world. It really is about trying to make the best choice at any given time in any
given place.”