Tag: friendly

Greenovation: The Great Floor Debate

The popular eco-friendly products are not always the best solution. Lester and Greenovation.tv’s Matt Grocoff drop in on Matt’s neighbor to help him with his hardwood floor dilemma.

Transcript

In home improvement projects, the popular eco-friendly products are not always the best solution. Lester Graham has the story of a home improvement intervention.

Kevin Leeser was not happy with the floors downstairs in his one-hundred year old house.

KL: “Well, we’ve lived here five years and just over the five years they’ve started to get grayer and you can tell that the finish was –in the high traffic areas—you could tell where we were walking it looks like we were hamsters walking through this place.”

LG: “This is maple, right”

KL: “Pfft. Yeah, that’s what they tell me.”

Kevin toyed with the idea of finishing the maple floors… but that sounded really involved.

And then the in-laws visited during the holidays.

KL: “My mother-in-law was like ‘Why don’t you get new floors.’ (laugh) And I was like well, yeah, it would be easier, ‘cause the things I was concerned about were sawdust, and ‘cause I have a newborn, just dirtying up the house and figured just getting some clean stuff, cutting it outside, sticking it down and be done with it.”

LG: So, wanting to be eco-friendly, he thought he’d put down bamboo flooring. Bamboo is renewable and it grows fast… and it’s pretty popular these days.

Then his neighbor stopped by. Matt Grocoff… the eco-friendly home improvement guy with Greenovation-dot-TV who had some –eh—thoughts about Kevin’s plan…

MG: “And, I, like, practically smacked him in the face and I said ‘What are you thinking? This is a gorgeous floor. Go rent yourself a sander or even hire someone for a few hundred bucks to strip the floor and then refinish it.’”

LG: So…You’re not a big fan of bamboo?

MG: “Bamboo is a great product if you have to do something new. You have to ask a question: do you need that new product or do you have something that works now and just needs to be renewed.”

Oh, yeah. Reduce. Re-use. Recycle. So, Kevin’s wife, Lauren and their baby were away for a few days. Kevin rented a sander… …and then started looking for an eco-friendly sealant for his maple floors. Matt had an idea for that.

MG: “Kevin’s using a natural oil from BioShield which is a mixture of tung and linseed oil that is so easy to use. It’s easier to use than even a low-VOC or zero-VOC polyurethene finish and easier to maintain in the long run.”

And in the end… renting the sander, buying sanding pads, buying the floor sealant, paint brushes and all that stuff… ended up costing Kevin about HALF of what it would have if he put down bamboo. Not a bad deal.

But… the big question… what did his wife, Lauren, think of the refinished old floors.

LM “It looks absolutely beautiful and we didn’t have to get new floors. Win, win. We love it. Beautiful.”

Matt Grocoff says he was sure Kevin and Lauren would be happy, because he did the same thing at his house.

MG: “The first thing that I did when we finished with our floor is I took a glass of red wine when we were celebrating and I poured half a glass of red wine on the floor and my wife was like ‘What are you doing!’ And I was like, look, we’re going to spill wine on it eventually, let’s see what happens now. The wine beaded up on the floor. We took a little sponge, wiped it clean and it’s gorgeous, five years later.

LG: “That’s Matt Grocoff with Greenovation-dot-TV. Thanks, Matt.”

MG: “Lester, this is always so much fun. I’m glad to be doing it.”

LG: “That’s The Environment Report. I’m Lester Graham.”

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Cleaning Up the Car Wash

  • At the London Road Car Wash, the first blast of soapy water is captured in a pit under the floor and used again. (Photo by Stephanie Hemphill)

Many business leaders are taking a serious look at their environmental impact. Companies from Ikea to Home Depot are following a science-based approach to sustainability called the Natural Step. Stephanie Hemphill visited one small business that’s rethinking its operations:

Transcript

Many business leaders are taking a serious look at their environmental impact. Companies from Ikea to Home Depot are following a science-based approach to sustainability called the Natural Step. Stephanie Hemphill visited one small business that’s rethinking its operations:

You probably wouldn’t think a car wash would be the kind of place that pays attention to the environment. But this one is.

It’s trying to become more sustainable — putting back what it takes away.

“What we’d like to do is, we’d like to be a closed system, a closed loop.”

Frank Nicoletti is the manager of this car wash in Duluth Minnesota.

“That’s the goal of the whole Natural Step is to be closed loop, meaning nothing goes in or out, and you just recycle the whole time. Of course, how feasible it is we don’t know. ”

Nicoletti is trained as a biologist. He’s the kind of guy who spends a lot of time watching the hawks as they migrate across the western tip of Lake Superior. It’s right across the street from the car wash.

His concern about nature is bubbling over into his business.

When a local non-profit group brought in Natural Step experts, Nicoletti and a dozen other business people signed up to learn how ecosystems work, and how they could operate their businesses more sustainably. They started looking over their operations from top to bottom to see how they could make them more earth-friendly.

One big change they’ve made at the car wash is switching to a biodegradable detergent. That’s not required by law, but it’s one of the principles of the Natural Step program — to reduce the use of man-made toxic substances.

“Everything that’s on line here is non-persistent so it breaks down in the environment.”

As cars move through the wash, the first flush of soapy water is captured in a pit the below the floor, and re-used.

The rest of the waste water is treated at the local sewage treatment plant, so grease and oil and other pollutants aren’t going into Lake Superior. Around the country, most car washes send their waste water to treatment plants, and Frank Nicoletti says it’s better for lakes and streams when people use a car wash instead of doing it on the driveway at home.

Here, the used oil from the lube operation is another part of that closed loop.

“We have two special boilers in our basement that actually recycles the oil and heats part of the building as well as heating all of the hot water.”

And the company recycles the cans and bottles they haul out of the cars they wash. They use the money from the recycled trash to give the people who work here a free lunch once a month.

“The amount of trash that comes out of these vehicles is unbelievable. We’re actually putting less trash in the garbage can now that we’re recycling, which is a great thing, and we’re also helping our guys out by giving them lunch once a month on these recycled cans.”

That’s another part of the Natural Step. It says a sustainable business will make sure its employees can meet their needs. And since they started recycling the trash from the cars, a lot of the workers are recycling at home now too.

Frank Nicoletti says he’d like to make the business fit in with nature even more — by rebuilding the roof.

“I’d love to make butterfly garden up there, and that will actually clean the air. Because the butterfly migration and the dragonfly migration through the lakeshore here is just huge. I mean, there are days when the dragonflies are going by, you can see a million — of different species.”

When they’ve finished a year’s worth of training and work, the car wash and the other businesses trying out the Natural Step approach will share their experiences with others in the community.

Frank Nicoletti says it’ll be like a pebble dropped in a pond. There’s no telling how far the ripples will go.

For The Environment Report, I’m Stephanie Hemphill.

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Green ‘Stop-N-Shops’

  • Melissa Rosen and her husband Greg Horos opened Locali's - LA's first "ecovenience" mart. (Photo by Devine Browne)

Not that long ago, if you wanted to buy eco-friendly at the grocery store, your options might have been limited to the granola and beans in the bulk bins. Then stores started carrying organic produce. Later vegetarian fast food appeared. Devin Browne reports now eco-friendly is hitting convenience stores:

Transcript

Not that long ago, if you wanted to buy eco-friendly at the grocery store, your options might have been limited to the granola and beans in the bulk bins. Then stores started carrying organic produce. Later vegetarian fast food appeared. Devin Browne reports now eco-friendly is hitting convenience stores:

They’re called ecovenience stores and they’re showing up all over the country. The point is that they sell convenience store food, only greener.

(sound of a store)

“This is our organic hot pretzel, we have organic hot pretzels. It’s organic flour.”

That’s Melissa Rosen; she co-owns a new ecovenience store in Los Angeles, called Locali. Which is actually spelled L-O-C-A-L-I.

And they’ve got hot pretzels, but organic. Hot dogs, but grass-fed. The store even looks like a convenience store: It’s in a strip mall, it’s near a freeway. They’ve got cold drinks in the fridge and impulse buys like candy near the cash register. The customers are in a hurry, but a happy hurry. They rave about the chips

“It is a flavor explosion in your mouth, it is beyond savory.”

and the slushies.

“Slushies! There you go, the slushies are amazing.”

But then you get closer and you see that the cold drinks are not soda or beer: They’re Kombucha, the fermented tea. The candy is vegan gummy bears and organic lollipops. And the slushie, their signature item, is sweetened with agave.

There are a few 7-11 staples that are missing from the shelves, like cigarettes and lotto tickets. The owners say there are no green versions of those.

Some of Locali’s products are really pragmatic and not that exciting like energy efficient light bulbs and ecological laundry drops. Others are kind of sensational, silly, really.

“For example the vegan condoms. What is that, what is Glyde? I didn’t know my condoms weren’t vegan.”

So, vegan condoms, vegan caviar. Snow cones sweetened with brown rice syrup. They have this really big variety of products that have never been greened before.

And so the question becomes: will new green products like these, however silly, really mean new green consumers? Matt Kahn is an Environmental Economist at UCLA. HE thinks maybe so.

“So the goal might be to create buzz. That if you only sell green light bulbs and a tofu turkey burger, people might say oh yeah, that’s the green place. But if you do some truly wacky stuff, generating this green buzz, might tip, that even a Dick Cheney might come with his grandson hearing that it’s this wacky.”

Which is more or less the point – Locali wants to recruit new green consumers. Consumers who right now live in neighborhoods that don’t really have supermarkets and so they buy most of their food at liquor and convenience stores.

Of course, one of the problems will probably be price. A 16 oz slushie at Locali is $5.49, while a 22 oz slurpee at 7-11 is just $1.40. But Kahn, the economist, thinks because Locali is smaller and more flexible than say a Whole Foods, it might actually have a better shot at making it in new neighborhoods.

“And so a smaller business might have to pay only a couple hundred thousand dollars rather then multi million dollars to build a big boxed store. And that lower fixed cost of entering a market makes it more likely that smaller green stores might experiment more.”

And apparently, the ecovenience experiment is something that a lot of people want to try. In the first six days of business, the owners received phone calls from people in Seattle and DC and cities all over Southern California. And they all asked the same thing: how soon can we open a locali in our local neighborhood.

For The Environment Report, I’m Devin Browne.

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Study: Coffee Dates Best

  • A new study shows that if you're holding something warm, you might like people more than if you're holding something cold (Source: MarkSweep at Wikimedia Commons)

A study published in the journal
Science suggests that there might be a link
between how warm you are and how much you
like someone. Jessi Ziegler reports:

Transcript

A study published in the journal
Science suggests that there might be a link
between how warm you are and how much you
like someone. Jessi Ziegler reports:

The study was really simple.

Researchers pretended to have their hands really full, and
asked people to hold their coffee for them. Some of the
coffee was iced, some was hot. The people were then
asked to rate others’ personalities.

You know, like in terms of being a “warm” person or a
“cold” person.

They discovered that those who held the hot coffee rated
people as warmer. The people who held iced coffee? Not
so much.

Lawrence Williams at UC Boulder is co-author of the study.

He thinks this has to do with associations made when
you’re a baby. Your first concept of social warmth
coincides with physical warmth.

So, what does this study mean for you?

“This work suggests that going out for coffee might be
effective in getting the relationship off on the right foot,
as opposed to going out for ice cream, for example.”

You heard it here. Coffee dates are a much better bet.

For The Environment Report, this is Jessi Ziegler.

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Chicago Looks to Beijing for Green Olympics Lessons

  • This is not your typical diesel-burning bus. Beijing now boasts the world’s largest fleet running on compressed natural gas. (Photo by Violet Law)

The Olympics in Beijing are into its final week. The city has delivered blue skies and
taken other steps to make the games environmentally friendly. Meanwhile, the City of
Chicago is bidding to host a green Olympics in 2016. The bid committee members are at
the games to observe. Violet Law is in Beijing and has this report:

Transcript

The Olympics in Beijing are into its final week. The city has delivered blue skies and
taken other steps to make the games environmentally friendly. Meanwhile, the City of
Chicago is bidding to host a green Olympics in 2016. The bid committee members are at
the games to observe. Violet Law is in Beijing and has this report:

(sound of a bus pulling up and announcing the stop)

As more Chinese are getting richer they are driving more. But most still catch the bus to
the Olympic venues, because there’s no parking for spectators. Officials have added
special bus routes to take people to the games – for free.

(sound of a bus pulling away)

But this is not your typical diesel-burning bus. Beijing now boasts the world’s largest
fleet running on compressed natural gas. That means less pollution and CO2 emissions.

Doug Arnot is in Beijing. He oversees the planning of operations and sports venues for
Chicago’s bid for the 2016 Olympics. He says Chicago can do even better if it gets to
host the games.

“We believe that by 2016 all of our buses and all of our vehicles in the Olympic fleet will
be alternative energy or hybrid vehicles. That will have a huge impact on the
environmental imprint if you will of the Olympic Games.”

(sound of an English-language announcement of an Olympic venue stop on Beijing
subway and the noise of the train speeding through the tunnel)

Beijing has had to tackle a host of environmental problems. Most people know about the
city’s massive efforts to clean the air. But it also opened five new subway lines just in
time for the Olympics. Its added wind power generators.

But hosting the Olympics might have made one problem worse.

(sound of water fountain)

Beijing already has a water shortage. For the Olympics, workers planted trees and
flowers and added thirsty landscaping all over the city. New parkland and an urban forest
form the bulk of the Olympic Green.

‘Friends of Nature’ is the country’s oldest grassroots environmental group. Zhang Boju is
the head of research. He’s torn over seeing all this greenery.

“We think this grassland and man-made forest is a very, very important part of greener
Beijing, but it also has some problems. Is this fit for Beijing, a city which has limited
water resource?”

Hosting the Olympics has spurred the government to open up new facilities to recycle
water.

Achim Steiner heads the United Nations Environmental Programme. Steiner says he’s
pleased to see that China has seized the opportunity. His agency will issue a report
assessing the environmental impact of the Beijing games by the end of this year.

“What the Olympic Games provided was an opportunity to showcase and create a
platform to demonstrate what is possible if you’re determined to address these issues. A
great deal has been done and shown in the last seven years. What we are looking for here
is what kind of long lasting improvement the Games have brought.”

Beijing will take advantage of all these improvements. All of the newly built venues will
stay. Some, including the iconic Bird’s Nest and Water Cube, will be converted into
commercial use. The wind power generators will produce enough energy for 100,000
families.

There are also small things that show how hosting the Olympics has made Beijing a
greener city. Doug Arnot of the Chicago bid committee is taking notice.

“Every event you go to sometimes it’s not the big idea that you see, but the smaller idea
that you see. One of the things I’ve noticed is the staff and volunteers and the way they
have addressed green issues. They’re very conscious of where the recycling waste
baskets are. That may seem to be a small issue. But when you have tens of thousands of
people at your venues on a daily basis, it is very important.”

And Chicago is hoping both the small things and the big changes in its environmental
approach will win it a chance to host a green Olympics in 2016.

For The Environment Report, this is Violet Law.

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Green-Ed for Realtors

  • Nathan Kipnis calls this condo building in Evanston, Illinois a "calendar that happens to be a home." Kipnis says he positioned windows and floor tiles to heat the home in the winter and keep it cool in the summer. (Photo by Shawn Allee)

The recent housing crisis has taught us
home values don’t always rise. So, people just
want to make sure they get what they pay for in
a house. That’s especially true with green homes
that are supposed to provide extra value – like
healthier air and lower energy bills. But does
your real-estate agent know enough about green
homes to make sure that’s the case? Shawn Allee reports says many do not, but the
industry’s working on it:

Transcript

The recent housing crisis has taught us
home values don’t always rise. So, people just
want to make sure they get what they pay for in
a house. That’s especially true with green homes
that are supposed to provide extra value – like
healthier air and lower energy bills. But does
your real-estate agent know enough about green
homes to make sure that’s the case? Shawn Allee reports says many do not, but the
industry’s working on it:

When Nathan Kipnis showed me a green home he designed – I spotted some green
features all by myself.

For example, it was hard to miss the solar water heater.

But it turns out, I missed stuff.

The architect had to show me the living room tile.

“What you’re seeing here is the dark grey slate. This is set to take sun in the
winter, fall and spring that comes in here. As the sun gets lower in the sky,
more sun comes in here and it heats up the floor with that.”

“What’s striking about this is that you have these little placards that read,
‘floor absorbs sun, creating thermal surfaces’. These are green crib notes so
to speak?”

“Yes. We definitely needed these because there was the chance that of
course realtors would come through here unaccompanied.”

Kipnis sweated over this solar tile, but at first, real-estate agents were like me – they
missed it, or they didn’t get how it worked.

Kipnis says, it’s likely some potential buyers went home clueless.

Still, he doesn’t blame the agents.

“They’re just kind of used to here’s the crown molding and here’s the
fireplace trim and here’s the pantry. That’s what we call, their expert
knowledge base.”

Some realtors are expanding their knowledge base to include green homes.

There’s a certification program that gets agents up to speed on energy conservation,
water use, and other green home features.

It’s called EcoBroker.

John Beldock runs EcoBroker.

He says it trains agents to protect home buyers.

“Many people stay in their houses longer than five years. If you’re really
watching out to make sure a consumer is buying a house that she can afford
to buy but afford to operate, you’ve really provided a valuable service to
society.”

Four thousand people have EcoBroker certification.

That sounds like a lot, but there’re more than two million real-estate license-holders
in the US.

So, most home buyers will encounter agents who are not trained, or ones who
mostly trained themselves – like Celeste Karan in Chicago.

“I’ve been fortunate enough to the table with some high-level people in the
industry who’ve been kind enough to explain things to me over coffee.
They’ve become part of my network and through that I’ve learned more
than anything else.”

Karan says formal certification is great, but when it comes down to it, buyers should
press agents about a home’s green claims.

And when possible – ask for numbers.

“There are certain properties where I know it’s been computer modeled and
the claims are likely to be true because they’re based in performance
testing rather than somebody just coming up with a number that sounds
good.”

Karan says there’s a lot at stake in getting green housing claims right.

The trend’s young, and it’s vulnerable to realtors who over-sell green features.

“Building better quality buildings has to be the norm. In order or that to
happen, the claims about them have to be honest, and people have to
continue to buy them. If buyers want it and builders build it, the market will
expand and move forward.”

Karan says it’s not like realtors are trying to screw people over.

There’s room for trust.

It’s just that for now, it’s best to back up that trust with a bit of skepticism.

For The Environment Report, I’m Shawn Allee.

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Interview: Wind Power on the Water

  • Some people find wind turbines unsightly, and would prefer them off-shore (Photo courtesy of the EPA)

There’s a lot of wind along coastal
areas… perfect for wind turbines. But a lot
of people don’t like the idea of windmills
ruining the view. So, why not put them out
in the water, just out of view from the beach?
Projects have been planned or proposed or just
rumored off the coast of places such as southern
Georgia, Delaware, Cape Cod, and Michigan out
in Lake Michigan. There are already some off-
shore wind turbines operating in Europe. Thijs
Westerbeek is the sustainable
development expert with Radio Netherlands. He
says off the coast turbines are more popular
than wind mills on the land:

Transcript

There’s a lot of wind along coastal
areas… perfect for wind turbines. But a lot
of people don’t like the idea of windmills
ruining the view. So, why not put them out
in the water, just out of view from the beach?
Projects have been planned or proposed or just
rumored off the coast of places such as southern
Georgia, Delaware, Cape Cod, and Michigan out
in Lake Michigan. There are already some off-
shore wind turbines operating in Europe. Thijs
Westerbeek is the sustainable
development expert with Radio Netherlands. He
says off the coast turbines are more popular
than wind mills on the land:

Thijs Westerbeek: “Actually, the public reaction is excellent, because the whole
‘nimby effect’ doesn’t occur. The thing where you like wind energy, as a
principle. You like this big mill turning around and producing clean electricity.
But you just don’t want it in your backyard. You don’t want the noise, you don’t
want the flickering effect of the sun shining through, you don’t want birds to fly
into this, and you certainly don’t want to see it. Now, if the wind turbines are off-
shore, and far enough off-shore, that problem just doesn’t exist.”

Lester Graham: “One of the concerns is that the windmills will be an eyesore.
Can you see them from shore, and does it disrupt the seascape for either folks
on the beach or boaters?”

Westerbeek: “Well, that just depends. The two small-ish windparks, they are in
front of the coast of the Netherlands, are pretty far-off. You can just see the tips
of the blades. So that isn’t really much of a disturbance. The two gigantic
windparks, off the coast of Denmark, are actually a tourist attraction. People go
to see them.”

Graham: “What kind of problems are they for marine animals and sea birds
when they’re off-shore?”

Westerbeek: “This has been tested by scientists in Denmark. And they counted
1.2 million birds passing through, and not one was hit. The birds just see the
turbines. That’s just not a problem.”

Graham: “What kind of problem do they pose for ship navigation?”

Westerbeek: “Until now, and I’ve checked this with the Maron Research Institute
– that’s the maritime research institute here in the Netherlands – there haven’t
been any accidents yet. And that’s mainly because windparks are typically built
on sandbanks where there can’t be any traffic. However, if they would be built in
sea-going routes, and a ship would bang into it, you have a possible disaster on
hand, because the turbine will collapse – hopefully not onto the ship – but if it
does fall onto the ship, that could be possibly disastrous. So the suggestion of
this scientist at Maron that I called was ‘don’t build any windmills in, for instance,
the North Sea, which is just too busy’.”

Graham: “How do they get the power from the windmills off-shore to shore? You
have to have some kind of cable, I assume.”

Westerbeek: “And that’s a problem. Because the further windparks are off-
shore, the more expensive it’s going to be to get that power on-shore. And with
rising prices for copper, that really is a problem. The cable could ultimately be
more expensive than the park itself. Off-shore windparks are definitely much,
much more expensive than on-shore windparks. That is a fact. But they are a
political solution. People who don’t want on-shore parks for the reasons I named
– unsightly things, noisy things – that is just solved, that problem, if you have an
off-shore park. So, yes, they are costly, and maybe too costly, but it’s a political
choice to have them built.”

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Eco-Clothes on a Sliding Scale

  • founder of CROW clothing, 'Mamabird' damali ayo (Photo by Pete Spring Photography)

There’s a new eco-friendly clothing
company on the scene that’s shaking things
up. Jessi Ziegler reports one
designer lets you pick the price you want
to pay for her clothes:

Transcript

There’s a new eco-friendly clothing
company on the scene that’s shaking things
up. Jessi Ziegler reports one
designer lets you pick the price you want
to pay for her clothes:

damali ayo is a designer. When she thought of eco-friendly clothes, two
things came to mind.

Ugly and Expensive.

So with her line CROW, she set out to fix both.

She designed some really fresh pieces. But that’s not the innovative part.
The thing is – she sells them on a sliding scale.

You pick the price you want to pay.

You might be thinking – there’s no way that will ever work – right?

Everyone will just pay the cheapest price they can, and the whole thing will
go under.

damali says that’s not the case.

“People will pay the highest price pretty often. And that’s exciting. And the
consumer trend is such that people want their money to go to something
that’s good, that actually benefits people.”

But CROW’s experiment is just starting out. So it’ll be a little while to see if
the idea really works.

For The Environment Report, this is Jessi Ziegler.

Related Links

Green Insurance for Your Home

  • Homeowners can now purchase green insurance (Source: Immanuel Giel at Wikimedia Commons)

Some homeowners are paying a little
extra for a green insurance policy. Mark
Brush has more:

Transcript

Some homeowners are paying a little
extra for a green insurance policy. Mark
Brush has more:

Fireman’s Fund Insurance says it’s the first company to let you buy this extra coverage.

If your home is destroyed, they’ll pay to build you a new one using standards certified by
the U.S. Green Building Council.

That means things like using wood that is certified
sustainable, energy efficient appliances, and recycling the materials from your old house.

Don Soss is with Fireman’s Fund. He says the decision to offer the green insurance
policy was driven by the market.

“We’re very interested in offering products and services around sustainability. And there
was customer interest for it, so this was really in response to customer demand.”

Soss says their insurance policy will also cover homeowners for partial losses.

For The Environment Report, I’m Mark Brush.

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INTERVIEW: creativecitizen.com CREATORS

If you spend a lot of time on the Internet,
you probably know about MySpace, and Facebook, and
maybe you use Wikipedia to look up things quickly.
Well a couple of guys in California are combining
social networking, web content, and citizen action
to make a green website called Creative Citizen-dot-
com. Lester Graham spoke with Scott Badnoch and Argum DerHartunian:

Transcript

If you spend a lot of time on the Internet,
you probably know about MySpace, and Facebook, and
maybe you use Wikipedia to look up things quickly.
Well a couple of guys in California are combining
social networking, web content, and citizen action
to make a green website called Creative Citizen-dot-
com. Lester Graham spoke with Scott Badnoch and Argum DerHartunian:

Scott Badnoch and Argum DerHartunian: “CreativeCitizen-dot-com is based on the idea that we need
to infuse action into people’s lives when it comes to the green movement. So, we call ourselves
the action-based green community. And it’s essentially where Wiki meets social networks. So,
we’ve taken the best of both worlds and put them together. And so, instead of trying to be a static
content provider, what we do is we open up the playing field for the entire community to be
involved.”

Lester Graham: “Now, when you’re talking about opening up to the whole community, that just
seems you’re asking for a lot of misinformation to be passed around. Who’s monitoring this to
make sure that you ensure accuracy on this thing?”

Badnoch and DerHartunian: “It’s very rare that people provide things that are absolutely incorrect.
Now, at the same time, we also have experts. And I’d also like to add that our experts really guide
the process. They show people where to go to find more information, so then more eyes are
actually looking at it, and making sure the information is actually accurate and effective in the real
world.”

Graham: “Well, even among the experts there’s an amazing amount of confusion about everything
from everyday questions like ‘paper or plastic?’, to lawn care, purchases we make – how do you
plan to get around some of those complicated issues that might depend on where you live, or other
circumstances of your locale or your lifestyle?”

Badnoch and DerHartunian : “We’re not saying we are the sort of all-knowing Gods of green, but, in
reality, we’re saying ‘hey, we don’t know’, and neither does the vast majority of people. So let’s all
contribute, and put the knowledge that we do have together, so we can actually get a more clear
understanding of what this green-thing is.”

Graham: “Your CreativeCitizen-dot-com site seems like it might just be the perfect opportunity for
some of these corporations to come in and really spin things for systems that might not be that
great. How will you compete with corporate green-washing you might see on your site?”

Badnoch and DerHartunian: “On CreativeCitizen-dot-com, we’ve created an organic R&D system,
where each creative solution is uniform in a sense, and users can come and comment on
solutions, and edit them. And companies are really putting themselves out there by saying ‘this
product or service really has this benefit or savings’. And people can say, ‘well, I’ve tried this at
home and it doesn’t have these savings’, ‘I’ve researched this product and you’re using these types
of methods to produce this and manufacture this product and it’s not good for the environment’.
Or, vise-versa, saying that this is good, and really bringing the real green products that are not
green-washed to the forefront.”

Graham: “What have you learned on CreativeCitizen-dot-com that made you a more
environmentally responsible person?”

Badnoch and DerHartunian: “Well, I’ve transformed my entire life since the process of really
understanding sustainability. But one of the main things is really understanding that efficient living
and sustainable living is not about a sacrifice. It’s about really putting in these little acts into your
daily lifestyle that really make you happier as a person, more efficient – not only in a personal
sense but in a global sense. So, one of the most simple things is recycling laundry water. I’ve built
a system in my house where I can just put the laundry water in a bin and feed it to my garden,
using waste-water that is actually more nutritious for the plants because of the minerals in the wash
cycle. I like to call it ‘optimize without sacrifice’ – that’s actually from Amory Lovins. Green is really
about optimizing your life, and making life better for you, and then the result, fortunately, is that life
is better for the whole planet.”

Graham: “Alright guys, thank-you very much.”

Badnoch and DerHartunian: “Thank you, Lester.”

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