Entrepreneurs for Sustainability

  • E4S offers parties, workshops, and tours so business owners can take a look at how things like solar energy is being used by other companies. (Photo courtesy of the National Renewable Energy Laboratory)

Lots of businesses want to become more
energy efficient and reduce waste to
save money. And many want to go further
to become more environmentally-friendly.
But they’re not sure how to do it. Julie
Grant reports about groups working to help
businesses move toward sustainability:

Transcript

Lots of businesses want to become more
energy efficient and reduce waste to
save money. And many want to go further
to become more environmentally-friendly.
But they’re not sure how to do it. Julie
Grant reports about groups working to help
businesses move toward sustainability:

(sound of a party)

This party is full of business owners, union leaders, MBA students, and lots of other folks interested in figuring how to run successful companies that aren’t bad for the environment. Holly Harlan has been hosting these kinds of gatherings for nearly a decade. She has literally made it her job to assist companies move toward sustainability. She started this group, Entrepreneurs for Sustainability – known as E4S – back in 2000.

When she started out, it was nearly all start-up companies. Now it’s more established firms. She wants me to meet Christopher Moody.

Harlan: “Well, Chris works for a larger company. He’s on the green council at Keybank.”

Moody: “Sure.”

Harlan: “And so, they’re getting started on their sustainability journey. And he was just sharing with me what they’re first steps were.”

Moody: “Our first steps are to begin to understand what it is what we’re currently doing. Where are we now? And, next step is, how can we improve on it? I think that’s where it all begins.”

Harlan: “Really, doing a baseline, understanding what you’re doing now that’s already moving in this direction. Celebrating those successes and finding the next steps.”

When Harlan first started E4S, most of the companies she heard from then were starting to offer green products and services – green cleaning, green lawn care, and solar panels.

“Whereas, companies like GE and Wal-Mart, certainly this wasn’t on their radar in 2000. But around 2006, then we started hearing more about existing businesses that wanted to change.”

Harlan says E4S wanted find ways to assist those already established companies to make changes.

E4S parties aren’t just for networking. They have an informational component. This one is focused on solar panel installations for businesses. Harlan is trying to give business leaders more information about whether it’s a good energy strategy for their factories, banks and start-up companies.

“And when is it right to invest? Is the technology ready? Are the costs, you know, what is the support I can get to implement these. To understand the opportunity in solar. And providing people the opportunity, I say, kick the tires and really figure out is this worth something for my business to invest in?”

After an initial information party like this, E4S will offer workshops – and tours – so business owners can take a look at how solar energy is being used by other companies – to give them a real on-the-ground understanding. Then Harlan’s group goes one step further – and helps those that are interested connect with solar installers.

Sustainable business groups like E4S have been forming in cities around the country in recent years.

Jeff Krejci is with Interface Carpet Company – which has been working toward becoming a green business for many years. He says the business community needs independent groups like Entrepreneurs for Sustainability.

“And it’s interesting. Everybody’s reading it. You hear it. It’s on every billboard. But people really want to know – what does sustainability mean? And there’s really not a whole lot of places you can turn to. You can go online. Go on websites. But still, it’s everybody trying to promote their own product.”

The sustainability groups want businesses to see that they can reduce their costs – while doing better for the environment and society.

Before she started E4S, Holly Harlan worked in industrial engineering and economic development. But once she heard about companies designing their processes more efficiently, more sustainably – her own light turned on.

“I suddenly saw opportunities everywhere; everyplace that I visited. From museums, hotels, restaurants, manufacturing companies. Places to save money and places to make money. Because I saw the world differently.”

Now Harlan is trying to get more people to see through these new glasses. To provide a better quality of life in the future – and make good economic decisions today.

For The Environment Report, I’m Julie Grant.

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Interview: Lynn Scarlett Defends Policies

  • Lynn Scarlett is the Assistant Secretary of the Department of Interior's Office of Policy, Management and Budget.

As the campaigns for President advance, President George W. Bush’s environmental policies are being examined. The Bush administration has been criticized by many of the large environmental groups. But Bush supporters say the White House approach to environmental protection is working well. The Great Lakes Radio Consortium’s Lester Graham talked with one of the architects of the Bush environmental policy, Lynn Scarlett. She is Assistant Secretary of the Department of Interior’s Office of Policy Management and Budget. Scarlett says the Bush approach to the environment goes beyond just punishing polluters, but encourages everyone to do more:

Transcript

As the campaigns for President advance, President George W.
Bush’s environmental policies are being examined. The Bush
administration has been criticized by many of the large environmental
groups. But Bush supporters say the White House approach to
environmental protection is working well. In the second of two
interviews, the Great Lakes Radio Consortium’s Lester Graham
talks with the Assistant Secretary of the Department of Interior’s
Office of Policy, Management and Budget, Lynn Scarlett. She’s one
of the architects of the Bush environmental policy. Scarlett says the
Administration’s approach to the environment goes beyond just
punishing polluters, but encourages everyone to do more:


SCARLETT: “You know, our vision is one of cooperative conservation. Some years ago the
great conservationist Aldo Leopold talked about a nation of citizen-stewards, that we can’t get the
conservation job done and the environmental job done unless each person in their own backyards
and working together engage in conservation and environmental entrepreneurship, if you will.
So, for us, we’re trying to seek those partnerships, partnered problem-solving, we’re trying to
emphasize innovation and what I like to call environmental entrepreneurship, the imagination of
many minds creatively figuring out how to reduce our environmental footprint and then working
in cooperation across a mosaic of landscapes, public lands, with private landowners and across
the country.”


LG: “It would seem that an approach like that would require a lot of volunteerism in the private
sector and many times that volunteer effort has been lacking. It seems that we need some kind of
regulation from the federal government or from the state governments to make sure that the
environment is protected.”


SCARLETT: “You know, the vision is a multi-faceted one. Of course, we have, since Earth Day
1970, a whole suite of environmental laws that were unfurled, our banner environmental statutes,
and we are very committed to ensuring compliance with those statutes. So, the question is really
a matter of emphasis. As we go forward in the 21st century, I think the question we all have to
ask is: ‘How do we get to that next step of environmental progress?’ We build upon the
regulatory achievements, but we have to begin to ask ourselves ‘How can we work together to get
that next increment of progress. And when you look at what’s actually going on in the nation,
you see tremendous cause, I think, for optimism.”


LG: “There are no doubt some innovative ideas popping up out of the private sector to deal with
environmental concerns, but the Big Greens, the environmental organizations, are issuing scathing
reports about the record of the Bush administration. And they would disagree with your
characterization that we’re making progress. They would indicate that we’ve lost ground in
environmental protection.”


SCARLETT: “You know, I think that we have to look at the actual results on the ground.
There’s always politics at play, of course, in conversations about environment, but the real test of
success is on the ground and also the kinds of commitments that we’re tangibly making. I like to
say environmental progress is a journey not a destination. There’s always more to be done. But,
this administration has the highest dollars ever expended by any administration going towards
environmental protection whether it’s on the pollution side and pollution clean-up or on the land-
management and conservation side. We have a number of new programs. The President initiated
a landowner incentive program. It’s one patterned after what he had done in Texas to try to
stimulate and engage people to participate in species protection, particularly ‘at risk’ and
‘threatened’ and ‘endangered’ species. He inaugurated a private stewardship grant program with a
similar focus. So there’s an awful lot that is occurring that is getting results on the ground.”


LG: “Well, let’s try to get to the nut of the philosophical difference between the Bush
administration and many of these environmental groups who find great fault with the Bush
administration’s approach to environmental protection. What do you think the key differences are
between the White House perspective on the environment and these environmentalists?”


SCARLETT: “I think the fundamental difference, the major reorientation of philosophy is to say
‘You know what? Real success doesn’t reside necessarily in numbers of enforcement actions
taken, but rather results on the ground.’ And that there are a whole array of tools to achieve that,
many of which are outside Washington. All Americans want clean air. They want clean water.
And real success resides in inspiring them and working with them and partnering with them. And
I think the record will tell a very good tale.”


HOST TAG: Lynn Scarlett is Assistant Secretary of the Department
of Interior’s Office of Policy, Management and Budget.

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