What’s Behind the Organic Milk Label?

  • Many people now choose organic milk, but there are some problems with the USDA organic certification. (Photo by Adrian Becerra)

Products labeled “organic” used to be associated with
hippie culture. Ever since the National Organic Standards
went into effect five years ago, organic has become big
business. Sales of organic products now total about 20-billion dollars a year in the U.S. But that quick growth
spurt is coming with some growing pains. Julie Grant
reports:

Transcript

Products labeled “organic” used to be associated with
hippie culture. Ever since the National Organic Standards
went into effect five years ago, organic has become big
business. Sales of organic products now total about 20-billion dollars a year in the U.S. But that quick growth
spurt is coming with some growing pains. Julie Grant
reports:


Kara Skora is a part-time college professor, and her family
doesn’t make a lot of money. She’s wearing a hand-me-down
sweater. She’s been eyeing some bracelets at this Target
store, but she quickly walks away. She isn’t going to
spend her money on something so frivolous. Instead, Skora
goes to the dairy case and pulls out a carton of organic
milk. At $3.50, it’s nearly double the price of a regular
half gallon. But Skora thinks the higher cost is worth it
for her two sons:


“Because it’s the one thing. I mean, we don’t go out to
dinner, we don’t waste money on things. We don’t have much
money to spend. But I figured, this is becoming their
bodies. This is becoming their bones and their flesh, and what
little they have, they’re both skinny little boys. So I’m
willing to go into debt to get organic milk.


Julie Grant: “You really go into debt?”


“Oh yeah, we’re in credit card debt. I think a couple
thousand dollars of that every year is organic milk. It’s
the one thing we splurge on.”


Skora used to have to go to a health food store to find
organic milk. These days, she can buy it a lot of places.
And whether she’s buying it at Target or somewhere else,
she trusts that the government’s organic label means the milk
meets certain standards.


It used to be, a label that said “organic” could mean all
kinds of things. Different state agencies and private
organizations each had their own organic standards. Each
trained their own people to inspect farms – to make sure
farmers were meeting their organization’s rules.


Then, five years ago, the US Department of Agriculture
launched the National Organic Program. Now, the people who
inspect organic farms are all looking at the same set of
rules: the USDA’s national standards.


A national standard means farmers know what they need to do
to sell milk as organic in every state. So now big dairy
farms are churning out organic milk to be shipped out
across the nation.


Leslie Zuck is director of Pennsylvania Certified Organic,
one of the certifiers for the USDA. Zuck says the national
program has some problems. The standards aren’t always
specific, so it can be difficult for certifiers and farmers
to know if they’re doing the right things. For instance,
one big concern is how long dairy cows get to be out on grass:


“You go out there and you say, we don’t think enough
pasture, and they say how much is enough and we say, well, we don’t really know but we don’t think you have
enough.”


Since some rules are a little fuzzy, some certifiers are more
lenient than others:


“Some certifiers have interpreted that part of the regulation as
not really requiring that cows have pasture all the time, and that they don’t
really have to have a lot of grass to eat, they just have to be out there walking around few hours a day.”


Zuck says some dairy producers find out which agencies will
interpret the standards the way the farmers want, and hire
those certifiers:


Barbara Robinson: “Well, that shouldn’t be the case.”


Barbara Robinson is USDA administrator of the National
Organic Program.


“Certifying agents should all be applying rules in the same
way.”


Robinson concedes many issues, such as the required amount
of pasture, need to be clarified in the national rules.
Some environmentalists were appalled that a large dairy
producer in Colorado was certified organic. Aurora Farms
confined its cows indoors for nine months out of the year.
Robinson says the USDA considered revoking the company’s
certification, but instead signed an agreement – and she says Aurora
Farms has been improving its practices:


“I don’t have any problems telling consumers who go into
retail market and purchase organic milk at Wal-Mart that
they are purchasing properly labeled certified organic
milk. They can feel comfortable with that.”


And Wal-Mart and Target are exactly the kinds of retailers
that Aurora Farms supplies with its organic milk.


Meantime, the people who buy that milk say they expect the
government to make sure the dairies are living up to the
national standards. Especially since customers like Kara
Skora have to sacrifice so much to pay the higher prices of
milk with an organic label.


For the Environment Report, I’m Julie Grant.

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Starbucks Drops Organic Milk

  • Starbucks has switched to rBGH-free milk. (Photo by Mark Brush)

You won’t be able to get organic milk in your latte at Starbucks anymore. Mark Brush
reports the company says they’re trying to meet consumer demands:

Transcript

You won’t be able to get organic milk in your latte at Starbucks anymore. Mark Brush
reports the company says they’re trying to meet consumer demands:


(Sound of Starbucks store)


Starbucks says only about one percent of its customers bought organic milk. The coffee
retailer says the main reason they asked for organic was because of a concern about
recombinant bovine growth hormone. rBGH is an artificial hormone injected into dairy
cows to make them produce more milk.


The company said they decided to address that concern alone rather than carry organic
milk. Organic milk is also made without artificial hormones, as well as without
antibiotics. And the cows are given access to pasture lands. Starbucks says that’s more
than most customers asked for.


The company is now using rBGH free milk and is phasing out its organic milk.


For the Environment Report, I’m Mark Brush.

Related Links

Farms Keeping Up With Chefs

  • Jesse Meerman is a 4th generation Dutch dairy farmer in West Michigan. He's the family cheesemaker. Here, he's cutting a big vat of curdled milk into cheese curds. (Photo by Rebecca Williams)

Chefs are always dreaming up the next big dish. Lately, it’s been
trendy for restaurants to showcase locally-grown farm products and meat
from livestock that’s been raised on a pasture instead of in a feedlot.
But Rebecca Williams reports just because something’s hot in the
kitchen… it doesn’t always mean a better payoff for farmers:

Transcript

Chefs are always dreaming up the next big dish. Lately, it’s been
trendy for restaurants to showcase locally-grown farm products and meat
from livestock that’s been raised on a pasture instead of in a feedlot.
But Rebecca Williams reports just because something’s hot in the
kitchen… it doesn’t always mean a better payoff for farmers:


(Sound of water running, dishes clanking)


It’s 11 am at Sweet Lorraine’s Cafe. But it’s not too early for beer.


Chef Lorraine Platman is whipping up the first batch of her new fish
and chips. She’s using locally-milled flour and locally-brewed beer:


“I shouldn’t give you my whole recipe because it’s going to be an
absolutely fabulous beer batter. But it’s got a little baking
powder… the beer is what accelerates it and makes it nice and
crispy.”


(Sound of whisking)


Platman owns the three restaurants that bear her name, so naturally she
calls the shots. For her, this means getting ingredients close to home
and as close to nature as possible. Platman says fresher food tastes
better.


But it’s also about how a product performs when you cook with it. She
swears by the eggs she gets from local chickens that are raised without
antibiotics or hormones.


But Platman says it’s not easy getting local ingredients year round
especially during northern winters, so it means being flexible:


“I have a vivid imagination so I come up with some weird ideas but they
work and the guests really like them. They get very excited when they see
either Michigan grass-fed beef or chicken on the menu, they’re just enthused
by it and we’re buying from our neighbors so it makes us feel good I
think.”


Platman says the restaurant industry is competitive and always
changing. You have to serve food that excites people. She says chefs
pay a lot of attention to what their guests like.


The National Restaurant Association recently surveyed chefs around the
country. Locally-grown foods, organic produce and meats and cheeses
from grass-fed animals all made the top ten list. They’re expected to
stay trendy for at least the next year.


For the farmers who grow these products, all of this can look appealing
on paper. Smaller family farms are slowly disappearing in favor of
much bigger operations. Getting into new markets can mean staying in
business. But many small farmers say there’s a gap between the promise
of new markets in restaurants and the reality.


(Sound of cheese-making)


Jesse Meerman raises pastured dairy cows three hours west of Sweet
Lorraine’s Cafe. His farm supplies the Cafe with organic cheese.
Meerman is the family cheesemaker. He’s cutting a big vat of cheese
curd into millions of tiny pieces:


“Today we’re making Gouda cheese and a variety of it is Leyden, which has
caraway seeds in it.”


Meerman says they used to only sell their milk. But they wanted to
make more money by selling aged organic Dutch cheeses. They sell to
retail stores, farmers’ markets and restaurants. With the help of a
distributor they’re starting to get on menus in Chicago.


Meerman says restaurants are by far the toughest new markets to break
into:


“Being a farmer, it’s completely opposite of the way I am because we’re
connected to the land… this is our place, you know? We want to have our
business right here and we’re so stable and to a fault almost, because
farmers don’t change, that’s one of our biggest flaws. And chefs –
they’re opposite, they’re always changing. And it’s hard to keep up
with them.”


Chefs say they just want what they want when they want it. They’re not
always willing to wait for farmers to catch up.


Rich Pirog is with the Leopold Center for Sustainable Agriculture. He
says farmers need some help to adapt to chefs’ changing needs. He says
more investment in infrastructure at the state and local level would be
a start:


“We need to be able to make the case for investment in these types of
foods and if we can’t make that case then it’s likely we won’t see local
foods be able to scale up to the levels that I think people are wanting them to be
available in every store, at every restaurant.”


Pirog says farmers also need to have something solid to take to the
bank. They need to prove to their banker that these new restaurant
markets are real before they can get loans. They need loans to buy new
equipment that helps them produce more or different products for chefs
– and to keep quality high.


But mostly, whether or not restaurants can become sustainable markets for
farmers depends on the whims of chefs.


For the Environment Report, I’m Rebecca Williams.

Related Links

Small Dairy Farms Get Greenbacks From Grazing

  • Dairy cows on the Straub farm look up with a mouthful of grass. They're in one of 24 sections of a grazing field, and tomorrow they'll rotate to the next section, and so on. Cows that do rotational grazing are healthier, more productive and live longer than cows that are warehoused indoors at Concentrated Animal Feeding Operations. (Photo by Erin Toner)

In the retail world, big-box stores have made it tough for small companies to stay in business. That’s also true for agriculture, where the big guys are massive feeding operations that house thousands of cows. Surviving as a small farmer in that world often takes a new way of doing business. The Great Lakes Radio Consortium’s Erin Toner has the story of one dairy-farming family that’s found a way to stay in farming, and make a pretty good living:

Transcript

In the retail world, big-box stores have made it tough for small companies to stay in
business. That’s also true for agriculture, where the big guys are massive feeding
operations that house thousands of cows. Surviving as a small farmer in that world often
takes a new way of doing business. The Great Lakes Radio Consortium’s Erin Toner has
the story of one dairy-farming family that’s found a way to stay in farming, and make a
pretty good living:


(early morning sounds)


It’s one of those hazy and muggy summer mornings… where the air’s thick enough to
soak up the smell of manure, and dewy grass. Nearby, cows are swatting flies with their
tails, eating grass and relaxing in lush, green pastures. These days it’s a lifestyle most
dairy cows never get to experience. Most are confined in big buildings with hundreds or
thousands of other milk-making machines.


Howard and Mary Jo Straub didn’t like where dairy farming was going. So about ten
years ago, they switched from a farm that warehoused dairy cattle indoors, to something
called seasonal rotational grazing. Mary Jo explains how it works.


“The cows get a new paddock or area, and our areas are about five acres, and each day
they would get a new five acres of grass to eat. We have 24 paddocks, so every 24 days,
they would be back into the same five acres.”


And in those 24 days, rainfall and the cows’ own manure has helped the grass grow back
in that first paddock… and then the second, and so on. This is very low-maintenance
farming… and low-cost farming.


The Straubs don’t have to buy tons of grain to feed their cows. And they’re not applying
pesticides or fertilizer to their pastures as they would on a corn field. They don’t have
tons of manure to dispose of, they don’t have loans out on grain-harvesting machinery,
and they don’t have to pay lots of employees to feed and manage their animals.


Howard Straub says farming is a lot easier than it used to be, and a lot more lucrative.


“We used to get up and milk, we did a three-time-a-day milking before. We mixed up
five loads of feed for different groups of cows. Now we just, we milk the cows twice a
day and when we’re done milking we open the gate and let them out to go eat.”


Since their costs are so low, the Straubs make between 800 and 1,000 dollars profit on
each of their 84 cows. Before, they made around 150 dollars profit per cow.


Howard Straub says grazing has made cattle the chief asset on his farm, instead of a
bunch of machines. His cows are healthier because they’re eating grass… like they were
meant to do… and because they get lots of exercise. The cattle live longer, produce more
milk and have more calves.


And even though the idea with grazing is that there are sprawling pastures for the cows, it
doesn’t require any more land than confined feeding farms. That’s because you have to
consider all the land that supports a herd of cattle, says Tom Kriegl, who studies dairy
farming at the University of Wisconsin-Madison.


“You can have a diary operation where the only land that you own is the land that the
building sits on that you house cows in, and you might buy all of your feed for those
cows and you would not own the land that the feed is grown on. But you actually need
that additional land that the feed is grown on even if you don’t own it.”


Howard and Mary Jo Straub say they encourage all the young farmers they meet to make
the switch to rotational grazing. And it is catching on. The Great Lakes Grazing
Network estimates that almost half of all new small and mid-size dairies in the region are
using rotational grazing.


Kevin Ogles is a grazing specialist with the Natural Resources Conservation Service. He
says grazing is probably the future for all smaller dairy farms. But he says grazing is
complicated, with benefits that don’t come immediately.


“The concept is simple. Mastering it, that takes a while. So, once people make the
transition after doing it for a few years, that’s when you hear them talk about the
economic gain. The quality of life has improved.”


At this point, you could call the Straub family master grazers. Since they started ten
years ago, Howard and Mary Jo have managed to pay off a 250,000 dollar mortgage.
Today, they’re almost debt-free… and they’re able to stop farming for two months in the
winter… when they head down to Florida… as Howard says… to take time for the fun
things in life. He says that would never have been possible before.


For the Great Lakes Radio Consortium, I’m Erin Toner.

Related Links