The new Ford Fiesta will get 40 miles per gallon on the highway. (Photo courtesy of Ford Motor Company)
After years of dominating the market for big trucks and SUVs, Detroit automakers are getting into the small car business. Tracy Samilton reports they don’t just aim to compete with Toyota and Honda – they aim to beat them.
Transcript
After years of dominating the market for big trucks and SUVs, Detroit automakers are getting into the small car business. Tracy Samilton reports they don’t just aim to compete with Toyota and Honda – they aim to beat them.
The new Ford Fiesta will get 40 miles per gallon on the highway. That’s several miles per gallon better than the Honda Fit and the Toyota Yaris. Chevy’s Cruze Eco could also hit that magic 40. Erich Merkle is President of Autoconomy dot com – an auto consulting firm. He says Detroit’s new small cars will also be loaded with high-tech features. That could grab the attention of Gen Y, a group of 67 million young Americans.
“And it’s gonna have to be affordable, low-cost of ownership and yeah, if you wanna get them into your vehicle, it’s gotta be cool and have some sex appeal.”
Asian car companies won’t give up their former territory without a fight. Honda may postpone the new Civic in order to boost its fuel efficiency.
In this Green Power Challenge, only 54 schools were purchasing enough green power to qualify. (Photo courtesy of NREL)
Colleges and universities have been competing to see who can buy the most green energy. Rebecca Williams has this year’s results:
Transcript
Colleges and universities have been competing to see who can buy the most green energy. Rebecca Williams has this year’s results:
The Environmental Protection Agency puts on what it calls a “green power challenge” among colleges each year – who’s using more renewable power such as solar, wind, and geothermal.
This year, the Ivy League beat out the Big Ten to come in first.
The University of Pennsylvania was the top winner.
Blaine Collison directs EPA’s Green Power Partnership. He says colleges and universities can have a lot of influence with utility companies.
“If every school in America were to stand up tomorrow and say ‘we want to be 50% green powered by the end of next year’, the supply side of the market would say, ‘great, let’s talk about how to do that.’”
But in this competition, there’s a lot of room at the top. Only 54 schools were purchasing enough green power to qualify for the challenge.
Lisa Jackson, Administrator of the EPA. (Photo courtesy of the US EPA)
The Environmental Protection
Agency’s position on greenhouse
gases is being challenged in
court. The EPA says it needs
to regulate gases, such as carbon
dioxide, to protect human health
and welfare. Mark Brush reports
several trade associations want
to stop the EPA:
Transcript
The Environmental Protection Agency’s position on greenhouse gases is being challenged in court. The EPA says it needs to regulate gases such as carbon dioxide to protect human health and welfare. Mark Brush reports… several trade associations want to stop the EPA:
The legal challenges are coming from several groups including the National Association of Manufacturers, the American Petroleum Institute, and the National Association of Home Builders. There are some groups that question the science behind the EPA’s decision to regulate greenhouse gases. But others are staying away from that controversial position.
Lisa Chai is with the National Association of Home Builders.
“We definitely are not taking a stance on the science. Our concern is that the Clean Air Act and existing statutes should not be used to regulate greenhouse gases because they are just not suited for them.”
Chai says her group worries that EPA regulations would trigger an expensive permitting process for multi-unit and even some single family homes. The EPA says it intends to only regulate the biggest sources of greenhouse gases – things such as large power plants, industries, and refineries.
Lisa Jackson is the Administrator of the Environmental Protection Agency.
(Photo courtesy of the US EPA)
The Environmental Protection
Agency officially found global
warming gasses such as carbon
dioxide are a threat to human
health. Mark Brush reports
three states are challenging
that finding:
Transcript
The Environmental Protection
Agency officially found global
warming gasses such as carbon
dioxide are a threat to human
health. Mark Brush reports
three states are challenging
that finding:
The EPA says it has a duty to regulate greenhouse gasses to protect us from global warming.
The state of Texas, Virginia, and Alabama have filed legal challenges to try to stop the EPA. They say the coming regulations will be bad for the economy. And they call into question the science that EPA based its decision on.
Here’s the Texas attorney general – Greg Abbott:
“The information on which the EPA relies can neither confirm nor deny that there has been global warming, or that temperatures have risen.”
The EPA says it’s evaluated all the science available for the last ten years, and that the evidence is quote “compelling” that climate change is real – and that it’s a threat to human health and welfare.
Those three states challenging the EPA’s decision to regulate greenhouse gases are countered by sixteen other states supporting the EPA’s decision.
New York fashion designer Issac Mizrahi during a fitting session. Mizrahi used salmon leather to create an ensemble that includes a dress, jacket and shoes. (Photo by Mackenzie Stroh, courtesy of the Cooper-Hewitt National Design Museum)
New York fashion designer Issac Mizrahi used salmon leather to create a dress, jacket and shoes. (Photo by Mackenzie Stroh, courtesy of the Cooper-Hewitt National Design Museum)
Fishermen catch salmon in southwest Alaska. (Photo by Ami Vitale, courtesy of the Cooper-Hewitt National Design Museum)
You might not have heard of the design firm Pentagram, but more than likely you’ve seen
its work. Pentagram designed the shopping bags for Saks Fifth Avenue, the logo for
Citibank, the layout of the New York Times Magazine. In short, its designers make
things look pretty. Recently, Pentagram got a call from the nonprofit Nature
Conservancy. As Hammad Ahmed reports, it wasn’t the usual request for a nice new logo
or packaging:
Transcript
You might not have heard of the design firm Pentagram, but more than likely you’ve seen
its work. Pentagram designed the shopping bags for Saks Fifth Avenue, the logo for
Citibank, the layout of the New York Times Magazine. In short, its designers make
things look pretty. Recently, Pentagram got a call from the nonprofit Nature
Conservancy. As Hammad Ahmed reports, it wasn’t the usual request for a nice new logo
or packaging:
The Nature Conservancy wanted Pentagram to issue a challenge to big name designers.
And the challenge was this: design environmentally friendly stuff. In other words, you
have to use renewable, abundant, and natural materials… instead of plastic.
Pentagram stepped up the challenge, recruited some designers, and, now, I’m here to see
what they came up with.
Curator Abbott Miller and I are standing at the Smithsonian Design museum in
Manhattan.
“The exhibition actually goes, um, this way.”
The exhibition is called “Design for a Living World.” And honestly, it looks like a
Pottery Barn. Bowls, chairs, and rugs. When you look closely though, you see all this
stuff is made from really interesting materials. For example, salmon leather.
Miller: “Salmon leather is stripped away from salmon in the process of canning and
literally was considered waste, but is actually an incredible material.”
Ahmed: “So this is just like salmon scales?”
Miller: “It’s the skin of salmon that’s been preserved.”
Working with the preserved salmon skin fell upon big-name fashion designer Isaac
Mizrahi, who’s more used to designing with silk and satin.
“If you’re weighing like sort of you know ecology and glamour, I think they weigh the
same to me, sorry to say that.”
Ecology or glamour, huh? Well, Mizrahi took this salmon leather and he turned it into a
dazzling pair of high heels you’d expect to see on the red carpet.
“For some people, that kind of product, represents a negative.”
Gary Bamossy is a marketing professor at Georgetown’s Business School.
“These very expensive green items that are really just sort of ‘fashionista’ kinds of
acquisitions, they see that as frivolous and maybe even as a waste of money.”
So, not exactly a ‘green ethic.’
And this makes me wonder which way of being green is better. Buying more shoes made
from salmon leather? Or not buying more shoes at all?
Abbott Miller admits it’s a valid question.
“That whole question of should we buy less, I think the answer is probably yes. You
know everyone knows that we’re an over-consuming culture.”
So if the real problem is over-consumption, what’s the point of green design?
When I ask Gary Bambossy, the marketing professor, he comes back with another
question.
“Green design as it relates to museum and as fashion? Or green design as part of a
business model process?”
And that question makes me realize green design isn’t just a new look for the same
products. It’s a new way of making those products, and educating the consumer.
Abbott Miller says we really ought to know more about what we buy, what is used to
make it.
“We may come to a point of such hyperawareness of the materials that we use that that’s
part of the story of why you buy something.”
Miller and Bambossy agree that buyers increasingly want to know more. And that could
lead to products being more sustainable.
But, the thing is, all this awareness isn’t free. So, you’re left with one last question: are
you willing to pay more for knowing more about the things you buy?
Russ Allen breeds and grows thousands of shrimp in a
barn in his backyard. The entire process is contained. There's no water
coming in or going out, and there's no waste leaving his farm. (Photo by
Corbin Sullivan)
Russ Allen sells all the fresh shrimp he produces three days
a week at his market in Okemos, Mich. (Photo by Corbin Sullivan)
Russ Allen breeds shrimp in big tanks of water that mimic
an environment off the shore of the ocean, where the water quality and
temperature are stable. (Photo by Corbin Sullivan)
Recently, shrimp surpassed tuna as the most-consumed seafood in the United States. Most of the shrimp Americans eat is produced in Southeast Asia, India, Mexico and Brazil. Russ Allen wants to change that. He’s opened one of the world’s few indoor shrimp farms in the Midwest. Allen says his operation meets an obvious market demand, is good for the environment, and presents a new economic opportunity for the country. The Great Lakes Radio Consortium’s Erin Toner reports:
Transcript
Recently, shrimp surpassed tuna as the most-consumed seafood in the
United States. Most of the shrimp Americans eat is produced in
Southeast Asia, India, Mexico and Brazil. Russ Allen wants to change
that. He’s opened one of the world’s few indoor shrimp farms in the
Midwest. Allen says his operation meets an obvious market demand, is
good for the environment, and presents a new economic opportunity for
the country. The Great Lakes Radio Consortium’s Erin Toner reports:
In a big blue barn in Russ Allen’s backyard, there are thousands of
shrimp… beady-eyed, bacteria-munching, bottom-feeders.
Here, the life cycle of the shrimp starts in the breeding center, where
two big tanks of water mimic a place 150 feet deep off the shore of the
ocean where the water quality and temperature are stable. Allen says
it’s the perfect environment for shrimp to mate.
“Like in just about all animals the male chases the female, and they do a
little courtship dance, and then the male will deposit a spermatophore on
the female and when she spawns, the eggs pass through the
spermatophore, are fertilized and then go out into the water.”
A few months later, the shrimp end up in the production room where all
they do is eat, and sometimes, if they get excited or spooked, they jump
right out of their tanks.
“They don’t like light…”
“Oh (laughing)! Do you ever have them hit you as you’re standing
here?”
“Oh yeah, that’s why we have the nets up so they don’t jump.”
Russ Allen has been farming shrimp for three decades. He started in
Ecuador, and then went to Belize, where he started the country’s first
shrimp farms.
Allen and his wife moved back to Michigan in 1990, when he started
designing his indoor shrimp farm. It finally opened for business about a
year ago, and now, he’s selling all the shrimp he produces.
(Sound of shrimp market)
Allen says his indoor shrimp farm is one of the first of its kind in the
world. There’s no waste leaving his farm, so pollution’s not an issue,
and because there’s no water coming in or going out, there’s no danger
of introducing diseases into his system.
Allen says an indoor farm also moves shrimp farming away from fragile
coastal ecosystems. That’s where most of the industry has developed
around the world.
“In a place like the United States with all the development on the
coastline and land costs, you can’t really do it anywhere near the ocean
anyway. So, if you’re going to have a viable shrimp farming system in
the United States, you need to move it away from – you know – these coastal areas.”
But indoor farms haven’t always been a viable option, either.
In the 1980s, a handful of them opened in the U.S., including a big one in
Chicago. They all failed because the technology didn’t work quite right,
and because the cost of production made them unable to compete with
outdoor farms.
Bill More is a shrimp farming consultant and vice president of the
Aquaculture Certification Council. He says now, indoor shrimp farmers
have a better chance of making a go of it.
“Coming from third-world countries, there’s been a lot of issues with
illegal antibiotics being found in shrimp. There’s been environmental
and social issues that environmentalists have come down hard upon. It’s
sort of prompted the opportunity for a good indoor system where
you could manage those and you didn’t challenge the environment.”
But More says creating and maintaining a clean, organic indoor shrimp
farm is still very expensive, and it seems an even bigger problem now
that the price of shrimp is the lowest it’s been in a decade.
Shrimp farmer Russ Allen says he’s invested several million dollars in
his business. He’s the only guy in the game right now, which he
admits is good for business, but he doesn’t want it that way. He says
he’d like to see the industry grow in Michigan, and throughout the
country.
“In order to do that the government has got to be a partner in this, and
that has been the challenge… that when you don’t have an industry, you
don’t have lobbyists and nobody listens to you and you can’t get an
industry until they do listen to you. So, that’s been our real challenge
right now.”
Allen says he wants the government to offer tax breaks and other
financial assistance to the aquaculture industry like it does to other
sectors of the economy, but he says he can’t even get some local elected
officials to come and see his shrimp farm. He says with so many
companies moving jobs and factories overseas, he thinks government
leaders should be looking for ways to help new and perhaps
unconventional industries like his, grow.
For a long time, anything any diver salvaged could be claimed as his or her own. Since the Abandoned Shipwreck Act of 1987, anything divers find on public land remains public. But a new discovery may bend some rules. (Photo courtesy of NOAA)
A shipwreck hunter believes he might have found what’s been described as the Holy Grail of Great Lakes wrecks. His find has triggered a new debate over who can lay claim to historic shipwrecks and what should happen to them. The Great Lakes Radio Consortium’s Sally Eisele reports:
Transcript
A shipwreck hunter believes he might have found what’s been described as the Holy Grail of Great Lakes wrecks. His find has triggered a new debate over who can lay claim to historic shipwrecks and what should happen to them. The Great Lakes Radio Consortium’s Sally Eisele reports:
Of the thousands of shipwrecks in the Great Lakes, the wreck of the Griffin is probably the most legendary. For a few reasons. She was built by somebody legendary – French explorer Rene-Robert Cavalier Sieur de La Salle, she was the first European ship to sail the Upper Great Lakes… and she was the first to sink. Actually, she sank on her maiden voyage in 1769, not exactly one of La Salle’s bigger success stories. But the mystery she left behind is pretty big – and it has pretty well flummoxed Great Lakes historians for hundreds of years. Shipwreck scholar Steven Herald is the director of the Manistee County Historical Museum.
“The Griffin loaded its first and only freight cargo downbound at Green Bay, and there has never been a reliable report of anyone who has seen the vessel since. It left Green Bay and disappeared totally.”
Did she run aground? Sink to the bottom of Lake Michigan? No one knows, But Steven Libert, a long-time shipwreck hunter, thinks he might have found a clue. What he’s excited about appears to be a long, wooden pole sticking out of the sand in about 80 feet of water in northwestern Lake Michigan. It doesn’t look like much. But Rick Robol, the attorney for Libert’s company Great Lakes Exploration, says tests indicate it could date back to the 17th century. And it could be part of a ship.
“Great Lakes Exploration does not know at this point what is there. And it does not know whether in fact it is the Griffin or not. Certainly if it were the Griffin, it would be a very substantial find.”
Great Lakes Exploration has filed suit in federal court seeking salvage rights to the site. But the site is in Michigan waters and the state has filed a motion to have the case dismissed. State archaeologist John Halsey says whatever there is should belong to the public, not a private company.
“They have the money to go out and look, they have the money to go out and find, but what they don’t have is the permission to bring stuff up. That’s where the rubber meets the road.”
The state argues the Federal Abandoned Shipwreck Act of 1987 gives any state title to historic wrecks in its waters. Before its passage, pretty much anybody in a rubber suit could salvage shipwrecks. And they did – the evidence is rusting out in garages across the country. The federal law sought to protect these historic sites – which, in the cold fresh water of the Great Lakes, are often well-preserved time capsules. But Wisconsin shipwreck researcher, Brendon Baillod, says a number of cases have already shown the law is full of technical loopholes if you have the money and time to challenge it.
“We have a lot of wrecks that are open game legally. It really is up to the judge who gets the case before them.”
If Great Lakes Exploration does clear the legal hurdles, the next question will be academic. What should happen to their findings? Attorney Rick Robol says it all depends on what’s there.
“Really, shipwrecks have to be dealt with on a case by case basis. There are some shipwrecks that may best remain in situ, that is, on site, and there are other that should be recovered. It’s impossible to determine what’s best for a particular wreck without first scientifically studying it.”
At this stage, it’s anybody’s guess as to whether the site contains the remains of a ship or just a pile of very old scrapwood. But preservationists such as historian Steven Herald, argue anything of historical value should really just be left there.
“I’m a great one for leaving it where it is and studying it in as much detail as possible. The easiest way to preserve it is to keep it there.”
One thing is certain, any excavation would likely involve many years and millions of dollars. Oh, and there’s another possibility too, if in fact the Griffin is found. Technically, the vessel still belongs to France, which was in charge around here after all at the time of La Salle’s adventures.
For the Great Lakes Radio Consortium, I’m Sally Eisele.
Loggers and environmentalists fight continually
over the use of national forests. Managers at many national forests
around the country are developing new long-range plans.
(Photo by Stephanie Hemphill)
Jerry Birchem says the price of his raw material,
timber, has tripled in the last ten years, partly because of
time-consuming environmental reviews of timber sales on federal land.
(Photo
by Stephanie Hemphill)
Sierra Club member Clyde Hanson says the new
plan doesn't provide enough protection for old growth and
wilderness areas. And he worries the 90 miles
of new ATV trails in each forest could ruin the peace and quiet.
(Photo by Stephanie Hemphill).
Loggers and environmentalists are in a continual fight over the use of national forests. One of their battlegrounds is the long-range planning process. Every ten to fifteen years, the U.S. Forest Service designs a new plan for each national forest. Right now, several forests in the Northwoods are getting new plans. The Forest Service says it’s paying more attention to biodiversity, and wants to encourage more old growth forests. Critics on the environmental side say the new plans are just business as usual. Loggers say they still can’t cut enough trees. The Great Lakes Radio Consortium’s Stephanie Hemphill reports:
Transcript
Loggers and environmentalists are in a continual fight over the use of
national forests. One of their battlegrounds is the long-range
planning process. Every ten to fifteen years, the U.S. Forest Service
designs a new plan for each national forest. Right now, several
forests in the Northwoods are getting new plans. The Forest Service
says it’s paying more attention to biodiversity, and wants to encourage
more old growth forests. Critics on the environmental side say the
new plans are just business as usual. Loggers say they still
can’t cut enough trees. The Great Lakes Radio Consortium’s Stephanie
Hemphill reports:
(sound of car door closing, footsteps in woods)
Jerry Birchem is a logger. He’s visiting one of his harvest sites on
land owned by St. Louis County, in northeastern Minnesota. The highest
quality wood will be turned into wooden dowels… other logs will go to a
lumber mill… the poorest quality will be turned into paper.
Birchem tries to get the highest possible value from each tree. He says in the last ten
years, the price of trees has tripled.
“We have to pay more for timber and the mills want to pay less, and we’re caught in the
middle of trying to survive in this business climate.”
Birchem likes buying timber from the county, like at this logging site. He hardly ever
cuts trees from the national forest anymore. He’d like to, but the Forest Service doesn’t
make much of its land available for logging. The agency says it doesn’t have enough staff
to do the environmental studies required before trees can be cut on federal land.
Jerry Birchem says loggers need the Forest Service to change that.
“You know there needs to be processes set in place so you know, it doesn’t take
so long to set up these timber sales. I mean, they’ve got to go through so
many analyses and so many appeals processes.”
Birchem says it should be harder for environmental groups to get in the way of timber
sales. But not everybody agrees with Birchem.
Clyde Hanson lives in Grand Marais, on the edge of Lake Superior. He’s an active
member of the Sierra Club.
He says it’s true loggers are taking less timber off federal lands in recent
years. But he says the Forest Service still isn’t protecting the truly special
places that deserve to be saved.
He says a place like Hog Creek should be designated a wilderness area, where no trees
can be cut.
(sound of creek, birds)
“Very unique mixture, we must be right at the transition between two types of forest.”
Red pine thrive here, along with jackpine and tamarack. It’s rough and swampy country,
far from roads. So far, loggers have left these trees alone.
But with the value of trees skyrocketing, Hanson says the place will be logged eventually.
Forest Service planners made note of the fact that the Hog Creek area is relatively
untouched by humans. They could have protected it, but they decided not to.
“And we think that’s a mistake, because this is our last chance to protect wilderness and
provide more wilderness for future generations. If we don’t do it now, eventually there’ll
be enough roads or enough logging going on in these places that by the next forest plan
it’ll be too late.”
But the Forest Service says it is moving to create more diversity in the
woods. It wants a forest more like what nature would produce if left
to her own devices.
The agency says it will reduce the amount of aspen in the forest. Aspen has been
encouraged, because it grows fast. When it’s cut, it grows back quickly, so loggers and
paper companies can make more money.
The trouble is, an aspen forest only offers habitat for some kinds of animals,
such as deer and grouse. Other animals, especially songbirds, need older trees to
live in.
So the Forest Service wants to create more variety in the woods, with more old trees than
there are now. But how to get the forest from here to there, is the problem.
Duane Lula is one of the Forest Service planners. He says fires and windstorms are nature’s way of producing
diverse forests. They sweep the woods periodically, killing big stands of older trees, and
preparing the soil for pines and other conifers. Jackpines, for instance, used to be more
common in the northwoods. Lula says the only practical way for man to mimic nature is
by cutting trees down.
“We can’t have those fires anymore just because people live here, there are private
homes here. There’s no way that we could replicate those fires. Timber management is one way of regenerating those jackpine stands in
lieu of having major fires.”
But Lula says the main purpose of timber cutting in the new plan is to move the forest
toward the diversity the agency wants, not to produce wood. And he says that shows the
Forest Service is looking at the woods in a new way.
“The previous plan tended to be very focused on how many acres you were going to
clearcut, how much timber you were going to produce, how much wildlife habitat you
were going to produce, and this one is trying to say, if we have this kind of desired
condition on the ground that we’re shooting for, then these other things will come from
that.”
As it does in the planning process in other national forests around the Great Lakes, the
Forest Service will adjust the plan after hearing from the public. Loggers,
environmentalists, and everyone else will have a chance to have their say. A final version
will be submitted to the Regional Forester in Milwaukee early next year. It could then
face a challenge in court.
For the Great Lakes Radio Consortium, I’m Stephanie Hemphill.
The new Ford Fiesta will get 40 miles per gallon on the highway. (Photo courtesy of Ford Motor Company)
