PB &Amp; J SAVES THE WORLD

  • Bernard Brown says making a peanut butter and jelly (or PB and fruit) sandwich is better for the environment than eating a burger or chicken nuggets. (Photo by Jennifer Szweda Jordan)

What could be more American, more humble, than a peanut butter and jelly
sandwich? And yet one activist suggests a PB and J a day could help slow
global warming. Jennifer Szweda Jordan recently visited the founder of the
PB and J Campaign:

Transcript

What could be more American, more humble, than a peanut butter and jelly
sandwich? And yet one activist suggests a PB and J a day could help slow
global warming. Jennifer Szweda Jordan recently visited the founder of the
PB and J Campaign:


(Brown:) “So we just spread some peanut butter on your banana bread.
Would you like to try it?”


(Jordan:) “Yeah. Yeah.”


Bernard Brown is trying to get people to see the peanut butter and jelly
sandwich in a new light. On his website, there’s a saintly glow behind a
graphic of the sandwich. He thinks eating a peanut butter and jelly sandwich
could just save the planet.


Brown estimates that eating one peanut butter and jelly sandwich for lunch
versus, say, a ham sandwich, or a burger, saves nearly three and a half
pounds of greenhouse gas emissions and 280 gallons of water. In Brown’s
kitchen, he waves a peanut butter covered knife. He explains why he’s using
this comfort food to change the world:


(Jordan:) “Why peanut butter and jelly? Like it’s a pretty processed, highly
processed kind of…”


(Brown:) “Yeah, it’s because it’s the most familiar food I could think of that
didn’t have, that was sort of purely plant-based and wasn’t animal-based at
all. It’s one of these things like people might be scared by words like vegan
or vegetarian. But there’s absolutely nothing alternative about peanut butter
and jelly.”


What’s more, some experts suggest Brown’s not, well, nuts. A Princeton
bioethicist says if 100 million Americans – that’s one of three of us – traded a
burger for a peanut butter and jelly sandwich, it would make an impact on
the environment. And if we made the same choice three times a week, it
would make a huge impact.


Those who worry that Brown’s dietary suggestions might make a huge impact on the
waistline, take heart. A serving of two tablespoons of peanut butter does have nearly 200
calories and 16 grams of fat. But the fat is not the worrisome saturated type and there’s
some evidence that eating a small amount of nuts each day might reduce the risk of heart
disease, and even prevent cancer.


Of course, Brown and nutritionists still suggest partnering a low-sugar peanut butter with
whole grain breads, and low-sugar jellies, or even fresh fruit. And Brown hopes people
consider moving beyond the peanut butter and jelly:


“On the website, we go into other different, other foods people could try – a
bean burrito’s a good example. Black bean soup. Falafel. We even tried
mentioning tofu. I’m not sure if it scares people away.”


Brown really wants to win over people by keeping the campaign from
becoming a crusade. He says that even a vegetarian like him is turned off by
overly radical, moralistic or bloody efforts against meat-eating, or for saving
the world:


“I think have a lot of messages that, ‘Things are very scary, you must change
your life.’ And so, it’s to try to come in with a softer approach, I think. The
ideal is to reach people who aren’t reached with more intense messages.”


Brown hopes to disarm you with playfulness. And what could be more playful than
playing with your food – turning peanut butter and jelly sandwiches into
people?


(Sound of fast typing)


On a laptop computer, Brown calls up a slide show he’s made of a
gingerbread-style cutout couple, peanut butter and jelly boy and girl. They’re
making a snowman and chatting. When PBJ boy gets a little sad, his
companion wonders why:


“He’s concerned that maybe global warming will mean there won’t be
conditions for making snowmen in the future.”


(Jordan:) “Can you read this one? They’re very sophisticated?”


(Brown:) “PBJ Girl says, ‘Well, anthropogenic climate change is a serious
problem. It should only affect the climate gradually. I’m positive we’ll able
to build a snowman next year.’ And then PBJ boy says, ‘Well, I guess that
makes me feel better, but what if our grandkids never see snow?'”


The girl says if we reduce greenhouse gas emissions, it might stay snowy in
the winter. Then she backs up Brown’s claim that it’s easy enough to do: just
have a sandwich that looks a lot like her and visit the pbjcampaign.org
website.


PBJ boy and girl are just the beginning.


(Sound of jingling cookie cutters)


Brown has a jar full of more cookie cutters like those he used to make the
boy and girl. He figures a wider variety of peanut butter and jelly creatures
could act in slide shows and carry out other environmental messages.


Brown’s not just limiting his work to online skits. He’s also trying to build a
calculator into his site so visitors can register the number of peanut butter
and jelly sandwiches they’ve eaten. Then he can track the impact. No
matter what, though, Brown plans for the campaign to remain light, fun, and
easy to swallow.


For the Environment Report, this is Jennifer Szweda Jordan.

Related Links

The Price of Global Warming

  • Some industries are working with government to voluntarily reduce greenhouse gas emissions. People who are worried about their personal CO2 emissions can buy carbon offsets, but there are dozens of programs, making it confusing. (Photo by Lester Graham)

There’s evidence that the Earth is changing
because of global warming. Glaciers are receding.
Polar ice caps are melting. Weather patterns are
altered. That’s prompted some people to look
for ways to reduce their personal contribution to
global warming. Rebecca Williams reports there
are many new companies that claim to help you do
that… for a price:

Transcript

There’s evidence that the Earth is changing
because of global warming. Glaciers are receding.
Polar ice caps are melting. Weather patterns are
altered. That’s prompted some people to look
for ways to reduce their personal contribution to
global warming. Rebecca Williams reports there
are many new companies that claim to help you do
that… for a price:


Whenever you drive, fly, or ride, you’re emitting carbon dioxide. And it’s not just the way you get around. It’s also any time you turn on lights or plug into an electrical outlet. More than half of the electricity in the U.S. comes from power plants that burn
coal and that’s another major source of carbon dioxide.


It’s a problem because carbon dioxide is a potent greenhouse gas.
The vast majority of scientists agree all this carbon dioxide
that people produce is trapping heat in the atmosphere and making
the planet warmer.


David Archer is a climate scientist at the University of Chicago:


“The problem with fossil fuels is that the cost of that climate
change isn’t paid by the person who makes the decision to use
fossil energy so it’s sort of like a bill we’re leaving to future
generations.”


Some people say there’s a way to pay that bill now. About three
dozen companies and nonprofits have sprung up in the past few
years. They’re selling carbon offsets.


The idea of a carbon offset is to balance out the carbon dioxide
that you emit. In theory, you can do this by investing in
something like tree planting or energy projects that don’t emit
greenhouse gasses, such as wind or solar power.


First, you can go to one of the group’s websites and calculate
your carbon footprint. That’s all the carbon dioxide you produce
by driving, flying, and so on, in a year. North Americans have
especially big footprints.


The companies assign a price per ton of carbon that’s emitted.
You can decide how much of your carbon-emitting you want to
balance out. Then you type in your credit card number and voila… no more guilt.


Well, that’s the idea anyway.


But what if you buy a carbon offset
but you don’t change your behavior? If you keep driving and
flying and using electricity just as much as before, or maybe
more than before, you’re still a part of the problem.


“You’re absolutely still emitting the carbon. The idea is that
you’re balancing it out through reductions elsewhere.”


Tom Arnold is a cofounder of Terrapass. It’s a carbon offset
company:


“Now this isn’t the optimal solution of course – you should stop
driving. But it’s a good way that we can get you involved in the
dialogue and help you reduce emissions somewhere else.”


And you can get a little sticker for your car to show you’re in
the offsetting club. But Tom Arnold admits there aren’t a whole
lot of drivers of huge SUVs buying offsets.


“We have this nice little SUV sticker – it’s pretty expensive and
a horrible seller. Most of our members already drive passenger
cars, very efficient cars. They’re just looking for a tool to
balance the rest of their impact out to zero.”


Erasing your carbon footprint sounds pretty positive, but there
are quite a few critics of the carbon offset industry. They
point out there aren’t any agreed-on standards for what an offset
is, and prices are all over the map. So it’s not always clear
what you’re getting for your money.


Mark Trexler is president of Trexler Climate and Energy Services.
He’s a consultant who reviews the groups selling carbon offsets.
He says you do have to ask questions about what you’re buying:


“Am I putting my money into something that wouldn’t have happened
anyway? Because if somebody would’ve built that windmill anyway
or if they would’ve done whatever it is you’re putting money into
anyway, you’re really not rendering yourself climate neutral.”


Trexler says there are certification programs in the works so
consumers can know more about what they’re buying. But the people
who are buying offsets now say it feels like they’re making a
difference.


Kate Madigan bought offsets. She started thinking about it when
she was awake at night worrying about the world her new baby
would live in:


“Some people say oh, global warming, it’s going to change the
world in 100 years, but I’ll be gone by then. But I think that’s
a horrible way to look at things because we’re leaving the world
to a lot of people that we love.”


Madigan says she doesn’t think carbon offsets alone will really
solve the problem. She says she thinks it’ll take a lot of
harder choices too, like driving less and using less electricity.


Supporters say that’s the real power of offsets. It’s getting
people to talk about the role they play in global warming.


For the Environment Report, I’m Rebecca Williams.

Related Links